Otsuka Shokai
Otsuka Shokai (大塚商会) is a publicly listed Japanese IT services conglomerate providing system integration, proprietary ERP and document management software, hardware distribution, cybersecurity, cloud, AI/IoT solutions, and managed services primarily to small and medium-sized enterprises across Japan, with growing JAPAC reach via CrowdStrike MSSP distribution.
- Company typePrivate
- Founded1961
- HeadquartersTokyo, Japan
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Otsuka Shokai does
Otsuka Shokai (株式会社大塚商会, TYO: 4768) is a publicly listed Japanese IT services conglomerate founded in 1961 and headquartered in Chiyoda-ku, Tokyo, with 10,000+ employees. The company provides a comprehensive portfolio spanning system integration, proprietary business software, hardware distribution, cloud services, cybersecurity, AI/IoT/RPA solutions, and managed services, primarily targeting small and medium-sized enterprises in Japan. Core software products include the SMILE V 2nd Edition ERP suite (winner of ITreview Best Software in Japan 2026 and Customer Voice Leaders 2026), eValue V Air document management, Production Innovation Family (2,000+ deployed units in Japanese SMB manufacturing), OTSUKA kintone STATION, and AI-powered offerings such as IBM Bob code assistant and the 美琴Eye computer vision camera system. Distribution channels include a regional direct sales force, the たのめーる B2B e-commerce platform (tanomail.com and specialty sites), the Customer My Page portal with integrations to freee Accounting, Microsoft Defender, and Microsoft Intune, and CrowdStrike MSSP distribution across JAPAC.
Revenue mechanics are diversified across subscription/recurring IT services and software maintenance, transaction-fee e-commerce on たのめーる, unit-priced hospitality operations at four resort hotels (Ichinomiya Seaside, New Sagamiya, Lake Biwa, Ijikasou), and hardware distribution margins. GTM combines enterprise field sales, channel partner aggregation, and digital customer engagement via events such as TOKYO DX COLLECTION. The company's strategic positioning emphasizes one-stop IT modernization for Japanese SMBs facing labor shortages, cybersecurity threats, and digital transformation pressure, with recent moves into JAPAC cybersecurity distribution and vertical-specific generative AI templates (construction, beauty salon e-commerce) signaling incremental expansion beyond its domestic SMB core.
Otsuka Shokai firmographics
Firmographics- Name
- Otsuka Shokai
- Legal name
- 株式会社大塚商会 (OTSUKA CORPORATION)
- Website
- https://otsuka-shokai.co.jp
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Otsuka Shokai (大塚商会) is a publicly listed Japanese IT services conglomerate providing system integration, proprietary ERP and document management software, hardware distribution, cybersecurity, cloud, AI/IoT solutions, and managed services primarily to small and medium-sized enterprises across Japan, with growing JAPAC reach via CrowdStrike MSSP distribution.
- Ownership category
- akta.pro rank
Otsuka Shokai industry classification
Industry- Product category
- IT Services and Business Software
- NAICS
- Custom Computer Programming Services (541511), Computer Facilities Management Services (541513), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming Services (7371), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- IT Knowledge Management & Service Desk Platforms (HDAEALAH)
- akta.pro secondary industries
- IT Operations Management (ITOM) Platforms (HDAEALAC), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)
Keywords
Where Otsuka Shokai is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
Otsuka Shokai business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Services and Solutions: Core business segment providing IT services including cloud solutions, cybersecurity, ERP systems, and managed services to businesses. The company reported strong H1 25 financial results with significant growth in revenue, operating profit, and net income driven by core business segments.
- E-commerce (たのめーる): Business-to-business e-commerce platform offering office supplies, daily necessities, and care products. The platform includes tanomail.com for corporate customers and specialized sites like ぱーそなるたのめーる (individual) and ケアたのめーる (care products).
- Software Licensing and Maintenance: Sale and support of business software including SMILE series ERP, eValue V document management, and various third-party software products with associated maintenance contracts.
- Hospitality Services: Operation of four resort hotels: Hotel Ichinomiya Seaside Otsuka, Hotel New Sagamiya, Lake Biwa Hotel Otsuka, and Hotel Ijikasou. Hotels feature conference/training facilities and leisure amenities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Seminar Conference Plans at Hotel Ichinomiya Seaside Otsuka |
| Unit Pricing | Multi-year contract | Conference Plans at Hotel New Sagamiya |
| Unit Pricing | Multi-year contract | Conference Plans at Lake Biwa Hotel Otsuka |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Otsuka Shokai product offering
Product offeringCore offering
Otsuka Shokai delivers comprehensive IT solutions for Japanese businesses, including proprietary business software (SMILE V ERP, eValue V Air document management, Production Innovation Family), managed IT services under the たよれーる brand (cloud, security, communication), AI/IoT/RPA products, third-party technology distribution (e.g., CrowdStrike Falcon), and a corporate e-commerce platform (たのめーる) for office supplies and IT products. It also operates four resort hotels with conference facilities in Japan.
Product overview
Otsuka Shokai (大塚商会) is a Japanese IT solutions provider offering a comprehensive portfolio of business software, hardware, and managed services targeting small-to-medium enterprises and large organizations. Their core product lines include SMILE V 2nd Edition (ERP/business management), eValue V Air (document management), and OTSUKA kintone STATION (kintone integration), supplemented by AI-powered tools like IBM Bob (development assistance) and 美琴Eye (AI camera). The company also provides managed IT services under the たよれーる brand, including security services (EDR advisory, remote lock/wipe), cloud storage, and communication solutions. Hardware offerings encompass office equipment, PCs, servers, networking, and security devices. The business model combines proprietary software with distribution of third-party solutions and comprehensive IT support services.
Differentiator
Problem solved
Functional benefit
Brands
- たのめーる: Corporate e-commerce platform for office supplies and daily necessities
- たよれーる
- 大塚ID
- OTSUKA kintone STATION
- SMILE V
- eValue V Air
Products and services
- SMILE V 2nd Edition Comprehensive ERP and business management system offering core business functions including accounting, sales, inventory, and customer management for enterprises.
- eValue V Air mini Document management system designed for small-to-medium enterprises, enabling efficient document organization, workflow management, electronic contracts, and paperless initiatives.
- IBM Bob
Quantifiable outcome
- Over 2,000 units deployed for Production Innovation Family production management system
- +1 more outcomes
Companies that use Otsuka Shokai
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Otsuka Shokai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature3 records
Otsuka Shokai partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CrowdStrikecoreOtsuka Corporation partnered with CrowdStrike as a distributor for their MSSP (Managed Security Service Provider) go-to-market strategy across Japan and Asia Pacific (JAPAC). The partnership enables scalable onboarding of MSSPs to deliver AI-powered CrowdStrike Falcon platform protection to small and medium-sized businesses through flexible billing and tailored offerings via distributor marketplaces.
- Dicker DatacoreCo-distributor with Otsuka Corporation for CrowdStrike's MSSP program expansion across JAPAC region. Both distributors enable partners to onboard MSSPs at scale for delivering AI-powered cybersecurity services.
- Revo Inc.minorCustomer implementing AI solutions with Otsuka Corporation as technology partner. Revo operates membership-based e-commerce platform REVO+ for beauty salons and introduced Srush AI to improve sales data analysis capabilities.
- InfomartminorEstablished strong collaborative system with Otsuka Corporation to accelerate further support for DX of back-office operations. Focus on automating and improving administrative processes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Otsuka Shokai competitors and assessment
Company assessmentDirect peers
- Daiwabo Information System: Major Japanese IT distribution and reseller company serving SMB and enterprise customers with PCs, peripherals, software, and IT services; directly comparable distribution-led go-to-market.
