Elegantly Set in Stone
Elegantly Set in Stone is a Delaware-based fabricator and installer of custom natural and engineered stone countertops, vanity tops, bar tops, and tabletops serving residential homeowners and commercial clients across the Mid-Atlantic region.
- Company typePrivate
- Founded2013
- HeadquartersClaymont, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Elegantly Set in Stone does
Elegantly Set in Stone is a stone countertop fabricator and installer headquartered at 2703 Philadelphia Pike in Claymont, Delaware. Founded in 2013 and operating under the holding company Howarth Granite Holdings LLC, the company serves residential homeowners and commercial customers across the Mid-Atlantic region, including Delaware, Pennsylvania, New Jersey, Maryland, and New York. Its commercial reach spans restaurants, hotels, retail stores, offices, schools, dental offices, beauty salons, and coffee shops, while its primary customer segment is residential kitchen and bathroom renovation.
The company's core offering combines natural stone (granite, marble, quartzite, soapstone, onyx) with engineered stone (quartz) and ultra-compact surfaces (porcelain, sintered stone slabs including Neolith, Dekton, Panoramic by Daltile, and LEVEL by Emil America). Operations cover design consultation, material selection, precision templating, custom fabrication, and professional installation, with the company claiming installation timeframes shorter than the industry average and nearly invisible seams. Differentiators include ten years of expertise with large-format porcelain and sintered stone, certification as a fabricator for multiple premium quartz brands, SBA Women-Owned Small Business status, and participation in the Goldman Sachs 10,000 Small Businesses program.
The business runs on a sales-led, showroom-based go-to-market model. Pricing is unit-based by material, ranging from $50-$100 per square foot for granite, $55-$120 for quartz, $75-$250 for marble, and $80-$200 for porcelain. Revenue is project-based and one-time, with a complimentary quote process initiated from customer-supplied drawings. The Delaware location enables tax-free purchasing for out-of-state customers, providing a structural cost advantage relative to competitors in neighboring states. The company also retails tile products and operates content marketing through its blog and SEO-optimized website, with a single showroom location and on-site installation across the service region.
Elegantly Set in Stone firmographics
Firmographics- Name
- Elegantly Set in Stone
- Legal name
- Howarth Granite Holdings LLC
- Website
- https://elegantlysetinstone.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elegantly Set in Stone is a Delaware-based fabricator and installer of custom natural and engineered stone countertops, vanity tops, bar tops, and tabletops serving residential homeowners and commercial clients across the Mid-Atlantic region.
- Ownership category
- akta.pro rank
Elegantly Set in Stone industry classification
Industry- Product category
- Stone Countertop Fabrication & Installation
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Tile & Stone Flooring Installation (HSAPAGAE)
- akta.pro secondary industries
- Natural Stone Cleaning, Polishing & Restoration (Marble/Granite/Travertine/Limestone) (HSAEAOAA), Tile & Stone Specialty Retail (CRAIAGAA), Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
Keywords
Where Elegantly Set in Stone is headquartered
LocationHeadquarters
- HQ city
- Claymont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elegantly Set in Stone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Stone Countertop Sales and Installation: The company generates revenue through the sale and professional installation of natural and engineered stone countertops. This includes materials (granite, marble, quartz, quartzite, porcelain/sintered stone) combined with custom fabrication and installation services. Revenue is project-based, varying by material selection, project size, and complexity.
- Custom Stone Fabrication Services: Custom fabrication services for fireplaces, coffee tables, custom stone sinks, bathtub surrounds, and other bespoke stone projects. Revenue generated through specialized craftsmanship and custom design work beyond standard countertop installations.
- Tile Retail: The company also operates as a retailer of tile, offering additional products for renovation projects beyond countertops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly natural stone option |
| Unit Pricing | Pay-as-you-go | Best overall value, low maintenance |
| Unit Pricing | Pay-as-you-go | Luxury and high-end appeal |
| Unit Pricing | Pay-as-you-go | Modern, low maintenance, UV resistant |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Elegantly Set in Stone product offering
Product offeringCore offering
Elegantly Set in Stone fabricates and installs custom stone countertops and surfaces for residential and commercial customers across the Mid-Atlantic region. Its portfolio includes natural stone (granite, marble, quartzite) and engineered stone (quartz, porcelain, sintered stone including Neolith, Dekton, Panoramic by Daltile, and LEVEL by Emil America), supplied through its Claymont, Delaware showroom. The company delivers design consultation, precision templating, custom fabrication, and professional installation, complemented by tile retail.
Product overview
Elegantly Set in Stone is a stone fabrication and installation company offering a comprehensive portfolio of natural stone products (Marble, Granite, Quartzite) and engineered stone products (Quartz, Neolith, Dekton, Panoramic by Daltile, LEVEL by Emil America). Their service offerings center on custom countertop fabrication and professional installation for both residential (Kitchen Countertops, Bathroom Countertops) and commercial applications (Commercial Countertops), supplemented by specialized products including Tub & Shower Surrounds, Fireplace Surrounds, and Custom Projects (tabletops, sinks, furniture). The company also retails Tile. They process and work with various quartz brands (Cambria, Silestone, Caesarstone, Emerstone, Polarstone, Q Quartz, Pental, Curava, Zodiaq, HanStone, Wilsonart, Daltile, LG Viatera, Geos) and porcelain brands. The core value proposition combines design expertise, precision fabrication using state-of-the-art technology, and professional installation for kitchen, bathroom, and custom stone projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Marble Countertops Natural stone countertops quarried from the earth, known for elegance, bold veining, and timeless appeal. Available in white shades and a range of colors. Requires periodic sealing to prevent staining.
- Granite Countertops Natural stone countertops prized for durability, heat/scratch/stain resistance, and unique natural patterns. Harder than most natural stones; entry-level options available as cost-effective solutions.
- Quartzite Countertops Hard metamorphic rock combining the durability of granite with marble-like veining. Transformed from sandstone through high heat and pressurization. Ideal for countertop surfaces due to strength and long-lasting composition.
- Quartz Countertops Engineered stone combining approximately 93% natural quartz with 7% manmade materials including binding resins. Non-porous, stain-resistant, available in wide variety of colors and styles. Requires no sealing.
- Neolith Ultra-compact sintered stone surface made from natural materials. Heat, scratch, UV, and stain resistant. Available in large-format thin porcelain tiles. LEED certified.
- Dekton Ultra-compact sintered stone surface. Highly durable, resistant to heat, scratches, UV rays. Suitable for indoor and outdoor applications.
- Panoramic by Daltile Extra-large porcelain slabs (10' x 5') featuring Elemental and Industrial collections with vein patterns and marbling designs. Available in 6mm or 12mm slim profiles, glossy and matte finishes.
- LEVEL by Emil America Porcelain slab product line from Emil America. Available in various finishes including Lappato. Used for countertops, walls, and custom applications.
- Kitchen Countertops Custom kitchen countertop fabrication and installation using natural and engineered stone materials including granite, quartz, marble, and porcelain.
- Bathroom Countertops Custom bathroom countertop and surround fabrication/installation. Materials include marble, quartz, and porcelain, suitable for high-moisture environments.
- Tub & Shower Surrounds Custom stone tub and shower surround fabrication and installation. Utilizes materials like porcelain, Neolith, and natural stone for waterproof, elegant bathroom applications.
- Fireplace Surrounds Custom fireplace surround design, fabrication, and installation using stone materials including marble, Neolith, Dekton, and porcelain slabs.
- Custom Projects Bespoke stonework including custom tabletops, fireplace surrounds, stone sinks, bar tops, desks, window sills, full stone wall designs, and unique stone furniture pieces tailored to specific dimensions and design requirements.
- Commercial Countertops Custom stone countertops for commercial spaces including restaurants, bars, retail stores, offices, hotels, schools, dental offices, beauty salons, and coffee shops. Materials include granite, quartz, Dekton, and ultra-compact surfaces.
- Countertop Fabrication Expert stone fabrication using state-of-the-art technology and traditional techniques. Process includes precision cutting, shaping, finishing, and quality inspection for each countertop.
- Countertop Installation Professional installation services for residential and commercial projects. Includes templating, precise fitting, seamless seaming, and flawless finished products for kitchens, bathrooms, and custom applications.
- Tile Retail offering of tile products alongside stone countertops, available through showroom visits for renovation projects.
Quantifiable outcome
- Shorter installation timeframe than industry average
- +2 more outcomes
Companies that use Elegantly Set in Stone
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Elegantly Set in Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elegantly Set in Stone partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent company and minor.
