What Rc Components does

RC Components is a privately held US manufacturer of custom forged aluminum motorcycle wheels, exhaust systems, and related performance accessories, serving individual motorcycle and drag-race enthusiasts directly through its e-commerce storefront at shoprccomponents.com. The company is vertically integrated at a single facility in Bowling Green, Kentucky, where it engineers, forges, CNC-machines, chrome-plates, and anodizes its products under one roof — a positioning the company uses to differentiate against imported aftermarket alternatives. Core products include the RC Billet Motorcycle Wheel line (Hammer, Torx, Exile, Revolt, Kore, Torsion, Majestic designs) for Harley-Davidson Touring/Trike/Softail/Dyna/Sportster/V-Rod, Indian/Victory Touring, Indian Scout, metric cruisers, and sportbikes; the KOLOR POP Eclipse color-insert wheel system; the RC Comp Series drag-race wheel line including the F-5 one-piece forged beadlock; RCX slip-on mufflers (4.5-inch, 4.0-inch, and 3.0-inch variants); and Airstrike High Velocity Air Cleaners integrating K&N filtration. Supporting categories include brake and control components, lighting, fender kits, tires, and Team RC apparel.

The business operates a direct-to-consumer model with no dealer or distribution network apparent in the data. Pricing is unit-based and premium, with standard motorcycle wheel sets at $750–$1,675, the F-5 forged beadlock set at $2,412–$2,680, RCX mufflers at $399–$758, and accessories spanning $19–$515. The storefront, built on BigCommerce, features a vehicle-specific product configurator and is augmented by phone-order support (1-800-360-0915), Snap Finance installment lending, and a factory-seconds Garage Sale clearance channel. Distribution is primarily US-domestic with Canadian and selective international shipping enabled. Marketing is digital-first, leveraging the e-commerce site, Facebook, Instagram, and YouTube channels, and on-page social sharing. The company is founder/owner-operated with no disclosed institutional investment, no parent entity, and 101–250 employees.

Name

Rc Components

Legal name

RC Components

Website

https://shoprccomponents.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

RC Components is a privately held, vertically integrated US manufacturer of custom forged aluminum motorcycle wheels, RCX exhaust systems, and performance accessories, selling direct-to-consumer via its BigCommerce storefront and serving Harley-Davidson, Indian, sportbike, metric cruiser, and drag-race enthusiasts.

Ownership category

akta.pro rank

Product category

Custom Motorcycle Wheels

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (336340)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

akta.pro secondary industries

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ), Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)

Keywords

• Custom motorcycle wheels
• Forged aluminum wheels
• Motorcycle exhaust systems
• Drag race wheels
• Motorcycle accessories

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Motorcycle Wheels: Sale of custom forged aluminum motorcycle wheels configured for specific makes/models (Harley-Davidson, Indian, Sportbikes, Metric cruisers). Products sold directly via e-commerce with various finish options (chrome, black anodized, Eclipse Prism, bronze).
2. Automotive Drag Race Wheels: Sale of drag racing wheels including beadlock, non-beadlock, and one-piece forged options for automotive drag race applications.
3. RCX Exhaust Systems: Sale of RCX slip-on mufflers for Harley-Davidson and Indian motorcycles with various tip styles and finishes.
4. Motorcycle Accessories: Sale of accessories including brake components, controls, lighting, hand grips, fender kits, and hardware upgrades.
5. Factory Seconds (Garage Sale): Sale of factory second products with cosmetic scratches/dings at discounted prices. Categories include drag race car wheels, motorcycle wheels, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RC Components manufactures custom forged aluminum motorcycle wheels, automotive drag race wheels, slip-on exhaust mufflers, high-velocity air cleaners, and motorcycle accessories. All wheels are engineered, forged, CNC-machined, chrome-plated, and anodized in-house at the Bowling Green, Kentucky facility and sold directly to consumers via e-commerce with custom product configurators.

Product overview

RC Components is a manufacturer of custom forged aluminum motorcycle and automotive drag race wheels, along with complementary performance parts. The core product portfolio centers on RC Billet Motorcycle Wheels (available in designs like Hammer, Torx, Exile, Revolt, Kore, Torsion, and Majestic) for Harley Davidson, Indian, Victory, metric cruisers, and sportbikes, complemented by the KOLOR POP Eclipse color-changeable wheel system. The company also produces the RC Comp Series drag race wheel lineup including F-5 one-piece forged beadlock wheels, RCX Slip-on Mufflers in multiple sizes with various tip configurations, and Airstrike High Velocity Air Cleaners with K&N filters. Supporting products include billet motorcycle accessories (brake pedals, floorboards, hand grips), tires, and Team RC branded apparel. The company operates a factory seconds Garage Sale section and offers Snap Finance consumer financing. All products are engineered, manufactured, chromed, and anodized at the company's Bowling Green, Kentucky facility.

Differentiator

Problem solved

Functional benefit

Brands

• RCX Exhaust: RC Components' exhaust system product line featuring slip-on mufflers for motorcycles, including RCX-1, RCX 3.0, and RCX 4.5 inch variants for Harley-Davidson and Indian motorcycles.