- Net One Systems: Japanese network infrastructure distributor and systems integrator specializing in enterprise networking and security; comparable as a multivendor IT distributor in Japan.
- SCSK Corporation: Japanese IT services company providing consulting, systems integration, managed services, and cloud solutions to enterprises; comparable managed services and SI depth, with larger enterprise mix.
- Obic Co., Ltd. Japanese ERP software vendor serving mid-market and large enterprises with integrated business applications; directly comparable as a domestic ERP competitor to Otsuka's SMILE V.
- Itochu Techno-Solutions (CTC): Japanese IT distributor and systems integrator offering multivendor enterprise IT, cloud, and managed services primarily to enterprises; closest comparable to Otsuka Shokai's distribution + SI model, though CTC skews larger enterprise.
- TIS Inc. Japanese IT services company providing system integration, outsourcing, and cloud services; comparable managed services and SI breadth targeting Japanese enterprises.
Broad incumbents
- Fujitsu Limited: Global Japanese IT services and hardware vendor offering cloud, ERP, managed services, and consulting; comparable as a broader IT services incumbent with overlapping enterprise and SMB offerings.
- NEC Corporation: Global Japanese IT and network solutions vendor with cloud, security, and managed services businesses; comparable in security distribution and enterprise IT services at much larger scale.
- SoftBank Corp. Major Japanese telecom and IT conglomerate offering cloud, cybersecurity, and enterprise IT services at national scale; overlaps with Otsuka's cloud and security distribution, with broader telecom and consumer exposure.
Emerging players
- Works Applications Co., Ltd. Japanese cloud ERP vendor (HUE) targeting mid-market and enterprise customers with cloud-native business applications; emerging direct competitor to Otsuka's SMILE V in the cloud transition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Otsuka Shokai social profiles
Digital presenceOtsuka Shokai compliance and trust
Trust signalCompliance2 records
Otsuka Shokai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otsuka Shokai leadership team
Management profileNumber of profiles
Profiles1 record
Otsuka Shokai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otsuka Shokai M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otsuka Shokai
What does Otsuka Shokai do?
Otsuka Shokai delivers comprehensive IT solutions for Japanese businesses, including proprietary business software (SMILE V ERP, eValue V Air document management, Production Innovation Family), managed IT services under the たよれーる brand (cloud, security, communication), AI/IoT/RPA products, third-party technology distribution (e.g., CrowdStrike Falcon), and a corporate e-commerce platform (たのめーる) for office supplies and IT products. It also operates four resort hotels with conference facilities in Japan.
Is Otsuka Shokai a public or private company?
Otsuka Shokai is a private company. It is classified as public and is currently operating.
When was Otsuka Shokai founded?
Otsuka Shokai was founded in 1961. It employs 5,001 to 10,000 people.
Where is Otsuka Shokai based?
Otsuka Shokai is headquartered in Tokyo, Japan, in the Asia region.
How does Otsuka Shokai make money?
Four revenue lines are on record. IT Services and Solutions are the primary driver. The others are E-commerce (たのめーる), software Licensing and Maintenance and hospitality Services.
Who are Otsuka Shokai's main competitors?
Direct peers on record are Daiwabo Information System, Net One Systems, SCSK Corporation, Obic Co., Ltd., Itochu Techno-Solutions (CTC) and TIS Inc.. Broad incumbents are Fujitsu Limited, NEC Corporation and SoftBank Corp.. Works Applications Co., Ltd. is listed as an emerging player.
Does Otsuka Shokai have an API?
No public API is recorded for Otsuka Shokai.
What industry is Otsuka Shokai in?
Otsuka Shokai's product category is IT Services and Business Software. Its primary akta.pro industry code is HDAEALAH, IT Knowledge Management & Service Desk Platforms, with a secondary code of HDAEALAC, IT Operations Management (ITOM) Platforms. Its NAICS code is 541511 and its SIC code is 7371.