Zowietek Electronics

What Zowietek Electronics does

Zowietek Electronics Co., Ltd. is a Shanghai-based, privately held manufacturer of professional video and medical imaging equipment, founded in 2004 and operating with 11–50 employees. The company designs and sells 4K PTZ cameras, miniature POV cameras, video encoders/decoders, video recorders, live streaming switchers, PTZ controllers, and medical imaging devices (MediCam surgical camera, MediDVR medical recorder). Its core technology stack is built around NDI (Network Device Interface) IP video, with support for NDI|HX3, NDI|HX2, and NDI|HX protocols across the product line, complemented by H.264/H.265 encoding, 4K Ultra HD processing, and AI-powered auto-tracking plus edge computing features in select encoder/decoder products. The company holds a few first-to-market positions, including the world's first surgical field camera with NDI support under medical grade and the industry's first small 4K Ultra HD video recorder with NDI support.

Zowietek's business model is primarily hardware sales via one-time purchases, with revenue streams spanning direct-to-consumer e-commerce (owned store, Amazon, B&H Photo, AliExpress, Walmart), OEM/ODM services, and software license keys (e.g., NDI|HX3 licenses, ZowieX, ZowiePTZ, TopDirector apps). Pricing ranges from $29.90 for accessory lenses to $2,200 for the 4K NDI Live Streaming Switcher, with bundled packages available. The company serves four primary verticals: live streaming and video production (primary), medical imaging (primary), conference and corporate AV, and church/worship. Select named customers include Shanghai Media Group (SMG) for the Milan Winter Olympics curling broadcast and hospitals/medical institutions using MediCam and MediDVR products. Zowietek operates 10+ countries and was recognized as Amazon's #1 Best Seller in Video Converters from January 2024 to January 2025, with 8,000+ units sold across platforms in 2024. The company expanded into a new Shanghai Wanyang Technology City facility in November 2025 and continues to participate in BIRTV, InfoComm China, and Prolight + Sound trade shows for market presence.

Name

Zowietek Electronics

Legal name

Zowietek Electronics Co., Ltd.

Website

https://zowietek.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Zowietek Electronics is a Shanghai-based manufacturer of 4K NDI-enabled PTZ cameras, encoders/decoders, and medical imaging devices serving broadcast, ProAV, conference, and healthcare customers worldwide through multi-channel e-commerce and OEM/ODM services.

Ownership category

akta.pro rank

Product category

Professional Video Imaging Equipment

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422), Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL)

Keywords

• Professional video equipment
• NDI PTZ cameras
• Video encoders decoders
• Medical imaging equipment
• Live streaming switchers

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Primary revenue stream from selling professional video equipment including PTZ cameras, POV cameras, video encoders/decoders, video recorders, and medical imaging devices. One-time hardware purchase model with optional accessories and add-ons.
2. Software and Licensing: Revenue from software products (ZowieX App, ZowiePTZ App, TopDirector APP) and NDI|HX3 license keys for various devices. Optional add-on licenses to enable NDI functionality on compatible products.
3. Accessories and Bundles: Sale of complementary products including lenses (M12, C-mount), omnidirectional conference mics, rack mounts, and pre-configured product bundles at various price points.
4. OEM/ODM Services: Custom OEM/ODM manufacturing services for customers requiring tailored imaging solutions, leveraging Zowietek's expertise in professional video and medical imaging hardware.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Zowietek Electronics designs, manufactures, and sells professional imaging hardware and supporting software for broadcast, ProAV, and medical applications. Its portfolio includes 4K PTZ cameras, miniature POV cameras, video encoders/decoders, video recorders, live streaming switchers, PTZ controllers, and medical-grade surgical cameras (MediCam) and medical recorders (MediDVR), unified by NDI|HX3 IP video technology and bundled with companion control applications (ZowieX, ZowiePTZ, TopDirector).

