Zeus Brewing

What Zeus Brewing does

Zeus Brewing Company is a single-location craft brewpub operating at 178 Main Street in Poughkeepsie, New York, under the legal entity PK Brewing Corp. The company produces and sells an on-site-brewed craft beer portfolio that includes Queen City Pils (5.2%), Zeus IPA (6.9%), Thunder Boomer DIPA (8.0%), Spicy Boi, Urban Oasis fruited sour, and the Variable Frequency experimental hop series, alongside co-developed beers with Area Coffee, the City of Poughkeepsie Firefighters, and Zena Farmstead. Beer is sold as draft pours, in 4-pack cans, and through wholesale to bars, restaurants, and bottleshops across the Hudson Valley.

The business is a vertically integrated hospitality operation rather than a pure production brewery. The brewpub pairs its beers with a full American-Mediterranean menu featuring brick-oven pizzas, sandwiches, salads, and pasta, supplemented by a craft cocktail program (using house beer in drinks like the Spicy Boi Marg) and a wine list. A seasonal rooftop bar (21+, weather permitting, April through fall) monetizes the venue's Hudson River and Mid Hudson Bridge views. Distribution is omnichannel: dine-in service, Grubhub delivery, on-premise and off-premise private event catering using a mobile pizza oven and beer van, an online merchandise store (apparel, glassware, gift certificates), and a wholesale book. Reservations run through Resy and the digital storefront is built on Wix.

The go-to-market model relies on a destination brewpub experience, community-rooted collaborations, and a long-tail of individual consumers rather than enterprise contracts. Customer segments include local dine-in guests, beer enthusiasts discovering the brand on Untappd, private event hosts, and wholesale accounts. Pricing is positioned at the casual-upscale craft tier (drafts $8-$10, 4-packs $16-$19, food $13-$35) with formalized happy hour segmentation ($5 drafts on designated days). The company is privately held with no disclosed funding, no headcount beyond the 1-10 employee band, and no parent company or external investors identified.

Name

Zeus Brewing

Legal name

PK Brewing Corp.

Website

https://zeusbrewingco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Zeus Brewing is a single-location craft brewpub in Poughkeepsie, New York, producing on-site craft beer and serving it alongside a full American-Mediterranean kitchen, craft cocktails, and a seasonal rooftop bar, with supplementary wholesale, catering, and merchandise channels serving Hudson Valley consumers.

Ownership category

akta.pro rank

Product category

Craft Brewery / Brewpub

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Craft brewery
• Brewpub dining
• Craft beer production
• Private event catering
• Mediterranean american cuisine

Headquarters

HQ city

Poughkeepsie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales (Dine-in): On-premise consumption of craft beers, cocktails, wine, and American/Mediterranean fusion cuisine served in the brewpub, rooftop bar, and main dining areas. Kitchen open Tuesday-Sunday with varying hours.
2. Draft & Packaged Beer Sales: Draft beer sales by the pour and 4-pack canned beer sales for off-premise consumption. Available at the brewery and around the Hudson Valley.
3. Delivery & Takeout: Third-party delivery service through Grubhub for food and beer orders.
4. Wholesale Distribution: Selling beer to other bars, restaurants, and bottleshops through wholesale relationships. Contact: Jeremy at [email protected].
5. Private Event Catering: Booking private events on rooftop and main level, plus off-premise catering with mobile pizza oven and beer van for external events.
6. Merchandise Sales: Online store selling apparel, glassware, gift certificates, and stickers with shipping. Free shipping on orders over $100.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Zeus Brewing is a craft brewpub in Poughkeepsie, NY that brews and serves award-winning craft beer on-site alongside a full food menu featuring American dishes infused with Mediterranean flavors. The company operates a main dining room, seasonal rooftop bar with Hudson Valley views, and offers private event catering both on-premise and off-premise via a mobile pizza oven and beer van.

