Bering Time

What Bering Time does

Bering Time is the operating brand of Bhrands Forever (India) Pvt. Ltd., a privately held distribution company headquartered in Thane West, Maharashtra, that serves as the official Indian e-commerce channel for the international BERING watch and jewelry brand. The company sells Danish-designed BERING watches and Arctic Symphony jewelry direct to Indian consumers via its beringtime.in storefront, supported by free shipping across India, a 30-day return policy, and a 3-year limited international warranty fulfilled by Bhrands Forever and authorized service partners such as Titan Time in Thane.

The product catalog spans roughly 92 SKUs: 41 watches (across Classic, Ceramic, Solar, True Aurora, Titanium, Automatic, Max René, Pebble, Arctic Sailing, and Charity lines) and 51 jewelry items (charms, necklaces, bracelets, rings, bangles, earrings). Watches are priced approximately ₹17,500–₹40,000, and jewelry ₹3,060–₹10,790, with a typical 5% sale discount applied. Differentiated technical features include sapphire crystal glass, 316L medical-grade stainless steel cases, 3–10 ATM water resistance, solar-powered movements, the Max René interchangeable sliding-strap system, and the Pebble Series co-designed with KiBiSi.

The business model is a single-country, direct-to-consumer hardware resale operation, monetized through unit pricing on imported finished goods manufactured by the German parent Bering Time APS. The target customer base consists of Indian men and women seeking minimalist Danish design at accessible-luxury price points, plus gift purchasers served through gifting campaigns and engraved Arctic Symphony charms. Revenue, headcount, and funding data are not publicly disclosed.

Name

Bering Time

Legal name

BHRANDS FOREVER (INDIA) PVT. LTD.

Website

https://beringtime.in

Company type

Private

Founded year

2015

Headcount range

11–50 employees

Short description

Bering Time (Bhrands Forever India Pvt. Ltd.) is the official Indian DTC distributor of Danish BERING watches and Arctic Symphony jewelry, selling ~92 SKUs online to Indian consumers at ₹3,060–₹40,000 with warranty and service support.

Ownership category

akta.pro rank

Product category

Watches and Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911)

akta.pro primary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

akta.pro secondary industries

Pre-owned/Vintage Jewelry & Watch Retail (Resale) (CRAKAGAI), Pre-owned, Vintage & Certified Pre-owned Watches (CRAKADAM)

Keywords

• Designer watches
• Minimalist watches
• Fashion jewelry
• Titanium watches
• Watch retail

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Online Retail of Watches and Jewelry: Primary revenue stream: selling BERING-branded watches (men's, women's, automatic, solar, titanium, ceramic, Max René, Pebble, Arctic Sailing, Charity) and jewelry (Arctic Symphony charms, necklaces, bracelets, rings, bangles) direct to Indian consumers via the beringtime.in e-commerce storefront at fixed unit prices (e.g., ₹3,060 for charms up to ₹40,000 for automatic watches).
2. Warranty and After-Sales Service: Three-year limited international warranty bundled with each watch purchase, supported by Bhrands Forever (I) Pvt. Ltd. and authorized service centers such as Titan Time in Thane West.

