What Avenue9 does

Avenue 9 Solutions Limited is an independent UK-headquartered hospitality IT consulting firm, registered in England and Wales (company number 12262606) and operating from Towcester, Northamptonshire. The company delivers an end-to-end service model structured around three interconnected lines: Consult (auditing systems, processes and reports), Implement (PRINCE2-qualified project delivery across PMS, EPoS, Finance, HR, T&A and other applications, including new builds and refurbishments), and Manage (post-go-live vendor management plus the IT Director Service, an interim CIO offering for hospitality firms without internal strategic IT leadership). It serves hotels, resorts, private members' clubs, and alternative accommodation operators across the UK and selectively internationally, including enterprise logos such as Marriott, Travelodge, Bulgari, Jumeirah, Ritz London, Maybourne, Gleneagles and Virgin Limited Edition.

Avenue 9 is positioned as a vendor-independent advisor: it does not accept supplier fees, coordinates across more than two dozen Property Management Systems (PMS) and Electronic Point of Sale (EPoS) platforms, and manages dozens of additional technology suppliers across operational disciplines on behalf of clients. Its proprietary offering is PowerAnalytics, a hospitality-focused analytics product referenced alongside the consulting service lines on the company website. The firm's go-to-market is consultative direct sales targeting enterprise hospitality organisations, supplemented by referrals and LinkedIn-led visibility.

Revenue is generated through professional services (consulting and implementation engagements) and managed services (ongoing vendor management and ITDS retainers), delivered on a project/consultancy basis. Pricing is not publicly disclosed. The firm operates with a small team (1–10 employees) and has no external institutional investors, no disclosed funding rounds, no M&A activity, and no subsidiaries.

Name

Avenue9

Legal name

Avenue 9 Solutions Limited

Website

https://avenue9solutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Avenue 9 Solutions Limited is an independent UK-based hospitality IT consulting firm delivering end-to-end advisory, implementation and managed services across 24+ PMS/EPoS systems for hotels, resorts, private clubs and alternative accommodation operators worldwide.

Ownership category

akta.pro rank

Product category

Hospitality IT Consulting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Management Services (8741)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

Keywords

• Hospitality IT consulting
• PMS implementation
• EPoS systems integration
• Hotel technology advisory
• Hospitality vendor management

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Avenue 9 provides consultancy services starting with auditing various areas of business including systems, processes, and reports. Engagements typically result in implementation of desired outcomes such as projects, training, process optimization, or technology transformation.
2. Implementation Services: Project and program delivery services across departments, hotels, and full estates. Deliveries include PMS, EPoS, Finance, HR, T&A and other applications, as well as working with contractor teams for new builds and refurbishments. Qualified PRINCE2 project managers deliver these services.
3. IT Director Service (ITDS): Interim IT Director service for firms without strategic IT leadership. Provides guidance, advice, procurement, vendor management to Board level, with potential to assist in finding permanent replacement.
4. Vendor Management: Post systems go-live vendor management ensuring continuity through projects and beyond, plus phased transition to internal teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Avenue9 is a hospitality IT consulting firm that helps hotels, resorts, private members' clubs, and alternative accommodation providers plan, deliver, and run their technology estates. Its offering is structured around three service lines — Consult (IT strategy and procurement advisory), Implement (vendor and project delivery), and Manage (ongoing IT/vendor management, including an IT Director Service) — supported by its proprietary PowerAnalytics product. The firm operates independently of any technology supplier and acts as the single point of IT ownership for clients.

Product overview

Avenue 9 Solutions is a hospitality IT consulting firm offering a portfolio of service lines—Consult, Implement, and Manage—alongside a named product called PowerAnalytics. The company operates as an independent consultant, working with more than two dozen Property Management Systems (PMS) and Electronic Point of Sale (EPoS) systems to provide end-to-end technology consulting services. Their core offering combines advisory consulting with implementation project management and ongoing vendor management, positioned around delivering seamless single-point IT ownership for hospitality organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Consult IT strategy and procurement advisory service for hospitality operators, helping clients define technology roadmaps and select suppliers.
• Implement Project delivery service covering the deployment of new hotel IT systems, coordinated by qualified PRINCE2 project managers across multiple vendors.
• Manage Ongoing IT and vendor management service acting as the single point of contact for a property's technology stack after go-live.
• IT Director Service (ITDS) Outsourced IT director service providing senior technology leadership to hospitality operators without an in-house IT director.
• PowerAnalytics Proprietary analytics product developed by Avenue9 to monitor and report on hospitality technology performance.

Quantifiable outcome

• Reduced operational costs through streamlined IT systems and processes
• +1 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Emerging players

• Atomize: Cloud-native revenue management software for hotels, providing automated pricing decisions. Comparable as a vendor in the same hospitality technology stack Avenue 9 integrates, and as a domain-specialized technology provider competing for the same hotel IT budget.
• Cloudbeds: Modern cloud-based PMS and hospitality platform for independent and mid-scale hotel groups. Comparable as a PMS platform that Avenue 9 helps clients select and implement, and as a vertically-integrating competitor increasingly offering migration/implementation services directly.
• Mews: API-first cloud PMS for hotels, hostels, and alternative accommodation. Comparable as a PMS vendor that Avenue 9 may implement for clients (e.g., Study Inn, Fora Space) and as a growing platform offering its own ecosystem of integration partners.
• Duetto: Open pricing and revenue strategy platform for hotels and casinos. Comparable as another technology vendor Avenue 9 integrates on behalf of clients, and as a representative of the SaaS-native hospitality analytics category PowerAnalytics competes with.
• Lighthouse (formerly OTA Insight): Hospitality data and revenue intelligence platform providing market benchmarking, rate intelligence, and demand analytics. Comparable to Avenue 9 through shared focus on hospitality analytics (PowerAnalytics) and as an adjacent technology player that hotels engage alongside consulting relationships.

Broad incumbents

• IDeaS Revenue Solutions: SAS-owned revenue management software provider for hotels and hospitality. Comparable as a vendor of revenue optimization analytics in the same ecosystem Avenue 9 navigates, and as a representative incumbent in the hospitality analytics category.
• Shiji Group: Enterprise hospitality technology platform spanning PMS, POS, payment, and guest experience for global hotel chains. Comparable as a major incumbent whose technology Avenue 9 implements and integrates, and as a broader-suite competitor with bundled advisory services.
• Oracle Hospitality: Hospitality division of Oracle providing OPERA PMS and related enterprise software to large hotel groups. Comparable as a leading PMS vendor Avenue 9 implements and integrates, and as an incumbent expanding into adjacent service and integration offerings.
• Sabre Hospitality: Global hospitality technology provider offering CRS, distribution, and operational systems for hotel chains. Comparable as a major platform incumbent in the hospitality tech stack Avenue 9 integrates and as a broad-suite competitor with bundled professional services.
• Infor Hospitality: Enterprise cloud software for hotel operations including PMS, asset management, and analytics. Comparable as a major incumbent whose suite Avenue 9 integrates and as a broad-portfolio competitor with implementation services bundled into platform deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avenue9-solutions
• Xx.com/helloavenue9

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenue9