The Odee Company

What The Odee Company does

The Odee Company is a privately held, family-owned commercial printing and graphic solutions provider headquartered in a 45,000 sq ft facility at 10630 Control Place, Dallas, Texas. Founded in 1923 by Will Odee as a legal forms publisher and Southwest Distributor for Goes Lithography, the company has continuously operated for over 100 years and now describes itself as Dallas' oldest Graphic Solutions company. The firm serves mid-market and enterprise corporate customers, major retailers, healthcare providers, educational institutions, and outdoor/recreation brands with a multi-vertical service mix that spans digital printing, offset printing, wide format printing, in-house finishing, promotional products, retail kitting and fulfillment, and mailing services.

The company's production technology is built around a Heidelberg offset press fleet (including 40-inch perfecting presses), an HP Indigo 3050 7-color liquid ink digital press capable of true Pantone color reproduction, HP Latex wide format printers for canvas and signage up to 100-inch width, HP Docutech black-and-white digital production, and an unusually comprehensive in-house finishing department covering steel rule die cutting, foil stamping, embossing/debossing, and full bindery (perfect bind, plastic coil, saddle stitch, tape bind). Supporting infrastructure includes 22,000 sq ft of storage capacity for inventory and fulfillment programs, mailing equipment rated at 15,000 pieces per hour, FSC/SFI-certified paper sourcing, soy-based inks, and CarbonFree facility certification.

The Odee Company monetizes through transaction-based commercial printing and promotional product orders (minimum $250 for branded items, quote-based for most services) combined with managed-service revenue from retail kitting, fulfillment, and inventory storage contracts. Go-to-market is primarily direct enterprise field sales within the Dallas-Fort Worth market, supplemented by inside sales, two e-commerce storefronts (CanvasKick for wide format/canvas and Promoplace for promotional products), a QNET storefront, and event/tradeshow activity. Revenue concentration is diversified across at least five customer segments, and the firm demonstrated surge capacity of 50,000 PPE gowns per day during the COVID-19 pandemic, producing 369,000+ Level 2 gowns for hospitals and nursing homes. No public revenue, funding, or ownership disclosures are available beyond the founding family.

Name

The Odee Company

Legal name

The Odee Company

Website

https://odeecompany.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

The Odee Company is a 100-year-old, family-owned Dallas-based commercial printing and graphic solutions provider offering digital, offset, and wide format printing, in-house finishing, promotional products, retail kitting, and mailing services to corporate, retail, healthcare, and educational clients from a single 45,000 sq ft facility.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

akta.pro secondary industries

Finishing, Converting & Die-Cutting Services (IMALAKAN), Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ)

Keywords

• Commercial printing services
• Offset printing
• Digital printing
• Promotional products
• Wide format printing

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Printing Services: Full-service commercial printing including digital printing (color and black & white) and offset printing (Heidelberg presses). Digital for short runs with lower setup costs; offset for larger quantities. Covers brochures, manuals, posters, and general commercial printing.
2. Wide Format Printing: Large format printing on canvas, vinyl, and various substrates using HP Latex printers. Includes wall murals, vehicle wraps, banners, posters, and trade show signage.
3. Promotional Products: Branded merchandise and promotional items including ad specialties, corporate wear, executive gifts, and recognition products. Over 850,000 items available through domestic and overseas sourcing.
4. Fulfillment and Storage Services: Retail kitting, fulfillment services, and marketing collateral storage. Handles multiple versions shipping to thousands of locations with daily, weekly, and monthly kit fulfillment capabilities. Includes inventory control with monthly reports.
5. Mailing Services: Full-service mailing including CASS certification, inkjet, insert and automated sort. Handles postcards, brochures, catalogs and other mailable items. Includes USPS Informed Delivery campaign setup.
6. Special Finishing Services: In-house finishing services including die cutting, foil stamping, embossing, and binding (perfect bind, plastic coil, saddle stitch, tape bind).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Odee Company is a Dallas-based commercial printing company that provides digital, offset, and wide format printing services, along with promotional products distribution (850,000+ SKUs) and kitting/fulfillment services. The company operates in-house production capabilities including die cutting, embossing/debossing, foil stamping, and mailing services for corporate customers across multiple industries.

Product overview

The Odee Company is a comprehensive graphic solutions provider offering a unified suite of printing and promotional products services from its single 45,000 sq ft Dallas facility. The core offering combines digital printing (HP Indigo 3050 7-color press and Docutech for B&W), offset printing (Heidelberg presses including 40-inch perfecting presses), and wide format printing (HP Latex technology) as the primary printing services. Supporting services include die cutting, embossing/debossing, foil stamping, and a full-service bindery—all performed in-house. The company complements its printing capabilities with promotional products distribution (over 850,000 items), corporate wear programs, and fulfillment services including inventory storage (22,000 sq ft) and multi-carrier shipping. The company operates CanvasKick as a separate brand for custom canvas and wide format products. Established in 1923, the company positions itself as a one-stop shop eliminating the need for multiple vendors.

