What Green World Campaign does

Green World Campaign is a 501(c)(3) nonprofit organization founded in 2006 by author and media activist Marc Ian Barasch and fiscally sponsored by EarthWays Foundation. Headquartered in Malibu, California, the organization operates community-based reforestation, agroforestry, and climate-resilience programs in Kenya (flagship), Ethiopia, India, and Mexico, supported by an 85-school Green World Schools network that has reached over 200,000 pupils and contributed to cumulative planting of 3.75 million trees in Kenya. Core programmatic offerings include eco-agriculture combining multipurpose tree species with indigenous vegetables, moringa seed-oil pressing, green charcoal production, rainwater catchment and drip irrigation, and the Eco-Pesa/Miyani-Pesa community currency programs designed to multiply donor impact within local economies.

The business model is donation-driven with a 15% fiscal administration fee retained by the sponsor for operations. Revenue streams include individual tax-deductible donations (tiered from $10 to $1,500 via website, PayPal, and Text2Give mobile), grants from institutional partners such as the Disney Worldwide Conservation Fund and HSBC, community currency circulation in coastal Kenya, and a planned transition toward blockchain-tokenized verified environmental outcomes through the AIRS (Automated Incentives for Regenerative Stewardship) initiative, which combines satellite remote sensing, ground data, and distributed-ledger technology to convert regenerative results into tradeable digital assets. Distribution relies on a 26-partner local organization network, school-based programs, community nurseries, and direct-to-donor digital channels including Times Square Jumbotron activations. Customers and beneficiaries are segmented across smallholder farmers in arid/semi-arid coastal Kenya, schools and youth, women and adolescent girls, and indigenous communities protecting sacred forests and biocultural knowledge in Kenya, Ethiopia, and Mexico.

Name

Green World Campaign

Legal name

Green World Campaign

Website

https://greenworld.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Green World Campaign is a 501(c)(3) nonprofit running community-based reforestation, agroforestry, and climate-resilience programs for smallholder farmers, schools, and indigenous communities across Kenya, Ethiopia, India, and Mexico, funded primarily by individual donations and grants.

Ownership category

akta.pro rank

Product category

Environmental Services and Reforestation

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (BPAGAGAI), Agroforestry & Perennial Cropping Systems (EUABABAD), Nature, Biodiversity & Ecosystem Conservation (BPADALAE), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Reforestation services
• Regenerative agriculture
• Agroforestry programs
• Community development
• Environmental education

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals and organizations supporting tree-planting and regenerative agriculture projects. 100% of donations go to regreen efforts.
2. Fiscal Sponsorship via EarthWays Foundation: Green World Campaign is fiscally sponsored by EarthWays Foundation, a 501(c)(3) non-profit charity (Tax ID 95-4021351). Operations placed on sustainable financial basis by taking 15% of revenue streams.
3. Community Currency Programs: Eco-Pesa and Miyani-Pesa complementary currency programs that create sustainable environmental service funding through circulating vouchers in communities.
4. Blockchain-based Carbon Credits (AIRS): Satellite-verified restoration efforts converted into tradeable digital assets, allowing global investors and donors to support verified environmental efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Green World Campaign is a 501(c)(3) nonprofit that delivers community-based reforestation, agroforestry, and eco-education programs in Kenya, Ethiopia, India, and Mexico. Its portfolio includes tree planting from seedbed nurseries, Green World Schools, food security and agroforestry programs, women and girls' empowerment, Trees for Peace conflict resolution, appropriate technology (green charcoal, moringa oil presses, rainwater catchment, cookstoves), and community currency systems (Eco-Pesa, Miyani-Pesa). Newly piloted AIRS combines satellite remote sensing and blockchain to convert verified regenerative stewardship into tradeable digital assets.

