Golf

What Golf does

Golf Old Course Cannes Mandelieu, legally SAS Golf Club de Mandelieu and owned by the Camerini family since 1997, operates one of France's four oldest golf courses on a 74-hectare site between Cannes and Grasse on the Côte d'Azur. Founded in 1891 by Grand Duke Michael of Russia and redesigned in 1923 by architect Harry Shapland Colt, the venue comprises an 18-hole Old Course (requiring handicap index under 34), a 9-hole Grand Duc, the Petit Prince Pitch & Putt, the New Course, and a Performance Center with 24 covered practice stations. The business is not technology-centric; its competitive foundation is heritage real estate, natural setting (4,000 century-old parasol pines, Siagne river ferry crossing between holes), and human expertise.

The company serves a diversified customer base across five segments: annual Golf Club Members (with reciprocal access to four partner courses in France, Mauritius, Italy, and Russia), Tourists & Day Visitors (~50,000 annually), Corporate Groups, Golf Students & Beginners (Academy certified by the French Golf Federation as 'Ecole de Golf'), and Private Event Hosts. Ancillary operations include the Le 1891 restaurant and bar, the Cigar Club, an exclusive Adidas Europe pro-shop, equipment rental, and event venues accommodating up to 500 guests across La Grange, Le Bac, gardens, terraces, and a sea-access pontoon.

The revenue model blends one-time transactions (green fees, equipment rental, equipment sales, F&B) with recurring streams (annual memberships, Performance Center subscriptions) and project-based B2B revenue (corporate golf cups, weddings, private functions). Go-to-market is direct-to-consumer via online booking and phone reservations, complemented by an in-house corporate sales team and event-driven customer acquisition through signature tournaments (28th Pro-Am Camérini, 15th La Vie en Rose, Epicure, Bati Golf Challenge). Brand ambassadors include Ryder Cup winner Victor Dubuisson, Diana Luna, and Romain Langasque, supporting prestige positioning across golfers and corporate clients.

Name

Golf

Legal name

SAS Golf Club de Mandelieu

Website

https://golfoldcourse.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf Old Course Cannes Mandelieu is a 134-year-old French Riviera golf club and hospitality venue owned by the Camerini family, operating four courses, an FFG-certified Academy, Le 1891 restaurant, pro-shop, and event spaces serving members, tourists, corporate clients, and private event hosts.

Ownership category

akta.pro rank

Product category

Golf Club & Hospitality Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH)

Keywords

• Golf course services
• Private event venues
• Golf instruction academy
• Hospitality dining
• Corporate golf events

Headquarters

HQ city

La Napoule

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Green Fees: Revenue from daily green fees for 18-hole Old Course, 9-hole Grand Duc, Pitch & Putt Le Petit Prince, and practice facility access. Different pricing for weekdays/weekends, afternoons, teenagers, and members.
2. Membership Subscriptions: Annual membership provides access to play at Old Course and partner courses (Murtoli in Corsica, Anahita in Mauritius, San Domenico in Italy, Gorki in Russia). Includes various tiers and benefits.
3. Pro-shop Sales: Exclusive Adidas Europe stockist offering clothing, accessories, and Old Course branded merchandise. Sells equipment and merchandise to members and visitors.
4. Restaurant & Bar: Le 1891 restaurant serves lunch daily from 12h to 15h30, featuring refined seasonal cuisine. Bar opens 8h30-18h. Private dining rooms available for events. Generates food and beverage revenue.
5. Golf Academy Instruction: Teaching services including private lessons, group courses for children and adults, holiday camps, and specialized programs (Evolution, Competition formulas). Revenue from lesson fees and course registrations.
6. Private Events & Corporate Functions: Venue rental for weddings (up to 500 people), garden parties, corporate seminars, team buildings, gala dinners, and competitions. Multiple event spaces: La Grange (280 persons), Le Bac (400 persons), terraces, and clubhouse.
7. Equipment Rental: Electric carts (60€ per course), golf car membership (520€ for 10 rentals), carts (8€), full-set clubs (50€), single clubs (5€).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Golf Old Course Cannes Mandelieu operates a historic 18-hole championship golf course alongside a 9-hole Grand Duc course and a 9-hole Pitch & Putt (Petit Prince), supported by an FFG-certified Academy, a Pro Shop with exclusive Adidas Europe merchandise, restaurant Le 1891, and multiple event venues for corporate and private functions. The 74-hectare property on the French Riviera attracts approximately 50,000 visitors annually for golf play, instruction, dining, and hosted events.

Product overview

Golf Old Course Cannes Mandelieu is one of the four oldest golf courses in France, established in 1891, offering a complete golf experience through its multiple courses (Old Course 18 trous, Grand Duc 9 trous, New Course with Pitch & Putt and 9-hole options, and Petit Prince compact course). The property spans 74 hectares of century-old parasol pines and attracts approximately 50,000 visitors annually. Beyond golf, the venue provides a full hospitality experience including the Academy/Performance Center for training, Pro Shop, multiple dining venues (Restaurant Le 1891, Bar, Cigar Club), and extensive event spaces (La Grange, Le Bac, gardens, terraces) for private events, corporate functions, and weddings. The 18-hole Old Course requires handicap index below 34, while the Grand Duc and New Course are more accessible to all levels.

Differentiator

Problem solved

Functional benefit

Brands

• Old Course Academy: The performance center featuring a practice area, performance zone on grass, and Pitch & Putt 9-hole course called 'Petit Prince', with state-certified teaching professionals.
• Le 1891

Products and services

• Old Course (18-hole) Championship 18-hole course designed by Harry Shapland Colt in 1923 among 4,000 century-old parasol pines on the Côte d'Azur. Features a flat but demanding layout with the unique ferry crossing of the Siagne river between holes 3 and 13. Requires handicap index below 34 and golf license. Sold via green fees and access booklets.
• Grand Duc (9-hole) Historic 9-hole course named after Grand Duke Michael of Russia, accessible to all skill levels. Players can train, progress, or enjoy a shorter round without a reservation. Green card and license required.
• New Course (Pitch & Putt + 9-hole) Combined 9-hole Pitch & Putt and 9-hole course offering a dynamic, fun experience for all levels. Ideal for training and progression. Green card and license required.
• Petit Prince (Pitch & Putt 9-hole) Unique compact 9-hole Pitch & Putt in France, suitable for beginners in real playing conditions and confirmed players working on approach shots; also used by professionals during lunch breaks.
• Old Course Academy / Performance Center Performance center with 24 covered practice stations and 4,000 m² of greens and approach areas, grass performance zone, and Petit Prince Pitch & Putt. Staffed by nine state-certified golf professionals offering private lessons, group courses, children's holiday camps, and Evolution / Competition formulas. Labeled as 'Ecole de Golf' by the FFG.
• Restaurant Le 1891 Restaurant open daily 12h–15h30 serving refined seasonal cuisine, with a terrace overlooking the 18th hole fairway shaded by century-old parasol pines. Offers golfer's lunch, business meals, private dining rooms, and special-event dining.
• Pro Shop Exclusive Adidas Europe stockist offering daily service with selected collections of modern, chic clothing, technical accessories, and Old Course branded merchandise. Serves all ages from junior to senior.
• Private Events & Corporate Functions Venue Bespoke event hosting across multiple venues: La Grange (280 people), Le Bac (400 people across 5 spaces over 1,200 m²), Garden Party lawn (500 people), wedding space under the oak tree (500 people), Pétanque area, and a unique sea-access pontoon. Serves corporate events, weddings, gala dinners, team buildings, and product launches.
• Annual Membership Subscription Annual membership subscription providing playing access to the Old Course and reciprocal access to four partner courses: Murtoli Golf Links (Corsica), Anahita Golf & Spa (Mauritius), San Domenico Golf (Italy), and Gorki Golf Club (Russia). Includes member events, pro-shop and event benefits.
• Equipment Rental On-site rental of electric carts (€60 per course), golf car membership (€520 for 10 rentals), push carts (€8), full-set clubs (€50), and single clubs (€5).

