The unFIX Company

What The unFIX Company does

The unFIX Company is a Rotterdam-based private limited company (BV) founded by Jurgen Appelo that sells a pattern-based organizational design methodology called the unFIX model. Its core product is a structured Pattern Library covering Decision Patterns, Goal-Setting Patterns, Process & Growth Patterns, Structural Patterns, and Teaming Patterns, drawing on practices from Haier, Tesla, and agile scaling frameworks such as Team Topologies and Dynamic Reteaming. The model is positioned as a flexible alternative to rigid hierarchies and traditional agile-at-scale frameworks, with built-in concepts such as Base Types (four organizational bases with varying alignment), a Captain/Crews role model that repurposes managers as intrapreneurs, and an emerging set of AI Patterns addressing how intelligent systems reshape work and structure.

The company serves business leaders and executives, consultants/change agents, and innovation champions, primarily in enterprise and financial services contexts, with named customer logos including BBVA, HSBC, Swiss Re, Adidas, Coolblue, Leroy Merlin, VRT, Pipedrive, Boehringer Ingelheim, and Worldline. Delivery is multi-channel: public Foundation Workshops (partner-led, multi-language), in-house Ignition Workshops, Cohort Training (virtual weekly courses in English and Spanish), self-paced E-Learning, community Membership, and physical/digital Cards sold through an online shop. A 2024 strategic initiative called M3K (m3k.ai) was launched jointly with Management 3.0 to extend the methodology into AI-era leadership and organization design.

Revenue is generated through a mix of professional services (workshops), recurring subscriptions (E-Learning, Cohort Training, Membership), and one-time sales (Cards and Cards App). Pricing is quote-based and not publicly disclosed; membership carries 14-day payment terms with a 20% onboarding fee for rejoining after cancellation. The firm operates with 1-10 employees, relies on a global certified partner network for workshop delivery, and has no disclosed institutional funding, making it a bootstrapped boutique consultancy.

Name

The unFIX Company

Legal name

The unFIX Company BV

Website

https://unfix.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The unFIX Company is a Rotterdam-based, bootstrapped private firm that sells a pattern-based organizational design methodology (the unFIX model) and related workshops, e-learning, and memberships to enterprise leaders, consultants, and innovation champions globally.

Ownership category

akta.pro rank

Product category

Organizational Design Consulting and Training

akta.pro primary industry

Corporate & Workforce eLearning Modules (EDAGAEAC)

Keywords

• Organizational design patterns
• Agile transformation consulting
• Team topology frameworks
• Adaptive organization models
• Leadership training workshops

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. E-Learning: Self-paced online courses providing compact introduction to the unFIX model for individuals and teams.
2. Public Workshops: Two-day Foundation Workshops available online and in person, run by certified partners in multiple languages. Provides group learning experience with exercises.
3. In-House Workshops: Ignition Workshops delivered at client organizations to apply the unFIX model with specific teams.
4. Cohort Training: Virtual weekly courses available in English or Spanish for structured learning over time.
5. Membership: Subscription membership providing access to community resources, content, and tools. 14-day payment terms, onboarding fee applies for rejoining after cancellation.
6. Cards and Cards App: Physical cards and digital app for the unFIX pattern library, sold through the online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The unFIX Company sells a pattern-based organizational design model and related training, consulting, and community services. The core product is the unFIX Model, delivered through E-Learning, Foundation Workshops (two-day public events run by certified partners), Ignition Workshops (in-house), Cohort Training, Cards/Cards App, and a Membership program. Customers include business leaders, consultants, and enterprise teams seeking adaptable organizational structures, dynamic self-managed teams, and approaches for adapting to AI.