Differentiator

Problem solved

Functional benefit

Brands

• CanvasKick: A separate website operated by The Odee Company offering canvas prints, wallfabs, posters, and banners with custom images.

Products and services

• Digital Printing High-quality digital printing service for corporate customers requiring short to medium runs, variable data, and quick turnaround. Utilizes HP Indigo 3050 technology.
• Offset Printing Traditional offset printing service for high-volume, large-run production jobs using Heidelberg presses. Targeted at corporate customers needing consistent, high-quality bulk printing.
• Wide Format Printing Large-format printing service using HP Latex technology for banners, signage, and oversized graphics for corporate and retail customers.
• Fulfillment Services End-to-end kitting and fulfillment services including assembly, packaging, and distribution for corporate clients needing integrated print and product fulfillment.
• Mailing Services Direct mail production and distribution services handled in-house, supporting corporate marketing and customer communications.
• Promotional Products Sourcing and distribution of over 850,000 promotional products including ad specialty items and corporate wear from domestic and overseas suppliers.
• Currency Envelopes Pre-printed currency envelopes offered with tiered volume-based pricing for corporate and institutional buyers.
• Die Cutting In-house die cutting finishing service for custom-shaped printed materials, packaging components, and specialty printed products.
• Embossing and Debossing In-house embossing and debossing finishing services for premium printed materials requiring raised or recessed design elements.
• Foil Stamping

Quantifiable outcome

• Mailing production at 15,000 mail pieces per hour
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Ball ProminorChannel Partner/ Reseller/ DistributorBall Pro offers the Total Sports Experience with the largest selection of sport-related promotional products. They sell exclusively through Promotional Products Distributors, and The Odee Company is a Ball Pro authorized Promotional Products Distributor serving the Dallas market.
• SixSite GearminorOthersSixSite Gear is a client of The Odee Company for wide format printing services including canvases and promotional materials. Founded by Stephen Holley of Carry the Load. Odee printed promotional materials and the award-winning 'Bugle Battle' film.
• Goes LithographycoreChannel Partner/ Reseller/ DistributorHistorical partnership dating to 1923 when Will Odee started the company as Goes Lithography's Southwest Distributor for blank borders and stock certificates. The Odee Company remains Goes Lithography's Southwest Distributor today and is one of the largest legal form distributors.
• Studio NeatminorOthersAustin-based product company whose Panobook panoramic notebook was printed by The Odee Company. Studio Neat filmed and narrated the printing process, providing promotional content for Odee.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Shutterfly: Large consumer-focused photo and canvas printing platform. Overlaps with CanvasKick in custom canvas and wall décor, though primarily differentiated by online personalization tooling rather than commercial print breadth.
• Printful: On-demand printing and fulfillment platform for apparel, posters, and promotional products. Emerging competitor at the intersection of print and promotional products where Odee also operates, though Printful is digital-native and globally distributed.

Broad incumbents

• Cenveo: Large-scale printing and packaging company with overlapping offset, digital, and label printing capabilities. A broad incumbent serving enterprise customers across multiple print categories.
• LSC Communications: Major North American printing and office products provider. Comparable in commercial, direct mail, and book/catalog printing, though focused on higher-volume runs and operates as a broad incumbent rather than a regional specialist.
• Multi Packaging Solutions: Global printing and packaging company with offset, digital, and finishing capabilities serving premium consumer and retail markets. Overlaps with Odee in premium folding cartons and retail kitting at far greater scale.
• Taylor Corporation: Large privately held printing and marketing services group with broad commercial print, fulfillment, and promotional product capabilities. Comparable one-stop-shop model but at significantly greater scale and geographic reach.
• Quad/Graphics: One of North America's largest commercial printing and integrated marketing services companies. Overlaps with Odee across offset, digital, direct mail, and retail kitting, but operates at national scale as a public/PE-backed broad incumbent.

Direct peers

• Fey Printing: Mid-sized commercial printer based in the Dallas-Fort Worth area offering offset, digital, and large-format printing. Directly competes with Odee for the same regional corporate and retail accounts in North Texas.
• Sandy Alexander: Privately held commercial printer offering offset, digital, and large-format printing with strong direct mail and marketing collateral capabilities. Comparable in service breadth and target customer profile to Odee, though serving broader geographies.
• CanvasPop: Direct-to-consumer canvas and wall art printing company. Directly comparable to Odee's CanvasKick sub-brand on product offering (custom canvas prints, wall murals), though CanvasPop is a pure-play e-commerce specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/odeecompany
• LinkedInlinkedin.com/company/the-odee-company
• Instagraminstagram.com/theodeecompany
• Xx.com/odeepromo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Odee Company