Lexus Madrid

What Lexus Madrid does

Lexus Madrid is an official Lexus dealership network operating in the Madrid metropolitan area of Spain, founded in 1999 and operating as a subsidiary of Grupo Astara, a diversified automotive conglomerate. The company runs a multi-location retail and service operation comprising four showrooms (Majadahonda, El Plantío, Madrid Norte, and Castellana), three dedicated service workshops (Madrid Norte, Madrid Centro, and Majadahonda), and a body shop at Centro Carrocería Barajas. It sells the full Lexus model range across three powertrain categories — self-charging hybrids (CT, UX 250h, NX 300h, RX, ES, LS), plug-in hybrids (NX 450h+), and fully electric vehicles (UX 300e, RZ) — plus certified pre-owned vehicles, with 124+ units in active stock at price points ranging from €17,900 to over €100,000.

The business model combines transactional new and used vehicle sales with recurring revenue from financing, after-sales maintenance at authorized workshops, Lexus Select insurance products, Renting all-inclusive leasing, and free trade-in valuation services. Distribution is primarily physical showroom-based with an online inventory browsing layer, supplemented by event marketing (golf tournaments, cycling events), private sales events, content marketing via the company blog, and SEO targeting the Madrid region. Customer acquisition spans individual premium vehicle buyers (primary segment) and corporate/fleet buyers (secondary segment).

The company employs 51-100 staff and serves the Community of Madrid region. Its strategic positioning leverages official Lexus franchise authorization, factory warranty coverage, certified pre-owned programs, and the Lexus 360° digital customer platform to capture wallet share across the vehicle ownership lifecycle. Revenue is not publicly disclosed, and the entity operates as a private subsidiary within Grupo Astara's broader automotive distribution portfolio.

Name

Lexus Madrid

Legal name

Lexus Madrid

Website

https://lexusmadrid.es

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Lexus Madrid is an official Lexus dealership network in Madrid, Spain, operating four showrooms and three service centers under Grupo Astara, selling new and certified pre-owned Lexus hybrids and electric vehicles plus financing, insurance, leasing, and maintenance services.

Ownership category

akta.pro rank

Product category

Luxury Automotive Retail

NAICS

Used Car Dealers (441120), Automotive Equipment Rental and Leasing (5321)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL)

Keywords

• Luxury car dealership
• Automotive retail services
• Vehicle maintenance services
• Hybrid electric vehicles
• Auto financing leasing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Lexus vehicles including LBX, UX, NX, RX, RZ, ES, LS, and LM models. Revenue generated from vehicle sticker price minus dealer incentives.
2. Used/Seminuevo Vehicle Sales: Sale of pre-owned and certified Lexus vehicles with official warranty. Includes vehicles with various mileages and configurations. Stock of 124+ vehicles across models.
3. Financing Services: Vehicle financing options with competitive rates. Financing prices shown on vehicles (e.g., UX 300e Business at 24,900€ financing vs 27,900€ cash price).
4. After-sales Service and Maintenance: Official workshop services for vehicle maintenance, repairs, and parts replacement using genuine Lexus components.
5. Insurance Products: Lexus Select insurance products offered through the dealership.
6. Vehicle Valuation Services: Free online vehicle valuation (tasación) services for trade-in purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lexus Madrid is an official Lexus dealership network in Madrid, Spain, selling new and certified pre-owned Lexus vehicles (hybrid, plug-in hybrid, and fully electric models) across four showroom locations. The company also provides authorized after-sales services including workshop maintenance and repairs, collision bodywork (Centro Carrocería Barajas), Lexus Select insurance products, vehicle financing, and flexible Renting leasing arrangements, supported by an online inventory of 124+ vehicles with immediate delivery.