Product overview

Green World Campaign is a nonprofit organization (not a technology company) that offers a portfolio of regenerative programs centered on tree planting, agroforestry, and community empowerment. Core offerings include tree planting and reforestation programs, eco-agriculture (agroforestry), the Green World Schools educational program, Food Security and Agroforestry initiatives, the AIRS fintech project for regenerative stewardship incentives, appropriate technology solutions (green charcoal, seed-oil presses, rainwater catchment, cookstoves), women and girls' empowerment, Trees for Peace conflict resolution, community green currencies (Eco-Pesa, Miyani-Pesa), moringa processing, and regional programs in Kenya, Mexico, Ethiopia, and India. The organization operates on a project-based model rather than a unified software product or platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Green World Schools: School-based environmental education and tree planting program that has transformed schools into dynamic hubs of learning and regeneration, impacting over 200,000 pupils across Kenya's coastal and arid regions.
• Trees for Peace
• Green World Campaign Park

Products and services

• Tree Planting and Reforestation Programs Community-based reforestation and tree planting programs that restore degraded landscapes, watersheds, and forests using indigenous species and agroforestry methods. Delivered through seedbed nurseries of 25 indigenous species, community woodlots, and watershed restoration.
• Eco-Agriculture (Agroforestry) Integrates multipurpose tree species with indigenous vegetables and crops in agro-ecology systems that increase income, nutrition, and carbon sequestration for smallholder farmers.
• Green World Schools Program School-based environmental education program that transforms schools into Action Learning Centers with tree nurseries, agroecology training, and community engagement, impacting over 200,000 pupils across Kenya's coastal and arid regions.
• Food Security and Agroforestry Program promoting climate-smart agriculture, regenerative farming techniques, drip irrigation, and integration of drought-tolerant nutrient-dense crops including Moringa oleifera for food security.
• AIRS (Automated Incentives for Regenerative Stewardship) Fintech initiative using satellite remote sensing, on-ground data collection, and blockchain technology to incentivize sustainable land management and create tradeable digital assets for climate action.
• Appropriate Technology Portfolio Technologies including green charcoal production from agricultural waste, seed-oil presses for moringa and coconut, rainwater catchment systems, drip irrigation, and clean cookstoves.
• Women and Girls' Empowerment Program Programs providing reproductive health services, business skills training, and women's education with a whole-family approach in marginalized coastal communities.
• Trees for Peace Conflict resolution programs that plant trees to resolve ethnic, religious, and political tensions and restore sacred forests.
• Green Currencies (Eco-Pesa and Miyani-Pesa) Community currency programs that create sustainable environmental service funding through complementary currencies (Eco-Pesa, Miyani-Pesa) circulating in local economies.
• Moringa Products Program Production and processing of moringa trees for nutrition (leaf powder), seed oil pressing for cooking and skincare, and income generation for farmers.
• Mexico Reforestation Program Tree planting and forest restoration in San Juan Atzingo, Mexico with community-owned tree nurseries producing 250,000 trees per year, in partnership with Naturalia.
• Ethiopia Bees & Trees Program Reforestation project planting calliandra and gravillia trees that support honeybee foraging and village honey cooperatives, in partnership with MELCA Ethiopia.
• India Biofuel Trees Program Oil-seed tree planting program in Orissa/Sonepur district, India to create rural income, restore barren land, and generate carbon offsets through jatropha and other species.
• Kaya Forest Restoration Restoration of sacred coastal forests in Kenya in partnership with Kaya elders to preserve biocultural knowledge and biodiversity hotspots.
• Compassion Tree Project Partnership with Charter for Compassion to plant "Compassion Trees" as symbols of ecological and social regeneration, expanding the Green World Charter.
• Text TREE Campaign Mobile donation campaign enabling people to text TREE to 85944 to plant five trees in Kenya via Text2Give technology.

