UrbanPromise Charlotte

What UrbanPromise Charlotte does

UrbanPromise Charlotte is a 501(c)(3) nonprofit youth development organization founded in 2013 and affiliated with UrbanPromise International, operating four neighborhood sites in Charlotte, North Carolina. It serves a faith-based developmental continuum targeted at urban youth: AfterSchool and Summer Camp programs for ages 5-13, the StreetLeader paid employment and leadership program for high schoolers, and Alumni Support for ages 18-25, with supplemental programming including Trekkers experiential learning and the Promise Coach adult mentoring initiative. The organization reports serving 600+ participants and engaging 100+ StreetLeaders supported by approximately 18 full-time staff.

The core operating model is human-intensive rather than technology-based: structured youth programs, near-peer mentoring by paid StreetLeaders, adult volunteer mentoring through Promise Coach, school and neighborhood partnerships, and outcome-focused literacy work delivered in partnership with READ Charlotte through the HELPS program. There is no proprietary software platform, no data or AI infrastructure, and no technical product layer described; the "technology" of the model is its programmatic curriculum, its faith-based formation approach, and its multi-site neighborhood presence.

Revenue is generated through charitable contributions rather than commercial sales. Fundraising channels include individual giving, church and corporate sponsorships, donor-advised funds, employer matching gifts, and stock gifts. The organization publishes two structured sponsorship price points: $3,641 per year per student participant and $5,379 per year per StreetLeader. Go-to-market is donor- and faith-community-driven rather than customer-driven, and the customer equivalents are youth beneficiaries (free of charge) and the donor base (whose retention depends on mission alignment, outcome reporting, and community trust).

Name

UrbanPromise Charlotte

Legal name

UrbanPromise Charlotte

Website

https://urbanpromisecharlotte.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

UrbanPromise Charlotte is a nonprofit youth development organization founded in 2013 and serving 600+ youth across Charlotte, NC through faith-based AfterSchool, Summer Camp, StreetLeader leadership, Alumni Support, Trekkers, and Promise Coach programs across four neighborhood sites.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

Keywords

• Youth development programs
• After-school programs
• Summer camp programs
• Youth mentoring services
• Nonprofit education services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting student sponsorships and StreetLeader employment. Donors can set up monthly recurring gifts or one-time contributions through the website.
2. Student Sponsorship: Designated donations specifically funding elementary and middle school students' participation in AfterSchool and Summer Camp programs.
3. StreetLeader Sponsorship: Designated donations funding high school teens' employment, leadership training, and college/career counseling.
4. Promise Partners Monthly Giving: Monthly recurring donations providing financial predictability for operations through the Promise Partner program.
5. Donor Advised Funds: Gifts granted through donor-advised funds at various financial institutions.
6. Stock Gifts: Charitable stock donations providing federal income tax deductions for appreciated assets.
7. Employer Matching: Corporate employee matching gift programs where employers match employee donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

UrbanPromise Charlotte is a faith-based nonprofit that runs a 20-year youth development continuum across four Charlotte neighborhood sites. It provides AfterSchool and Summer Camp programs for children ages 5-13, employs high school teens (ages 14-18) as StreetLeader mentors and counselors while delivering college access support, and offers post-secondary Alumni Support for ages 18-25 to drive college graduation and career transition.

Product overview

UrbanPromise Charlotte is a nonprofit youth development organization operating a single, integrated continuum of programs spanning from childhood (ages 5-13) through young adulthood (ages 18-25). The core offerings include AfterSchool and Summer Camp Programs, the StreetLeader Program (high school employment and leadership development), the Alumni Support Program (post-secondary coaching), UrbanPromise Charlotte Trekkers (experiential travel), Promise Coach mentoring, and the Promise Partners monthly giving program. All programs follow the 'Reach a Child, Raise a Leader, Restore Community' mission and are delivered through four neighborhood sites across Charlotte.

Differentiator

Problem solved

Functional benefit

Products and services

• AfterSchool and Summer Camp Programs Year-round out-of-school-time programs for elementary and middle school students (ages 5-13) that combine academic support, life-skills development, arts exploration, and faith formation across four Charlotte neighborhood sites. Targeted to children attending designated partner schools in underserved Charlotte neighborhoods.
• StreetLeader Program Paid high school employment and leadership development program (ages 14-18) in which teens serve as mentors, counselors, and role models for younger AfterSchool and Summer Camp participants while receiving leadership training, college access support, and college/career counseling.
• Alumni Support Program Post-secondary support program for StreetLeader Alumni (ages 18-25) providing ongoing guidance, college persistence support, summer melt mitigation, and career counseling to help graduates complete college and transition into meaningful post-graduate employment.
• UrbanPromise Charlotte Trekkers Experiential learning sub-program offering travel and outdoor activities as part of the UrbanPromise Charlotte continuum for enrolled youth.
• Promise Coach Program Adult mentor pairing service that matches volunteer Promise Coaches with StreetLeaders based on life and career ambitions, providing long-term mentoring including bi-monthly coaching nights and monthly one-on-one meetings.

