She Built This City
She Built This City is a 501(c)(3) nonprofit founded in 2019 that delivers skilled trades workforce development programming for women, youth, and marginalized communities across Charlotte and Greensboro, NC, operating pre-apprenticeship, apprenticeship, youth, and critical home repair programs.
- Company typePrivate
- Founded2019
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What She Built This City does
She Built This City (SBTC) is a 501(c)(3) nonprofit workforce development organization founded in 2019 in Charlotte, North Carolina, that builds pathways into skilled trades careers for women, youth, and marginalized communities. Its core adult programming consists of a 9-week Pre-Apprenticeship ("Tour of the Trades") covering construction math, OSHA-10, First Aid/CPR, and tool usage, and a 2-year paid Facilities Maintenance Technician Apprenticeship delivering classroom and on-the-job training across carpentry, plumbing, electrical, and HVAC. The Charlotte Skilled Trades Continuum extends this into a four-phase youth pipeline (grades 6-18+) targeting 405 youth annually across three city corridors, and a Critical Home Repair service line delivers aging-in-place modifications to homeowners below 70% AMI in Mecklenburg County.
SBTC's commercial activity is organized around five sub-brands: She Nailed It (fee-for-service repairs), Weekend Warrior (DIY workshops), SHP Charlotte (Sleep in Heavenly Peace bed builds), Change Makers Conference (annual corporate-facing event), and the SBTC Store (print-on-demand merchandise). An All-Spanish-Speaking Cohort launched in 2023, and a Business Opportunity Hub operates under the City of Charlotte's Corridors of Opportunity initiative. The organization has 14 full-time staff, a board drawn from Rodgers Builders, US Bank, Duke Energy, Turner Construction, and CapTrust CLT, and a sponsor ecosystem of 70+ corporate partners including Lowe's Foundation, DEWALT, Turner, Crescent, Rosendin, US Bank, Truliant, and NJR Construction.
Revenue is derived from grants and corporate sponsorships (only $20,768.26 from SafGard is quantified in 2023), individual donations via Monkeypod.io, small-dollar merchandise ($7.68-$37.85 SKUs), pay-as-you-go workshops, and fee-for-service repairs. The land for a future 4.046-acre skilled trades campus at 7403 Steele Creek Road was donated by Foundry Commercial in 2026, with an owner's representative RFP released in June 2026. SBTC's technology footprint is limited to its Squarespace website, donation portal, and standard nonprofit back-office tooling; no proprietary technology or AI components are disclosed.
She Built This City firmographics
Firmographics- Name
- She Built This City
- Legal name
- She Built This City
- Website
- https://shebuiltthiscity.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- She Built This City is a 501(c)(3) nonprofit founded in 2019 that delivers skilled trades workforce development programming for women, youth, and marginalized communities across Charlotte and Greensboro, NC, operating pre-apprenticeship, apprenticeship, youth, and critical home repair programs.
- Ownership category
- akta.pro rank
She Built This City industry classification
Industry- Product category
- Workforce Development and Skilled Trades Training
- NAICS
- Technical and Trade Schools (6115), Apprenticeship Training (611513), Other Technical and Trade Schools (611519)
- SIC
- Services-Educational Services (8200), Services-Employment Agencies (7361), Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF)
- akta.pro secondary industries
- Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction) (EDAKANAF), Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK), Workforce Development, Employment Readiness & Job Placement (BPADAKAE), Mentorship & Coaching (Career, Academic, Industry-Specific) (EDAMAKAA), Project-Based Workforce Housing (Construction, Turnarounds, Field Teams) (THAMAHAB)
Keywords
Where She Built This City is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
She Built This City business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Grants: SBTC operates as a 501(c)(3) nonprofit relying on individual donations, corporate sponsorships, and foundation grants. Donations fund youth programs, apprenticeship support, and critical home repairs. EIN: 84-3445543
- E-commerce Merchandise Sales: SBTC Store sells branded merchandise including apparel, accessories, candles, mugs, and notebooks through print-on-demand model. Revenue supports operational costs and programming.