Quantifiable outcome

• 50,000 annual visitors
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Romain LangasquecoreOthers · 26 February 2026Professional golfer joining the Old Course family as ambassador alongside Diana Luna, Victor Dubuisson, and Jérôme Lando-Casanova. Romain is a role model for young academy players and represents a bridge toward high-level performance. Ambassador clinic scheduled for March 14, 2026.
• Domaine de MurtolicoreStrategic or Co-development PartnerPrestigious estate in southern Corsica with exceptional villas nestled in the maquis, offering beach, golf, and gastronomy. The Trophée des Domaines is organized alternately at Murtoli and the Old Course, symbolizing union between the two institutions where friendship, family, and camaraderie take on full meaning.
• Anahita Golf & SpacoreStrategic or Co-development PartnerMauritius gem known for 5-star hospitality for golfers and their families. Set in a magnificent setting bordered by white sandy beaches, Anahita invites relaxation. Special attention is given to members during their visits. Long-standing partnership with sincere camaraderie.
• San Domenico GolfminorStrategic or Co-development PartnerPartner destination in Italy included in the member travel network allowing Old Course members to play on dream courses worldwide.
• Gorki Golf ClubminorStrategic or Co-development PartnerPartner destination in Saint Petersburg, Russia included in the member travel network.
• Victor DubuissoncoreOthersFrench golf icon, former world ranking 17th, Cannes-born. Won Turkish Airlines Open twice (2013, 2015), Match-Play Vice World champion (2014), Ryder Cup winner (2014). Has been flying Old Course colors for years through friendship with his favorite club.
• Diana LunacoreOthersBest Italian player for many years with 10 national titles. Former European Top 10 with five Ladies European Tour wins. First Italian woman to qualify and win the Solheim Cup in 2009. Practices daily at the Old Course with Academy instructor Fabio Orlandini.
• One EagleminorGTM or Marketing PartnerBoutique specializing in high-end golf and ski equipment offering loyalty advantages to Old Course members.
• Porsche Centres Antibes and MonacocoreGTM or Marketing PartnerPorsche Golf Cup qualifying event hosted at Old Course, with 50 players who are loyal Porsche clients. The prestigious automotive brand chooses Old Course for its luxury positioning.
• Barnes InternationalcoreGTM or Marketing PartnerLuxury real estate agency hosts annual Barnes Golf Cup with 100+ participants. International luxury property brand leverages Old Course's prestige for client entertainment.
• Hitachi (Hac H2c)coreGTM or Marketing PartnerThird consecutive year of corporate golf event with 110 players. Hitachi clients and partners entertained at Old Course with exceptional hospitality.
• Corso CollectorminorGTM or Marketing PartnerPartner brand visible in partners section of website.
• Home StoreminorGTM or Marketing PartnerPartner brand visible in partners section of website.
• SepalumicminorGTM or Marketing PartnerAluminum window expert hosted golf day with 60+ players and clients at Old Course.
• Château RasqueminorGTM or Marketing PartnerWine estate hosts annual Château Rasque Golf Cup in pink and white colors with 120+ players.
• Gazelle CommunicationminorImplementation/ SI/ Consulting PartnerWebsite development vendor responsible for Old Course website.
• FFG (Fédération Française de Golf)coreStrategic or Co-development PartnerFrench Golf Federation. The Old Course Academy is labeled 'Ecole de Golf' by FFG, certifying quality golf instruction.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wentworth Club: Iconic British private golf, tennis, and health club near London. Comparable as a large-scale European private club blending heritage, three championship courses, clubhouse F&B, and significant corporate-event usage for a similar high-end international member base.
• Le Golf National: France's flagship public tournament venue (Ryder Cup 2018 host) operated by the Fédération Française de Golf. Comparable in being a top-tier French golf venue with an FFG-affiliated academy, but at much larger scale and oriented to elite competition rather than private club membership.

Direct peers

• Real Club de Golf El Prat: Long-established Spanish elite private club (founded 1953) with 45 holes near Barcelona. Comparable as a European historic private club combining championship golf, members, F&B, and high-end corporate/private event hosting for a similar premium Mediterranean-European demographic.
• Terre Blanche Hotel Spa Golf Resort: Two-course luxury golf resort in Provence with hotel, spa, academy, and event hosting. Closest French competitor combining a premium 18-hole experience with hospitality, instruction, and corporate-event infrastructure similar to the Old Course.
• Domaine de Murtoli: Luxury estate and golf course in southern Corsica, explicitly listed as a reciprocal partner course for Old Course members. Operates a similar combination of golf, hospitality, F&B, and estate-stay experience for an upscale European clientele.
• Golf Club de Saint-Cloud: Historic private French golf club west of Paris founded in 1911. Comparable as a long-established French elite golf club offering 36 holes, member-driven play, F&B, and a tournament heritage alongside its championship pedigree.
• Anahita Golf & Spa: Mauritius-based 5-star golf and beach resort named as an Old Course member-reciprocal partner. Comparable in combining championship golf with luxury lodging, F&B, and member services aimed at high-net-worth international visitors.
• Royal Golf Club de Saint-Germain: Historic elite French golf club founded 1922 near Paris, hosting multiple French Opens. Comparable as one of the very old, prestigious French clubs with a strong member base, F&B and event hosting, and a tournament legacy similar to the Old Course's Pro-Am tradition.
• San Domenico Golf: Puglia-based Italian 18-hole course listed as an Old Course member-reciprocal partner. Comparable as a southern European resort-style course targeted at an international golf-tourist clientele with member reciprocal programs.

Regional players

• Monte Carlo Golf Club: Historic 1911-founded 18-hole club perched above the Mediterranean in nearby Monte Carlo. Closest direct geographic peer on the French Riviera, sharing a luxury positioning, year-round Mediterranean climate, F&B and event-driven monetization, and a similar member/day-visitor mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/golfoldcourse
• Facebookfacebook.com/GolfOldCourseCannesMandelieu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf