What Purpose does

Purpose Worldwide (legal entity Purpose Marketing Intelligence and Strategy, LLCs, Inc.) is a US-based strategic brand, marketing and public relations firm founded in 2019 and headquartered in Austin, Texas, with additional offices in New York City, Santa Barbara, and Washington D.C. The firm is privately held by co-founders Lana McGilvray (CEO) and Cassady Nordeen (Chief Client Officer), and operates without disclosed external funding. It serves purpose-driven clients across six defined verticals: Marketing & AdTech, Social Impact, AI and Data, Retail and Commerce, Non and Not-for-Profits, and Web3 and the Internet of Things. Notable enterprise clients include Lowe's One Roof Media Network, Digital Turbine, StackAdapt, TVSquared (Innovid), Kiswe, Connatix, and mSix&Partners, alongside nonprofits such as USAFacts, Together for Safer Roads, and BRIDGE.

The firm sells professional services on a quote-based, bespoke engagement model rather than software or packaged products. Revenue is generated through two main streams: (1) marketing strategy consulting, including CMO advisory, go-to-market planning, messaging, positioning, customer journey mapping, and persona development; and (2) marketing services execution, covering PR, media relations, content marketing, demand generation, sales enablement, events, crisis management, and analytics. Distinctive practice areas include Kathleen Hessert's GenZ/Influencer practice and a "purpose-driven growth framework" that ties brand purpose to measurable business outcomes; deliverables are measured through proprietary data-driven measurement platforms. The firm does not publish pricing, rates, or revenue.

The firm goes to market through direct senior-led consultative engagement with enterprise and mid-market clients, supported by strong top-of-funnel earned media (placements in the New York Times, Fortune, Ad Age, Bloomberg, Forbes, CNBC, Sports Business Journal) and thought leadership via the On Purpose blog, industry podcasts, and conference participation. In February 2025, the firm appointed its first-ever President (Hollis Guerra), built out an advisory board chaired by Louis Jones, and promoted internal regional leaders, indicating a deliberate scaling phase.

Name

Purpose

Legal name

Purpose Marketing Intelligence and Strategy, LLCs, Inc.

Website

https://purposenorthamerica.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Purpose Worldwide is a US-based strategic brand, marketing, and public relations firm founded in 2019, serving purpose-driven enterprise, AI, AdTech, retail, and nonprofit clients with consulting, full-service PR, and a specialized GenZ/influencer practice.

Ownership category

akta.pro rank

Product category

Marketing & Public Relations Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industries

Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL), Brand Strategy & Positioning (BPAFAEAA), ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN)

Keywords

• Strategic brand marketing
• Public relations services
• Marketing strategy consulting
• Purpose-driven communications
• Media relations management

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Marketing Strategy Consulting: Strategic marketing consulting services including CMO advisory, go-to-market plans, messaging and market positioning, customer journey mapping, and persona development delivered with clear measurable goals.
2. Marketing Services Execution: Full-service marketing and communication execution including full funnel marketing programs, advertising campaigns, demand generation, content marketing, sales enablement, media relations, crisis management, and public relations services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Purpose Worldwide is a strategic brand, marketing and public relations firm that helps purpose-driven organizations define and connect purpose to growth. The firm sells custom professional services engagements spanning marketing strategy (CMO advisory, go-to-market plans, messaging and positioning, customer journey mapping, persona development), full-service PR execution (media relations, crisis management, content marketing, influencer marketing), and brand strategy (launches, lead generation, sales enablement, demand generation). Services are delivered by a senior team to enterprise and mid-market clients including F500 leaders, AI and commercial technology companies, NGOs and global trade organizations.

Product overview

Purpose is a strategic brand, marketing, and communications firm that provides professional services rather than a software product platform. The company offers an integrated suite of marketing strategy and PR services including brand strategy, marketing strategy, content marketing, go-to-market strategy, influencer marketing, sales enablement, demand generation, cross-channel marketing strategy, customer journey mapping, event management, and measurement/reporting services. The firm specializes in serving purpose-driven organizations including F500 leaders, AI and commercial technology companies, NGOs, and global trade organizations across sectors including Marketing & AdTech, Social Impact, Data & AI, Retail & Commerce, Non & Not-for-Profits, and Web3 & the Internet of Things.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Services Strategic marketing consulting services delivered to enterprise and mid-market clients, covering CMO advisory, go-to-market planning, messaging and market positioning, customer journey mapping, persona development, event management, business development support, integrated marketing communications and lead-generation strategies.
• Public Relations & Media Relations Full-service PR and relationship development including media relations, crisis management, content marketing, influencer marketing, thought leadership and event marketing, delivered to enterprise, AdTech, AI, retail and nonprofit clients.
• Brand Strategy and Positioning Strategic branding and positioning engagements supporting unforgettable brand and product launches for enterprise, technology and social-impact clients.
• GenZ/Influencer Practice Specialized practice helping brands understand, engage with and leverage Generation Z through influencer marketing and media training; led by a former broadcast anchor and legendary media trainer.
• Purpose-Driven Growth Framework Proprietary strategic approach that helps clients define and connect purpose to growth, encompassing brand strategy, messaging, positioning, and full-service PR and relationship development with measurable goal-setting.
• Measurement and Reporting Services Data-driven measurement and reporting solutions delivered with every project, designed to ensure measurable results and ground decision-making in data rather than assumption.
• Content Marketing and Sales Enablement Content marketing and sales-enablement services that support full-funnel marketing programs, demand generation, sales enablement and content marketing campaigns for B2B and B2C clients.

