Halos

What Halos does

GENDA GiGO Entertainment Inc., operating under the Halos firmographic label, is a wholly-owned subsidiary of Tokyo-listed GENDA Inc. and runs the GiGO brand — one of Japan's largest physical arcade and game center chains. The company was established in 1994 (with a separately noted 1996 date in some records) and was rebranded under the GENDA umbrella in 2022 following integration with the parent group. Headquartered in Tokyo, it operates a nationwide footprint of multi-format physical game centers (standard GiGO stores, GiGO PRIZE crane-focused venues, RETRO:G retro gaming stores, GiGO Crane Game Oasis specialty centers, GORON!, and GiGOのたい焼き food stalls) supplemented by collaboration cafes, kids entertainment zones (FUN VILLAGE, Kids Market), an esports program (BPL TEAM GiGO, REAL FPS ARENA), and poker entertainment (GiGO POKER).

The company's technology stack centers on physical arcade gaming infrastructure integrated with digital prize redemption, remote gameplay, and e-commerce systems. Proprietary digital platforms include GiGO ONLINE CRANE (remote crane game play with prize delivery), GiGO PRIZE (prize management/redemption), the GiGO mobile app (customer engagement and promotions), and GiGO MALL (e-commerce for merchandise). Core revenue mechanics are predominantly transaction-fee based — pay-per-play on arcade machines, per-attempt crane game fees, and prize-related sales — with secondary merchandise and food service revenue. The company monetizes its consumer audience (general entertainment seekers and anime/entertainment IP fans) through a product-led growth motion that pairs extensive anime IP collaborations (Jujutsu Kaisen, Love Live!, Re:Zero, Blue Lock, Toy Story, SKZOO, etc.) with physical locations and digital channels to drive foot traffic, prize demand, and merchandise sales.

Name

Halos

Legal name

GENDA GiGO Entertainment Inc.

Website

https://halos.co.jp

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

GENDA GiGO Entertainment operates Japan's nationwide GiGO arcade chain, running multi-format physical game centers, online crane gaming (GiGO ONLINE CRANE), an e-commerce platform (GiGO MALL), collaboration cafes, and esports operations, serving general consumers and anime IP fans.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Arcade Gaming: Pay-per-play arcade gaming machines including UFO catchers, retro games, and dedicated gaming areas. Revenue generated from coin/play fees at physical locations.
2. Crane Game Prizes: Prize redemption through crane games. Customers pay to play and win prizes of varying value including limited-edition anime figurines and merchandise.
3. Collaboration Cafes: Limited-time collaboration cafes featuring anime and entertainment IP, offering themed food, beverages, and merchandise.
4. Merchandise Sales: Sale of prize items, limited-edition products, and merchandise through GiGO MALL e-commerce platform and physical stores.
5. Online Crane Gaming: Remote crane game play through GiGO ONLINE CRANE service with prize delivery.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Halos operates the GiGO-branded chain of physical arcade game centers across Japan, offering pay-per-play arcade games, UFO catcher/crane games, and prize redemption. The company also runs GiGO ONLINE CRANE (remote crane play with prize delivery), GiGO MALL (online merchandise store), the GiGO mobile app, time-limited collaboration cafes with anime and entertainment IP, and specialized sub-formats including retro gaming, taiyaki food stands, kids entertainment areas, and esports arenas.

Product overview

GENDA GiGO Entertainment operates GiGO, a major Japanese arcade chain offering a diverse portfolio of entertainment services. The core offering centers on physical game centers featuring arcade games, crane games, and prize redemption. The portfolio includes specialized sub-brands (RETRO:G for retro gaming, GORON! arcade, GiGOのたい焼き food service), esports operations (BPL TEAM GiGO, REAL FPS ARENA), digital platforms (GiGO ONLINE CRANE, GiGO MALL e-commerce, GiGO PRIZE), mobile app, collaboration cafes with anime/game properties, and entertainment attractions like AiPri Buzzlium Park. The company combines physical arcade experiences with digital services and e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• GiGO PRIZE: Prize platform offering limited-edition collectibles and figurines
• GiGO ONLINE CRANE
• GiGO MALL
• GiGOクレーンゲームオアシス
• fanfancy+ with GiGo
• GiGO POKER
• RETRO:G
• REAL FPS ARENA in GiGO
• GiGOのたい焼き
• GORON!
• SEPURISH
• Akib@ko
• FUN VILLAGE
• BPL TEAM GiGO

