Verinlegno

What Verinlegno does

Verinlegno S.p.A. is an Italian specialty coatings manufacturer founded in 1975 by Piero Marchetti in Massa e Cozzile (Pistoia), Tuscany. The company develops, produces, and sells water-based, solvent-based, polyurethane, acrylic, and polyester coatings and finishes for wood, metal, glass, and specialty surfaces, organized into product lines including idrosolubili (water-based external/internal), solvente (solvent-based), ignifughi (fire-retardant, MED-certified), parquet finishes, effetti speciali (special effects including mother-of-pearl NUVOLAC), and metal coatings under the Verinpaints sub-brand. Core proprietary technology includes internationally patented anti-UV coatings, the VECOPREBIO microencapsulated biocide system developed with CNR, AG+ silver-ion hygienic additives, and the Verinchrome/Verinchrome EVO web-based tintometric system for color formulation, dispensing, and quality control across RAL, NCS, Industrial, and proprietary color libraries. The company holds ISO 14001 environmental certification, CCC certification for the Chinese market (one of only six Italian coatings companies to do so), and MED 96/98/CE naval certification for three bicomponent marine interior coating systems.

The business operates through a channel-based go-to-market model. In Italy, Verinlegno sells through a country-wide network of regional agents and distributors supported by tintometric service centers in Meda (MB), Bovisio Masciago (MB), Megliadino San Vitale (PD), and Montelabbate (PU). Internationally, the company reaches 16+ countries through two operating joint ventures — Verylak with CanLak in North America and Woodver Coating Ltd with Unique International in India — plus regional distribution partners including Lankem Robbialac (Sri Lanka), South Sunshine Investment (Vietnam), Paint Holdings (Australia), Verinlegno Polska (Poland), and Albagino (Israel). Revenue derives from industrial coatings sales, licensing/technology transfer via JVs, and tintometric services and colorant products. Pricing is quote-based and negotiated through the sales network rather than publicly disclosed, with multi-year distribution contracts as the norm.

The group employs more than 200 people across the three operating entities. Antonio Bartoli serves as President, with Sante Zandò as Export Manager and Marco Cecchini also handling export operations; Roberta Marchetti and Silvio Zandò joined the Board of Directors in the 2015 governance renewal. Verinlegno Holding, established in 2014, rationalizes the group structure for international expansion. R&D is anchored in long-running collaborations with CNR institutes in Florence and Sassari on green chemistry and biocide microencapsulation, supplemented by Tuscan regional grants under POR FESR and PR FESR programmes for digital, environmental, and organizational innovation.

Name

Verinlegno

Legal name

Verinlegno S.p.A.

Website

https://verinlegno.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Verinlegno S.p.A. is an Italian manufacturer of specialty wood, metal, and glass coatings founded in 1975 in Tuscany. The company serves industrial woodworking, furniture, metal finishing, and naval interior sectors through patented anti-UV formulations, a proprietary tintometric color-matching platform, and a distribution network spanning 16+ countries.

Ownership category

akta.pro rank

Product category

Industrial Wood Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Wood coatings
• Industrial paints
• Water-based finishes
• Tintometric systems
• Fire-retardant coatings

Headquarters

HQ city

Massa E Cozzile

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Wood Coatings Sales: Sale of industrial coatings and finishes for wood, metal, glass, and specialty surfaces through a direct sales network and distributors in Italy and internationally.
2. International Licensing and Technology Transfer: Revenue generated through technology licensing and joint ventures (Verylak, Woodver) where Verinlegno's formulations and production know-how are deployed in international markets.
3. Tintometric Services and Colorants: Verinchrome tintometric system sales and colorant product sales through distributor and agent network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Verinlegno S.p.A. manufactures and sells industrial coatings and finishes for wood, metal, glass, and specialty surfaces. Its portfolio spans water-based paints, solvent-based paints, polyurethane, acrylic, and polyester systems, fire-retardant coatings with naval certification, parquet finishes, special effects (e.g., mother-of-pearl NUVOLAC), and specialty products including the AG+ silver-ion sanitizing additive. The company also operates the proprietary Verinchrome web-based tintometric system for color formulation, dispensing, and quality control, and distributes through an Italian sales network plus international joint ventures and partners.

