Packed House
- Company typePrivate
- Founded2018
- HeadquartersDublin, Ireland
- Headcount—
- GTM typeB2B
- OfferingServices
Packed House firmographics
Firmographics- Name
- Packed House
- Legal name
- Pearl & Dean Ireland
- Website
- https://packed.house
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Ownership category
- akta.pro rank
Packed House industry classification
Industry- Product category
- Outdoor & Multichannel Advertising Media
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- akta.pro primary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
- akta.pro secondary industry
- Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
Keywords
Where Packed House is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Packed House business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cinema Advertising: On-screen advertising revenue from cinema audiences, including immersive brand experiences, activations, and sponsorship opportunities in cinema environments
- Outdoor/DOOH Advertising: Revenue from nationwide outdoor advertising networks, including digital out-of-home displays with proximity targeting capabilities for awareness and sales activation
- Digital Publishing & Advertising: Revenue from entertainment.ie platform including branded content, native advertising, display advertising, and digital media buying services
- Digital Services: Professional services revenue from web design, app development, custom software development, and programmatic advertising services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages tailored to brand requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Packed House product offering
Product offeringCore offering
Packed House operates Pearl & Dean Ireland, an omnichannel media company that sells advertising across cinema, out-of-home (including retail media and digital out-of-home), digital publishing (entertainment.ie), and digital services such as programmatic media buying, web/app design, and custom software development. Its core commercial activity is selling integrated advertising packages to brands that want to reach Irish consumers through multiple media channels.
Product overview
Pearl & Dean Ireland is an omnichannel media company offering a unified platform-plus-modules architecture across three core sub-brands: Pearl & Dean: Cinema (theatrical advertising with immersive activations), Pearl & Dean: Outdoor (nationwide out-of-home and retail media networks), and Pearl & Dean: Digital (digital media services, programmatic advertising, and custom software development). Supporting products include entertainment.ie for digital publishing and branded content, and CineGame for bridging cinema and digital engagement. Together, these offerings enable local, national, and global brands to reach, engage, and entertain Irish consumers at scale.
Differentiator
Problem solved
Functional benefit
Brands
- entertainment.ie: Digital publishing platform for branded content, native and display advertising.
- CineGame
- Pearl & Dean Cinema
- Pearl & Dean Outdoor
- Pearl & Dean Digital
Products and services
- Pearl & Dean: Cinema
Companies that use Packed House
Customer profileSegments2 records
Ideal customer profiles2 records
Packed House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Packed House partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Packed House competitors and assessment
Company assessmentBroad incumbents
- Carat: Global media agency (Dentsu) focused on media planning and buying across digital, broadcast, and OOH. Comparable to Pearl & Dean's cross-channel media-buying positioning for brand advertisers.
- Publicis Groupe: Global advertising holding company with media planning/buying, digital, and creative capabilities. Comparable as a broad incumbent offering integrated omnichannel solutions including OOH and cinema-like environments.
- Zenith: Global media agency network within Publicis offering media planning, buying, and performance across channels. Comparable to Pearl & Dean Digital's media-buying and programmatic capabilities.
- GroupM: World's largest media investment group (WPP) operating media-buying agencies across channels including OOH and digital. Comparable to Pearl & Dean Digital's programmatic and media-buying services, though at global scale.
- Dentsu: Global advertising and media services network offering media planning and buying across all channels including cinema and OOH. Comparable to Pearl & Dean's full-funnel media-buying capabilities, though serving global brands.
Regional players
- RTÉ Commercial Enterprises: Irish state broadcaster's commercial arm selling advertising across TV, radio, and digital in Ireland. Comparable as a domestic Irish media sales operation competing for the same brand-advertiser budgets Pearl & Dean targets.
Direct peers
- JCDecaux: World's largest outdoor advertising company operating OOH and DOOH networks globally. Directly comparable to Pearl & Dean Outdoor's nationwide OOH network and proximity-targeting value proposition, though at vastly greater scale.
- Clear Channel Outdoor: Global OOH and DOOH operator with roadside, transit, and airport inventory. Comparable to Pearl & Dean Outdoor's broadcast and proximity-targeting outdoor offering; both monetize physical ad inventory across geographies.
- Outfront Media: U.S.-based outdoor advertising operator with transit, billboard, and DOOH inventory. Comparable on the OOH network and digital out-of-home dimensions of Pearl & Dean's outdoor business.
- Ströer: European OOH and digital out-of-home media company combining physical outdoor networks with digital publishing and programmatic. Highly comparable to Pearl & Dean's cinema + OOH + digital publishing omnichannel model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Packed House social profiles
Digital presencePacked House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Packed House leadership team
Management profileNumber of profiles
Profiles4 records
Packed House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Packed House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Packed House
What does Packed House do?
Packed House operates Pearl & Dean Ireland, an omnichannel media company that sells advertising across cinema, out-of-home (including retail media and digital out-of-home), digital publishing (entertainment.ie), and digital services such as programmatic media buying, web/app design, and custom software development. Its core commercial activity is selling integrated advertising packages to brands that want to reach Irish consumers through multiple media channels.
Is Packed House a public or private company?
Packed House is a private company. It is classified as unknown and is currently operating.
When was Packed House founded?
Packed House was founded in 2018.
Where is Packed House based?
Packed House is headquartered in Dublin, Ireland, in the Europe region.
How does Packed House make money?
Four revenue lines are on record. Cinema Advertising is the primary driver. The others are outdoor/DOOH Advertising, digital Publishing & Advertising and digital Services.
Who are Packed House's main competitors?
Broad incumbents on record are Carat, Publicis Groupe, Zenith, GroupM and Dentsu. RTÉ Commercial Enterprises is listed as a regional player. Direct peers are JCDecaux, Clear Channel Outdoor, Outfront Media and Ströer.
Does Packed House have an API?
No public API is recorded for Packed House.
What industry is Packed House in?
Packed House's product category is Outdoor & Multichannel Advertising Media. Its primary akta.pro industry code is BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation, with a secondary code of MPAAABAG, Out-of-Home (OOH) Media Planning & Buying. Its NAICS code is 54183.