Ridewright Wheels

What Ridewright Wheels does

Ridewright Wheels, founded in 1999 in Anaheim, California, is a privately-held, founder-owned custom motorcycle wheel manufacturer operating from a headquarters in Placentia, CA and a manufacturing facility in Anaheim. The company designs, machines, hand-laces, finishes, and inspects made-to-order precision-spoked wheels, billet rotors, and pulleys primarily for Harley-Davidson, Indian, Victory, Yamaha import motorcycles, and custom chopper builds. Its technology stack is rooted in traditional craftsmanship — hand-lacing, precision truing to 0.005 inch tolerance, in-house powder coating, and a proprietary Modular Hub Ends (MHE) system that enables hub reuse and rotor configuration changes — supported by US-based finishing partners (Tiger Coatings, Prismatic Colors).

Ridewright generates revenue through direct-to-consumer e-commerce sales (unit-priced wheels starting around $650, fat-spoke wheels from $675, mesh rotors from $150, and pulleys from $500) and an authorized dealer network of high-end custom shops. Standard lead times run 2-3 weeks, extending to 4-8 weeks for certain pulley products, and Snap Finance is offered as a lease financing option at checkout. The company backs every wheel with a lifetime structural warranty and a 6-month chrome warranty, and ships worldwide with surcharges for Hawaii, Alaska, and Canada; UK-based customer testimonials indicate active cross-border demand.

The business is small (1-10 employees), founder-controlled (with Sam identified as owner in customer testimonials), and operates without disclosed venture or institutional capital. Marketing is conducted organically across Facebook, Instagram, YouTube, and Pinterest, augmented by a customer-build gallery and a dealer application program aimed at expanding indirect distribution. No revenue figures, funding history, patents, regulatory actions, or management team details beyond ownership are publicly disclosed.

Name

Ridewright Wheels

Legal name

Ridewright Wheels

Website

https://ridewrightwheels.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Ridewright Wheels is a privately-held, Anaheim, California-based custom motorcycle wheel manufacturer founded in 1999 that hand-builds made-to-order precision-spoked wheels, rotors, and pulleys for Harley-Davidson, import, and custom chopper riders via DTC e-commerce and an authorized dealer network.

Ownership category

akta.pro rank

Product category

Custom Motorcycle Wheels and Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Brake System Manufacturing (33634)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

akta.pro secondary industries

Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE), Wheel Hubs, Bearings & Knuckles (Hubs/Bearings/Spindles/Knuckles) (IMACAIAI)

Keywords

• Custom motorcycle wheels
• Spoke wheels
• Motorcycle rotors pulleys
• Harley-Davidson wheels
• Billet wheel manufacturing

Headquarters

HQ city

Placentia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Motorcycle Wheel Sales: Primary revenue stream from designing, manufacturing, and selling custom precision-spoked wheels for Harley-Davidson, import motorcycles, and custom choppers. Wheels are built to order based on customer specifications including spoke count, finish, hub style, and color options.
2. Rotors and Pulleys: Sales of complementary motorcycle components including Mesh Rotors, Klassic Rotors, Mesh Pulleys, and Klassic Pulleys. These are designed to complement the wheel product line and provide a complete aesthetic solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Ridewright Wheels designs, manufactures, and sells custom precision-spoke motorcycle wheels, rotors, and pulleys built to order for Harley-Davidson, import motorcycles, and custom choppers. Every wheel is hand-laced, trued to 0.005 inch tolerance, and pressure-tested in their Anaheim, California facility, with extensive customization across spoke counts, finishes, colors, and billet hub designs.

Product overview

Ridewright Wheels is a custom motorcycle wheel manufacturer offering made-to-order precision wheels, rotors, and pulleys for Harley-Davidson, import bikes, and custom choppers. The product portfolio includes two main wheel types (Fat Spoke and Crosslaced Classic spoke wheels with wire spokes), two rotor styles (Mesh and Klassic), and two pulley options (Mesh and Klassic). All products are custom-built to order with extensive color and finish options, featuring Modular Hub Ends (MHE) technology, and are manufactured with hand-laced, precision-trued craftsmanship in their Anaheim, California facility. The company offers a lifetime structural warranty and emphasizes 100% American-made quality with a 26+ year track record.

