CRANAplus

Name

CRANAplus

Legal name

CRANAplus Limited

Website

https://crana.org.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Remote Health Workforce Training and Support

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Remote health training
• Rural nursing education
• Mental health support services
• Clinical workforce development
• Remote area nursing

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Fees: CRANAplus generates revenue through course fees for clinical training programs. Fees range from $110 for Basic Life Support Online to $1,600 for Midwifery Upskilling (MIDUS), with member discounts typically $50-$100 off regular prices.
2. Membership Subscriptions: Individual and corporate membership programs providing access to course discounts, the printed CRANAplus Magazine, and other member benefits. Membership fees fund organizational operations and member services.
3. Conference Revenue: Annual conference generates revenue through registrations and sponsorships. The 42nd CRANAplus Conference was held in Perth in May 2026.
4. Job Board Listings: Free job board for corporate members with advertising options available for non-members seeking to list remote health vacancies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

CRANAplus is the peak professional body for the remote and isolated health workforce in Australia, delivering specialized clinical training (face-to-face and online courses in remote emergency care, maternity emergency care, triage and life support), a 24/7 psychologist-staffed Bush Support Line, mental health and wellbeing modules, mentoring, scholarships and an annual conference. It operates individual and corporate membership programs and provides advocacy, position statements and submissions on remote health policy.

Product overview

CRANAplus operates as a peak professional body for remote area nurses and health professionals in Australia, offering a suite of interconnected services rather than a unified software platform. The core offerings include face-to-face clinical training courses (Advanced Remote Emergency Care, Maternity Emergency Care, Remote Emergency Care, Practical Skills) and online courses delivered through a learning management system. Mental health support is delivered via the 24/7 Bush Support Line staffed by psychologists, supplemented by Wellbeing Workshops and the Mindful Monday newsletter. Workforce development encompasses the LINKS Mentoring Program, Scholarships & Grants, and Workforce Support Modules. Community engagement includes an annual conference since 1983, the CRANAplus Magazine published twice yearly, on-demand webinars, and the CRANAcast podcast. These services collectively support the remote health workforce throughout their careers.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Clinical Courses Specialized in-person clinical training courses for remote health professionals covering emergency care, maternity emergency care, remote emergency care (REC), advanced life support, pediatric emergency care, triage, and practical skills such as suturing and plastering; delivered at locations across all Australian states and territories (excluding ACT).
• Online Clinical Courses Self-paced and instructor-led online clinical courses delivered through a learning management system, covering basic life support, advanced life support, triage emergency care, and mental health emergencies; accessible nationwide.
• Bush Support Line Free 24/7, 365-day telephone counselling support service staffed by psychologists with rural, remote and cross-cultural expertise for the rural and remote health workforce and their families; funded by the Commonwealth Department of Health.
• Mental Health and Wellbeing Online Modules Online learning modules supporting the mental health and wellbeing of the rural and remote health workforce, including Critical Conversations, self-care practices and trauma support; includes both free modules and paid offerings.
• Workforce Support Modules Online modules tailored to the unique circumstances of remote settings, helping build clinical skills, resilience, cultural safety and employability in remote healthcare jobs.
• LINKS Mentoring Program Mentoring program that connects emerging health professionals with experienced mentors from around Australia, focusing on career development and building capabilities in clinical leadership, decision-making, networking and resilience.
• Scholarships and Grants Financial support programs including undergraduate remote placement scholarships (up to $1,000), the Gayle Woodford Memorial Scholarship covering Flinders University course fees, and the CARPA Remote Health Management Scholarship (up to $2,000).
• Annual Conference Annual conference held since 1983 bringing together the remote and isolated health workforce for networking, knowledge sharing, and celebrating excellence through awards and fellowships; revenue generated through registrations and sponsorships.
• Wellbeing Workshops Free, flexible, tailored wellbeing workshops delivered to rural and remote health workplaces across Australia, including 30-minute Wellbeing Reset sessions, customizable to organizational needs.
• Individual and Corporate Membership Programs Individual and corporate membership programs providing access to course discounts, the printed CRANAplus Magazine, the corporate-member job board, and other member benefits; corporate members include health services, universities and recruitment agencies.
• Remote Health Job Board Job board listing remote health employment vacancies across Australia, free for corporate members with paid advertising options available for non-members.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Flinders UniversitycoreStrategic or Co-development PartnerJoint sponsor of the Gayle Woodford Memorial Scholarship, which covers all course fees for the Graduate Certificate in Remote Health Practice offered through Flinders University. Also provides postgraduate qualifications in remote health through their Northern Territory campus.
• HESTAcoreOthersMajor sponsor of the 2026 CRANAplus Undergraduate Remote Placement Scholarship supporting students undertaking placements in remote areas.
• Aussiewide TransportsupportingOthersSponsor of the 2026 CRANAplus Undergraduate Remote Placement Scholarship helping cover travel costs for students on remote placements.
• Country Women's Association (CWA) NSWsupportingOthersCollaborative partner on the CWA Rural & Remote Nursing/Midwifery Professional Development Grant, offering up to $1,000 to support professional development costs.
• CARPA (Centre for Remote Health)coreStrategic or Co-development PartnerPartner in the CARPA Remote Health Management Scholarship supporting leadership and management training for remote health practitioners with scholarships up to $2,000.
• Commonwealth Department of HealthcoreOthersFunded by the Commonwealth Department of Health to deliver the Bush Support Line nationally and receives grant funding for training and professional support for the remote health workforce program.
• Royal Flying Doctor ServicesupportingChannel Partner/ Reseller/ DistributorCorporate member of CRANAplus. Major provider of remote health services in Australia.
• WA Country Health ServicesupportingChannel Partner/ Reseller/ DistributorCorporate member of CRANAplus. Western Australian government health service provider for rural and remote communities.
• James Cook University (JCU)supportingStrategic or Co-development PartnerCorporate member and partner offering postgraduate qualifications that cater to remote health. JCU Central Queensland Centre for Rural and Remote Health supports remote health education.
• Congress of Aboriginal and Torres Strait Islander Nurses and Midwives (CATSINaM)coreStrategic or Co-development PartnerCorporate member and joint signatory on Birthing on Country position statement. Collaborative partner in advocating for Aboriginal and Torres Strait Islander health workforce.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Services for Australian Rural and Remote Allied Health (SARRAH): National peak body for allied health professionals in rural and remote Australia. Closely comparable as a member-based advocacy, training, and workforce-support organization addressing the same remote health workforce shortage.
• National Rural Health Alliance: Peak body advocating for rural and remote health in Australia. Comparable as a multi-stakeholder membership and advocacy organization whose mission and constituency substantially overlap with CRANAplus.
• CATSINaM (Congress of Aboriginal and Torres Strait Islander Nurses and Midwives): Peak body for Aboriginal and Torres Strait Islander nurses and midwives. Comparable membership organization with overlapping advocacy agenda, joint position statements with CRANAplus, and similar cultural-safety training remit.
• Rural Doctors Association of Australia: Member organization representing doctors working in rural and remote Australia. Direct peer in remote workforce advocacy, CPD, and representation, although focused on medical practitioners rather than nurses and midwives.
• Indigenous Allied Health Australia: Peak body for Aboriginal and Torres Strait Islander allied health professionals. Comparable as a small national member-based organization focused on cultural safety, workforce support, and advocacy in remote/Indigenous health.

