Global Transformation Academy

What Global Transformation Academy does

Global Transformation Academy Inc., operating under the trade name "GTA Transform," is a Costa Mesa, California-based private training company founded in 2018 by Sir Kaya Redford. It specializes in NLP-based (Neuro-Linguistic Programming) leadership, sales, and personal-development training for sales professionals, entrepreneurs, and business leaders in the United States. The firm operates with 1-10 employees and is founder-owned, with no disclosed institutional capital or parent company.

The company's core product is TOP PRODUCERS GLOBAL, a two-day in-person intensive workshop that combines live NLP instruction with a proprietary 45-page behavioral assessment report covering motivators, drivers, communication style, and time-wasters. Complementary revenue streams include non-refundable one-on-one coaching and one-on-one "breakthrough" sessions. Delivery is supported by a small coaching bench (Sir Kaya Redford, Veronica Larrea, Shaune Arnold, John Shin), and customer acquisition runs through the firm's website, Facebook, LinkedIn, Instagram, email, and a toll-free phone number, with in-person workshops serving as the primary conversion mechanism.

The business model is event-driven and transactional: customers register and pay for two-day workshops (ticket/tuition only; food, travel, and lodging excluded), with a 100% money-back guarantee on seminars conditioned on full attendance. The firm serves individual professionals rather than enterprise accounts, with testimonial evidence spanning real estate, insurance, and mortgage industries. Marketing and distribution are concentrated in California with broader US reach, and the firm maintains CCPA-aligned privacy practices.

Name

Global Transformation Academy

Legal name

Global Transformation Academy Inc.

Website

https://gtatransform.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Transformation Academy is a Costa Mesa-based training firm founded in 2018 that delivers NLP-based sales, leadership, and personal-development workshops and coaching to sales professionals, entrepreneurs, and business leaders across the United States.

Ownership category

akta.pro rank

Product category

Professional Training & Coaching

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Study Habits & Homework Systems Workshops (EDAMAIAL)

Keywords

• Leadership training programs
• Sales training workshops
• Executive coaching services
• NLP certification training
• Behavioral assessment services

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Workshop Events: Two-day TOP PRODUCERS GLOBAL workshop events providing training on income doubling, communication skills, NLP techniques, and behavioral assessments. Ticket/tuition priced separately from travel and accommodation.
2. One-on-One Coaching: Personalized coaching sessions for individual transformation. These sessions are non-refundable.
3. One-on-One Breakthrough Sessions: Intensive breakthrough coaching sessions for rapid personal transformation. Non-refundable.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Global Transformation Academy sells the TOP PRODUCERS GLOBAL two-day intensive workshop for leaders, entrepreneurs, and sales professionals, built on Neuro-Linguistic Programming (NLP) methodology and including a proprietary 45-page behavioral assessment report. It complements the workshop with separately sold one-on-one coaching and intensive one-on-one breakthrough sessions aimed at accelerating income growth, communication mastery, and prospecting performance.

Product overview

Global Transformation Academy offers a single main product called TOP PRODUCERS GLOBAL, a two-day workshop focused on sales training, communication skills, and wealth creation. The workshop is complemented by a 45-page behavioral assessment report that provides personalized insights to participants. Additional offerings include one-on-one coaching and breakthrough sessions. The company is led by Sir Kaya Redford as Founder/President, along with coaches Veronica Larrea, Shaune Arnold, and John Shin.

Differentiator

Problem solved

Functional benefit

Products and services

• TOP PRODUCERS GLOBAL Workshop A two-day intensive in-person workshop for leaders, entrepreneurs, and sales professionals built on Neuro-Linguistic Programming (NLP) methodology and including a 45-page behavioral assessment report; designed to increase communication skills, prospecting confidence, deal-closing ability, and reported income within 30–90 days.
• One-on-One Coaching Personalized coaching sessions sold separately from the workshop, providing individualized transformation support for clients; per the terms and conditions, these sessions are non-refundable.
• One-on-One Breakthrough Sessions Intensive one-on-one breakthrough coaching sessions designed to help individual clients overcome obstacles and achieve rapid personal or professional results; per the terms and conditions, these sessions are non-refundable.

Quantifiable outcome

• Income increases of 30%, 50%, 100%, or 200%+ reported within 30 days
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Expansion highlights2 records

Emerging players

• Jairek Robbins (Jairek Robbins Companies): Smaller, founder-led personal development and performance coaching business running live workshops and online programs for entrepreneurs. Comparable in business model and target segment, but smaller scale than GTA.

Direct peers

• Sandler Training: Established B2B sales training franchise with a structured methodology, ongoing coaching, and assessment tools. Directly comparable in targeting sales professionals and offering both training and reinforcement content.
• Brendon Burchard (Experts Academy / High Performance Institute): High-performance personal development and entrepreneurship training brand offering live events, online courses, and coaching. Comparable in founder-led GTM and target audience of high-achieving professionals and entrepreneurs.
• Brian Tracy International: Sales and personal development company offering courses, seminars, and coaching targeting professionals and entrepreneurs. Comparable in leveraging a named expert to sell high-ticket training content.
• Tony Robbins (Robbins Research International): Largest direct peer in the personal development and peak performance training space. Both sell live event-driven coaching programs targeting entrepreneurs and sales professionals using proprietary methodologies and premium pricing.
• Ziglar Inc. Long-running sales, leadership, and personal development training brand built on a charismatic founder methodology. Sells corporate training, certification, and live events overlapping with GTA's entrepreneur-focused sales training positioning.
• Jordan Belfort (Straight Line System): Sales training organization selling live events, online programs, and certifications to sales professionals and entrepreneurs. Direct peer in founder-led, event-driven sales training with self-reported income outcome marketing.
• Grant Cardone (Cardone Training Technologies / Cardone University): Direct competitor in sales training for entrepreneurs, real estate agents, and business owners. Combines live events, online courses, and coaching with a strong personal brand-driven GTM similar to GTA's founder-led approach.

Peers

• Chet Holmes / PACER (Pace Productivity):

Broad incumbents

• Dale Carnegie Training: Broad incumbent in sales, leadership, and communication training with a global franchise network. Sells instructor-led courses, corporate training programs, and assessments that overlap with GTA's sales and communication curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GTATransform
• Facebookfacebook.com/globaltransformationacademy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Transformation Academy