Product overview

Zowietek Electronics offers a comprehensive professional imaging product portfolio centered around video capture, encoding, streaming, and recording solutions for broadcast, ProAV, and medical imaging applications. The product line includes PTZ cameras (4K NDI PTZ Camera, AI Tracking PTZ Cameras with 20X/30X zoom, 4K Conference Camera), 4K POV miniature cameras, video encoders/decoders (ZowieBox series supporting HDMI, SDI, NDI|HX3), video recorders (ZowieREC), the ZowieKBD PTZ controller, live streaming switchers (Theia S1), and specialized medical imaging products (MediCam 4K surgical cameras, MediDVR medical video recorders). The ecosystem is complemented by software applications (ZowieX, ZowiePTZ, TopDirector) and various accessories including lenses and rack mounts. Products support industry-standard protocols including NDI, VISCA, ONVIF, Pelco, and streaming formats such as RTMP, SRT, RTP, and RTSP.

Differentiator

Problem solved

Functional benefit

Brands

• ZowiePTZ: 4K PTZ camera with NDI|HX3, SDI and HDMI support, available in 12X, 18X, and 25X optical zoom
• ZowieBox
• ZowieKBD
• ZowieX
• ZowieREC
• ZowieCAM
• MediCAM
• MediDVR
• TopDirector

Products and services

• 4K NDI PTZ Camera Professional 4K PTZ camera with NDI|HX3, SDI, and HDMI outputs offered in 12X, 18X, and 25X optical zoom configurations for live broadcast and production environments.
• AI Tracking PTZ Camera (HDMI/SDI/USB/PoE) AI-powered PTZ camera with automatic subject tracking featuring 20X optical zoom, NDI HX3 support, and multiple output options including HDMI, SDI, USB, and PoE for live streaming and video production.
• 4K PTZ Conference Camera 4K30 PTZ conference camera with 12X/18X zoom supporting USB/HDMI/LAN connectivity, PC-free streaming, smooth PTZ control, presets, and auto focus for conference rooms and hybrid meetings.
• ZowieBox Pro 4K60 AI Video Encoder/Decoder Next-generation 4K60 video encoder/decoder with AI edge computing, WiFi 6, and NDI 6 support for professional AV and live streaming applications.
• New Gen 4K HDMI NDI Encoder Decoder 4K HDMI encoder/decoder with NDI|HX3 conversion for standalone live streaming, supporting flexible high-quality IP video transmission for broadcast and ProAV users.
• 3G SDI NDI Video Encoder Decoder 3G SDI encoder/decoder with NDI|HX3 conversion for standalone live streaming, providing flexible SDI-based IP video transmission for professional workflows.
• 4K NDI Live Streaming Switcher (Theia S1) Multi-channel 4K video switcher with integrated recording and streaming featuring 4-channel 4Kp60 input, DVE effects, chroma keyer, PTZ camera control, and direct streaming to AWS, YouTube, and TikTok.
• 4K NDI POV Camera Compact 4K NDI POV camera with HDMI/SDI/UVC output for standalone live broadcast and portable professional video capture.
• 4K POV Zoom Camera Palm-sized 4K POV camera with 3X optical zoom, NDI|HX3 support, Auto Focus, HDMI and SDI output, Tally Light, PoE/USB-C power, and TF/NAS recording capability.
• 4K HDMI Video Recorder Professional 4K HDMI video recorder with AV-to-HDMI adapter support, 1080p100/120 recording capability, and standalone (no-PC) operation for ProAV and event capture.
• ZowieKBD NDI PTZ Controller Professional PTZ camera controller with HDMI output, quad-view 5-inch LCD screen, 7D joystick, NDI support, PoE, and multi-camera group control supporting VISCA, ONVIF, and Pelco D/P protocols.
• MediCam 4K Surgical Field Video Camera World's first surgical field camera with NDI support for medical-grade use, featuring 12X/18X/25X optical zoom, simultaneous 4K HDMI and 3G SDI outputs, NDI|HX3 support, and optimized exposure/color for surgical imaging.
• MediDVR MD3 4K NDI Medical Video Recorder Medical-grade 4K NDI video recorder with touchscreen display for operating room surgical video recording and streaming, supporting NDI|HX3, HDMI input, NAS storage, and medical image annotation.
• 4K POV Camera with Auto Focus 4K NDI POV camera with auto focus, compact design, and HDMI/SDI/UVC output for standalone live broadcast and portable video capture.
• 4K POV Camera with C/CS Mount 4K POV camera with C/CS mount for compatibility with standard industrial and broadcast lenses in professional imaging applications.
• Multicam Live Stream Switcher Bluetooth live stream switcher with physical controls for iPad/iOS multicamera switching enabling portable multi-camera production.
• Zowietek 1U Rack Mount 1U rack mount for secure installation of ZowieBox encoder/decoders in standard 19-inch equipment racks with stainless steel hardware.
• ZowieX PTZ Camera Control Software PTZ camera control software application for managing and operating Zowietek PTZ cameras with intuitive interface features.
• ZowieX App (Mobile) Mobile application for controlling and managing Zowietek PTZ cameras from iOS and Android devices.
• TopDirector 4K POV Camera + Software Bundle Professional bundle combining the 4K Native NDI|HX3 POV Camera with TopDirector software for iPad/iOS multicamera switching and live production control.
• NDI|HX3 License Key for ZowieBox Software license key enabling NDI|HX3 functionality on ZowieBox encoder/decoder devices.

