Farbe

What Farbe does

Farbe S.r.l. Industria Vernici is an Italian chemical manufacturer founded in 1965 and headquartered in Majano, in the province of Udine (Friuli-Venezia Giulia). The company produces paints, varnishes, and industrial coatings organized across multiple product lines, including the proprietary KLIC Sistema Tintometrico color-matching platform (16 water-based colorants offered in Edilizia and Industria variants), the certified Linea Amianto (asbestos encapsulation products compliant with Italian D.M. 20 agosto 1999, including Block Amianto, Primer per Amianto KO, and Amianto KO), Linea Industria (epoxy and polyurethane floor coatings such as EPYFLOOR, EPYACQUA, AQUAFLOOR, CONCRETO, and CONCRETO H2O), Linea Legno (wood primers, stains, varnishes, and parquet finishes), solvent- and water-based enamel lines, exterior wall coatings, healthy-wall solutions, specialty finishes, diluents, and a professional cleaning line that includes HACCP-compliant products.

The company primarily serves professional painters, construction contractors, and industrial customers through a domestic dealer network of authorized paint retailers and Punti Vendita, supplemented by direct sales to selected enterprise accounts such as Acciaierie Bertoli Safau and the Udinese Calcio stadium project. Revenue is generated through one-time unit sales of products in container sizes ranging from 0.25L to 25L, with pricing set by channel partners rather than publicly disclosed. Farbe holds €3,300,000 in share capital, employs 51–100 people, and maintains third-party certifications (Istituto Giordano, UNI 11021:2002, GFC CHIMICA) that anchor regulated applications such as asbestos remediation and food-environment surface sanitation. The company operates an internal R&D laboratory described as positioning products ahead of market needs, and distributes through its website (farbe.it), a YouTube channel (GruppoFarbe), and trade press coverage in publications such as Colore & Hobby.

Name

Farbe

Legal name

Farbe S.r.l. Industria Vernici

Website

https://farbe.it

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Farbe is an Italian chemical manufacturer founded in 1965 producing paints, varnishes, and industrial coatings, including a proprietary color-matching system and certified asbestos encapsulation products. It serves professional painters, industrial customers, and dealers across Italy through its domestic distribution network.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (32551), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Color Matching, Tinting & Colorant Systems (IMAEAHAL)

akta.pro secondary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Paint manufacturing
• Industrial coatings
• Wood finishes
• Color tinting systems
• Asbestos encapsulation

Headquarters

HQ city

Udine

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Products: Farbe generates revenue through the manufacture and sale of professional paints, enamels, primers, and coatings for construction, industrial, and maintenance applications. Products are sold through a network of dealers and directly to industrial customers.
2. Industrial Coatings and Systems: Specialized coatings for industrial applications including flooring systems (epoxy, polyurethane), industrial enamels, and protective coatings for steel and concrete structures.
3. Professional Cleaning Products: Professional cleaning and sanitation products including degreasers, glass cleaners, and surface sanitizers compliant with food industry regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Farbe manufactures and sells professional paints, enamels, primers, wood coatings, and industrial floor coatings for construction, industrial, and maintenance applications. The company operates the proprietary KLIC tintometric color-matching system with 16 water-based colorants and offers specialized product lines including asbestos encapsulation products certified to Italian D.M. 20/8/99 and HACCP-compliant cleaning products. Products are distributed through a network of authorized dealers across Italy and directly to industrial customers.

Product overview

Farbe is an Italian paint and industrial coatings manufacturer founded in 1965, offering a comprehensive portfolio organized into distinct product lines. The core offering includes KLIC Sistema Tintometrico (a proprietary color tinting system with 16 water-based colorants for precise color matching), supplemented by specialized product lines covering surface preparation, high-performance water paints, washable breathable paints, healthy walls solutions, exterior coatings, solvent-based and water-based enamels, complete wood treatment systems (Linea Legno), industrial floor coatings (Linea Industria with epoxy, water-based, and solvent systems), professional cleaning products (Linea Professional Cleaning), and specialty finishes including asbestos treatment (Linea Amianto), pool coatings, road marking paints, and sports surface coatings. The company also provides a full range of diluents and solvents. Farbe serves both professional contractors and DIY consumers through various distribution channels, with notable projects including Udinese Calcio stadium.

Differentiator

Problem solved

Functional benefit

Brands

• KLIC Sistema Tintometrico: A complete and flexible tintometric system for color matching, used in both building/construction and industrial applications. The system includes 16 water-based pastes for obtaining various shades.

