Wilde Agency

What Wilde Agency does

Wilde Agency is a US-based B2B marketing agency founded in 2004 and headquartered in Westwood, Massachusetts, that operates as a division of Universal Wilde. The firm specializes in applying behavioral science principles — drawn from social psychology, behavioral economics, and neuroscience — to digital and direct marketing campaigns for enterprise and mid-market clients. Its primary verticals are financial services and insurance, followed by healthcare and selected media, technology, and consumer brands. Named clients include Nationwide, UnitedHealthcare, Boston Globe, TripAdvisor, Nuance, Eaton Vance, Great-West Financial, Morgan Stanley Wealth Management, HP Exstream, Cognex, OppenheimerFunds, Middlesex Savings Bank, Springstone Patient Financing, RISI, and Credo Mobile.

The agency's core intellectual property is its proprietary Human Behavior Triggers (HBTs) methodology — a library of more than 50 behavioral science techniques (social proof, scarcity, loss aversion, anchoring, cognitive fluency, confirmation bias, reciprocity, temporal discounting, and others) embedded into campaign creative. Service delivery follows a structured 3-step process: Assess the Terrain (market and behavioral analysis), Trigger the Brain (creative execution using behavioral insights), and Measure the Gain (continuous measurement and optimization). Full-service capabilities span customer insight, data and analytics, creative development, and production across digital, direct mail, email, print, and integrated multi-channel executions. The firm also commissions its own proprietary research studies (e.g., on Boomers and insurance purchase behavior) to inform campaign strategy and generate thought leadership content.

Wilde Agency operates on a professional services revenue model, with project fees and retainer engagements driving income; pricing is not publicly disclosed and is negotiated per engagement. Its go-to-market motion is sales-led and event-driven, with leadership actively speaking at major industry conferences (SXSW Interactive, DMA &THEN, INBOUND, NEDMA, Gramercy, Canon thINK Forum, Yale/McKinsey Behavioral Economics Summit) and producing content marketing to generate leads. The agency has accumulated multiple industry awards since 2007, including DMA International ECHO Awards, NEDMA Awards, Gramercy Awards, Summit Creative Awards, and Bright Bulb Awards, and has been recognized as a top Boston digital and direct marketing agency.

Name

Wilde Agency

Legal name

Wilde Agency

Website

https://wildeagency.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilde Agency is a US-based B2B marketing agency that applies behavioral science to digital and direct marketing for enterprise clients in financial services, insurance, healthcare, and technology. It uses a proprietary Human Behavior Triggers methodology and operates as a division of Universal Wilde.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Behavioral marketing agency
• Direct marketing campaigns
• Digital marketing services
• Marketing strategy consulting
• Customer insight analytics

Headquarters

HQ city

Westwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing strategy, customer insight, data/analytics, creative, and production services across all channels. Revenue is generated through project fees, retainer engagements, and ongoing client relationships for B2B and B2C marketing campaigns.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wilde Agency is a full-service B2B marketing agency that creates digital and direct marketing campaigns driven by behavioral science principles (social psychology, behavioral economics, neuroscience) to influence customer decision-making and drive measurable response. The agency delivers strategy, customer insight, data/analytics, creative, and production under a proprietary methodology of 50+ Human Behavior Triggers (HBTs) executed through a three-step Assess, Trigger, Measure process.

Product overview

Wilde Agency is an award-winning digital and direct marketing agency that operates as a unified service offering, combining marketing strategy, customer insight, data/analytics, creative, and production services. The agency's core differentiator is its Human Behavior Triggers (HBTs) methodology, which incorporates over fifty behavioral science techniques into campaign development. The service delivery follows a three-stage approach: Assess the Terrain (market analysis and behavioral strategy), Trigger the Brain (creative and strategic execution using behavioral science principles), and Measure the Gain (continuous measurement and optimization). The agency specializes in financial services, insurance, healthcare, and B2B marketing, serving clients such as Nationwide, UnitedHealthcare, Boston Globe, Nuance, and Eaton Vance.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Campaigns

Quantifiable outcome

• 40% lift in response rate for Yodle's direct mail campaign
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Universal WildecoreOthersWilde Agency is a division of Universal Wilde, a parent marketing agency company. The agency's logo incorporates a brain design with social networking elements, tied to its Human Behavior Triggers value proposition.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PMX Agency: Mid-sized integrated marketing agency with deep direct marketing and customer acquisition heritage, serving enterprise clients across financial services. Comparable in emphasis on integrated direct/digital creative rooted in customer insight.
• CAPabilities: Boutique direct and digital marketing agency serving financial services and insurance clients with response-driven creative. Comparable in scale, vertical focus, and emphasis on direct mail and email response optimization.
• Wpromote: Mid-sized digital marketing agency serving mid-market and enterprise clients across financial services and healthcare. Comparable in providing integrated digital and direct marketing services with measurable response-lift outcomes.
• Rise Interactive: Data-driven digital marketing agency recognized for media and analytics-driven response optimization. Comparable in using behavioral and data-driven creative to deliver measurable lifts for enterprise clients.
• Tracylocke: Specialized shopper and direct marketing agency with deep CPG and retail expertise. Comparable in offering integrated direct mail, digital, and shopper-focused creative work using behavioral insight to drive response.

Broad incumbents

• The Marketing Arm: Omnicom-owned agency with strong heritage in direct, promotional, and behavioral marketing. Comparable in using behavioral science principles to drive response across direct mail, digital, and integrated campaigns for enterprise brands.
• Digitas: Publicis-owned full-service digital and direct marketing agency serving many of the same enterprise verticals (financial services, insurance, healthcare). Comparable in offering portfolio but operating at significantly greater scale and geographic reach than Wilde.
• R/GA: Interpublic-owned creative and digital agency recognized for integrating behavioral insight and design into enterprise campaigns. Competes for similar creative-driven B2B and B2C enterprise mandates as Wilde.
• Merkle: Dentsu-owned performance marketing agency with strong roots in direct mail, customer data, and CRM. Overlaps with Wilde's recognized strength in financial services and insurance marketing and direct response optimization.
• Epsilon: Global data-driven marketing agency with deep direct mail, email, and customer insight capabilities targeting financial services and insurance. Comparable in offering emphasis on behavioral-data-driven creative, but operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wilde_agency
• Facebookfacebook.com/wildeagencyMA
• LinkedInlinkedin.com/company/wilde-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilde Agency