West Coast Wild Foods

What West Coast Wild Foods does

West Coast Wild Foods (WCWF) is a Burnaby, British Columbia-based specialty food company founded in 2009 as a partnership between Austin Glenn and Jeremy Budd, both of whom began as wild mushroom harvesters as teenagers and later worked as buying agents in the wild mushroom industry. The company cultivates (via partner foragers), processes, and distributes wild-foraged mushrooms, greens, berries, and truffle products across North America. Its core technical asset is a proprietary emissions-free drying system using only air and wood heat, designed specifically to retain quality in morels through the drying process. The product portfolio spans fresh, dried, frozen, and specialty formats across more than 25 SKU categories, including wild mushrooms (morels, chanterelles, porcinis, lobster, black trumpet, hedgehog, matsutake), wild greens (fiddleheads, spruce tips, sea asparagus, stinging nettle, wild fennel), wild berries, Italian-sourced truffle products, and a BC Wildcrafted Beauty & Wellness line built on wildcrafted essential oils.

WCWF operates a hybrid business model combining direct-to-consumer e-commerce (Shopify storefront with local pickup at the Burnaby store, home delivery in Metro Vancouver, and FedEx/CanadaPost shipping across North America), wholesale B2B sales to restaurants, retailers, and distributors managed by dedicated account managers, and a community-led upstream harvester network spanning Northern California to the Yukon Territories. Revenue mechanics are unit-based pricing across product categories (fresh mushrooms $11-$32/lb, dried mushrooms $11.50-$17/lb, frozen products $22-$25/lb, gift boxes up to $108), with subscription options via the Shopify subscription app and gift cards layered on top. Free local delivery is offered on orders over $150, and wholesale pricing is gated behind account approval. The customer base spans food enthusiasts and home chefs (primary DTC), professional chefs and food service operators (primary B2B), retailers and specialty grocery distributors (secondary B2B), and a long tail of independent foragers supplying the upstream pipeline.

The company is privately held, bootstrapped with no disclosed external funding, and remains under the operating control of its two co-founders. It maintains headquarters in Burnaby, BC (8835 Northbrook Court) and a secondary office in Portland, Oregon (14121 NE Airport Way) to support US-side operations. Brand reputation is anchored by a 4.9-star Google rating across 130 reviews and a self-described positioning as the "premier wild mushroom company in North America," with worldwide recognition for quality morels. The company operates as a going concern with active e-commerce sales and ongoing product line expansion.

Name

West Coast Wild Foods

Legal name

West Coast Wild Foods Ltd.

Website

https://wcwf.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

West Coast Wild Foods is a Burnaby, BC-based specialty food company that sources, processes, and distributes wild-foraged mushrooms, greens, berries, and truffle products across North America via Shopify DTC e-commerce, B2B wholesale to restaurants and retailers, and a regional Burnaby retail pickup location.

Ownership category

akta.pro rank

Product category

Wild Mushrooms and Foraged Specialty Foods

NAICS

Other Specialty Food Retailers (44529), Mushroom Production (111411), Fruit and Vegetable Retailers (445230)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro industry

PRIMARYAFAMAFAD

Wild & Cultivated Mushroom Foraging and Production

Agriculture & Food Production/Forestry & Logging/Non-Timber Forest Products (Resins, Gums, Mushrooms, Berries)

SECONDARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYCRAHAGAG

Gourmet & Fine Food Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Wild mushroom sourcing
• Foraged food distribution
• Specialty wholesale foods
• Wild greens supply
• Truffle products

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Business to consumer sales through their Shopify e-commerce platform. Products sold include fresh wild mushrooms, dried mushrooms, frozen products, specialty truffle products, wild berry jams, pickled fiddleheads, and BC wildcrafted beauty and wellness products.
2. Wholesale B2B Sales: Wholesale and bulk order sales to wholesalers, distributors, retailers, and restaurants throughout North America. Managed through wholesale account managers who provide price lists and catalog.
3. Subscription Services: Shopify subscription app mentioned for recurring orders. Gift cards also available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

West Coast Wild Foods cultivates, processes, and distributes wild mushrooms and other wild-foraged foods, including fresh, dried, and frozen mushrooms, wild greens, truffles, wild berries, specialty jams, pickled fiddleheads, truffle products, and a wildcrafted beauty and wellness line. The company sells through its Shopify direct-to-consumer e-commerce storefront with local pickup and home delivery in Metro Vancouver, and operates a wholesale B2B channel supplying restaurants, retailers, and distributors across North America.