Quantifiable outcome

• 100% of senior StreetLeaders graduate high school on-time and receive college acceptance
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Starmount Academy of ExcellencecoreStrategic or Co-development PartnerPartner school for the South Boulevard Site (Camp Joy). Students from this school are eligible to enroll in UrbanPromise's AfterSchool and Summer Camp programs.
• Montclaire ElementarycoreStrategic or Co-development PartnerPartner school for the South Boulevard Site (Camp Joy). Students from this school are eligible to enroll in UrbanPromise's AfterSchool and Summer Camp programs.
• Huntingtowne Farms ElementarycoreStrategic or Co-development PartnerPartner school for the South Boulevard Site (Camp Joy). Students from this school are eligible to enroll in UrbanPromise's AfterSchool and Summer Camp programs.
• Ashley Park PreK-8 SchoolcoreStrategic or Co-development PartnerPartner school for the West Charlotte Site. Students from this school are eligible to enroll in UrbanPromise's AfterSchool and Summer Camp programs.
• The Movement SchoolcoreStrategic or Co-development PartnerPartner school for the West Charlotte Site. Students from this school are eligible to enroll in UrbanPromise's AfterSchool and Summer Camp programs.
• Idlewild ElementarycoreStrategic or Co-development PartnerPartner school for the East Charlotte Site (Camp Hope). Students from this school are eligible to enroll in UrbanPromise's AfterSchool and Summer Camp programs.
• Hidden Valley ElementarycoreStrategic or Co-development PartnerPartner school for the North Charlotte Site. Students from this school are eligible to enroll in UrbanPromise's AfterSchool and Summer Camp programs.
• Governor's Village STEM AcademycoreStrategic or Co-development PartnerPartner school for the North Charlotte Site. Students from this school are eligible to enroll in UrbanPromise's AfterSchool and Summer Camp programs.
• Silent ImagesminorStrategic or Co-development PartnerVideo production nonprofit that has produced several testimonial and promotional videos for UrbanPromise Charlotte, including videos featuring StreetLeaders and alumni stories.
• READ CharlottecoreStrategic or Co-development PartnerProvides the HELPS (Helping Early Literacy with Practice Strategies) tutor training program that UrbanPromise volunteers use for one-on-one reading fluency instruction with students.
• RISEminorStrategic or Co-development PartnerAfterSchool Program in East Charlotte. A former UrbanPromise StreetLeader (Leslie) became Site Leader at RISE, demonstrating cross-organization talent development in Charlotte's out-of-school-time ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UrbanPromise International (Camden, NJ): The parent affiliate network that founded UrbanPromise Charlotte; operates the original replicable 20-year leadership journey model including after-school, StreetLeader teen employment, and alumni support, directly comparable core model.
• Boys & Girls Clubs of America - Charlotte Chapter: Operates after-school and youth development programs serving Charlotte youth with similar out-of-school-time programming and college/career readiness support, but as a much larger national affiliate network.
• YMCA of Greater Charlotte: Provides after-school, summer camp, and youth leadership programming across Charlotte neighborhoods with comparable age ranges and faith-adjacent community values, but at significantly larger scale with broader recreational programming.
• Goodwill Industries of the Southern Piedmont - Youth Programs: Operates workforce development, mentoring, and after-school programs for Charlotte-area youth, comparable target demographics though with a workforce-first rather than faith-rooted mission.
• Year Up Charlotte: National nonprofit providing professional training and college access support for opportunity youth; comparable to UrbanPromise's StreetLeader employment and Alumni Support components but targeted at older young adults.

Direct peers

• RISE Charlotte (RISE Youth Development): Operates the East Charlotte AfterSchool program directly referenced in UrbanPromise's ecosystem; an UrbanPromise alumna (Leslie) became a Site Leader, demonstrating direct programmatic overlap in the same neighborhoods and partner-school ecosystem.
• Big Brothers Big Sisters of Central Carolinas: Faith-adjacent nonprofit offering youth mentoring and one-on-one adult volunteer matching for Charlotte-area youth, comparable to UrbanPromise's Promise Coach Program in mentoring model and target demographic.

Emerging players

• Heart Math Tutoring: Charlotte-based nonprofit providing volunteer math tutoring to elementary students in underserved schools via community partnerships; comparable in targeting partner-school catchment students and using volunteer mentors, though narrower academic scope.
• College Advising Corps (at partner Charlotte-area schools): Places recent college graduates in high schools to coach low-income, first-generation students through college access; overlaps meaningfully with UrbanPromise's Alumni Support Program's post-secondary counseling mission.

Regional players

• Generation Nation (formerly Generation Engage): Charlotte-based youth civic leadership program developing high school students as community leaders, directly comparable to UrbanPromise's StreetLeader teen-employment leadership development model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UrbanPromiseCLT
• LinkedInlinkedin.com/company/urbanpromise-charlotte

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UrbanPromise Charlotte