Drive Digital
Drive Digital, doing business as Major Tom, is a full-service digital marketing agency headquartered in Vancouver with offices in Toronto, New York, and San Francisco. It serves enterprise and mid-market clients across retail, food, insurance, entertainment, industrial, and consumer goods through integrated marketing, development, creative, and strategy engagements.
- Company typePrivate
- Founded2012
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Drive Digital does
Drive Digital, operating commercially as Major Tom, is a full-service digital marketing agency founded in 2012 and headquartered in Vancouver, British Columbia, with additional offices in Toronto, New York, and San Francisco. The firm serves enterprise and mid-market clients across retail/eCommerce, food and beverage, insurance, entertainment, industrial, and consumer goods verticals, evidenced by named engagements with COBS Bread, MEC (Mountain Equipment Company), the Motion Picture Association of America, Westland Insurance, The Little Potato Company, Rieker, OUAI, Oliver, and IPEX. Service lines are organized across four pillars: Marketing (integrated campaigns, data-driven paid media, advanced SEO and GEO), Development (high-performing website design and build for security, scale, and conversion), Creative (brand identity and expression), and Strategy (collaborative discovery and roadmap planning).
The firm operates a professional services revenue model with quote-based, scope-tailored engagements and does not publicly disclose pricing tiers. Client engagement mix is dominated by enterprise and mid-market accounts acquired through consultative direct sales rather than self-serve channels, and the agency is supported by a Marketing Benchmark Tool used both for external lead generation and internal analytics. The technology stack centers on HubSpot for marketing automation (evidenced by CTA tracking) and proprietary analytics assets such as Programmatic Retail Attribution. The firm is privately held with co-founder John Blown and managing partners Lisa Eaton and Miles Sellyn; the 2014 acquisition of Tidal Interactive represents the only documented M&A activity, and no external funding rounds are disclosed.
Given an 11-50 employee headcount range across four cities, the agency functions as a mid-sized North American digital services firm competing against larger holding-company agencies and specialist boutiques. Differentiated positioning emphasizes outcome measurement (published case studies cite a 73% YoY sales increase for Rieker, a 63% customer acquisition lift for OUAI, a 611% web lead increase for IPEX, and a 17:1 revenue-to-spend ratio for MEC), data-driven omnichannel orchestration, and "enterprise-level" strategic thinking for organizations with multi-stakeholder complexity. No patents, regulatory actions, or external funding events are recorded, and revenue figures are not disclosed.
Drive Digital firmographics
Firmographics- Name
- Drive Digital
- Website
- https://drivedigital.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Drive Digital, doing business as Major Tom, is a full-service digital marketing agency headquartered in Vancouver with offices in Toronto, New York, and San Francisco. It serves enterprise and mid-market clients across retail, food, insurance, entertainment, industrial, and consumer goods through integrated marketing, development, creative, and strategy engagements.
- Ownership category
- akta.pro rank
Drive Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Drive Digital is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Drive Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Services Revenue: Full-service marketing agency revenue derived from integrated marketing campaigns, paid media management, SEO/GEO services, website development, creative services, and strategic consulting. Revenue is generated through ongoing client engagements and project-based work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Drive Digital product offering
Product offeringCore offering
Drive Digital, doing business as Major Tom, is a full-service marketing agency that delivers integrated campaigns across marketing, development, creative, and strategy disciplines. It serves enterprise and mid-market organizations with data-driven paid media, advanced SEO/GEO, high-performing website builds, brand identity development, and strategic growth roadmaps. The firm also operates a proprietary Marketing Benchmark Tool that allows prospective clients to compare industry KPI performance.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 73% YoY sales increase for Rieker retail client through omnichannel strategy
- +3 more outcomes
Companies that use Drive Digital
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Drive Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Drive Digital partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Drive Digital competitors and assessment
Company assessmentDirect peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Drive Digital social profiles
Digital presenceDrive Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drive Digital leadership team
Management profileNumber of profiles
Profiles3 records
Drive Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drive Digital M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drive Digital
What does Drive Digital do?
Drive Digital, doing business as Major Tom, is a full-service marketing agency that delivers integrated campaigns across marketing, development, creative, and strategy disciplines. It serves enterprise and mid-market organizations with data-driven paid media, advanced SEO/GEO, high-performing website builds, brand identity development, and strategic growth roadmaps. The firm also operates a proprietary Marketing Benchmark Tool that allows prospective clients to compare industry KPI performance.
Is Drive Digital a public or private company?
Drive Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drive Digital founded?
Drive Digital was founded in 2012. It employs 11 to 50 people.
Where is Drive Digital based?
Drive Digital is headquartered in Vancouver, Canada, in the North America region.
How does Drive Digital make money?
One revenue line is on record: marketing Services Revenue.
Who are Drive Digital's main competitors?
Wpromote is listed as a direct peer.
Does Drive Digital have an API?
No public API is recorded for Drive Digital.
What industry is Drive Digital in?
Drive Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 5418 and its SIC code is 7310.