Quantifiable outcome

• 3.75 million trees planted in Kenya
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• David and GoliathcoreGTM or Marketing PartnerGWC's advertising agency with offices in Los Angeles, Frankfurt, and London. Launched Kia electric car at Paris auto show. Poised to launch GWC brand worldwide under leadership of J.D. Davis.
• The Sustainable VillagecoreStrategic or Co-development PartnerIncludes 10,000 product sustainable technology catalogue operating in 23 countries. Focus on solar lanterns, pumps, water purification systems for villages through tree-planting programs.
• IDEOcoreTechnology or IntegrationWorld's top innovation and design group with 600 employees in offices from Palo Alto to Shanghai. Specializes in whole systems design from services to software and global corporate strategies.
• Kenya Red CrosscoreStrategic or Co-development PartnerStrategic alliance for scaling and replication of programs at dozens and eventually hundreds of sites across Kenya. Helps organize farmers and provides transport assistance.
• World Agroforestry Centre (ICRAF)coreStrategic or Co-development PartnerProvided Moringa Stenopetala seeds suitable for higher altitude areas like Rumuruti. Scientific partner for agroforestry research and implementation.
• Grassroots EconomicsminorStrategic or Co-development PartnerPartnership for community currency programs. Rewards students who plant indigenous trees and farming groups promoting water conservation and agroforestry.
• MELCA EthiopiacoreStrategic or Co-development PartnerPrincipal GWC partner in Ethiopia. Led by Dr. Tewolde Birhan Gebre Egziabher (Right Livelihood Award winner). Works with Sheka Forest communities, Bale Mountains, and Menagesha Suba forest.
• NaturaliacoreStrategic or Co-development PartnerLocal Mexican nonprofit with 17-year track record in conservation projects, endangered species protection, environmental education, and tree planting. Partner for San Juan Atzingo project.
• Wherever the Need (UK)minorStrategic or Co-development PartnerUK charity that builds ecological composting toilets. Partner for India pilot project in Orissa/Sonepur district.
• CleanStar TrustminorStrategic or Co-development PartnerDeveloping innovative renewable energy programs in central India in partnership with agriculture universities, Tata Institute of Social Sciences, Yale University, and Acumen Fund.
• Global EverGreening AlliancecoreStrategic or Co-development PartnerInternational alliance focused on regreening and climate strategies. GWC-Kenya is a member.
• Charter for CompassionminorGTM or Marketing PartnerPartnership to plant 'Compassion Trees'. Expansion of Green World Charter, an eco-spiritual pledge launched at Parliament of the World's Religions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eden Reforestation Projects: Nonprofit that plants trees through employing local villagers in nations including Kenya, Ethiopia, Madagascar, and Haiti. Closely comparable plant-the-trees-with-local-communities model operating in overlapping geographies.
• WeForest: International nonprofit restoring forest ecosystems with scientific partners in tropical regions. Comparable regenerative forestry and ecosystem restoration mission, though more science-centric than GWC.
• One Tree Planted: 501(c)(3) nonprofit focused on reforestation globally with simple per-dollar donation tiers ($1 = 1 tree). Highly comparable donation-driven tree-planting nonprofit with multi-country footprint.
• Trees for the Future: Nonprofit focused on ending hunger and extreme poverty by training farmers in agroforestry in sub-Saharan Africa. Direct peer given its nearly identical model of combining tree planting with farmer training and sustainable agriculture.

Emerging players

• Grassroots Economics: Nonprofit building community currency systems (similar to Eco-Pesa/Miyani-Pesa) for economic empowerment and ecosystem restoration in Kenya. Direct technology partnership overlap with GWC on complementary currency design.
• Justdiggit: Nonprofit focused on regreening landscapes in Africa using FMNR and community mobilization. Comparable mission and Kenya/East Africa footprint with active grassroots fundraising model.

Broad incumbents

• World Resources Institute: Global research organization working on climate, forests, water, and sustainable cities. Operates in adjacent space through Land & Carbon Lab satellite monitoring that overlaps with GWC's AIRS remote sensing approach.
• Conservation International: Major environmental NGO working on nature conservation, climate, and sustainable development globally. Comparable mission across overlapping geographies with much broader program portfolio.
• The Nature Conservancy: Largest global environmental nonprofit working on forest conservation, climate, and biodiversity. Same broad conservation space but vastly larger scale and broader portfolio than GWC's community-reforestation niche.
• World Agroforestry Centre (ICRAF): CGIAR research institution and GWC partner, focused on agroforestry science and policy worldwide. Overlapping mission and geography, though operates as a research body rather than community-implementation nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=0ge4j94Et-E
• Facebookfacebook.com/greenworldcampaign
• Xx.com/greenworldorg
• LinkedInlinkedin.com/company/green-world-campaign

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green World Campaign