Product overview

Verinlegno is an Italian company specializing in wood paints and coatings, offering a comprehensive portfolio organized into multiple product lines: water-based paints (idrosolubili) for internal and external use, solvent-based paints (solvente), fire-retardant paints (ignifughi) with naval certification, metal coatings under the Verinpaints sub-brand, parquet finishes, special effects (effetti speciali) including mother-of-pearl NUVOLAC, glass coatings, and specialty products. The portfolio also includes branded product lines such as AG+ (sanitizing additive with silver ions), CRYSTAL EPOX (epoxy resin), HYDRO OIL EFFECT (decking treatment), WOOD OIL, PATINE, COLORANTI (colorants), MARKOLOR, XILOVER, ACRYSTONE, and VERIN-SEA FINISHING. The company provides technical support through VL Academy with webinars and tutorials, and uses the proprietary Verinchrome web-based tintometric system for color matching (RAL, NCS, Industrial, Laccato colors).

Differentiator

Problem solved

Functional benefit

Brands

• Verinpaints: Sub-brand of Verinlegno dedicated to metal protection and finishing coatings, with its own dedicated website verinpaints.com.
• Verinchrome
• VL Academy

Products and services

• Water-based paints (Idrosolubili) Water-based paints for both external and internal wood applications, featuring eco-friendly formulations with low VOC emissions, used by industrial woodworking and furniture manufacturers.
• Solvent-based paints (Solvente) Solvent-based paints for external and internal applications, including polyurethane and acrylic formulations, supplied to industrial wood and furniture manufacturers.
• Fire-retardant paints (Ignifughi / Vernici Ignifughe) Fire-retardant paints designed to limit flame spread on surfaces, certified for naval applications under MED 96/98/CE ('timoncino' mark) for three bicomponent coating cycles.
• Special effects paints (Effetti speciali) Special effects paints including NUVOLAC (mother-of-pearl effect) and other decorative finishes for modern furniture and interior wood surfaces.
• Parquet finishes Specialized paints and finishes for wooden flooring, including parquet oils and protective coatings for parquet manufacturers and flooring installers.
• Glass coatings (Vetro) Paints and coatings specifically designed for glass surfaces, including adhesion promoters and reactive diluents for industrial glass finishing.
• Specialty products (Prodotti speciali) Specialty products including adhesion promoters for glass and other specialized formulations for unique industrial applications.
• Verinpaints metal coatings (Metallo) Paints and coatings specifically formulated for metal surface protection and finishing, sold through the dedicated Verinpaints sub-brand and website, targeting metal finishing and metalworking customers.
• AG+ silver-ion sanitizing additive Water-based and solvent-compatible additive incorporating silver ion technology for hygienic surface protection on painted surfaces, suitable for domestic and professional environments.
• HYDRO OIL EFFECT decking treatment Water-based oil effect treatment for decking and exterior wood surfaces, providing decorative and protective finish.
• WOOD OIL wood treatment Oil-based wood treatment and finishing products for protecting and enhancing interior and exterior wood surfaces.
• PATINE decorative patina finishes Patina finishes for decorative wood effects, providing aged or artistic surface appearances on furniture and interior wood.
• ACRYSTONE stone-effect coating Stone-effect coating product line for decorative surface finishes.
• CRYSTAL EPOX epoxy resin coating Epoxy resin product for specialized coating applications requiring high-build, glossy, durable finishes.
• VERIN-SEA FINISHING marine finishes Marine and sea-related finishing products for yacht and ship interior applications.
• XILOVER wood finishing line Wood finishing product line for industrial wood and furniture coating applications.
• SANITIZER PROFESSIONAL product line Professional sanitizing product line for high hygiene standard environments in industrial and professional settings.
• Verinchrome EVO tintometric software Next-generation web-based tintometric software platform for color formula creation, spectrophotometric readings, production history, and quality reporting across water-based and solvent-based coating lines.
• COLORANTI colorants product line Colorant products for tintometric systems and custom color matching used with Verinlegno's water-based and solvent-based coating bases.
• ILE04562 VLX TRASPARENTE 4562 E polyurethane gloss finish New transparent polyurethane high gloss finish with improved fullness and durability for industrial wood finishing.
• M170 OBI TX 4273 VARI GLOSS acrylic matt finish Bicomponent acrylic matt transparent finish with UV filters designed for kitchen cabinet applications.
• JLE04735 FPX NERO 4735 E A.F. polyester primer Styrene-free black polyester primer with excellent filling and vertical properties for industrial wood coating applications.
• CATALIZZATORE PER VETRO 4384 E glass adhesion promoter Adhesion promoter for glass surfaces, enabling coatings to bond reliably to industrial glass substrates.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• South Sunshine Investment Ltd (Vietnam)minorChannel Partner/ Reseller/ Distributor · 30 September 2018Partner for the Vietnamese market, collaborating with Verinlegno at VIETBUILD 2018 trade fair in Ho Chi Minh City. The partnership was inaugurated with a Grand Opening Ceremony attended by Verinlegno executives Marco Cecchini and Alberto Bartoli alongside AusItalia representatives.
