Marshall Electronics
Marshall Electronics is a privately held Torrance, California manufacturer of professional broadcast and Pro A/V cameras, production monitors, and AV accessories—including miniature POV, compact, and PTZ cameras with NDI and global-shutter options—serving broadcasters, sports producers, education, government, and houses of worship worldwide through a multi-tier dealer and distributor channel.
- Company typePrivate
- Founded1992
- HeadquartersTorrance, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Marshall Electronics does
Marshall Electronics, Inc. is a privately held manufacturer of professional broadcast and Pro A/V cameras, production monitors, and AV hardware accessories headquartered in Torrance, California, with a 30-plus-year operating history. The company's core camera lineup spans miniature POV cameras (CV503, CV506, CV508, CV568), compact box cameras (CV320, CV374, CV376), and PTZ cameras (CV605, CV625, CV630, CV730), supporting HD, UHD, and 4K resolutions with simultaneous multi-output across 12G/6G/3G-SDI, HDMI, USB, IP, SRT, NDI, and HDBT. Differentiated technology includes Sony global shutter sensors with tri-level genlock (CV568), IP67-rated weatherproof housings (CV503-WP, CV226, CV574-WP), interchangeable CS/C and M12 lens mounts, REMI remote adjust-and-match control, and full-spectrum NDI support including NDI|HX, NDI|HX3, and full-NDI High Bandwidth. Supporting infrastructure encompasses production monitors with embedded video analytics, joystick and touchscreen camera controllers (RCP-PLUS, VS-PTC-IP/300), PoE switches, weatherproof housings, and portable power solutions; three retained sub-brands—MXL Microphones, Mogami Cable, and TAJIMI Optical Connectors—extend the portfolio into professional audio, cabling, and waterproof circular connectors.
The company monetizes primarily through one-time hardware sales distributed via a multi-tier channel: authorized Broadcast/AV Dealers and International Distributors, GSA Dealers for US government procurement, regional Optical Dealers, and a direct e-commerce storefront for accessories, augmented by direct sales inquiries for enterprise deployments. Pricing is quote-based through authorized partners and is not publicly disclosed; an observed promotional discount on the CV-BSE-CBLE breakout cable (from $34.99 to $20) suggests typical accessory margin flexibility. Customer segments span broadcast and sports production (CBS Sports Network, NHRA, NHRA divisional streaming kits, Harvard Athletics, NYYC American Magic America's Cup), education (Lake Washington School District, West Chester University, Harvard, Kean University esports), government and legal (Georgia State Courts via S&L Integrated Systems in 100+ courtrooms), enterprise (Walmart campus broadcast studios), houses of worship (Christ Church of Short Hills), and aerospace (Réaltra Space Systems/ESA James Webb Space Telescope launch telemetry). Trade show presence at NAB, IBC, and INFOCOMM anchors brand visibility, with multiple 2024–2025 industry awards including TV Tech Best in Market, NAB Best of Show (RCP-PLUS), INFOCOMM Best of Show (CV355-27X-IP), and Pro Moviemaker Editor's Choice for PTZ cameras (CV730-BHN). The company remains privately held with no disclosed external funding rounds, operating geographies spanning the US, Canada, Australia, the Philippines, and Europe.
Marshall Electronics firmographics
Firmographics- Name
- Marshall Electronics
- Legal name
- Marshall Electronics, Inc.
- Website
- https://marshall-usa.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marshall Electronics is a privately held Torrance, California manufacturer of professional broadcast and Pro A/V cameras, production monitors, and AV accessories—including miniature POV, compact, and PTZ cameras with NDI and global-shutter options—serving broadcasters, sports producers, education, government, and houses of worship worldwide through a multi-tier dealer and distributor channel.
- Ownership category
- akta.pro rank
Marshall Electronics industry classification
Industry- Product category
- Professional Broadcast Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)
- akta.pro secondary industries
- Action Cameras & Rugged Cameras (CRACAPAC), Webcams & Video Capture Peripherals (HDACAFAG)
Keywords
Where Marshall Electronics is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marshall Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Camera Hardware Sales: Primary revenue stream from professional broadcast and Pro A/V cameras including miniature POV cameras, compact cameras, PTZ cameras, NDI IP cameras, and USB cameras. Products sold through dealers, distributors, and direct sales.
- Monitor Sales: HD production monitors, audio monitors, and related display products for broadcast and professional monitoring applications.
- Hardware Accessories: Auxiliary products including camera mounts and stands, Hirose breakout cables, PTZ controllers (RCP-PLUS, VS-PTC series), converters, distribution amplifiers, switchers, power supplies, monitor mounts, and Tajimi connectors.