Products and services

• RC Billet Motorcycle Wheels Forged aluminum motorcycle wheels manufactured in-house in Bowling Green, KY, available for Harley Davidson, Indian, Victory, metric cruisers, and sportbikes in various designs including Hammer, Torx, Exile, Revolt, and Kore.
• KOLOR POP Eclipse Wheels Color-changeable wheel collection featuring the KOLOR POP Eclipse system with replaceable colored inserts, designed for Harley Touring, Trike, Indian, and cruiser applications.
• RC Comp Series Drag Race Wheels Automotive drag race wheels including F-5 one-piece forged beadlock wheels, Street Fighter wheels, double beadlock liner wheels, and Kolor Pop drag race wheels for high-performance racing applications.
• RCX Slip-on Mufflers Performance exhaust slip-on mufflers for Harley Davidson and Indian motorcycles, available in 4.5", 4.0", and 3.0" diameters with various tip styles including Torx, Gatlin, Rival, Rage, and Eclipse.
• Airstrike High Velocity Air Cleaners High-flow air intake systems featuring aluminum faceplates matching wheel designs, paired with K&N performance air filters and velocity stack technology for improved horsepower and torque.
• Motorcycle Accessories Billet accessory components including brake pedals, floorboards, hand grips (air cushion and custom contour variants), cam timer covers, derby covers, fender kits, lighting components, and engine bolt kits.
• Motorcycle Tires Tire options including Metzler 888 and Shinko tires, mounted and balanced with Dyna Beads for various motorcycle applications.
• Team RC Apparel Branded merchandise including t-shirts, hoodies, hats, and decals featuring RC Components branding.

Quantifiable outcome

• Reduced rotational mass from forged aluminum construction improves handling, acceleration, and braking
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BigCommercecoreTechnology or IntegrationRC Components operates their e-commerce store on the BigCommerce platform, using their e-commerce infrastructure to power the online shopping experience, product configurators, and order management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Performance Machine: Performance Machine is a direct competitor producing aftermarket forged and billet motorcycle wheels for Harley-Davidson, Indian, and metric cruiser applications. Both companies compete head-to-head on the same V-twin platforms with custom finishes and CNC-machined construction.
• Roland Sands Design: Roland Sands Design produces custom forged and billet motorcycle wheels, exhaust, and accessories for Harley and sportbike riders with a performance / lifestyle aesthetic comparable to RC's. Both brands pair premium wheel catalogs with complementary parts catalogs for a one-stop customization experience.
• Arlen Ness Motorcycles: Arlen Ness manufactures custom motorcycle wheels, accessories, and exhaust systems for the Harley-Davidson and V-twin aftermarket—directly overlapping with RC Components' core wheel and accessory lines. Both share a custom-aesthetic, American-made brand positioning and serve the same cruiser enthusiast.
• Vance & Hines: Vance & Hines is a leading Harley-Davidson performance exhaust manufacturer, directly comparable to RC's RCX slip-on muffler line. Both companies also sell matching air cleaners and accessories that compete for V-twin riders' upgrade budgets.
• Mid-USA Motorcycle Parts: Mid-USA is an aftermarket custom wheel brand targeting Harley-Davidson riders with bolt-on and custom wheel applications comparable to RC Components' motorcycle wheel offerings. Both compete directly for the cruiser customization segment.

Broad incumbents

• Custom Chrome: Custom Chrome supplies V-twin aftermarket wheels, exhaust, and engine parts to dealers and distributors, overlapping with RC Components' wheel and accessory lines. As a larger distribution-oriented incumbent, it competes for the same Harley/Indian buyers at lower price points.
• Drag Specialties: Drag Specialties is a large Harley and V-twin aftermarket distributor with a broad catalog of wheels, exhaust, controls, and styling parts that overlap with much of RC Components' product range. It competes with RC for the same upgrade dollar through both direct-to-consumer and dealer channels.
• Biker's Choice: Biker's Choice is a long-standing V-twin and metric cruiser aftermarket parts distributor whose catalog of wheels, exhaust, controls, and engine components overlaps with RC Components' accessory and wheel range. It serves a similar customer base primarily through dealer/distributor channels.
• Kuryakyn: Kuryakyn is a broader V-twin and cruiser aftermarket accessories platform selling lighting, controls, and trim across many of the same Harley/Indian platforms as RC Components. It overlaps with RC's accessory catalog but is a wider lifestyle brand rather than a custom wheel specialist.

Others

• Memphis Shades: Memphis Shades focuses on motorcycle windshields and accessories for cruiser and metric applications, overlapping as an accessories competitor in RC Components' wheel-and-accessory category. It is adjacent rather than a direct wheel competitor, but serves the same cruiser rider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RCComponentsBowlingGreen
• Facebookfacebook.com/RCComponentsUSA
• Instagraminstagram.com/rc_components
• LinkedInlinkedin.com/company/rc-components

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rc Components