Pricing tiers

Go-to-market motion2 records

Core offering

Bering Time retails BERING-branded minimalist Danish-designed watches and Arctic Symphony jewelry directly to Indian consumers through the beringtime.in e-commerce store. The catalog includes men's and women's watch collections (Classic, Ceramic, Solar, True Aurora, Titanium, Automatic, Max René, Pebble, Arctic Sailing, Charity) and matching jewelry (charms, necklaces, bracelets, rings, bangles, earrings), backed by a 3-year international warranty, 30-day return policy, and free India-wide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• BERING Classic Watches
• BERING Ceramic Watches BERING watches featuring high-tech ceramic components in the case and bracelet, paired with sapphire crystal and stainless steel, offered in men's and women's versions for scratch-resistant everyday wear.
• BERING Solar Watches Light-powered BERING watches with solar-charged battery movement, available in men's and women's variants, offering maintenance-friendly energy efficiency.
• BERING True Aurora Watches BERING True Aurora watch collection marketed alongside women's Classic/Ceramic/Solar/Titanium/Automatic lines as part of the women's catalog.
• BERING Titanium Watches Ultra-light, ultra-slim BERING watches built with titanium cases and sapphire crystal, marketed for users who want lighter weight on the wrist.
• BERING Automatic Watches BERING watches powered by self-winding mechanical (automatic) movements, sitting at the top of the catalog price range (around ₹37,905) for Indian buyers.
• BERING Max René Watches BERING watch line featuring a proprietary sliding-strap technology that allows bands to be changed in seconds for multiple looks from a single watch, intended for buyers who want one watch with interchangeable styles.
• BERING Pebble Series Watches (by KiBiSi) BERING's exclusive Pebble Series with a uniquely shaped case inspired by Scandinavian coast pebbles, designed by the KiBiSi design group (Bjarke Ingels, Lars Holme Larsen, Jens Martin Skibsted).
• BERING Arctic Sailing Watches BERING sport/marine watch line with brushed stainless steel case, wide link bracelet, rotating bezel, illuminated hands and indices, and up to 100m water resistance for sailing and sport use.
• BERING Charity Watches BERING charity-themed watch collection promoted within the men's and women's catalogs and used as part of the site's gifting merchandising.
• Arctic Symphony Jewelry (Charms, Necklaces, Bracelets, Rings, Bangles, Earrings) BERING Arctic Symphony jewelry line made with stainless steel, ceramic, Milanese mesh and cubic zirconia stones, including engraved personalized charms (e.g., 'LOVE', 'FRIENDS4EVER') that fit on both bracelets and necklaces, priced roughly ₹3,060 to ₹10,790.
• 3-Year Limited International Warranty Standard three-year limited international warranty bundled with every BERING watch purchase, administered in India by Bhrands Forever (India) Pvt. Ltd. and serviced via authorized service partners such as Titan Time in Thane West.

Quantifiable outcome

• 3-year limited international warranty on every Bering watch
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Daniel Wellington: Swedish-origin minimalist watch brand built on a DTC and influencer-marketing model with interchangeable NATO/leather straps. Closely comparable to BERING on positioning (premium minimalist, gift-friendly, e-commerce-led) and target customer (style-conscious urban men and women), and competes directly for the same India online watch buyer.
• Nordgreen: Danish minimalist watch brand selling direct-to-consumer globally with a philanthropic positioning similar to BERING's Charity Watches line. Closely comparable on heritage (Danish design), premium accessible price points, and DTC-first go-to-market, including active marketing to Indian consumers via cross-border e-commerce.
• MVMT (Movado Group): Originally a DTC disruptor in minimalist watches, now owned by Movado Group. Highly comparable on business model (online-first, minimalist design, accessible premium price band) and category positioning, and competes for the same digitally native Indian consumer shopping for first premium watches.
• Skagen Denmark (Fossil Group): Danish minimalist watch brand owned by Fossil Group, sold globally and in India via skagen.com and marketplaces. Highly comparable on Danish design heritage, ultra-slim minimalist styling, and accessible-luxury price band, making it one of the closest substitutes for BERING watches.

Emerging players

• Thomas Sabo: German jewellery and watches lifestyle brand with charm-based collections conceptually similar to BERING's Arctic Symphony charms and bracelets. Comparable on jewelry-and-watch bundling, gifting focus, and premium accessible price points for Indian urban consumers.

Regional players

• Fastrack (Titan Company): Youth-focused fashion watch and accessories brand from Titan, dominant among Indian millennials and Gen-Z. Comparable as a competing accessible watch and accessories brand in India, particularly for gifting and casual wear, though positioned below BERING on price.

Broad incumbents

• Fossil Group: US-based accessories group selling Fossil, Michael Kors, Armani, Skagen and other licensed watch brands globally, including India via Fossil.in. Comparable as a multi-brand premium-and-accessible watch retailer with overlapping minimalist Scandinavian-adjacent lines (Skagen) competing in the same Indian segment as BERING.
• Titan Watches: Market-leading Indian watch brand (Titan Company, part of the Tata Group) selling across mass (Sonata, Fastrack) and premium (Titan Edge, Xylys) tiers through extensive offline retail. Directly comparable as the dominant premium-and-accessible watch brand Indian consumers consider alongside BERING, and also serves as a service-partner touchpoint referenced in Bering Time's own customer reviews.
• Casio India: Japanese watch major with a deep India retail footprint across G-Shock, Edifice, Enticer and Vintage lines. Comparable as a premium-priced, gift-friendly watch brand with strong offline presence that competes with BERING in the men's daily-wear and gifting segments.
• Citizen Watch India: Japanese watchmaker with an India subsidiary, including Eco-Drive solar-powered technology that competes head-to-head with BERING's Solar collection. Comparable on technology positioning (solar movement, premium materials) and on the men's accessible-premium segment in India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bhrands-forever-india-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bering Time