• CanLak (Canada)coreStrategic or Co-development Partner · 28 July 2014Joint venture between Verinlegno (Italy) and CanLak of Daveluyville, Quebec, resulting in the creation of Verylak for the North American market (USA and Canada). Verinlegno supplies high-performance wood coating technology; CanLak continues its Canadian production using North American technology. Verylak became operational in early 2015. Medium-term revenue target for both Woodver and Verylak combined is approximately EUR 10 million.
• Unique International (New Delhi, India)coreStrategic or Co-development Partner · 28 July 2014Joint venture creating Woodver Coating Ltd, operating in Delhi and North-West India. Unique International distributes Verinlegno technology and products in the Indian market, building on a 12-year partnership with Verinlegno. The joint venture aims to expand coverage to Kolkata, Gujarat, Chennai, and Mumbai regions.
• Lankem Robbialac (Sri Lanka)coreChannel Partner/ Reseller/ Distributor · 22 November 2013Multi-year distribution contract with the largest coatings company in Sri Lanka for the distribution of Verinlegno's high-end water-based, special effects, and polyurethane/acrylic coatings on the Sri Lankan market. Contract signed by Verinlegno President Antonio Bartoli with Ruwan T. Weerasinghe, Director General of Lankem Robbialac. Contract value estimated at several million euros over the multi-year term.
• CNR — Consiglio Nazionale delle Ricerche, Istituto di Chimica Biomolecolare (Sassari)coreStrategic or Co-development PartnerR&D collaboration with CNR Sassari focused on green chemistry, biocides, nanoparticles, and sustainable product development. The collaboration produced practical results within six months including improved raw material evaluation methods and enhanced product quality assessment. Research areas include microencapsulated biocides (VECOPREBIO project) and low-VOC eco-sustainable formulations.
• CNR — Istituto di Chimica dei Composti Organometallici (Firenze)coreStrategic or Co-development PartnerResearch partner alongside CNR Istituto di Chimica Biomolecolare (Sassari) in the VECOPREBIO project for developing eco-sustainable paints with microencapsulated biocides for wood protection. External collaborators include ENDURA SPA and CNR IVALSA.
• Paint Holdings (Melbourne, Australia)minorChannel Partner/ Reseller/ DistributorAustralian partner hosting Verinlegno's stand at AWISA 2018 trade fair in Sydney.
• Verinlegno PolskaminorChannel Partner/ Reseller/ DistributorPoland-focused commercial partnership with annual meetings (e.g., Metropol Hotel Warsaw, January 2018) and participation at DREMA trade fair in Poznań.
• Albagino L.T.D. (Israel)minorChannel Partner/ Reseller/ DistributorIsraeli distributor hosting Verinlegno at TIMBER 2019 trade fair in Tel Aviv.
• ITA — Italian Trade AgencyminorGTM or Marketing PartnerItalian Trade Agency (ICE/ITA) involved in Verinlegno's 'Meeting of Italian Companies in India' event with the Italian ambassador and SACE insurance company.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Renner: Wood and metal coatings specialist with Brazilian heritage and Italian (Sirca) influence; competes with Verinlegno in industrial wood finishes globally and shares a similar specialty-coatings positioning.
• ICA Group: Italian specialty wood coatings manufacturer with comparable product portfolio (water-based, polyurethane, acrylic, effects). Closest like-for-like competitor in the Italian wood coatings niche.
• Sayerlack (Sherwin-Williams): Italian-origin wood coatings brand now owned by Sherwin-Williams; the most direct head-to-head competitor in industrial wood coatings, but backed by a global major.
• CanLak Coatings: Canadian wood coatings manufacturer and Verinlegno's JV partner in Verylak; directly comparable product line and joint overlap in North American industrial coatings distribution.

Regional players

• Asian Paints: India's dominant coatings company; regional incumbent in Woodver's primary territory and a natural competitor for any Indian specialty coatings expansion by Verinlegno.

Broad incumbents

• Jotun: Global coatings player with strong marine and decorative presence; comparable in the MED-certified marine interior segment and competes in Middle East/Asian markets Verinlegno serves.
• AkzoNobel (Sikkens): Global coatings giant with significant wood coatings presence via Sikkens and other brands; competes on cross-substrate portfolio and global distribution.
• RPM International: Specialty coatings holding company with multiple wood, industrial, and specialty brands; comparable diversified specialty-coatings thesis though at vastly greater scale.
• Hempel: Global marine and protective coatings major; competes directly with Verinlegno in the MED-certified ship interior coatings category.
• PPG Industries: Diversified global coatings major competing in industrial and specialty coatings including wood furniture and marine finishes; significant scale advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/verinlegnovernici

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verinlegno