Baby's

What Baby's does

Baby's is a Bangladesh-based direct-to-consumer e-commerce retailer selling baby and maternity products to parents, expectant mothers, and families. Founded around 2020 and headquartered at 752/2, Begum Rokeya Ave, Shewrapara, Dhaka 1216, the company operates the babys.com.bd storefront and native iOS and Android applications. The catalog exceeds 500 SKUs across baby clothing (including segmented Boy Fashion and Girls Fashion), diapers and wipes, feeding essentials, baby care and hygiene, toys and educational products, baby gear and accessories, maternity essentials, health and safety products, baby furniture and strollers, combo/gift sets, and lifestyle items. The About page claims a served customer base of 5,000+. The company's stated differentiators are 100% authentic products, secure payment, fast delivery, and 24/7 support.

The underlying technology is a cloud-based e-commerce platform with mobile applications distributed through the iOS App Store and Google Play Store. The site also hosts two utility tools: a Pregnancy Calculator that estimates due date from the last menstrual period, and a BMI Calculator supporting metric and imperial units. Order fulfillment is handled through third-party delivery partners covering domestic Bangladesh. Payment acceptance includes Cash on Delivery alongside digital options — a meaningful lever for the local market — with free shipping above BDT 999 and promotional discounts of up to 20%. Marketing is primarily digital: SEO/organic, owned storefront and apps, email confirmations and promotions, and content marketing.

Revenue is generated exclusively through one-time unit-priced product sales in Bangladeshi Taka, with no disclosed subscription, marketplace, advertising, or B2B streams. No external funding rounds, ownership structure, leadership team, regulatory actions, partnerships, certifications, patents, awards, or AI capabilities are disclosed in the available sources. The company is classified as private, with 11-50 employees and an operating status confirmed by an active Copyright 2026 notice.

Name

Baby's

Website

https://babys.com.bd

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Baby's is a Dhaka-based direct-to-consumer e-commerce retailer operating babys.com.bd and iOS/Android apps, selling 500+ baby and maternity SKUs (clothing, diapers, feeding, care, toys, gear, furniture, strollers, gifts) to parents and families across Bangladesh, with COD, free shipping above BDT 999, and 24/7 support.

Ownership category

akta.pro rank

Product category

Baby and Maternity Products E-commerce Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAFACAI

Baby, Kids & Maternity DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

SECONDARYCRAFADAI

Baby, Kids & Maternity Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Baby products retail
• Maternity e-commerce
• Online baby shop
• Baby clothing store
• Baby care essentials

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of baby products including clothing, diapers, feeding essentials, baby care products, toys, baby gear, maternity essentials, and health & safety products. Revenue is generated through one-time transaction-based purchases on the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Baby's is a direct-to-consumer e-commerce platform that retails authentic baby and maternity products — including clothing, diapers and wipes, feeding essentials, baby care and hygiene items, toys, educational products, baby gear and accessories, maternity essentials, health and safety products, baby furniture, and strollers — to parents, expecting mothers, and families across Bangladesh via its own website (babys.com.bd) and native iOS/Android mobile apps. The platform also offers utility tools such as a Pregnancy Calculator and a BMI Calculator, with 24/7 customer support, secure payments including Cash on Delivery, and free shipping on orders above BDT 999.

Product overview

Baby's is an e-commerce baby shop operating in Bangladesh, offering a unified online shopping platform for mothers and babies. The product portfolio includes multiple product categories spanning Baby Clothing, Diapers & Wipes, Feeding Essentials, Baby Care & Hygiene Products, Toys & Educational Products, Baby Gear & Accessories, Maternity Essentials, and Health & Safety Products. The platform also features dedicated fashion categories for boys and girls, baby furniture and strollers, as well as combo/gift sets and lifestyle products. Baby's positions itself as a one-stop shop providing 100% genuine products with free shipping from BDT 999, 24/7 support, and secure payment options including Cash on Delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Clothing
• Diapers & Wipes
• Feeding Essentials
• Baby Care & Hygiene Products
• Toys & Educational Products
• Baby Gear & Accessories
• Maternity Essentials
• Health & Safety Products
• Baby Furniture
• Combo and Gifts
• Boy Fashion
• Girls Fashion
• Strollers

Quantifiable outcome

• 24/7 availability for customer support and ordering

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Aarong: Bangladesh retail and e-commerce brand owned by BRAC, with a strong baby and kids apparel and gift assortment; competes for the same parent demographic through physical retail and online channels.

Broad incumbents

• Daraz: Largest generalist e-commerce marketplace in Bangladesh (Alibaba-owned), carrying a wide assortment of baby and maternity products alongside other categories; competes with Baby's for online baby shoppers.
• FirstCry: India-headquartered vertical baby and kids e-commerce retailer; a useful international comparable for Baby's vertical-specialist model, even though it does not currently serve Bangladesh.
• Chaldal: Bangladesh's largest online grocery platform, increasingly expanding into baby care, hygiene, and household essentials; overlaps with Baby's on consumables like diapers and wipes.

Direct peers

• Yellow: Bangladesh-based online fashion retailer for women and children, offering kids' fashion and maternity wear; partial overlap with Baby's apparel and maternity categories.
• Pickaboo: Bangladesh-based online retailer specializing in baby, kids, and maternity products; operates own storefront with similar SKU breadth (clothing, gear, care) and is the closest vertical competitor to Baby's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/babys_com_bd
• Facebookfacebook.com/babys.com.bd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baby's