Product overview

Lexus Madrid is an official Lexus dealership network in Madrid, Spain, operating as a multi-location dealer group with showrooms and service centers across the city. The product portfolio centers on Lexus vehicles across three powertrain categories: self-charging hybrids (CT, NX 300h, UX, ES, LS, RX), plug-in hybrids (NX 450h+), and fully electric vehicles (UX 300e, RZ). Vehicle offerings span multiple segments including compact SUVs (LBX, UX), mid-size SUVs (NX, RX), full-size SUVs (LM), and executive sedans (ES, LS). The dealership supplements vehicle sales with official services including workshop maintenance (Cita Taller), insurance products (Seguros Lexus Select), flexible leasing (Renting), and the Lexus 360º customer platform. Used and pre-owned vehicles (seminuevos) are also available through certified channels with official warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• New Lexus Vehicles Full Lexus new vehicle lineup including LBX, UX, RZ, NX, RX, LM, ES, and LS models offered for retail sale with official warranty. Covers compact SUVs (LBX, UX), mid-size SUVs (NX, RX), the LM luxury MPV, executive sedans (ES, LS), and the fully electric RZ. Sold to individual consumers and corporate fleet buyers in the Madrid region.
• Certified Pre-owned Lexus Vehicles (Seminuevos) Pre-owned and certified pre-owned Lexus vehicles sold with official warranty coverage. Stock includes 124+ vehicles across models such as CT (1.8 200h), NX 300h, UX, and UX 300e fully electric variants, with mileage ranging from approximately 57,000 km to over 230,000 km. Pricing ranges from approximately 17,900€ for older CT units to over 25,990€ for recent NX 300h and UX 300e examples.
• Seguros Lexus Select Official Lexus-branded insurance product offering comprehensive coverage designed specifically for Lexus vehicles, distributed through the dealership. Sold to new and existing Lexus owners in the Madrid region.
• Cita Taller (Workshop Service) Official authorized Lexus workshop appointment and service offering covering maintenance, repairs, and parts replacement using genuine Lexus components. Delivered through service workshops at Majadahonda, El Plantío, Madrid Norte, and Madrid Centro, plus the Centro Carrocería Barajas body shop for collision repair.
• Renting (Vehicle Leasing) Flexible all-inclusive monthly leasing service for new Lexus vehicles, bundling maintenance into the monthly payment. Targeted at private and business customers in Madrid seeking predictable monthly mobility costs without long-term ownership commitment.
• Lexus 360° Digital customer platform providing vehicle management and customer engagement tools for Lexus owners across the Madrid dealership network. Used by existing customers to interact with the dealership for service scheduling, vehicle information, and ownership support.

Quantifiable outcome

• 124 vehicles in stock with immediate delivery availability
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Coches.com: Leading Spanish online automotive marketplace for new and used vehicles. Competes indirectly with Lexus Madrid for premium-buyer attention and digital lead flow in the Madrid catchment.
• AutoScout24 España: Spain's largest online used-vehicle marketplace, channeling customer demand that Lexus Madrid also targets with its 124+ certified pre-owned inventory. Adjacent competitor for used-car eyeballs and lead generation in the Madrid region.

Direct peers

• Mercedes-Benz Madrid: Official Mercedes-Benz retail and service network in Madrid targeting the same affluent premium buyers with new vehicles, certified pre-owned, and EQ electrified lineup. Competes head-to-head with Lexus Madrid for premium share.
• Volvo Madrid: Official Volvo retailer network in Madrid with a strong PHEV/BEV lineup (XC60 T8, EX30, EX90). Comparable premium-brand dealership with electrification focus and similar urban affluent buyer profile.
• Audi Madrid: Audi's official Madrid dealer network offering new Audi vehicles, Audi Approved pre-owned, and electric e-tron models with authorized service. Closely comparable premium-segment competitor in the same geography.
• Porsche Madrid: Official Porsche Centre in Madrid selling new Porsche vehicles, approved pre-owned, and electrified Taycan/Macan with full authorized servicing. Competes in the upper-premium bracket of the Madrid market that Lexus Madrid also targets.
• BMW Madrid: Official BMW dealer network in Madrid selling new and certified-premium vehicles with multi-location showrooms and authorized service. Direct competitor for premium-segment share and electrified-model sales in the same Madrid catchment.

Regional players

• Lexus Barcelona: Official Lexus dealership in Barcelona operating the same OEM-franchised new and used vehicle sales, servicing, and financing model. Directly comparable as a same-brand Lexus dealer serving a different Spanish metropolitan market.

Broad incumbents

• Bergé Auto: Spanish multi-brand automotive distribution group representing several premium and volume OEMs across Iberia. Larger and broader portfolio than Lexus Madrid, but operates the same authorized dealer + service business model at national scale.
• Stellantis &You Spain: Stellantis's official retail and distribution arm in Spain, operating multi-brand showrooms and service centers. Much larger scale and broader brand portfolio than Lexus Madrid, but directly comparable authorized-dealer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lexusmadrid
• Facebookfacebook.com/lexusmadridnorte
• LinkedInlinkedin.com/company/lexus-madrid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lexus Madrid