- Brand Extensions (MXL, Mogami, Tajimi): Additional product lines including MXL microphones for professional audio, Mogami cables for audio/video connectivity, and Tajimi waterproof optical connectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hirose Breakout Cable (CV-BSE-CBLE) |
| One time/ perpetual license | Pay-as-you-go | Professional Broadcast Cameras |
| One time/ perpetual license | Pay-as-you-go | Production Monitors |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Marshall Electronics product offering
Product offeringCore offering
Marshall Electronics manufactures and sells professional broadcast and Pro A/V cameras—including miniature POV cameras, compact cameras, zoom box cameras, PTZ cameras, and NDI-enabled IP cameras—supporting HD, UHD, and 4K resolutions with outputs spanning SDI, HDMI, USB, IP, NDI, and HDBT. The company also produces broadcast production monitors, audio monitors, camera controllers, mounting hardware, weatherproof housings, and optical system accessories, complemented by sub-brands MXL microphones, Mogami professional cables, and TAJIMI optical connectors.
Product overview
Marshall Electronics offers a comprehensive professional broadcast and Pro A/V product portfolio centered on cameras and monitors. The core camera lineup includes Miniature POV cameras (CV503, CV506, CV508, CV568), Compact cameras (CV320, CV374, CV376), and PTZ cameras (CV605, CV625, CV630, CV730) supporting HD, UHD, and 4K resolutions. These cameras feature multiple output options including 3GSDI, HDMI, USB, IP, SRT, NDI, and HDBT. Supporting infrastructure includes professional production monitors (V-LCD173HR), camera controllers (RCP-PLUS, VS-PTC-IP, VS-PTC-300), power solutions (CV-BATT-PAC), mounting hardware (CVM series), and weatherproof housings. The portfolio extends through sub-brands MXL microphones, Mogami cable, and TAJIMI optical connectors. The company serves broadcast, sports, esports, house of worship, education, courtroom, government, and corporate markets.
Differentiator
Problem solved
Functional benefit
Brands
- MXL Microphones: Professional microphones for studio, performance, content creation, unified communications, and accessories.
- Mogami Cable
- TAJIMI Connectors
Products and services
- Marshall Broadcast & Pro A/V Cameras
- CV625 Series PTZ Camera
- CV730 PTZ Camera
- CV355-27X-IP Camera
- CV320/CV374/CV376/CV506 Compact Cameras
- CV503/CV506/CV508 Miniature POV Cameras
- CV568 Miniature Global Shutter Camera
- CV574-WP All-Weather Camera
- CV605-U3 PTZ Camera
- Marshall Production Monitors
- V-LCD173HR Monitor
- RCP-PLUS Camera Controller
- VS-PTC-IP PTZ Controller
- VS-SW-100 PoE Switch
- CV-BATT-PAC Portable Power Kit
- Camera Mounts and Stands (CVM Series)
- Weatherproof Camera Housing (CV-H20-HF, CV6XX-DH)
- MXL Microphones
- Mogami Cable
- TAJIMI Optical Connectors
- Marshall Optical Systems
- Converters and Distribution Amplifiers
- Audio Monitors
Quantifiable outcome
- Over 100 courtrooms deployed with Marshall cameras in Georgia alone
- +3 more outcomes
Companies that use Marshall Electronics
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles6 records
Marshall Electronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability4 records
Feature9 records
Marshall Electronics partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, regional, flagship and brand.
- Ford Audio-VideocoreDesigned and integrated modern remote learning classroom using Marshall cameras at UTHealth Houston School of Public Health.
- S&L Integrated SystemscoreThomasville, GA-based AV integration firm that has implemented Marshall cameras in over 100 courtrooms throughout Georgia for hybrid legal proceedings.
- JD Sound & VideocorePrincipal and Lead Engineer Joe DiSabatino integrated Marshall CV730-NDI cameras at Christ Church of Short Hills and Church of St. Luke and The Epiphany in Philadelphia.
- Horizon AVLcoreAV integration company that developed esports center at Kean University using twelve Marshall CV380 cameras, bridging esports and higher education.
- Corsair SolutionsregionalMarshall's local distributor in Australia, supplying Marshall cameras to venues like Fortress Melbourne and providing regional sales and support.
- IMS Technology ServicescoreAV integration firm designed and implemented virtual learning solution for West Chester University using Marshall CV610-UB cameras, integrating with Biamp Devio conferencing hub.
- Réaltra Space SystemsflagshipIrish company designed and developed the video camera telemetry system for ESA's James Webb Space Telescope launch, selecting Marshall cameras for the mission-critical application.
- Marcam EuroperegionalMarshall Electronics' European distributor that supplied cameras for the James Webb Space Telescope launch telemetry system.
- MXL MicrophonesbrandBrand line under Marshall Electronics offering professional microphones for studio, performance, content creation, and unified communications applications.
- Mogami CablebrandBrand line offering audio/video cables including instrument cables, microphone cables, patch cables, and snake cables for professional audio applications.
- Tajimi ConnectorsbrandBrand line of waterproof TC1108, R04, R28, R14, TRC01, and PRC series circular connectors for optical and industrial applications.
- Tyrell CorporationcoreProduction company delivering FEI World Cup equestrian broadcasts on CBS Sports Network using CV504 POVs and CV730 PTZs.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Marshall Electronics competitors and assessment
Company assessmentDirect peers
- Datavideo: Direct peer in affordable broadcast and live production equipment including PTZ cameras, switchers, and converters. Comparable channel and target customer profile for small-to-mid broadcast and pro AV integrators.
- BirdDog: Direct NDI-focused camera and workflow competitor. Both companies target the IP-based broadcast transition with NDI|HX/NDI|HX3 PTZ and POV cameras for live production.
- AVer Information: Direct peer in PTZ and USB cameras for UCC, education, and pro AV — competing with Marshall's CV610-UB and other UCC-targeted SKUs in hybrid learning and conferencing.
- Blackmagic Design: Direct peer in affordable, feature-rich broadcast production equipment including cameras, switchers, capture cards, and converters — overlapping deeply with Marshall's cameras and AV hardware accessories for indie and pro broadcast.
- PTZOptics: Direct peer focused on PTZ cameras for broadcast, live streaming, and UCC. Closely comparable to Marshall's CV605, CV610, CV630, and CV730 PTZ product families in target use cases and price points.
- JVC Kenwood: Long-standing competitor in professional broadcast cameras (KY-PZ PTZ series, CONNECTED CAM workflow) and pro monitors — overlapping with Marshall's PTZ, compact, and production monitor lines.
Broad incumbents
- Sony: Dominant global incumbent in broadcast, professional, and prosumer cameras. Marshall's core competitive set for professional broadcast and PTZ cameras, and the supplier of the Sony Exmor/Global Shutter sensors Marshall integrates.
- Logitech: Incumbent in UCC video peripherals (webcams, conference cameras) competing with Marshall's UCC/web-conferencing SKUs in Zoom, Teams, and Google Meet deployments.
- Panasonic: Major incumbent in broadcast and Pro AV cameras (including its AW-UE PTZ line) and production monitors — directly overlaps Marshall's PTZ and monitor product lines for broadcast and UCC.
- Canon: Incumbent manufacturer of professional broadcast PTZ cameras (CR-N series) and cinema/ENG cameras. Competes head-to-head with Marshall in broadcast and houses of worship verticals.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marshall Electronics social profiles
Digital presenceMarshall Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marshall Electronics leadership team
Management profileNumber of profiles
Profiles1 record
Marshall Electronics subsidiaries and ownership
Company hierarchySubsidiaries3 records
Marshall Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marshall Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marshall Electronics
What does Marshall Electronics do?
Marshall Electronics manufactures and sells professional broadcast and Pro A/V cameras—including miniature POV cameras, compact cameras, zoom box cameras, PTZ cameras, and NDI-enabled IP cameras—supporting HD, UHD, and 4K resolutions with outputs spanning SDI, HDMI, USB, IP, NDI, and HDBT. The company also produces broadcast production monitors, audio monitors, camera controllers, mounting hardware, weatherproof housings, and optical system accessories, complemented by sub-brands MXL microphones, Mogami professional cables, and TAJIMI optical connectors.
Is Marshall Electronics a public or private company?
Marshall Electronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marshall Electronics founded?
Marshall Electronics was founded in 1992. It employs 101 to 250 people.
Where is Marshall Electronics based?
Marshall Electronics is headquartered in Torrance, United States, in the North America region.
How does Marshall Electronics make money?
Four revenue lines are on record. Camera Hardware Sales are the primary driver. The others are monitor Sales, hardware Accessories and brand Extensions (MXL, Mogami, Tajimi).
Who are Marshall Electronics's main competitors?
Direct peers on record are Datavideo, BirdDog, AVer Information, Blackmagic Design, PTZOptics and JVC Kenwood. Broad incumbents are Sony, Logitech, Panasonic and Canon.
Does Marshall Electronics have an API?
No public API is recorded for Marshall Electronics.
What industry is Marshall Electronics in?
Marshall Electronics's product category is Professional Broadcast Equipment. Its primary akta.pro industry code is CRACAHAB, Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs), with a secondary code of CRACAPAC, Action Cameras & Rugged Cameras. Its NAICS code is 33431 and its SIC code is 3861.