Broad incumbents

• Royal Flying Doctor Service: Australia's largest aeromedical and remote primary health provider. Directly comparable because it serves the same rural/remote population and is a CRANAplus corporate member, while operating at much larger scale across emergency retrieval, primary care, and telehealth.
• Australian College of Nursing: National professional body and continuing professional development provider for nurses across all settings. Comparable on the training, CPD, and advocacy axis but serves the broader nursing profession rather than a remote-only niche.
• Australian Nursing and Midwifery Federation: Largest national union and professional body for nurses and midwives in Australia. Comparable on member services, CPD, and advocacy but operates across the entire profession and emphasizes industrial representation.

Regional players

• Centre for Remote Health (CARPA): Alice Springs-based remote health academic and resource center known for the CARPA Standard Treatment Manual. Comparable as a remote-health clinical training and resource provider that partners with CRANAplus on the CARPA Remote Health Management Scholarship.
• Flinders University Rural and Remote Health: University department delivering remote health postgraduate qualifications and the Graduate Certificate in Remote Health Practice, which CRANAplus's Gayle Woodford Memorial Scholarship funds. Comparable as a remote-health education provider and CRANAplus strategic partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CRANAplus
• Facebookfacebook.com/CRANAplus
• LinkedInau.linkedin.com/company/cranaplus
• Instagraminstagram.com/cranaplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRANAplus