Hoi An Roastery

What Hoi An Roastery does

Hoi An Roastery is a Vietnam-based coffee roastery and café operator founded in 2015 and headquartered in Hoi An, where it runs a flagship store at 135 Tran Phu. The company is vertically integrated at the origin: it sources green coffee directly from approximately 5,000 farming households across 4,400 hectares, processes an estimated 7,000 tons of beans annually, and roasts and packages finished coffee under its own brand. It also partners with MCNV on sustainable-farming practices, which functions as both a supply-security and ESG-positioning asset.

The product portfolio spans 100% Arabica, 100% Robusta, an Espresso Blend, and a single-serve One Cup 15gr format aimed at convenience and travel retail. The company sells through three go-to-market vectors: in-café consumption at the Hoi An flagship, packaged coffee distribution (including international-facing channels signaled by a Korean-, Dutch-, English-, and Vietnamese-language website), and a franchise program that extends the brand and operating model to third-party operators. End customers are retail consumers — heavily weighted toward domestic and inbound tourists in Hoi An — and franchise investors acquiring rights to additional units.

The business model combines café gross margin on beverage sales, packaged-coffee wholesale and direct-to-consumer margin on roasted beans, and franchise fees/royalties from licensed units. With 251–500 employees, the operation appears materially larger than a single-store café, consistent with a multi-unit café base, an active franchise system, and a meaningful packaged-coffee distribution function, though no unit counts or revenue figures are disclosed in the available data.

Name

Hoi An Roastery

Legal name

Hoi An Roastery

Website

https://hoianroastery.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Hoi An Roastery is a Vietnam-based coffee roastery and café operator founded in 2015, sourcing directly from 5,000 farming households, selling packaged Arabica, Robusta, Espresso, and single-serve coffee, and running a flagship café plus franchise program in Hoi An.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Coffee Shop: Direct retail sales of coffee beverages and food items at the flagship location in Hoi An, serving customers from 7:00 AM to 9:00 PM daily.
2. Coffee Bean Product Sales: Retail sales of roasted coffee beans including 100% Arabica, 100% Robusta, and Espresso Blend varieties. Also includes convenient One Cup 15gr products for home brewing.
3. Franchise Fees: Revenue from franchise partnerships where investors pay for the right to operate Hoi An Roastery locations under the established brand, including access to supply chain and training.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hoi An Roastery manufactures and sells packaged roasted coffee beans (100% Arabica, 100% Robusta, and Espresso Blend) and single-serve One Cup 15gr products, sourced exclusively from the Khe Sanh region in Quang Tri. The company also operates a flagship café in Hoi An's ancient town serving coffee beverages, tea, juices, ice cream, paninis, and Vietnamese food. A franchise program is offered for expansion with comprehensive training, supply chain access, and operational support.

Product overview

Hoi An Roastery is a coffee company founded in 2015 that operates as both a cafe/roastery business and a coffee product retailer. The core product portfolio consists of premium coffee beans sourced exclusively from the Khe Sanh region in Quang Tri, Vietnam, offered as 100% Arabica, 100% Robusta, and Espresso Blend varieties (available in 250g packages), as well as convenient One Cup 15g single-serving coffee products. In-store, the company serves Vietnamese Style Coffee, Espresso Coffees, Steeping Coffees, Cold Brew Coffees, Tea, Juices & Cold Drinks, Ice Cream, Paninis & Sandwiches, and a Vietnamese Corner. The company also offers a franchise program for investors to open Hoi An Roastery branded locations, providing training, supply chain access, and business support. The brand emphasizes direct partnerships with local farmers, sustainable practices, and traditional natural roasting methods.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Arabica Coffee Beans Premium single-origin Arabica coffee beans sourced exclusively from the Khe Sanh region in Quang Tri, Vietnam, roasted naturally without additives. Sold in 250g packages with promotional bundle offers.
• 100% Robusta Coffee Beans Pure Robusta coffee beans from the Khe Sanh region in Quang Tri, featuring strong flavor and high caffeine content. Sold in 250g packages.
• Espresso Blend Coffee Beans Carefully crafted coffee blend designed specifically for espresso preparation, combining Arabica and Robusta varieties. Sold in 250g packages.
• One Cup 15gr Coffee Pre-portioned single-serving coffee packaging (15 grams) for easy preparation of one cup at home, sold with promotional BUY 4 GET 1 FREE bundle offer.
• Vietnamese Style Coffee (in-store menu) Traditional Vietnamese coffee preparations served at the flagship café in Hoi An, including phin-filter drip coffee reflecting local coffee culture.
• Espresso Coffees (in-store menu) Espresso-based beverages served at the flagship café, including single and double espresso shots and Americanos.
• Steeping Coffees (in-store menu) Coffee beverages prepared using steeping or immersion brewing methods, served at the flagship café.
• Cold Brew Coffees (in-store menu) Cold brew coffee beverages prepared through extended cold water extraction, served at the flagship café.
• Tea (in-store menu) Selection of tea beverages served at the flagship café.
• Juices & Cold Drinks (in-store menu) Fresh juices and cold non-coffee beverages served at the flagship café.
• Ice Cream (in-store menu) Ice cream offerings served at the flagship café, featuring local and coffee-inspired flavors.
• Paninis & Sandwiches (in-store menu) Panini and sandwich food items served for dine-in at the flagship café.
• Vietnamese Corner (in-store menu) Traditional Vietnamese food corner featuring local cuisine served at the flagship café.
• Hoi An Roastery Franchise Program Franchise program enabling investors to open and operate Hoi An Roastery branded coffee shops, with comprehensive support including training, brewing process guidance, business management, and access to the company's high-quality coffee supply chain.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MCNV (Medical Committee Netherlands-Vietnam)coreStrategic or Co-development PartnerPartnership with MCNV to implement eco-friendly farming practices and improve livelihoods of coffee growers. This collaboration supports sustainable agricultural methods and ensures the company's commitment to environmental responsibility and farmer welfare.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Blue Bottle Coffee: Premium specialty coffee roaster with cafes globally. Comparable roastery-cafe business model and emphasis on bean quality and origin story, though at significantly larger scale.
• % Arabica: Japanese-origin specialty coffee roaster and cafe concept that has expanded globally. Comparable in roastery-cafe model and premium positioning targeting specialty coffee enthusiasts and tourists.
• Starbucks Vietnam: Global coffee incumbent with significant operations in Vietnam, operating cafes and selling packaged products. Overlaps in customer base and category but at much larger scale and broader portfolio.
• Intelligentsia Coffee: Established specialty coffee roaster and cafe operator with direct-trade sourcing model. Comparable in roastery-cafe business model and emphasis on premium single-origin sourcing relationships.
• Nestlé Vietnam (Nescafé): Dominant packaged coffee manufacturer in Vietnam with mass-market soluble coffee products. Represents the scaled incumbent alternative that Hoi An Roastery's premium positioning contrasts against.

Direct peers

• Highlands Coffee: Major Vietnamese coffee chain operating hundreds of cafes nationwide with packaged retail coffee products. Comparable in cafe-plus-bean model and competes for the same Vietnamese specialty coffee consumer.
• Phuc Long Coffee & Tea: Established Vietnamese coffee and tea chain with broad cafe footprint and retail packaged products. Directly comparable in cafe-plus-product retail format within Vietnam.
• The Coffee House: Fast-growing Vietnamese specialty coffee chain with cafe retail and packaged bean sales. Targets similar urban Vietnamese coffee enthusiasts and is a direct emerging competitor in the cafe/roastery segment.
• Trung Nguyen Legend: Vietnam's largest domestic coffee chain with a similar integrated model combining cafe retail, packaged coffee products, and franchise expansion. Most directly comparable competitor in Vietnamese coffee category.

Emerging players

• Lacàph Coffee: Vietnamese specialty coffee brand focused on premium single-origin beans and cafe experiences. Competes on similar single-origin Vietnamese sourcing narrative and premium positioning.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoianroastery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoi An Roastery