Differentiator

Problem solved

Functional benefit

Products and services

• Spoke Motorcycle Wheels (Crosslaced Classics) Premium wire-spoke custom motorcycle wheels with 40-spoke and 60-spoke configurations using steel rims, available in 8 standard house colors with custom finishes through Tiger Coatings and Prismatic Colors. Made for Harley-Davidson and other custom motorcycle applications, starting at $650.00.
• Fat Spoke Motorcycle Wheels Custom motorcycle wheels featuring thick 30-spoke fat spoke designs with Modular Hub Ends (MHE) for rapid assembly and reusability, available in any color, with lifetime structural warranty and 6-month chrome warranty, starting at $675.00.
• Mesh Rotor Single-piece billet aluminum mesh-style brake rotor designed to match cross-laced spoke wheels, available in sizes 11.5 and 11.8 with multiple color finishes including Polish, Chrome, Gloss Black, Gloss Red, Candy Apple Red, Lollipop Blue, Brass, and Copper, starting at $150.00.
• Klassic Rotor Billet aluminum rotor with classic styling that complements cross-laced spoke wheels, available in matching color finishes including Polish, Chrome, Gloss Black, Gloss Red, Candy Apple Red, Brass, Copper, and Lollipop Blue.
• Mesh Pulley Billet aluminum mesh-style pulley for classic appearance, pairs with cross-laced spoke wheels and rotors, available in multiple finishes including Chrome, Brass, Copper, Gloss Black, Green, and Lollipop Blue, starting at $500.00. Manufactured in the USA.
• Klassic Pulley Billet aluminum pulley designed for vintage aesthetic, complementing cross-laced spoke wheels and rotors with matching color finishes including Polish, Chrome, Gloss Black, Gloss Red, Brass, Copper, and Lollipop Blue.

Quantifiable outcome

• Wheels trued to 0.005 inch tolerance
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Tiger CoatingsminorOthersAmerican-sourced color house providing powder coating and finishing services. Used for unique color options beyond standard 8 house colors offered on wheels and components.
• Prismatic ColorsminorOthersAmerican-sourced powder coating provider used for custom color options on wheels, rotors, pulleys, and components when customers request unique finishes not available in standard house colors.
• Snap FinanceminorGTM or Marketing PartnerFinancing partner providing lease/payment options for customers purchasing Ridewright Wheels products. Allows customers to apply for financing through a linked application on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DNA Spoke: DNA Specialty / DNA Spoke builds custom-laced motorcycle wheels with proprietary hub designs for Harley-Davidson and custom applications. It directly parallels Ridewright's hand-laced precision spoke wheel offering and Made-in-USA positioning.
• RC Components: RC Components produces aftermarket custom motorcycle wheels, brake rotors, and pulleys targeted at Harley-Davidson and metric cruiser riders. Its bundled wheel/rotor/pulley product set closely mirrors Ridewright Wheels' cross-sell strategy.
• Renegade Wheels: Renegade Wheels designs and manufactures custom motorcycle wheels for Harley-Davidson, Indian, and custom V-twin applications. It competes directly with Ridewright Wheels in made-to-order spoked and billet custom wheels for the cruiser/chopper segment.
• Performance Machine: Performance Machine manufactures aftermarket custom wheels, brakes, and controls for Harley-Davidson and other V-twin motorcycles. It is one of the most direct competitors to Ridewright Wheels in the premium Made-in-USA custom motorcycle wheel category.
• Hawg Halters: Hawg Halters designs and manufactures custom wheels, brakes, and suspension components for Harley-Davidson and custom motorcycles. Its custom wheel product line and Made-in-USA production model make it a relevant peer in the same niche.
• Roland Sands Design: Roland Sands Design designs and sells performance and custom motorcycle parts including wheels, brakes, and accessories for Harley-Davidson and metric V-twin platforms. It overlaps with Ridewright Wheels on premium custom wheel offerings and the lifestyle/builder customer base.
• Xtreme Machine: Xtreme Machine manufactures billet aluminum custom motorcycle wheels, rotors, and accessories for Harley-Davidson and other V-twin platforms. It is a comparable custom-machined wheel brand serving the same premium cruiser market.
• Arlen Ness: Arlen Ness is an iconic American custom motorcycle parts and wheel manufacturer serving Harley-Davidson and custom V-twin builders. It is comparable to Ridewright Wheels as a long-standing, U.S.-based custom wheel and accessory brand targeting the same premium enthusiast segment.

Emerging players

• Klock Werks: Klock Werks designs and sells performance motorcycle parts and accessories for baggers and custom bagger builds, with overlap into the Harley-Davidson custom parts ecosystem that Ridewright Wheels serves.

Broad incumbents

• Mid-West Motorcycle Supply: Mid-West Motorcycle Supply is a long-established aftermarket V-twin parts distributor and manufacturer with a broad catalog of wheels, brakes, and accessories. It represents a broader, distribution-led incumbent competing across the same Harley-Davidson aftermarket space as Ridewright Wheels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ridewrightwheels
• Facebookfacebook.com/RideWright
• Instagraminstagram.com/ridewrightwheels
• Pinterestpinterest.com/ridewright/ridewright-customer-motorcycles
• Xx.com/ridewright
• LinkedInlinkedin.com/company/wallperfect-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ridewright Wheels