Product overview

West Coast Wild Foods is a specialty e-commerce retailer offering a diverse portfolio of wild-foraged and organic food products centered on Pacific Northwest mushrooms, wild greens, berries, and truffles. The product line is organized into five main categories: Fresh Products (seasonal wild mushrooms, foraged greens, wild truffles, and organic cultivated specialty mushrooms available year-round in dried and frozen formats); Specialty Products (truffle oils, sauces, pasta, and risottos; wild berry jams; pickled fiddleheads; Canadian wild rice; dried Chaga; and wild mushroom soup kits); Frozen Products (flash-frozen wild mushrooms, greens, and berries for extended availability); BC Wildcrafted Beauty & Wellness (wildcrafted essential oils, roll-on blends, body care, massage oil, facial moisturizer, room sprays, and diffusers derived from Pacific Northwest botanicals); and Wild Gift Boxes (themed gift sets and gift cards). The company also offers wholesale supply to retailers, restaurants, and distributors throughout North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Wild Mushrooms Seasonal fresh wild mushrooms including chanterelles, morels, porcini, lobster, black trumpet, hedgehog, pine/matsutake, cauliflower, bear's tooth, yellowfoot chanterelle, white chanterelles, and chicken of the woods, available to individual consumers and wholesale buyers during in-season periods.
• Fresh Wild Greens Seasonal foraged wild greens including fiddleheads, spruce tips, sea asparagus/sea beans, wild fennel, stinging nettle, miner's lettuce, wild onion, wild mustard greens, wild bay leaf, watercress, and licorice root, marketed to home cooks seeking foraged spring ingredients.
• Fresh Organic Specialty Mushrooms Cultivated organic specialty mushrooms including Maitake, King Trumpet, White Shimeji, and Brown Shimeji, offered year-round for home cooks and chefs.
• Dried Wild Mushrooms Dried wild mushrooms including morel, porcini, golden chanterelle, lobster, pine mushroom, black trumpet, candy cap, and wild mushroom mix, processed through an emissions-free air-and-wood-heat drying system for year-round pantry use.
• Dried Wild Mushroom Seasonings Flavor-enhanced dried wild mushroom seasonings in BBQ, Italian, Hot, and Truffle varieties for culinary use by home cooks.
• Wild Mushroom Powders Ground wild mushroom powders including chanterelle, lobster, morel, porcini, pine mushroom, and wild mushroom mix powder for cooking and flavoring applications.
• Frozen Wild Mushrooms Flash-frozen wild mushrooms including morel, golden chanterelle, porcini, pine mushroom, and forest mushroom mix from France, preserved for off-season availability to home cooks and chefs.
• Frozen Wild Greens Frozen foraged greens including wild spruce tips, sea asparagus/sea beans, and B.C. fiddleheads, preserved for off-season use.
• Wild Berries Frozen wild berries including mountain huckleberry and Saskatoon berries, harvested from the Pacific Northwest.
• Wild Berry Jams Artisanal jams made from wild Pacific Northwest berries including mountain huckleberry, Saskatoon berry, and wild mixed berry varieties.
• Wild Pickled Fiddleheads Preserved fiddleheads in pickling brine, available in 250ml and 500ml sizes, and as a trio gift set.
• Truffle Products Italian truffle specialty products including black truffle sauce, white truffle sauce, truffle pesto, white truffle oil, truffle honey, white truffle salt, truffle tagliatelle pasta, black truffle risotto, and Italian truffle trio, sold alongside fresh wild truffles.
• Canadian Wild Rice Wild-harvested Canadian wild rice sourced from indigenous paddies in Saskatchewan.
• Dried Chaga Dried Chaga mushroom (Inonotus obliquus), a wild medicinal mushroom foraged from birch trees, sold as a specialty wild product.
• Wild Mushroom Soup Kit Pre-portioned soup kit containing dried wild mushrooms and seasonings for making wild mushroom soup at home.
• BC Wildcrafted Essential Oils Wildcrafted essential oils derived from Pacific Northwest botanicals including Douglas Fir, Engelmann Spruce, Grand Fir, Lodgepole Pine, Ponderosa Pine, Subalpine Fir, Western Red Cedar, Big Sagebrush, Rocky Mountain Juniper, Silver Pine, and blended formulations (Relax, Awake, Pure Air, Christmas, Coast, Okanagan, Mountain).
• Roll-On Essential Oil Blends Pre-diluted roll-on essential oil blends in 10ml sizes for topical application, featuring single oils and signature blends.
• Wildcrafted Body and Home Care All-natural castile body wash, foaming hand soap, massage oil, facial moisturizer (Nourish & Refresh), and room and linen spray, each formulated with wildcrafted essential oils and available in Douglas Fir and related Pacific Northwest botanical variants.
• Essential Oil Diffusers Hand-blown Lux Stella diffusers from Coast Mountain Essential Oils used to disperse wildcrafted essential oils.
• Wild Gift Boxes Curated gift boxes including Coast Mountain Christmas Gift Box, Monashee Mountain Gift Box, Wild Variety Pack, Wild Food Lover's Gift Box, Wild Chefs Powder Kit, Valentine's Day Gift Box, and Italian truffle sets; gift cards also available.
• The Perfect Chef's Blend Weekly-rotating wild and cultivated organic mushroom blend combining seasonal wild mushrooms (porcini or morel) with organic cultivated varieties (Brown Shimeji, White Shimeji, Oyster, Shiitake), available in 1lb and 5lb portions.
• Maple Syrup (B.C.) B.C. maple syrup produced by the founders from B.C. maple trees, as part of the company's expansion beyond mushrooms and greens.
• Wholesale B2B Supply to Restaurants, Retailers, and Distributors Wholesale and bulk order supply of wild mushrooms and specialty wild ingredients to wholesalers, distributors, retailers, and restaurants throughout North America, managed through dedicated wholesale account managers who provide price lists and catalogs.