- Fee-for-Service Home Repairs: 'She Nailed It' service provides professional repair services to clients. High-quality repair services support women in trades while generating revenue for the organization.
- Workforce Development Programs: Pre-apprenticeship and apprenticeship programs prepare participants for careers in skilled trades. Programs include wraparound support services like childcare, meals, and technology provision.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Workforce Development Programs - Low/No Cost |
| Unit Pricing | Pay-as-you-go | Weekend Warrior DIY Workshops |
| One time/ perpetual license | Pay-as-you-go | E-commerce Store Items |
| Transaction based/ take rate | Pay-as-you-go | She Nailed It Fee-For-Service Repairs |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
She Built This City product offering
Product offeringCore offering
She Built This City is a 501(c)(3) nonprofit workforce development organization that delivers skilled trades training and career pathway programs for women, youth, and marginalized communities. Its core offerings include a 9-week Pre-Apprenticeship program, a 2-year paid Facilities Maintenance Technician Apprenticeship, Critical Home Repair services for low-income homeowners, youth trades continuum programming, the Weekend Warrior DIY workshop series, and an annual Change Makers Conference.
Product overview
She Built This City is a workforce development nonprofit organization offering industry-disruptive programming that sparks interest and builds pathways to careers in the skilled trades for youth, women, and marginalized communities. Its portfolio consists of adult workforce development programs (Pre-Apprenticeship Training — a 9-week program — and the 2-year Facilities Maintenance Technician Apprenticeship), critical home repair services for qualifying Mecklenburg County homeowners, youth group and community programming serving 405 youth annually, the Charlotte Skilled Trades Continuum (a four-phase pipeline from middle school through pre-apprenticeship), the Weekend Warrior DIY workshop series, the annual Change Makers Conference, and the Charlotte-NE Chapter of Sleep in Heavenly Peace (bed builds for children in need). Additional offerings include a merchandise store (SBTC Store), a Business Opportunity Hub under the City of Charlotte's Corridors of Opportunity initiative, Spanish-language cohort programming, a planned Future Skilled Trades Campus, and expansion into Greensboro, NC. The organization operates as a 501(c)(3) and relies on corporate sponsorships, grants, and donations to keep programs no- and low-cost.
Differentiator
Problem solved
Functional benefit
Brands
- She Nailed It: Fee-for-service home repair program providing high-quality repair services while supporting women in the trades.
- Weekend Warrior
- Sleep in Heavenly Peace (SHP Charlotte)
- Change Makers Conference
- Charlotte Skilled Trades Continuum
Products and services
- Pre-Apprenticeship Training Program A 9-week pre-apprenticeship training that prepares participants with skills and experience for careers in the construction industry, covering construction math, tool usage, OSHA-10, First Aid/CPR, and job site tours, with wraparound support including childcare, meals, and technology training. Graduates can enter employment or continue into apprenticeships.
- Facilities Maintenance Technician Apprenticeship Program A 2-year full-time paid apprenticeship combining classroom instruction and on-the-job learning in carpentry, plumbing, electrical, and HVAC, designed by a licensed general contractor and delivered by industry professionals. Graduates are placed with employer partners or encouraged to start their own businesses.
- Critical Home Repair (She Nailed It) Provides aging-in-place services and critical home repairs for qualifying homeowners (below 70% AMI in Mecklenburg County), including grab bar installation, handrails, raised toilets, ramps, plumbing and drywall repairs, and electrical work. Delivered through SBTC's Women's Repair Crew.
- Youth Group and Community Programming Hands-on youth programming offering 30-40 specially curated builds annually for youth ages 7-17 and adult team building, covering traditional construction skills and technologies like coding, drones, and 3D printing. Sessions accommodate up to 20 learners and foster teamwork and community engagement.
- Sleep in Heavenly Peace (SHP Charlotte Chapter) She Built This City serves as the Charlotte-NE Chapter of Sleep in Heavenly Peace, a nonprofit building beds for children in need. SBTC hosts bed build events (including annual Bunks Across America events) to construct and deliver beds to children lacking safe sleeping arrangements.
- Weekend Warrior DIY Workshops Hands-on DIY workshop series for anyone learning essential home improvement skills such as painting, tile installation, wallpaper installation, wood finishing, drywall repair, and basic electrical work. Led by skilled instructors with small class sizes; all materials provided.
- Change Makers Conference An annual multi-day conference celebrating women in the trades, featuring sponsor-exclusive networking events, a Leadership Luncheon with keynote speakers, hands-on community build shifts, and an alumni celebration. Serves as a platform for corporate partnerships and workforce equity conversations.
- Charlotte Skilled Trades Continuum A multi-year structured workforce pipeline for Charlotte youth in grades 6-18+, beginning in middle school and culminating in apprenticeship enrollment and above-entry-level employment by age 18+. Includes four developmental phases: Exploration (Grades 6-8), Skill Development (Grades 9-10), Applied Specialization (Grades 11-12), and SBTC Pre-Apprenticeship (Age 18+). Designed to serve 405 youth annually across three corridors.
- SBTC Store (Branded Merchandise) Merchandise store selling branded apparel (t-shirts, hoodies, sweatshirts, tanks), accessories (tote bags, ceramic mugs, spiral notebooks), home goods (scented soy candles), and pet apparel. Products are print-on-demand and shipped globally.
- Business Opportunity Hub SBTC operates a Business Opportunity Hub as part of the City of Charlotte's Corridors of Opportunity initiative, serving as a strategic investment in economic mobility, small business growth, and community revitalization for women- and minority-owned businesses.
Quantifiable outcome
- 405 youth served annually through Charlotte Skilled Trades Continuum across three corridors
- +3 more outcomes
Companies that use She Built This City
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
She Built This City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
She Built This City partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Foundry CommercialcoreDonated 4.046 acres of land (former Steele Creek Presbyterian Church property at 7403 Steele Creek Road in Charlotte) for future skilled trades campus. Partnership enables SBTC to establish permanent training facility for workforce development initiatives.
- City of CharlottecoreSBTC operates City of Charlotte Business Opportunity Hub as part of Corridors of Opportunity initiative - strategic investment in economic mobility, small business growth, and community revitalization. Five nonprofits received funding to establish business hubs.
- Sleep in Heavenly Peace (SHP)coreSBTC serves as first Charlotte-NE Chapter of SHP, building beds for children in need. Partnership with Iredell Chapter for Bunks Across America events. Growing waitlist of children without beds drives mission.
- Forge Greensboro Community MakerspacecoreNew partnership announced bringing SBTC's innovative trade skills program to Greensboro. Supports expansion site operations and community engagement.
- Community Housing SolutionscorePartnership providing construction internships for SBTC program graduates. Kendra Cheeks joined CHS as Construction Intern after completing 'Tour of the Trades' program.
- OmniveruscoreEmployer partner that hired TaLyn Jones as estimator after she completed SBTC pre-apprenticeship. Mentorship relationship established through SBTC program.
- Habitat for HumanitycoreSBTC students tour Habitat for Humanity sites and actively participate in home-building efforts. Provides real-world construction experience and community impact demonstration.
- SAMETminorConstruction company providing site visits for SBTC students to learn about project management and execution in commercial construction.
- Charlotte-Mecklenburg SchoolscorePartner for Charlotte Skilled Trades Continuum youth pipeline. School-based clubs and summer intensives integrate trades curriculum with middle and high school education.
- Mecklenburg Parks and ReccorePartner for SBTC Summer Camps and youth programming. Collaborative youth engagement initiatives.
- Urban Promise CharlotteminorPartner for SBTC Summer Camps providing youth with skilled trades exposure and hands-on learning.
- National Job Corps AssociationminorWhile SBTC has no formal relationship with Job Corps, they stand ready to support displaced students from Job Corps closures with training options in the trades.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
She Built This City competitors and assessment
Company assessmentDirect peers
- SkillsUSA: National nonprofit serving middle school, high school, and college students preparing for careers in skilled trades, technology, and business. Comparable in youth-focused trades career exploration and credentialing pipeline.
- Year Up: National workforce development nonprofit serving young adults from underserved communities with training, wraparound support, and employer partnerships. Highly comparable mission and barrier-removal model, though Year Up focuses on tech/business roles rather than trades.
- Tradeswomen, Inc. National nonprofit advocating for women in the skilled trades through mentorship, networking, and career support. Comparable in mission focus on women in trades and barrier removal, though smaller and advocacy-focused.
- Per Scholas: Nonprofit providing free technical training and career support to adults from underserved communities, with employer partnerships for placement. Comparable model around paid training, wraparound support, and direct employer connections.
- Helmets to Hardhats: National nonprofit program connecting military veterans with skilled trades apprenticeships in construction. Comparable in its focus on construction trades apprenticeships and direct employer placement pathways.
- Build Your Future (BYF): Industry-led workforce development initiative focused on recruiting, training, and retaining construction craft professionals. Directly comparable in addressing construction trades workforce shortage through training and employer engagement.
- Habitat for Humanity: SBTC partners with Habitat for Humanity for site tours and home builds. Comparable in combining volunteer-driven construction activity with affordable housing outcomes and youth-adult skills training, though at vastly larger scale.
Emerging players
- Homeboy Industries: Major workforce development and reentry nonprofit offering training, wraparound services, and social enterprises to formerly incarcerated and at-risk individuals. Comparable in barrier-removal approach and combination of training with social enterprise revenue (She Nailed It parallels Homeboy's businesses).
Broad incumbents
- National Center for Construction Education and Research (NCCER): Large-scale credentialing and curriculum organization for the construction industry, serving both workforce development programs and schools. Comparable in standardizing trades curriculum and credentials (OSHA, etc.), but operates as a broad incumbent rather than a regional program operator.
- Job Corps: Federal workforce development program for low-income youth offering vocational training including construction trades. Direct comparable in trades training for underserved youth, but government-operated and larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
She Built This City social profiles
Digital presenceShe Built This City financial estimates
Financial estimateRevenue estimate
Valuation estimate
She Built This City leadership team
Management profileNumber of profiles
Profiles9 records
She Built This City funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
She Built This City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about She Built This City
What does She Built This City do?
She Built This City is a 501(c)(3) nonprofit workforce development organization that delivers skilled trades training and career pathway programs for women, youth, and marginalized communities. Its core offerings include a 9-week Pre-Apprenticeship program, a 2-year paid Facilities Maintenance Technician Apprenticeship, Critical Home Repair services for low-income homeowners, youth trades continuum programming, the Weekend Warrior DIY workshop series, and an annual Change Makers Conference.
Is She Built This City a public or private company?
She Built This City is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was She Built This City founded?
She Built This City was founded in 2019. It employs 1 to 10 people.
Where is She Built This City based?
She Built This City is headquartered in Charlotte, United States, in the North America region.
How does She Built This City make money?
Four revenue lines are on record. Donations and Grants are the primary driver. The others are E-commerce Merchandise Sales, fee-for-Service Home Repairs and workforce Development Programs.
Who are She Built This City's main competitors?
Direct peers on record are SkillsUSA, Year Up, Tradeswomen, Inc., Per Scholas, Helmets to Hardhats, Build Your Future (BYF) and Habitat for Humanity. Homeboy Industries is listed as an emerging player. Broad incumbents are National Center for Construction Education and Research (NCCER) and Job Corps.
Does She Built This City have an API?
No public API is recorded for She Built This City.
What industry is She Built This City in?
She Built This City's product category is Workforce Development and Skilled Trades Training. Its primary akta.pro industry code is BPAGADAF, Workforce Readiness, Career Pathways & Youth Employment Nonprofits, with a secondary code of EDAKANAF, Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction). Its NAICS code is 6115 and its SIC code is 8200.