kreativschmiede

What kreativschmiede does

kreativschmiede is a freelance advertising-copywriting service operating as a German civil law partnership (GbR) under the legal name 'Andreas und Stephan Würmser GbR' and headquartered in Stephanskirchen, near Rosenheim in Oberbayern, Germany. The business is delivered primarily by co-owner Stephan Würmser, who functions as a freelance Werbetexter (advertising copywriter) and 'Text-Teamworker' for creative agencies, web designers, graphic designers, and SMEs that need professional advertising texts for web and print communications. The core offering is a single service line—professional copywriting for brand messaging—and the company does not operate a platform, product portfolio, or modular service suite.

The business carries no proprietary technology stack beyond a standard marketing website (kreativschmiede.de) and basic web analytics (Google Analytics with anonymization, Matomo). There is no AI/ML component, no app, no API, no documented integrations, and no certifications. Revenue is generated through project-based, individually quoted fees for advertising copywriting work, with no public pricing tiers and no recurring contract structure. The go-to-market motion is direct-to-client: inbound leads via the website contact form, email, or phone, supplemented by word-of-mouth and referrals from the BNI Chapter Opal Rosenheim entrepreneur network and a mutual referral partnership with the Rosenheim-based consultancy Wachstumslab (César Martinez). Service delivery is regional, limited to the Rosenheim/Oberbayern area, and is fundamentally constrained by the single-operator (Stephan Würmser) delivery model. The company is bootstrapped, owner-operated, and has not raised external capital.

Name

kreativschmiede

Legal name

Andreas und Stephan Würmser GbR

Website

https://kreativschmiede.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

kreativschmiede is a freelance German advertising-copywriting (Werbetexte) service, operated as a two-person GbR partnership in Stephanskirchen/Rosenheim by Stephan Würmser, serving creative agencies, web designers, and SMEs in the Oberbayern region with project-based copywriting for web and print.

Ownership category

akta.pro rank

Product category

Advertising Copywriting Services

NAICS

Document Preparation Services (56141)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAIAA

Copywriting & Editorial Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Freelance copywriting services
• Advertising copywriting
• Web content writing
• Print advertising texts
• Brand messaging copy

Headquarters

HQ city

Stephanskirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Copywriting Services (Professional Services): One-time project-based fees for advertising copywriting services for web and print. Services are quoted individually based on project scope and client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

kreativschmiede provides professional advertising copywriting (Werbetexte) for web and print communications as a freelance service. Stephan Würmser acts as a text-teamworker for agencies, web designers, and graphic designers whose concept, layout, and technical execution are in place but lack strong texts, and as a creative, competent copywriter for companies needing on- and offline brand messaging that effectively reaches target audiences. Services are scoped and quoted per project.

Product overview

kreativschmiede is a freelance copywriting service operated by Stephan Würmser, offering professional advertising texts for web and print communications. The company operates as a single unified service rather than a platform or modular product portfolio. The core offering is the copywriting service itself, focused on brand messaging and target-audience communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Copywriting Services (Werbetexte for Web and Print) Professional advertising copywriting (Werbetexte) for web and print communications, delivered by Stephan Würmser as a freelance text-teamworker for creative agencies, web designers, and graphic designers, and as a creative, competent copywriter for companies seeking on- and offline brand messaging that effectively communicates with target audiences. Services are quoted individually per project.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• César Martinez / WachstumslabminorStrategic or Co-development PartnerCésar Martinez is a freelance marketing and recruiting consultant based in Rosenheim who works with SMEs in Oberbayern. Stephan Würmser refers clients to Wachstumslab for marketing and recruiting needs, while César refers copywriting work back to kreativschmiede. The partnership is part of a broader regional network of freelancers serving SMEs.
• BNI Chapter Opal RosenheimminorGTM or Marketing PartnerStephan Würmser is an active member of the Business Network International (BNI) Chapter Opal Rosenheim, an entrepreneur networking group in the Rosenheim/Oberbayern region. Membership provides referrals and business development opportunities.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Scholz & Friends: Established Hamburg-based German advertising agency group providing creative campaigns, brand strategy, and content production. Broad incumbent operating in the same professional advertising/copywriting space as kreativschmiede across the German DACH market.
• Ströer: Major German digital marketing and content media company offering advertising, content production, and marketing services. Broad incumbent in the German marketing/copywriting ecosystem that competes for similar SMB and mid-market advertising budgets.
• Jung von Matt: Major German creative advertising agency network offering full-service campaigns including copywriting, design, and brand strategy. Broad incumbent operating in the same German advertising/copywriting space as kreativschmiede but at significantly larger scale across multiple offices.
• Serviceplan Group: Largest independent owner-managed advertising agency group in Europe, headquartered in Munich (Bavaria) with full-service creative, content, and media capabilities. Operates in the same German advertising/copywriting market as kreativschmiede and represents a bundled, scaled competitor.
• UDG United Digital Group: German full-service digital agency providing creative, content, and digital marketing services. Broad incumbent in the German marketing/copywriting space, comparable to kreativschmiede's offerings but with integrated digital production capabilities.

Emerging players

• denkwerk: Cologne-based independent digital and creative agency offering content production, copywriting, and brand communication services. Comparable as a German content/copywriting-focused agency serving SMB and mid-market clients with integrated offerings beyond pure copywriting.

Direct peers

• C3 Creative Code and Content: Germany-based creative content agency producing brand, advertising, and editorial content for major clients. Directly comparable as a content/copywriting-focused service provider in the German market, though at agency scale rather than freelance scale.
• Textbroker: German-founded content and copywriting marketplace that connects business clients with freelance writers for web and marketing copy. Directly comparable to kreativschmiede as a German-language copywriting provider serving B2B clients, though operating at vastly greater scale via an online marketplace model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kreativschmiede

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kreativschmiede