Headline

Marketing & Brand Consultingheadline.se

Headline Communication is a Malmö-based, founder-owned Swedish consulting boutique founded in 1993 by Lotta Stråhlén, offering business and brand development, internal/external communications, and DISC-based leadership coaching via per-project teams built around the sole permanent member.

Company typePrivate
Founded1993
HeadquartersMalmö, Sweden
Headcount1–10
GTM typeB2B
OfferingServices

What Headline does

Headline Communication is a Malmö-based, founder-owned Swedish consulting boutique established in 1993 by Lotta Stråhlén. The firm operates as a network enterprise with a single permanent member (the founder); project teams are assembled on a per-engagement basis from external specialists matched to client needs. Services are organized into three practice areas: business and brand development (vision, strategy, branding, change management, innovative thinking), internal and external communication (inner branding, strategic communication, sales, advertising, marketing, design/print production), and leadership and individual development (DISC-based communication analysis, executive coaching, group and individual coaching, intrapreneurship programs). The company serves clients ranging from sole proprietors to large Swedish organizations, with a named roster that includes Alfa Laval, Tetra Pak, Perstorp, PEAB, BRIO, Telia, Malmö Stad, Malmö Brandkår, and Ström & Gulliksson.

The firm has no proprietary technology platform, software product, app, or AI capabilities. Its productized asset is the Headline Creative Toolbox, a free online idea bank supporting 'tänka på tvären' (sideways thinking). Underlying intellectual capital consists of the founder's DISC certification, organizational coaching credentials, and a branded methodology termed 'hj\u00e4rnkoll' (brain power) that integrates strategic communication, change management, and behavioral science. Distribution is direct and sales-led: Stråhlén personally operates as change consultant, idea generator, mentor, coach, and lecturer, supported by a content-marketing blog and a Facebook presence. Marketing channels also include the Creative Toolbox and a portfolio of case-study references on the company website.

Commercial mechanics are project-based professional services with custom-tailored pricing per engagement. No public pricing, revenue figures, headcount beyond the founder, funding, partnerships, certifications, patents, or regulatory actions are disclosed. The company has no subsidiaries, no parent, and operates exclusively in Sweden within the Nordic region. Geographic and vertical reach beyond Sweden is not indicated.

Headline firmographics

Firmographics

Name: Headline
Legal name: Headline Communication
Website: https://headline.se
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 1–10 employees
Short description: Headline Communication is a Malmö-based, founder-owned Swedish consulting boutique founded in 1993 by Lotta Stråhlén, offering business and brand development, internal/external communications, and DISC-based leadership coaching via per-project teams built around the sole permanent member.
Ownership category
akta.pro rank

Headline industry classification

Industry

Product category: Marketing & Brand Consulting
NAICS: Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)
akta.pro industry: PRIMARYMPAAADAK
Reputation Management & Executive Thought Leadership
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies
SECONDARYBPAFADAG
Thought Leadership & Executive Visibility
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYBPAFADAF
Media Relations & Press Office Services
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

Business development consulting
Brand strategy services
Marketing communication
Leadership coaching
Change management consulting

Where Headline is headquartered

Location

Headquarters

HQ city: Malmö
HQ country: Sweden
HQ region: Europe

Offices1 record

Markets served

Headline business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Professional Consulting Services: Custom consulting engagements including business development, brand development, change management, leadership development, and communication strategy. Project-based work tailored to client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Headline product offering

Product offering

Core offering

Headline Communication is a strategic consultancy founded in 1993 by Lotta Stråhlén, offering business and brand development, internal and external communication, and leadership and individual development services. The firm delivers custom consulting engagements including strategy, branding, marketing communications, change management, DISC analysis, and executive coaching to clients ranging from sole proprietors to large Swedish organizations. It operates as a flexible network enterprise, scaling project teams based on client needs.

Product overview

Headline Communication is a strategic communication and business development consultancy founded in 1993 by Lotta Stråhlén. The company offers three interconnected service areas: Affärs- & varumärkesutveckling (Business & Brand Development), Intern & extern kommunikation (Internal & External Communication), and Ledar- & individutveckling (Leadership & Individual Development). Services include strategic planning, branding, change management, DISC analysis, executive coaching, marketing communications, and print production. The company also provides a free online resource called Headline Creative Toolbox for creative inspiration.

Differentiator

Problem solved

Functional benefit

Products and services

Affärs- & varumärkesutveckling (Business & Brand Development)
Intern & extern kommunikation (Internal & External Communication)
Ledar- & individutveckling (Leadership & Individual Development)

Companies that use Headline

Customer profile

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Headline technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Headline partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Headline competitors and assessment

Company assessment

Broad incumbents

Forsman & Bodenfors: Leading Swedish creative agency serving major Nordic brands; competes for the same enterprise branding and advertising budgets but offers a far broader, multi-disciplinary delivery model.
Ogilvy Sweden: Global advertising and brand network with a Stockholm presence; competes for the same large Swedish enterprise communications budgets as Headline, though at much broader scale.
Kreab: Large Nordic-headquartered public affairs and communications consultancy — overlaps with Headline's PR, communications, and executive visibility services but at much greater scale and geographic reach.

Direct peers

Sandberg & Partners: Swedish strategic communications and brand consultancy with comparable size and a similar senior-led, advisory-style offering to Headline's brand and communications work.
Great Works: Swedish creative communications agency working on brand strategy, advertising, and content — a comparable boutique-style peer competing for similar enterprise mandates.
Garbergs: Malmö-based brand and communications agency with overlapping services in branding, design, and advertising production, directly competing for the same Skåne enterprise clients.
KMS Team: Stockholm-based strategic brand consultancy offering brand strategy, identity, and communications services to Nordic enterprises — directly comparable in scope and buyer.
Volt: Nordic creative and brand agency offering strategy, design, and communications; comparable in positioning and target enterprise segment to Headline.

Emerging players

Spotlight: Smaller Swedish creative/branding boutique with overlapping services in brand identity and marketing communications, often competing for mid-sized enterprise accounts.
Empathy Business: Nordic consultancy applying behavioral science to brand and leadership work — closely comparable to Headline's DISC-based leadership and 'hjärnkoll' approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Headline financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Headline leadership team

Management profile

Number of profiles

Profiles1 record

Headline funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Headline M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headline

What does Headline do?

Is Headline a public or private company?

Headline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Headline founded?

Headline was founded in 1993. It employs 1 to 10 people.

Where is Headline based?

Headline is headquartered in Malmö, Sweden, in the Europe region.

How does Headline make money?

One revenue line is on record: professional Consulting Services.

Who are Headline's main competitors?

Broad incumbents on record are Forsman & Bodenfors, Ogilvy Sweden and Kreab. Direct peers are Sandberg & Partners, Great Works, Garbergs, KMS Team and Volt. Emerging players are Spotlight and Empathy Business.

Does Headline have an API?

No public API is recorded for Headline.

What industry is Headline in?

Headline's product category is Marketing & Brand Consulting. Its primary akta.pro industry code is MPAAADAK, Reputation Management & Executive Thought Leadership, with a secondary code of BPAFADAG, Thought Leadership & Executive Visibility. Its NAICS code is 541810 and its SIC code is 7311.