Friendly Organic

What Friendly Organic does

Friendly Organic, LLC is a Philadelphia, Pennsylvania-based, privately held consumer goods company that manufactures and sells plant-based, certified organic cleaning and personal care products. Its core technology is built around biobased formulations using plant-derived surfactants, certified organic essential oils, and botanical extracts such as olive oil, oat, chamomile, aloe vera, shea butter, and sweet almond oil; finished products are dermatologically tested, hypoallergenic, and formulated to avoid over 50 ingredients including parabens, SLES, phosphates, chlorine, synthetic fragrances, and dyes. The product portfolio spans laundry detergents (fragrance-free and standard), baby bottle and feeding utensil wash, toy and nursery cleaners, stroller and car seat cleaners, fabric softeners, dishwashing products, and personal care items including baby shampoo and skincare.

The company operates a hybrid go-to-market model, combining direct-to-consumer e-commerce through www.friendlyorganic.com with physical retail distribution and dedicated international export operations serving the U.S., Canada, South America, and overseas markets. Customer segments are diversified across three personas — families with young children (primary), individuals with sensitive skin, and eco-conscious consumers — and the company has accumulated a broad stack of third-party certifications (USDA Biobased, EPA Safer Choice, ECO Control, USDA Organic for skincare, ICEA Organic Cosmetics, UK Vegan Society, Cruelty Free International, and a self-described carbon-neutral program) that anchor its safety and sustainability positioning. Friendly Organic markets primarily through organic social media (Facebook, Twitter, Instagram, YouTube, Blogger) and industry trade events such as Kind und Jugend in Germany, Anaheim Natural Expo, and Romanian exhibitions.

Name

Friendly Organic

Legal name

Friendly Organic, LLC.

Website

https://friendlyorganic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Friendly Organic, LLC is a Philadelphia-based manufacturer of plant-based, certified organic household cleaning and personal care products, serving families with young children, sensitive-skin consumers, and eco-conscious buyers through its own e-commerce site, retail distribution, and international export channels.

Ownership category

akta.pro rank

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Baby Bath & Cleansing (CRABAJAA)

akta.pro secondary industries

Kids Personal Cleansing (Body Wash, Hand Soap) (CRABAJAH), Natural/Eco All-Purpose Cleaners (CRAJAMAM), Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ)

Keywords

• Organic household cleaning
• Baby care products
• Plant-based detergents
• Eco-friendly personal care
• Certified biobased cleaners

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Consumer Product Sales: Direct sale of organic cleaning and personal care products to consumers through e-commerce and retail channels. Products include baby care items, laundry detergents, surface cleaners, and personal care products sold in various sizes and formulations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Friendly Organic develops, manufactures, and sells plant-based, certified organic household cleaning and personal care products targeted at families with infants and young children, individuals with sensitive skin, and eco-conscious consumers. The product portfolio includes baby laundry detergent, baby bottle and feeding utensil wash, baby shampoo, toy and nursery cleaner, fabric softener, stroller and car seat cleaner, and other personal care items. All products are formulated with biobased, biodegradable ingredients and carry multiple third-party organic and safety certifications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Products meet or exceed USDA minimum biobased content percentage requirements

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Burt's Bees (Baby): Burt's Bees Baby (Clorox) offers natural-origin baby personal care including washes, lotions, and shampoos, providing a broad-incumbent benchmark for natural baby care retail distribution and scale.
• Dr. Bronner's: Dr. Bronner's is an established organic and fair-trade personal care brand whose castile soaps and baby products are sold across natural and mainstream channels, providing a broad-incumbent benchmark for organic personal care scale.
• ECOS (Earth Friendly Products): ECOS produces USDA Biobased-certified, plant-based laundry, dish, and household cleaners at greater scale than Friendly Organic, serving as a broad-incumbent comparator for certified eco-cleaning categories.

Direct peers

• Babyganics: Babyganics makes plant-based baby household and personal care products (laundry, dish soap, cleaners) and competes head-to-head with Friendly Organic in the same DTC, retail, and natural-product channels targeting parents.
• Seventh Generation: Seventh Generation produces USDA Biobased-certified household cleaners, laundry detergents, and baby/family cleaning products, directly competing with Friendly Organic in eco-friendly cleaners with similar certification language.
• The Honest Company: The Honest Company sells organic and naturally derived baby, household, and personal care products with strong certification positioning, overlapping directly with Friendly Organic's baby-safe and eco-friendly product portfolio.
• Puracy: Puracy makes plant-based, natural laundry detergents, dish soaps, and surface cleaners for families and babies, competing in the same natural-baby and eco-household niche as Friendly Organic.
• Method Products: Method (Ecover Method) makes plant-based, biodegradable household cleaning and personal care products sold through mass retail and DTC, serving the same eco-conscious consumer that Friendly Organic targets.
• ATTITUDE: ATTITUDE (Canada) produces EWG-verified, plant- and mineral-based baby, personal care, and household cleaners with vegan and cruelty-free certifications, mirroring Friendly Organic's natural-baby positioning.
• Mrs. Meyer's Clean Day: Mrs. Meyer's (SC Johnson) markets plant-derived household cleaners, laundry detergents, and dish soaps with garden-inspired fragrances, directly overlapping Friendly Organic's natural cleaner portfolio at mass retail.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FriendlyOrgnc
• YouTubeyoutube.com/channel/UCHvtiAw4IZy1dF5keIVcBwA
• Facebookfacebook.com/FriendlyOrganicUSA
• Instagraminstagram.com/friendlyorganicusa
• LinkedInlinkedin.com/company/friendly-organic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendly Organic