Moku Collective

What Moku Collective does

Merkle is a customer experience (CX) agency founded in 1993 and currently operating as a wholly-owned subsidiary of dentsu following its 2016 acquisition. The firm delivers B2B professional services to enterprise clients across nine verticals — Automotive, Retail/CPG & Restaurants, Financial Services, Health, High Tech, Media & Entertainment, Nonprofit, Travel & Hospitality, and B2B — spanning consulting and business operations, experience and product design, engagement and loyalty, platforms and engineering, and analytics and insights. Notable enterprise engagements include Six Flags, Denny's, Satair, Volvo Trucks, Funlab, KFC, Under Armour, Signify (Philips), City of Hope, and Siemens.

The company's technology foundation rests on two proprietary platforms: Merkury, an enterprise customer data platform providing identity resolution, unified customer profiles, and cross-channel activation, and LoyaltyPlus™, a configurable loyalty program management platform. These are complemented by deep core-tier partnerships with major enterprise technology vendors (Adobe, AWS, Salesforce, Snowflake, Google) and an expanding set of ecosystem partners (Braze, Sitecore, Qualtrics, Pega, Contentful, Figma, Mirakl, Shopify, Treasure AI, Uniphore, Zeta). Merkle also produces proprietary thought-leadership research, including the CX Imperatives 2026 global consumer survey of 2,500 respondents.

Merkle monetizes through a sales-led, consultative enterprise GTM model, with quote-based pricing tailored to client requirements and revenue primarily from professional services engagements delivered by industry-aligned account teams. Geographic reach is global, evidenced by a multi-language corporate site (English, Traditional Chinese, Spanish, German) and an international client base, while Merkle maintains distinct brand identity and operational leadership within the dentsu network.

Name

Moku Collective

Legal name

Merkle

Website

https://mokucollective.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Merkle is a customer experience agency and dentsu subsidiary that delivers consulting, experience design, loyalty, platforms, and analytics services to enterprise clients across nine verticals, anchored by proprietary Merkury CDP and LoyaltyPlus platforms.

Ownership category

akta.pro rank

Product category

Customer Experience Management Services

akta.pro primary industry

Merchandising Services (Field Merchandising, Audits, Compliance) (MPAAAJAF)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Customer experience management
• Digital marketing services
• Loyalty program management
• Enterprise data platforms
• Consulting services

Headquarters

HQ city

Dana Point

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services: Consulting and implementation services for customer experience transformation, technology integration, and digital strategy. Delivered through account teams with industry-specific expertise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Merkle operates as a unified offering combining professional services and proprietary platforms under a customer experience agency model. Core products include Merkury (enterprise customer data platform) and LoyaltyPlus (loyalty management platform). These are complemented by six service capability areas: Consulting & Business Operations, Experience & Product Design, Engagement & Loyalty, Platforms & Engineering, Analytics & Insights, and a suite of specialized customer experience solutions powered by the Merkury enterprise data platform.

Product overview

Merkle is a customer experience agency that operates as a unified offering combining multiple service capabilities and proprietary platforms. The core products include Merkury (enterprise data and identity platform) and LoyaltyPlus™ (loyalty management platform). These are complemented by six service capability areas: Consulting & Business Operations, Experience & Product Design, Engagement & Loyalty, Platforms & Engineering, Analytics & Insights, and specialized solutions powered by the Merkury enterprise data platform.

Differentiator

Problem solved

Functional benefit

Brands

• Merkury: Enterprise customer data platform providing identity solutions and data activation capabilities.
• LoyaltyPlus

Products and services

• Merkury Enterprise Data Platform Enterprise data platform providing customer data activation and identity resolution capabilities for enterprise clients, enabling unified customer profiles, cross-channel orchestration, and personalization at scale.
• LoyaltyPlus Customer loyalty management platform enabling brands to design, implement, and optimize customer loyalty initiatives across multiple touchpoints.
• Consulting & Business Operations Professional consulting services for customer experience transformation, digital strategy, and business operations improvement for enterprise clients.
• Experience & Product Design Service capability offering experience design and product design solutions for enterprise clients.
• Engagement & Loyalty Service capability offering customer engagement strategy and loyalty program design and implementation for enterprise clients.
• Platforms & Engineering Service capability offering platform engineering and technology implementation services for enterprise technology stacks.
• Analytics & Insights Service capability offering data analytics, customer insights, and measurement solutions for enterprise clients.

Quantifiable outcome

• Six Flags reduced tech costs and engineered guest experiences fueling long-term growth

Named customers10 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationAdobe Experience Cloud partnership providing industry-specific customer experience solutions. Merkle leverages Adobe's marketing technology stack for enterprise client implementations.
• AWScoreTechnology or IntegrationAmazon Web Services cloud infrastructure partnership enabling scalable technology deployments for enterprise clients.
• SalesforcecoreTechnology or IntegrationSalesforce CRM and marketing cloud partnership for customer engagement and commerce solutions implementation.
• SnowflakecoreTechnology or IntegrationSnowflake data cloud partnership enabling enterprise customer data platform capabilities and analytics.
• GooglecoreTechnology or IntegrationGoogle Cloud and advertising technology partnership supporting customer experience and marketing analytics initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Accenture Song: Accenture's experience agency arm offering customer experience transformation, martech implementation, personalization, and commerce services to global enterprises — directly overlapping Merkle's core offerings.
• Deloitte Digital: Big Four consulting arm focused on customer experience, martech, and digital transformation services for large enterprise clients, head-to-head competitor in CX engagements.
• Publicis Sapient: Publicis Groupe's digital transformation business combining consulting, experience design, and platform engineering for enterprise clients across similar verticals to Merkle.
• Epsilon: Publicis-owned marketing services firm specializing in customer data, loyalty, and personalization — closely overlaps Merkury and LoyaltyPlus with similar enterprise CDP capabilities.

Broad incumbents

• WPP: Global advertising holding company whose agency brands (VMLY&R, Wunderman Thompson, Ogilvy) compete with Merkle in martech-led customer experience and commerce implementation.
• Cognizant: Large IT services and digital transformation firm with a dedicated CX practice and platform-implementation capabilities targeting similar enterprise buyers to Merkle.
• Infosys: Global IT services firm with a digital experience practice delivering martech, commerce, and CRM transformation services to large enterprise clients in shared verticals.
• Capgemini Invent: Capgemini's digital innovation consulting arm delivering CX, data, and customer engagement transformations for global enterprises in overlapping verticals.
• IBM Consulting: IBM's services arm provides customer experience consulting, martech implementation, and data platform integration directly competitive with Merkle's enterprise CX engagements.

Emerging players

• Treasure Data: Enterprise customer data platform vendor that competes directly with Merkury and that Merkle itself partners with — represents both partner-channel and competitive overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moku Collective