What M Booth & Associates does

M Booth & Associates is a New York-headquartered creative communications and public relations agency founded in 1983. The firm operates as a wholly-owned subsidiary of Next 15, a London-based public holding company (LSE: NFX), which provides M Booth with access to a network of marketing communications specialties spanning more than 30 global markets. With 300+ employees ("Boothers") distributed across the U.S. and offices in New York and Los Angeles, M Booth serves enterprise and mid-market clients across consumer goods, technology, food and beverage, spirits, healthcare and pharmaceutical, retail, and government verticals. Notable clients include Google, American Express, The Macallan, Johnson & Johnson, Brooks Running, 7-Eleven, Beiersdorf (Nivea Men), Moe's Southwest Grill, Tourism New Zealand, and Pharmavite.

The agency's service portfolio spans 15 distinct practice areas including Earned Media Relations, Digital Marketing, Consumer Marketing, Influencer Marketing, Issues & Crisis Management, Healthcare Communications, Strategic Partnerships, Experiential Marketing, Cause Marketing, Creative Services, Design Studio, Persuasive Communications & Media Training, Corporate Reputation, Insights & Analytics, and Emerging Technology advisory. Proprietary methodology assets include Culture Mark (described as an AI-powered brand strategy framework), the Influencer Equity Playbook (an industry education tool for equitable creator marketing), and Articulate (a persuasive communications training process). The firm operates on standard public relations technology stacks including Sprinklr, Brandwatch, Talkwalker, Cision, Muck Rack, Monday.com, and Google Analytics — used primarily as internal productivity, listening, and measurement tooling rather than customer-facing products.

M Booth generates revenue through professional services engagements including project-based fees, monthly and annual retainers, and statement-of-work driven mandates. Pricing is not publicly disclosed and is negotiated per engagement. The agency's stated headcount of 300+ employees with disclosed salary bands ranging from approximately $45,000 (Account Coordinator) to $205,000 (VP/SVP) implies a professional services cost base in the high-tens-of-millions range. The firm has been recognized with multiple industry awards including Provoke's Global Agency of the Decade, Holmes Report Global Consumer Agency of the Year (four times in five years), and 10 "Best Place to Work" designations in seven years from leading PR trade publications.

Name

M Booth & Associates

Legal name

M Booth Associates, Inc.

Website

https://mbooth.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

M Booth & Associates is a New York-headquartered creative communications and public relations agency founded in 1983, serving enterprise and mid-market brands across consumer goods, technology, food and beverage, healthcare, and government. The firm operates as a wholly-owned subsidiary of London-listed Next 15, with 300+ employees.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Public relations services
• Earned media relations
• Crisis communications
• Digital marketing services
• Influencer marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Professional Services: M Booth generates revenue through professional services engagements including public relations campaigns, integrated communications, digital and social strategy, media relations, influencer marketing, crisis management, and creative services. Revenue is earned via project-based fees, monthly/annual retainers, and SOW-driven mandates.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

M Booth is a creative communications and public relations agency that delivers integrated marketing services including earned media relations, digital and social strategy, influencer marketing, issues and crisis management, healthcare communications, consumer marketing, experiential activations, and cause marketing campaigns. The firm sells professional services engagements (project-based, retainer, and SOW-driven mandates) to enterprise and mid-market brands across consumer goods, technology, financial services, healthcare, food & beverage, and spirits sectors.

Product overview

M Booth is a public relations and communications agency offering a comprehensive suite of marketing and communications services. The agency's offerings span Persuasive Communications & Media Training, Healthcare Communications, Digital Marketing, Earned Media Relations, Issues & Crisis Management, Strategic Partnerships, Corporate Reputation, Consumer Marketing, Influencer Marketing, Experiential Marketing, Cause Marketing, Creative Services, Design Studio, Insights & Analytics, and Emerging Technology advisory services. These are not software products but professional service offerings delivered by teams of communications specialists, strategists, creatives, and analysts.