Product overview

The unFIX Company offers a B2B SaaS methodology and toolkit centered on organizational design. The core offering is the unFIX Model—a pattern-based approach for creating flexible, adaptive organizations. The main components include: (1) the Pattern Library containing Decision Patterns, Goal-Setting Patterns, Process & Growth Patterns, Structural Patterns, and Teaming Patterns; (2) E-Learning and Workshop programs (Foundation Workshop, Ignition Workshop, Cohort Training) for learning and implementing the methodology; and (3) supplementary tools including the Cards App and community Membership. The company has also evolved to offer M3K in partnership with Management 3.0, focusing on AI's impact on organizational design and leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• unFIX Model A pattern-based approach to organizational design that enables adaptable team structures, dynamic self-managed teams, and continuous innovation. Used by business leaders, consultants, and innovation champions seeking to move beyond rigid hierarchies.
• Pattern Library A comprehensive library of organizational design patterns including Decision Patterns, Goal-Setting Patterns, Process & Growth Patterns, Structural Patterns, and Teaming Patterns, used by consultants and leaders to design and adapt organizations.
• E-Learning Self-paced online learning edition providing a compact introduction to the unFIX model for individuals and teams who want to learn at their own pace.
• Foundation Workshop Two-day compact introduction to the unFIX model with energizing exercises and group experiences, delivered online and in person by certified partners in multiple languages.
• Ignition Workshop In-house workshop applying the unFIX model directly to a client organization, allowing teams to learn together using company-specific contexts and scenarios.
• Cohort Training Virtual weekly courses available in English or Spanish, providing structured unFIX model learning over time with peer interaction and instructor guidance.
• Cards and Cards App Physical and digital cards representing organizational design patterns, used during workshops, training sessions, and hands-on organizational design exercises.
• Membership Subscription-based community membership providing access to exclusive resources, community platforms, and ongoing support for unFIX practitioners.
• M3K A joint initiative with Management 3.0 exploring how AI and intelligent systems are reshaping leadership and management, offering resources and approaches for adapting organizational design for the age of AI.

Quantifiable outcome

• BBVA transformed from 11 siloed teams to integrated Value Stream, Platform, and Capability teams with improved user experience
• +1 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Management 3.0coreStrategic or Co-development Partner · 1 January 2024Together with Management 3.0, unFIX launched M3K (m3k.ai) to explore how AI and intelligent systems are reshaping leadership and management. Inspired by Jurgen Appelo's book 'Human Robot Agent', M3K addresses the disruptive impact of AI on organization design and leadership.
• m3k.aicoreStrategic or Co-development PartnerM3K is an initiative exploring how AI and intelligent systems reshape leadership and management. It offers resources and approaches for adapting organizational design to AI, building on Jurgen Appelo's 'Human Robot Agent' book.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company: Global management consulting incumbent with deep organizational design and transformation practices. unFIX positions against the lighter, pattern-based alternative to traditional consulting engagements of the type McKinsey delivers at scale.
• Scrum Inc. Founded by Jeff Sutherland (co-creator of Scrum), it delivers Scrum training, certification, and enterprise coaching. Competes for the same enterprise training and transformation wallet that unFIX targets with its pattern library and workshops.
• Scaled Agile: Creator of the SAFe framework, the dominant enterprise agile scaling methodology. Competes with unFIX for organizational design and transformation budgets, but operates at much larger scale through certification, training, and partner ecosystems.
• Boston Consulting Group: Major strategy and organizational consulting firm with active agile and operating-model redesign practices. Competes with unFIX in the enterprise organizational transformation category, particularly in financial services and large multinational clients.

Emerging players

• Sociocracy 3.0: Open-source pattern-based framework for self-organization and governance. Closely aligned with unFIX's pattern library approach and addresses overlapping use cases around team structure and decision-making.
• HolacracyOne: Commercializes the Holacracy self-management framework, including consulting, training, and tooling. Competes with unFIX's Base Types and Captain/Crews model in the self-organization and management redesign niche.
• WorldBlu: Provider of training, certification, and consulting on democratic and freedom-based workplace design. Overlaps with unFIX's self-organizing team and Captain/Crews philosophy, serving a similar but smaller niche of organizational change leaders.

Direct peers

• Management 3.0: Founded by the same founder (Jurgen Appelo), Management 3.0 offers workshops, training, and certifications on modern management and agile leadership. It is unFIX's most direct predecessor and now a strategic partner through the M3K initiative.
• Liberating Structures: Provides a pattern-based library of facilitation methods for group interaction and organizational change. Shares unFIX's pattern-based philosophy and practitioner community model, making it a close functional analog for the design/structure side of the offering.

Others

• Coursera: Large online learning platform hosting organizational design, leadership, and agile courses from universities and companies. An adjacent channel and potential distribution partner for unFIX's E-Learning and Cohort Training offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unfix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The unFIX Company