- Howarth Granite Holdings LLCparent companyParent company ownership. Howarth Granite Holdings LLC holds the rights to Elegantly Set in Stone brand and operations.
- Workforce DelawareminorWorkforce development partnership supporting training and employment initiatives in Delaware.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Elegantly Set in Stone competitors and assessment
Company assessmentBroad incumbents
- Cosentino: Spanish multinational manufacturer of Silestone (quartz) and Dekton (sintered stone) surfaces with a global Cosentino Center network and certified fabricator program. Comparable because Dekton is a core product line for Elegantly Set in Stone, addressing identical use cases.
- MSI (M S International): One of the largest North American distributors and importers of natural stone, quartz, and porcelain slabs with fabrication capabilities across multiple product categories including countertops. Comparable because they serve overlapping customer types with similar stone products, though at significantly larger scale and broader geographic reach.
- Cambria: Leading American-made quartz surface manufacturer with company-owned design galleries and certified fabricator network. Comparable because they produce quartz countertops that Elegantly Set in Stone fabricates and installs, competing for similar residential and commercial projects.
- Caesarstone: Global manufacturer of engineered quartz surfaces distributed through certified fabricators for kitchen and bathroom countertop installation. Comparable because Caesarstone is among the quartz brands Elegantly Set in Stone fabricates, targeting identical residential and commercial buyers.
Direct peers
- Marble.com: Direct-to-consumer online countertop retailer with fabrication and installation services across multiple US markets. Comparable because they offer stone countertop sales and installation to residential customers, though through a more digital/centralized model.
- ABC Stone: New York/New Jersey-based importer, distributor, and fabricator of natural stone slabs serving residential, commercial, and architectural clients in the Northeast. Comparable because they operate a regional stone fabrication business with similar showroom-based model serving Mid-Atlantic-area clients.
- Marble & Granite Inc: Connecticut-based natural stone and quartz importer/distributor with showroom and fabrication services serving residential and commercial customers in the Northeast. Comparable because they operate a similar regional stone fabrication and installation model with overlapping product portfolio.
- Cumar Marble & Stone: New England-based custom stone fabricator specializing in high-end residential and commercial stone installations including countertops, fireplaces, and custom pieces. Comparable because they serve a similar custom fabrication model with comparable materials and luxury positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Elegantly Set in Stone social profiles
Digital presenceElegantly Set in Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elegantly Set in Stone leadership team
Management profileNumber of profiles
Elegantly Set in Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elegantly Set in Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elegantly Set in Stone
What does Elegantly Set in Stone do?
Elegantly Set in Stone fabricates and installs custom stone countertops and surfaces for residential and commercial customers across the Mid-Atlantic region. Its portfolio includes natural stone (granite, marble, quartzite) and engineered stone (quartz, porcelain, sintered stone including Neolith, Dekton, Panoramic by Daltile, and LEVEL by Emil America), supplied through its Claymont, Delaware showroom. The company delivers design consultation, precision templating, custom fabrication, and professional installation, complemented by tile retail.
Is Elegantly Set in Stone a public or private company?
Elegantly Set in Stone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elegantly Set in Stone founded?
Elegantly Set in Stone was founded in 2013. It employs 11 to 50 people.
Where is Elegantly Set in Stone based?
Elegantly Set in Stone is headquartered in Claymont, United States, in the North America region.
How does Elegantly Set in Stone make money?
Three revenue lines are on record. Stone Countertop Sales and Installation is the primary driver. The others are custom Stone Fabrication Services and tile Retail.
Who are Elegantly Set in Stone's main competitors?
Broad incumbents on record are Cosentino, MSI (M S International), Cambria and Caesarstone. Direct peers are Marble.com, ABC Stone, Marble & Granite Inc and Cumar Marble & Stone.
Does Elegantly Set in Stone have an API?
No public API is recorded for Elegantly Set in Stone.
What industry is Elegantly Set in Stone in?
Elegantly Set in Stone's product category is Stone Countertop Fabrication & Installation. Its primary akta.pro industry code is HSAPAGAE, Tile & Stone Flooring Installation, with a secondary code of HSAEAOAA, Natural Stone Cleaning, Polishing & Restoration (Marble/Granite/Travertine/Limestone). Its NAICS code is 327991 and its SIC code is 3281.