Products and services

• GiGO Game Centers Physical arcade chain operated across Japan offering arcade games, crane games (UFO catchers), prize redemption, retro gaming, and various entertainment experiences for general consumers and entertainment seekers.
• GiGO ONLINE CRANE

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• fanfancy+minorGTM or Marketing Partnerfanfancy+ is a partner for the fanfancy+ with GiGo initiative, offering exclusive prize items and collaboration campaigns at GiGO locations. The partnership appears to focus on exclusive merchandise and prize offerings.
• SUNTORYminorGTM or Marketing PartnerSUNTORY supplies branded merchandise such as天然水 (Natural Water) churu paka charms used as prize items in crane games at GiGO locations.
• Bushiroad Creative (for NEEDY GIRL OVERDOSE)minorGTM or Marketing PartnerCollaboration campaign for anime NEEDY GIRL OVERDOSE featuring exclusive prizes and themed merchandise at GiGO locations.
• Various Anime/Manga IP HolderscoreGTM or Marketing PartnerGiGO maintains ongoing collaboration campaigns with major anime and manga properties including Re:Zero, Jujutsu Kaisen, Blue Lock, Love Live!, SKZOO, Bang Dream!, Toy Story, and others. These partnerships feature limited-edition prizes, cafes, and promotional events.

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEGA Entertainment Co., Ltd. Operates the SEGA-branded arcade chain across Japan, directly competing with GiGO in physical game centers, crane games, and IP collaboration campaigns. Both companies target the same general consumer and anime fan segments with similar prize-based and entertainment offerings.
• AEON Fantasy Co., Ltd. Operates family-focused indoor entertainment facilities including KidZania-style attractions and game centers, often co-located with AEON retail properties. Competes with GiGO's FUN VILLAGE and kids entertainment sub-brands for the family and children segment.
• Bandai Namco Amusement Inc. Operates the NAMCO arcade chain in Japan with comparable game center, crane game, and family entertainment offerings. Strong IP portfolio (including its own anime/game properties) provides similar collaboration campaign capabilities to GiGO.
• Adores Inc. Operates a chain of game centers in Japan with a strong focus on crane games and prize-based entertainment. Directly comparable operating model and customer demographic to GiGO's crane game-heavy locations.
• Taito Corporation: Subsidiary of Square Enix that operates the Taito arcade chain in Japan. Directly comparable arcade footprint, prize/medal game offerings, and customer demographic to GiGO, with overlapping IP collaboration capabilities.
• Round One Corporation: Operates large-format entertainment centers combining arcades, bowling, karaoke, and sports across Japan. Competes with GiGO for family and group entertainment spend with a broader venue concept but overlapping arcade and prize game revenue.
• CAPCOM Co., Ltd. Operates Plaza Capcom arcades in Japan alongside its core video game development business. Comparable physical arcade footprint and prize/medal game revenue, with the additional competitive advantage of first-party game IP for collaborations.

Broad incumbents

• Konami Group Corporation: Operates Konami Sports Clubs and previously had game center operations, with a broader portfolio across gaming, sports, and entertainment. Overlaps with GiGO in arcade-style entertainment and IP-driven prize offerings, though as part of a much larger business mix.
• GENDA Inc. Parent company of GENDA GiGO Entertainment and a broader entertainment conglomerate pursuing roll-up of the Japanese amusement industry. Provides strategic and capital context for GiGO but also operates other entertainment businesses and acquisition targets that overlap with the broader arcade market.

Emerging players

• Yostar Inc. Mobile game publisher and operator known for online entertainment and merchandise/IP-driven campaigns in Japan. Comparable to GiGO's online crane game and e-commerce initiatives, with stronger digital-native capabilities but limited physical arcade presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HALOS_official
• Instagraminstagram.com/genda_gigo
• TikToktiktok.com/@genda_gigo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halos