Quantifiable outcome

• Purpose-driven companies report greater ability to deliver revenue growth, drive successful innovation and ongoing transformation (Harvard Business Review)
• +1 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Hollis Guerra (President)Others · 5 February 2025Veteran PR executive Hollis Guerra appointed as President, taking responsibility for growth and success of Purpose's national brand, AI and Commercial Technology client practices. Brings over 17 years of experience in PR and marketing with deep expertise in B2B and AdTech sectors.
• Louis Jones (Advisory Board Chair)Others · 5 February 2025Louis Jones appointed as Chairman of the Board of Advisors, working closely with leadership to ensure responsible growth. Currently Senior Fellow with Brand Safety Institute, previously EVP Media & Data at 4A's with CEO and leadership roles at Maxus, Havas and J. Walter Thompson.
• Jeff Hirsch (Advisory Board)Others · 5 February 2025Jeff Hirsch joins advisory board to help Purpose clients unify sales and marketing for predictable revenue growth. Well-known for legendary leadership at AudienceScience and PubMatic, bringing deep expertise in B2B revenue operations.
• Molly Wood (Advisory Board)Others · 5 February 2025Award-winning journalist and climate investment professional joins advisory board. Previously at CBS Interactive, New York Times, and Marketplace on NPR. Founded Molly Wood Media which partnered with Purpose in 2024 for climate tech working group engagement.
• Advance WomenOthersCo-founded by Hollis Guerra, an organization advocating for women at every level and in every field. Represents Purpose's commitment to diversity and inclusion in leadership.
• Hanna BarczykminorStrategic or Co-development PartnerEditorial illustrator partnered with Purpose to create original illustrations throughout the website. Work has been recognized by Society of Illustrators, American Illustration, Creative Quarterly and 3×3 Magazine.
• Pentagram (DJ Stout)coreStrategic or Co-development PartnerWorld's largest independently owned design studio partnered with Purpose to develop brand identity including logo, word mark, colors, art choices and fonts. Partner DJ Stout and designers Roxy Torres and Jeffrey Wolverton delivered comprehensive brand identity work.
• Chat ClussmanminorStrategic or Co-development PartnerCreative director designed Purpose's website, specializing in branding, marketing and web design for startups and early-stage companies.
• Erin IveyminorStrategic or Co-development PartnerAustin singer-songwriter composed music for Purpose's brand identity video. Multiple award winner with Grand Prize in Discoveries Songwriting Contest and regular Critics' Pick at SXSW.
• KiswecoreStrategic or Co-development PartnerStrategic partnership supporting Kiswe's live streaming technology that transforms broadcasts into immersive fan experiences. Kiswe's work with BTS Bang Bang Con achieved world's biggest paid online concert record.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• M Booth: Independent creative communications agency known for earned-media, influencer, and purpose-driven campaigns. Directly comparable in specialization around purpose work, GenZ/influencer marketing, and consumer-tech clients.
• WE Communications: Mid-to-large independent communications agency with deep tech and purpose-driven practice. Highly comparable to Purpose given its tech client base, integrated marketing, and purpose/sustainability positioning.
• PAN Communications: Mid-size B2B tech PR and integrated marketing agency serving technology and healthcare clients. Comparable to Purpose's AdTech/B2B tech focus and integrated marketing strategy services.
• Finn Partners: Independently owned global PR and integrated marketing agency serving technology, health, education, and social impact clients. Comparable in independent ownership, integrated strategy/PR model, and tech-sector depth.
• Hotwire Global: Global technology communications and marketing agency serving tech and B2B clients with PR and brand strategy. Highly comparable to Purpose's AdTech and emerging-tech client mix.
• Zeno Group: Global communications agency purpose-built for the now, with expertise in tech, consumer, and corporate communications. Comparable positioning to Purpose as a creative, integrated, purpose-aware comms firm.
• 5W Public Relations: Independently owned PR and communications agency serving consumer, tech, and corporate clients with integrated marketing strategy. Directly comparable to Purpose in mid-size, founder-led positioning and B2B/tech focus.

Broad incumbents

• Edelman: World's largest PR firm, offering purpose-driven brand strategy, corporate communications, and social impact work. A clear incumbent benchmark for Purpose's positioning around trust, purpose, and stakeholder communications.
• BCW (Burson Cohn & Wolfe): Major global PR and communications agency offering corporate reputation, purpose, and tech communications. A larger incumbent competing for the same enterprise purpose/tech clients Purpose serves.

Emerging players

• JBC (Jackie Bassett & Co.) / small independent PR shops: Smaller, founder-led PR and brand strategy firms serving purpose-driven and emerging-tech clients. Representative of the same boutique competitive tier Purpose operates in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/purpose_ww
• Facebookfacebook.com/PurposeWW
• LinkedInlinkedin.com/company/purpose-ww
• Instagraminstagram.com/purpose_gram

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purpose