Quantifiable outcome

• Amazon's #1 Best Seller ranking in Video Converters category (January 2024 - January 2025)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• NDI Ecosystem PartnerscoreTechnology or Integration · 28 May 2026Zowietek actively collaborates with NDI ecosystem partners including Vizrt (NDI trademark holder) to advance IP-based video solutions. As a member of the NDI ecosystem, Zowietek implements NDI|HX3, NDI|HX2, and NDI|HX protocols across their product line, enabling interoperability with other NDI-enabled devices and software.
• AllwinnerstrategicTechnology or Integration · 15 October 2025Zowietek partnered with Allwinner to present innovative imaging solutions at Shenzhen CPSE (China Public Security Expo). Allwinner provides semiconductor chipsets that power Zowietek's imaging devices, representing a strategic technology partnership for component supply and joint product development.
• NDI Vizrt ABcoreTechnology or IntegrationNDI Vizrt AB is the owner of the NDI (Network Device Interface) trademark and technology. Zowietek licenses NDI technology for integration into their professional video and medical imaging products.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Blackmagic Design: Blackmagic Design is a larger incumbent offering cameras, switchers and capture devices used in broadcast production, competing in many of the same end-customer workflows as Zowietek.
• Stryker (Medical Imaging): Stryker's endoscopy and surgical video division is an established incumbent in the medical OR imaging market that Zowietek's MediCam surgical camera competes against.
• Sony (Professional Imaging): Sony's professional imaging division is the dominant incumbent in broadcast and medical imaging cameras, supplying the same hospital and broadcast customers that Zowietek targets.

Direct peers

• Lumens Integration: Lumens offers a comparable lineup of PTZ cameras, document cameras and video encoders aimed at education, worship and ProAV customers similar to Zowietek's primary segments.
• Marshall Electronics: Marshall manufactures POV, PTZ and broadcast cameras as well as medical-grade imaging solutions, similar to Zowietek's mix of broadcast and medical imaging products.
• BirdDog: BirdDog is a direct competitor specializing in NDI PTZ cameras, encoders/decoders, and converters — overlapping almost 1:1 with Zowietek's core product lines and NDI technology focus.
• Magewell: Magewell makes video capture cards and NDI/HDMI encoders/decoders targeted at the same ProAV and streaming workflows as Zowietek's ZowieBox and encoder line.
• PTZOptics: PTZOptics manufactures broadcast and house-of-worship PTZ cameras and controllers sold through B&H and similar channels, closely matching Zowietek's live streaming and worship segments.
• AVer Information: AVer produces professional PTZ cameras and conferencing cameras with NDI support, directly competing with Zowietek's conference camera and PTZ product lines.
• Datavideo: Datavideo provides end-to-end live production equipment including PTZ cameras, switchers and recorders, overlapping with Zowietek's complete ProAV workflow portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Zowietek
• YouTubeyoutube.com/@zowietek
• Facebookfacebook.com/Zowietek
• LinkedInlinkedin.com/company/zowietekelectronics
• Instagraminstagram.com/zowietek_official

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zowietek Electronics