Quantifiable outcome

• Reputation throughout the world for quality morels
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Smallhold: Indoor specialty mushroom cultivation brand with DTC and wholesale channels across the US. Comparable as a specialty mushroom supplier to chefs and retailers, though competes via cultivated rather than wild supply.
• Mycopolitan Mushroom Company: Urban-cultivated specialty mushroom company with DTC, wholesale, and foodservice channels. Comparable on product category (specialty mushrooms) and customer segments (chefs and home consumers) though not wild-foraged.

Direct peers

• Cascadia Mushrooms: Pacific Northwest specialty mushroom grower and seller offering fresh and dried mushrooms to chefs and consumers. Operates in the same regional terroir and customer base as West Coast Wild Foods.
• Far West Fungi: Bay Area-based mushroom farm and retailer selling fresh, dried, and value-added mushroom products direct to consumers and wholesale. Comparable as a vertically integrated specialty mushroom brand combining cultivation, retail, and wholesale.
• Marx Foods: Specialty wild and cultivated mushroom distributor serving chefs and retailers across the US. Directly comparable to West Coast Wild Foods as a wholesale and DTC supplier of foraged Pacific Northwest and global mushrooms.
• Oregon Mushrooms: Pacific Northwest wild mushroom harvester and supplier. Direct regional peer with overlapping forager supply, similar species mix (chanterelles, morels, lobster mushrooms), and shared chef customer base.
• Foragers Market: Online retailer specializing in wild and foraged foods including mushrooms, greens, and berries. Comparable DTC motion and wild-foraged product positioning aimed at home cooks and chefs.

Regional players

• Matsutake America: North American wild matsutake mushroom supplier focused on the Pacific Northwest harvest. Comparable as a wild-foraged mushroom specialist with similar sourcing geography and chef/wholesale customer base.

Broad incumbents

• Earthy Delights: Specialty food distributor and online retailer focused on heirloom, foraged, and artisanal products. Comparable as a multi-channel seller of niche and foraged ingredients to chefs and consumers.
• Frieda's Specialty Produce: Established specialty produce distributor offering a broad portfolio of unusual fruits, vegetables, and fungi. Comparable on the wholesale channel side as a supplier of hard-to-find ingredients to chefs and retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westcoastwildfoods
• Instagraminstagram.com/westcoastwildfoods
• Xx.com/westcoastwild1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Coast Wild Foods