Product overview

Zeus Brewing is a craft brewpub in Poughkeepsie, NY offering a vertically integrated portfolio of on-site brewed craft beers, food, cocktails, and wine. The core offering consists of draft and packaged beers (Queen City Pils, Zeus IPA, Thunder Boomer, seasonal varieties) paired with a full food menu featuring American dishes with Mediterranean influences including brick oven pizzas, sandwiches, salads, and pasta. Additional revenue streams include specialty cocktails, wine service, seasonal rooftop bar, catering services for private events (both on-site and off-premise with mobile pizza oven and beer van), and retail merchandise including 4-packs and apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Zeus Brewing Craft Beer Award-winning craft beers brewed on-site including Queen City Pils, Zeus IPA (NEIPA), Thunder Boomer (DIPA), Spicy Boi (Mango-Habanero Blonde Ale), Urban Oasis (Raspberry + Chocolate Sour Ale), and seasonal rotating varieties. Available on draft and in 4-pack cans.
• Food Menu Classic American dishes infused with Mediterranean flavors, featuring appetizers, salads, sandwiches, hand-tossed brick oven pizzas (red, white, and pink pies), pasta entrees, and Sunday brunch.
• Cocktails Specialty cocktails including The American Mule, Very Berry Refresher, Red and White Sangria, Peach Basil Smash, Blueberry Bliss, and the Spicy Boi Marg featuring house beer.
• Wine Selection of wines by the glass and bottle including Cabernet Sauvignon, Pinot Noir, Malbec, Pinot Grigio, Chardonnay, Riesling, Sauvignon Blanc, Rosé, Prosecco, and Champagne.
• Rooftop Bar Seasonal rooftop bar offering sweeping views of the Hudson River, Mid Hudson Bridge, Walkway Over the Hudson, and Hudson Valley foliage. Open weather permitting, 21+ only, accessible by elevator.
• Catering Services On-site and off-premise catering for private events including birthdays, rehearsal dinners, corporate events, and showers. Offers rooftop and semi-private dining area bookings, plus mobile pizza oven and beer van for off-premise events.
• Packaged 4-Packs Packaged 4-packs of select beers available for retail purchase including Queen City Pils, Helios, Zeus IPA, Thunder Boomer, Spicy Boi, Jeño, Aurora Floreales, Pilsøn, PK's Bravest, and seasonal varieties.
• Merchandise Store Online store offering apparel, glassware, gift certificates, and stickers with free shipping on orders over $100.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Area CoffeeminorStrategic or Co-development PartnerCollaboration on Sleep No More Coffee Stout. Area Coffee is a coffee roaster in Kingston, NY that supplies Fairtrade espresso beans sourced from Chiapas, Mexico and Guji Zone, Ethiopia. The beer is twice infused with Area's Fairchild Espresso.
• City of Poughkeepsie FirefightersminorStrategic or Co-development PartnerCollaboration on PK's Bravest NEIPA. Brewed in memory of Poughkeepsie fallen hero Tim Gunther. Features flaked wheat, malted oats, Cashmere and Zumo hops, conditioned on fresh oranges.
• Zena FarmsteadminorStrategic or Co-development PartnerLocal farm in Woodstock, NY that supplies fresh Lemon Verbena for the Urban Oasis: Raspberry & Lemon Verbena sour ale.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Other Half Brewing: Brooklyn-based craft brewery with taproom and nationally distributed hazy IPAs and sours. Comparable on craft brewing plus on-premise taproom model and strong Untappd-style enthusiast following.
• Industrial Arts Brewing Company: Garnerville, NY craft brewery with a taproom and packaged distribution in the Hudson Valley. Comparable on small-scale craft brewing, experimental/flagship lineup, and regional wholesale.
• Newburgh Brewing Company: Hudson Valley craft brewery and taproom operating out of Newburgh, NY. Directly comparable brewpub-adjacent model with on-site beer, food service, and regional wholesale distribution in the same New York market.
• Hudson Valley Brewery: Beacon, NY-based craft brewery with a taproom and packaged distribution in the Hudson Valley. Closely comparable on craft beer portfolio, local distribution, and regional consumer base.
• Tree House Brewing Company: Massachusetts craft brewery operating destination taproom locations and packaged distribution. Closely comparable on-premise brewpub experience, rotating experimental releases, and packaged wholesale.
• Captain Lawrence Brewing Company: Elmsford, NY craft brewery with taproom and broad regional distribution. Operates a similar combined brewery + on-premise experience model within the broader New York craft beer market.
• Mill House Brewing Company: Craft brewpub also based in Poughkeepsie, NY with on-site brewing, full kitchen, and taproom service. Same city, same brewpub-plus-food model, and overlapping Hudson Valley customer base make it the closest comparable peer.

Broad incumbents

• Brooklyn Brewery: Established New York craft brewery with broad national and international distribution and a flagship Brooklyn taproom. Comparable on craft beer portfolio and New York–based identity, but operates at much larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zeusbrewingco
• Instagraminstagram.com/zeusbrewingco
• LinkedInlinkedin.com/company/zeus-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeus Brewing