Products and services

• KLIC Sistema Tintometrico Edilizia Complete and flexible color tinting system combining precision, ease of use, and reliability. Uses 16 water-based colorants (paste acqua) to produce a considerable number of shades with guaranteed color repeatability for building and construction applications. Made available through authorized dealers.
• KLIC Sistema Tintometrico Industria Industrial variant of the KLIC tintometric color-matching system, adapted for industrial coating applications requiring precise color formulation.
• AMIANTO KO High-quality water-based elastomeric paint for encapsulating asbestos types A, B, and C in compliance with Italian D.M. 20 August 1999. Contains additives to prevent algae and mold formation. For professional use in asbestos remediation projects.
• PRIMER PER AMIANTO KO Solvent-based fixative for asbestos substrates based on styrene-acrylic resins. Consolidates friable parts and prepares surfaces for Amianto KO application in asbestos encapsulation treatments.
• BLOCK AMIANTO Water-based impregnating fixative for temporary consolidation of cement-asbestos sheets before removal. Certified by Istituto Giordano (certificate n. 225846 dated 21-05-2007) for temporary consolidation treatment of asbestos-containing materials per D.M. 20/8/99 regulations.
• EPYFLOOR Solvent-free epoxy enamel for industrial floors with good abrasion resistance and semi-gloss finish. Ideal substrate is solvent-based concrete. Used in industrial facilities, garages, and warehouses.
• EPYACQUA Two-component water-soluble epoxy finish for industrial floors, garages, and basements. Good mechanical resistance and surface hardness with easy maintenance.
• AQUAFLOOR Single-component water-based finish for concrete floors. Prevents flaking and dust formation, resists abrasion, water, and common detergents.
• CONCRETO Two-component solvent-based epoxy impregnating primer for consolidating industrial floors and cement structures.
• CONCRETO H2O Two-component water-soluble epoxy primer for consolidating industrial cement floors with good penetrating power.
• ANTITARLO TERMINATOR Odorless wood preservative and fungicide (Presidio Medico Chirurgico) for protecting furniture, sculptures, frames, beams, and parquet from wood-boring insects. Authorized by the Italian Ministry of Health under registration n. 18805.
• FARBITE Synthetic filling primer for wood with excellent coverage, high dilution, and sandability. Fills and closes surface irregularities in preparation for finishing.
• LEGNOFARB Solvent-based wax impregnating stain based on alkyds. Water-repellent with high penetration. Protects wood from UV degradation and weathering.
• FARBWAX Transparent wax finishing with high water repellency that prevents organic decay of wood. Excellent resistance to weather and UV radiation.
• FLATTINGFARB Synthetic glossy varnish based on modified alkyds with good weather resistance and ease of use for wood finishing.
• SINTOFARB LUCIDO Urethanized alkyds glossy varnish for interior and exterior wood. High weather and UV resistance, suitable for severe marine or mountain conditions.
• SINTOFARB OPACO Urethanized alkyds matte varnish for interior and exterior wood. High weather and UV resistance.
• VIVA VERNICE PER PARQUET LUCIDA Single-component polyurethane glossy varnish for parquet. High quality, non-yellowing and odorless with excellent hardness and abrasion resistance.
• VIVA VERNICE PER PARQUET SATINATA Single-component polyurethane satin varnish for parquet. Non-yellowing, odorless with hardness, abrasion resistance and easy application.

Quantifiable outcome

• Products certified compliant with D.M. 20/8/99 for asbestos encapsulation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, notable and minor.

• Istituto GiordanocoreTechnology or Integration · 21 May 2007Product certification partnership for Block Amianto encapsulating treatment. Istituto Giordano issued Certificate n. 225846 on 21-05-2007 certifying the product for asbestos encapsulation applications per D.M. 20/8/99 regulations.
• Udinese CalcionotableStrategic or Co-development PartnerFarbe provided paint products and coloring solutions for the new Udinese Calcio stadium, creating a corporate video displayed at Stadio Friuli. The partnership showcases the company's capability in large-scale sports facility projects.
• Acciaierie Bertoli SafaucoreStrategic or Co-development PartnerMajor industrial coating project at steel manufacturing facility using Alphafarb, Traspirex, and F11 Multisuperficie product lines for corrosion protection and industrial finishing of steel structures.
• European Parking Association (EPA)minorOthersRecognition through EPA Award 2017 for Park 1 Maggio Udine parking facility project, demonstrating industry recognition for urban infrastructure coating projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Jotun: Norwegian coatings group expanding in Italy across decorative and protective coatings — overlapping with Farbe's industrial enamels and protective coatings segment with a growing European footprint.

Others

• Mapei: Italian specialty chemicals leader in construction adhesives, sealants, and coatings — adjacent peer that competes for the same Italian professional contractor wallet and shares channel overlap with Farbe's Linea Industria flooring systems.

Broad incumbents

• AkzoNobel (Dulux / Sikkens): Global paints and coatings major with strong Italian presence (Dulux, Sikkens, International) across decorative, industrial, and specialty segments — competing for the same dealer shelf space and project tenders as Farbe.
• Sherwin-Williams: Largest global paint manufacturer with broad decorative, industrial, and specialty portfolios — comparable as a competitive incumbent in the Italian market, especially via Sayerlack.
• PPG Industries: Global coatings manufacturer with industrial and architectural product lines that competes with Farbe in Italian industrial projects (steel, infrastructure) and protective coatings.
• Sayerlack (Sherwin-Williams): Italian-headquartered wood coatings brand of Sherwin-Williams producing industrial and professional wood finishes — overlaps with Farbe's wood line and adds the multinational parent's scale and R&D.

Direct peers

• Adler-Werk Lackfabrik: Austrian/Italian wood and surface coatings producer (Adler, Lignex) serving professional painters, joiners, and industry — directly comparable to Farbe's Linea Legno wood coatings portfolio and professional channel focus.
• Boero Bartolomeo: Italian paint and coatings manufacturer (Boato, Botticini, Veneziani Yachting brands) producing decorative, industrial, and yacht coatings through a dealer network — directly comparable to Farbe's product mix and Italian distribution model.
• Cromology (San Marco / IVAS): Italian-headquartered decorative paints group (San Marco, MaxMeyer, IVAS brands) selling wall paints, enamels, and tinting systems through Italian dealers — directly comparable in product portfolio, channel, and target customer.
• Colorificio Sammarco: Italian paint manufacturer specializing in decorative, industrial, and wood coatings distributed via professional retailers — direct peer in size, product range, and Italian dealer-channel GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GruppoFarbe
• LinkedInlinkedin.com/company/farbe-spa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farbe