Media Training Associates

What Media Training Associates does

Media Training Associates Ltd (MTA) is a London-based, privately held boutique media and presentation skills training firm founded in 2000 by Tom Maddocks, a former reporter on BBC2's 'The Money Programme' who also worked at Channel Four, BBC Radio, IRN, and contributed to Investors Chronicle and The Mail on Sunday. The company delivers in-person media training, crisis media handling, presentation coaching, and specialist courses (autocue, body language, social media camera, blogging) at client premises, at a small central London TV studio, or remotely via Zoom and Webex. The core delivery team comprises approximately six trainers, all with backgrounds at BBC Newsnight, The Money Programme, ITN, and leading national newspapers, and the firm operates a premium tiered offering that culminates in the Platinum Package — a three-month, one-on-one executive coaching programme led personally by Tom Maddocks.

The business model is professional services revenue: all training is quote-based, tailored to client requirements, and delivered to enterprise clients on a project or multi-month contract basis. MTA runs no open or public courses; all new business is generated through direct enterprise sales and word-of-mouth referrals from existing clients. The company has served representatives of more than a hundred companies over its 25-year operating history, including many FTSE-100 organizations, with a particular concentration in financial services (Nuveen, Old Mutual Asset Management, Investec Wealth Management, Cardano, Cambridge Building Society, Building Societies Association) and professional services firms. Marketing is content-led via a blog with content dating back to 2010, a newsletter, Tom Maddocks' personal Twitter/X account, and earned media in City AM, The Times, Financial Times, Independent, and Huffington Post UK.

MTA has no proprietary technology platform and no AI capabilities; delivery relies on standard third-party video conferencing tools. The firm has expanded its commercial surface over time with the May 2021 launch of MTA Podcast Production (studio-produced factual podcasts for corporate clients) and a suite of specialist workshops beyond core media training. The company is entirely founder-owned under Tom Maddocks' direction, with no external institutional investment, no subsidiaries, and no M&A activity. Additional brand assets include the dedicated client portal (with follow-up tips library and personalized interview preparation workbook) and the founder's published book 'The M Factor: Media Confidence for Business Leaders and Managers', recognized as the UK's leading media training handbook.

Name

Media Training Associates

Legal name

Media Training Associates Ltd

Website

https://mediatrainingassociates.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Media Training Associates is a London-based, founder-owned boutique media and presentation skills training firm founded in 2000. It serves FTSE-100 companies and senior executives with in-house, studio, and remote coaching, specializing in financial services communications via a core team of approximately six trainers.

Ownership category

akta.pro rank

Product category

Executive Media Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYEDAMAOAJ

Corporate/Professional Public Speaking Training (Presentation Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Public Speaking & Debate Clubs

SECONDARYBPACANAB

Technical & Digital Skills Training

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

Keywords

• Media training services
• Presentation skills coaching
• Executive communications training
• Crisis media handling
• Corporate training services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Media Training Courses: In-house media training courses delivered at client premises or at a small TV studio in central London. Offered as half-day or full-day courses with small group sizes (up to 3 for half-day, up to 4-5 for full-day). Includes print module and TV/radio module coverage.
2. Platinum Package: High-level personal coaching programme over a three-month period with Course Director Tom Maddocks, including three individual half-day coaching sessions, three one-hour telephone coaching slots, and access to media hotline for emergency interview practice. Premium pricing for senior executives.
3. Presentation Skills Training: Presentation skills training and coaching for small groups (up to 4 people) or individual senior executives, conducted in London or elsewhere in UK/Europe. Full-day courses and half-day short coaching sessions available.
4. Podcast Production: Professional studio-produced factual podcast creation using central London studio, including presenter talent, theme music, and editorial development. First production launched May 2021.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Media Training Associates provides tailored media and presentation skills training to corporate clients, primarily senior executives at FTSE-100 and financial services firms. Courses cover press, TV and radio interview techniques, crisis media handling, presentation and pitch coaching, and specialist skills such as on-camera delivery, body language, and writing. Training is delivered in-person at client premises or a London TV studio, or remotely via Zoom/Webex, with an exclusive post-course Client Area for ongoing support.

Product overview

Media Training Associates offers a portfolio of media and presentation training services delivered through in-person sessions, remote coaching via video link, and specialist workshops. The core offering consists of media training courses, crisis media training, and presentation skills training, which can be delivered at client premises, a central London studio, or remotely via Zoom/Webex. The company provides a tiered service model ranging from small group sessions to the premium Platinum Package—a three-month individual coaching programme with Course Director Tom Maddocks limited to two participants at a time. Specialist courses include social media camera training, blogging and article writing workshops, body language and voice coaching, and autocue/teleprompter training. Additional offerings include podcast production services using a London studio, a client portal with follow-up resources and workbooks, and a published book, 'The M Factor', as the company's foundational media training handbook.

Differentiator

Problem solved

Functional benefit

Brands

• The Platinum Package: High-level personal coaching programme for senior executives over a three-month period, including media training, presentation skills coaching, and expert help with body language, vocal skills and messaging.
• MTA Podcast Production

Quantifiable outcome

• All participants gain access to unique client area with follow-up tips and interview preparation workbook
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mind Gym: LSE-listed provider of 'mental fitness' and corporate learning programmes including communication, influence, and presentation skills. A broader incumbent serving global enterprises with a more productised, tech-enabled training catalogue that overlaps with MTA's communication and presentation offerings.
• Dale Carnegie Training: Global corporate training franchise offering courses in presentation skills, communication, leadership, and public speaking. A broad incumbent with comparable flagship offerings (presentation/public speaking training) but a much wider portfolio and global footprint than MTA's specialist UK media training niche.

Direct peers

• Speak First: UK-based presentation and communication skills training provider serving global corporates. Overlaps with MTA's presentation skills, media training, and executive coaching offerings, with a similar enterprise B2B go-to-market and small-group bespoke delivery.
• Speed Communications (Media Coach): Long-standing UK media training and communications coaching firm serving FTSE 100 corporates and senior executives. Directly comparable in terms of media interview training, presentation coaching, and senior-executive focus.
• Speakeasy Communications: UK media training and presentation coaching firm founded by former BBC journalists, delivering training for corporate clients. Direct competitor to MTA, with comparable journalist-founder credentials and FTSE-100 client base.
• The Media Training Company: UK media training provider offering one-to-one and group media interview coaching, presentation skills and crisis media training. Closely comparable to MTA on product, target customer (senior executives and FTSE clients), and bespoke pricing model.
• JMedia Training: UK media training consultancy offering media interview, presentation, and broadcast training to corporate clients. Overlaps with MTA on core product (media interview practice with video feedback) and target market (UK and international corporates).
• Reuter Communications: UK-based media training and communications coaching firm offering media interview, presentation, and crisis training to corporates. Directly comparable to MTA in client base (UK FTSE/financial services), service offering (in-house B2B media training), and bespoke delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tommaddocks1
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/media-training-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Training Associates