Differentiator

Problem solved

Functional benefit

Products and services

• Earned Media Relations Media relations and press outreach services focused on securing organic media coverage through journalist relationships, press releases, and strategic story placement for enterprise and mid-market brands.
• Digital Marketing Full-service digital marketing including social media strategy, community management, content creation, and digital campaign execution across platforms for consumer and corporate brands.
• Issues & Crisis Management Crisis communications planning, rapid response, reputation management, and stakeholder communication during organizational challenges or emergencies for enterprise brands.
• Healthcare Communications Award-winning consumer specialists and 40+ healthcare professionals providing pharmaceutical communications, global public health campaigns, digital marketing, medical device PR, and healthcare policy advocacy.
• Influencer Marketing Creator and influencer partnership programs including roster development, contract negotiation, content collaboration, and campaign measurement for consumer brands.
• Strategic Partnerships Brand partnership development, co-marketing initiatives, and strategic alliance building to expand brand reach and audience.
• Corporate Reputation Reputation management, executive positioning, thought leadership, and corporate narrative development to shape stakeholder perceptions for enterprise clients.
• Consumer Marketing Consumer-focused marketing campaigns including brand storytelling, product launches, and consumer engagement strategies for enterprise consumer brands.
• Experiential Marketing Event-based marketing activations, brand experiences, pop-ups, and in-person engagement opportunities for consumers.
• Cause Marketing Brand purpose initiatives, nonprofit partnerships, social impact campaigns, and corporate social responsibility communications.
• Persuasive Communications & Media Training Training programs led by experienced communicators for c-suite executives, subject matter experts, and spokespeople. Includes message development, talk track creation, real-time interview practice, and crisis communication preparation.
• Creative Services Creative design, content creation, copywriting, visual design, and creative campaign development for enterprise brands.
• Design Studio Visual design, graphic design, brand identity development, and creative asset production.
• Insights & Analytics Consumer research, market intelligence, campaign measurement, and data-driven insights to inform marketing strategies.
• Emerging Technology Advisory Advisory services on emerging technologies, innovation trends, and technology-forward marketing strategies.

Quantifiable outcome

• 3+ billion media impressions generated for Moe's Southwest Grill Queso Relaxation campaign during COVID-19, with coverage in AdAge, Forbes, Travel + Leisure, Food Network, and Thrillist.
• +5 more outcomes

Named customers18 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Asfalis AdvisorsminorStrategic or Co-development PartnerStrategic partnership with Asfalis Advisors, led by Founder and Chief Resilience Officer Vanessa Vaughn Mathews. M Booth's Issues & Crisis team collaborates with Asfalis on thought leadership including joint podcast appearances and disaster preparedness content. The partnership strengthens M Booth's crisis management and resilience advisory capabilities.
• TranscendXminorStrategic or Co-development PartnerPartnership with TranscendX, whose President Mark VanDyke contributes to M Booth's reputation trends research. M Booth's Issues & Crisis team collaborates with TranscendX on thought leadership around disaster response and business continuity communications.
• Pantone Color InstituteminorStrategic or Co-development PartnerThe Macallan (an M Booth client) collaborated with the Pantone Color Institute to create a unique shade inspired by the tones that form the rich hue of The Macallan Edition Purple single malt whisky. M Booth facilitated this brand partnership as part of its client work for The Macallan, connecting the brand with Pantone's color expertise to tell a compelling brand story around craft and color science.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest independent global PR firm offering integrated communications, brand marketing, and earned media services to enterprise clients including consumer, healthcare, and tech — the same core categories M Booth serves but at significantly greater scale.
• Weber Shandwick: Global PR and communications agency under IPG, serving enterprise consumer, healthcare, and tech brands with earned media, influencer, and integrated campaigns directly competing with M Booth for marquee accounts.
• FleishmanHillard: Omnicom-owned global PR network offering consumer marketing, healthcare, and corporate reputation services; comparable to M Booth across multiple verticals with broader geographic footprint.
• Ketchum: Omnicom-owned global PR agency with strong consumer, healthcare, and corporate practices competing directly with M Booth for integrated communications and earned-media mandates.
• Havas PR (Havas Red & Havas Formula): Havas's PR and communications arm offers consumer, health, and corporate communications services globally; comparable to M Booth's full-service mid-sized agency offering with the backing of a larger holding company.
• Hill & Knowlton: WPP-owned global PR firm with deep public affairs and corporate communications practices, competing with M Booth on enterprise consumer and healthcare reputation engagements.
• BCW (Burson Cohn & Wolfe): WPP-owned global PR network offering earned media, healthcare, and crisis communications services directly overlapping with M Booth's expertise areas at greater scale.

Direct peers

• Golin: IPG-owned PR agency specializing in consumer brand storytelling, earned media, and integrated campaigns for enterprise clients; very directly comparable to M Booth in size, services, and client roster profile.
• 5W Public Relations: Mid-sized US PR agency similar in scale and consumer-brand focus to M Booth, also offering digital, influencer, and integrated communications to enterprise clients across consumer, tech, and health verticals.
• Ruder Finn: Independently-owned mid-sized PR agency with comparable consumer, healthcare, and digital communications offerings; a like-for-like peer in size, ownership model, and client roster compared to M Booth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mboothpr
• LinkedInlinkedin.com/company/m-booth
• Facebookfacebook.com/mboothpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Booth & Associates