To Øl
To Øl is a Danish craft beverage company producing 47+ beers, cocktails, cider, spirits, and craft sodas at its To Øl City brewery in Western Zealand, selling direct-to-consumer online, wholesale to trade, and at its physical site.
- Company typePrivate
- Founded2010
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What To Øl does
To Øl is a Danish craft beverage company founded in 2010 (originating as a 2005 home brewing experiment) that produces and sells beer, cocktails, cider, spirits, craft sodas, and merchandise. The company operates from To Øl City, a former ketchup factory in Western Zealand, Denmark, acquired in 2019 and converted into a customized brewery and craft beverage hub that ended To Øl's earlier gypsy-brewing model. Its product portfolio spans 47+ beer SKUs across IPAs, stouts, lagers, pilsners, sours, hazys, alcohol-free, and seasonal/collaboration releases, alongside 18 cocktail varieties (including ready-to-drink margaritas), organic Danish-apple cider, spirits, and a craft soda line called Svinninge Mineralvand.
To Øl generates revenue primarily through direct-to-consumer e-commerce on its Shopify-based storefront toolbeer.dk, with individual unit pricing in Danish Krone ranging from roughly 8 DKK (Easy Pilsner) to 60 DKK (#15 DIPA), plus bundle, case, and gift-card pricing. The company also operates a dedicated B2B ordering portal (order.toolbeer.dk) for bars, restaurants, and retailers, and a physical retail and visitor experience at To Øl City. The customer base is fragmented across craft beer enthusiasts, ready-to-drink cocktail consumers, and business buyers, with no named enterprise anchor accounts disclosed. Marketing is executed through Instagram, Facebook, a VIP newsletter offering a 10% first-order discount, and a blog/journal, and checkout is supported by Nordic and European payment integrations including MobilePay, Bancontact, iDEAL Wero, Visa, Mastercard, Amex, and Maestro.
To Øl firmographics
Firmographics- Name
- To Øl
- Legal name
- To Øl
- Website
- https://to-ol.dk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- To Øl is a Danish craft beverage company producing 47+ beers, cocktails, cider, spirits, and craft sodas at its To Øl City brewery in Western Zealand, selling direct-to-consumer online, wholesale to trade, and at its physical site.
- Ownership category
- akta.pro rank
To Øl industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Beverage Manufacturing (3121), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industries
- Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Regional & National Breweries (THAFALAD)
Keywords
Where To Øl is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
To Øl business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Beer, Cocktails, Cider, Spirits): Primary revenue stream from direct sales of craft beverages including beer varieties (IPA, Stout, Lager, Pilsner, alcohol-free), cocktails, cider, and spirits through their e-commerce platform and physical location at To Øl City. Individual unit pricing with volume discounts available through bundles.
- Merchandise Sales: Sale of branded merchandise and lifestyle products through their online store
- Gift Cards: Digital and physical gift card products for gifting occasions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual unit pricing across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
To Øl product offering
Product offeringCore offering
To Øl produces and sells a wide range of craft beverages—47+ beers spanning IPAs, stouts, sours, pilsners, and alcohol-free options, plus ready-to-drink cocktails, organic cider, spirits, and craft sodas—brewed at its To Øl City facility in Western Zealand, Denmark. The products are sold primarily direct-to-consumer through the toolbeer.dk e-commerce storefront, with a dedicated B2B ordering portal for bars, restaurants, and retailers, and a physical retail location at To Øl City.
Product overview
To Øl is a Danish craft beverage company offering a diverse portfolio of alcoholic and non-alcoholic products. The core offering centers on beer across multiple styles including IPA (with sub-variants like New England IPA, West Coast IPA, Hazy IPA, Session IPA, and Double IPA), Stout, Lager & Pilsner, Sour, Fruity, Hoppy, Dark & Heavy, Belgian, and Alcohol-Free options totaling 47+ beers. The company has expanded into cocktails (18 varieties including margaritas), cider (organic Æblerov Over Hegnet), spirits, craft sodas (Svinninge Mineralvand), and merchandise. Products are sold through their e-commerce platform toolbeer.dk, with distribution across Denmark. The company operates To Øl City, a custom brewery and craft beverage hub in Western Zealand. The product range spans from accessible everyday options like Easy Pilsner to specialty seasonal releases like Summer Hero 2.0 and anniversary brews like BRUS 10th Birthday.
Differentiator
Problem solved
Functional benefit
Products and services
- Summer Hero 2.0 Seasonal summer craft beer, gently sweet, firmly bitter, crisp and dry, designed for vacation moments. Sold via toolbeer.dk in single cans/bottles and full case bundles.
- BRUS 10th Birthday Anniversary craft beer celebrating 10 years of BRUS, the Copenhagen craft beer venue.
- To Øl x Bale Breaker - To Be Pacific Collaboration West Coast IPA brewed with Bale Breaker Brewing Company.
- Stereo Mono Simcoe Single Hop Hazy IPA featuring Simcoe hops.
- #15 DIPA Double Hazy IPA at 8.7% ABV, part of the numbered DIPA series.
- Lemon Radler Beer-based radler mixed with lemon for a refreshing, low-alcohol option.
- Easy Pilsner Accessible pilsner-style craft beer, sold from 8.29 DKK per unit.
- Modern Pale Modern pale ale-style craft beer.
- !PA (New England IPA) New England IPA in To Øl's core IPA lineup.
- Æblerov - Over Hegnet Cider (Organic) Organic cider made from Danish apples, positioned as the only cider needed.
- Mikropolis Margaritas Ready-to-drink margarita cocktails for convenience occasions.
- Svinninge Mineralvand Craft sodas made with local ingredients, starting from 199 DKK; available via toolbeer.dk.
- To Øl Craft Cocktails range Range of 18 ready-to-drink cocktails (including margaritas and other craft cocktail varieties) for leisure and convenience consumption.
- 45 Days Organic Pilsner Organic pilsner in To Øl's portfolio, included among top sellers.
- To Øl Gift Card Digital and physical gift card products for gifting occasions, sold via toolbeer.dk.
- Bundles Multi-pack bundles combining craft beer, cocktails, cider, and merchandise at discounted rates.
- B2B Sales (order.toolbeer.dk) Dedicated B2B ordering portal serving bars, restaurants, and retailers in Denmark with craft beer, cocktails, cider, and spirits.
Quantifiable outcome
- 4.6 Trustpilot rating based on 500+ reviews
Companies that use To Øl
Customer profileSegments3 records
Ideal customer profiles2 records
To Øl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
To Øl partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
To Øl competitors and assessment
Company assessmentDirect peers
- Amager Bryghus: Established Danish craft brewery with broad style portfolio and direct-to-consumer plus on-premise presence. Comparable as a domestic craft competitor targeting the same enthusiast buyer.
- Mikkeller: Copenhagen-based craft brewery with a near-identical model: DTC e-commerce, multi-style beer portfolio, cocktails, and on-site venues. Closest comparable in Denmark and the benchmark for To Øl's positioning.
- BRUS: Copenhagen craft beer bar and brewery referenced directly by To Øl (BRUS 10th Birthday collaboration brew). Comparable as a Copenhagen taproom-plus-production operator with overlapping beer styles.
- Dry & Bitter Brewing Company: Danish craft brewery with a portfolio across hop-forward, sour, and low/no-alcohol styles, selling via its own webshop and on-premise venue. Comparable as a mid-sized Danish craft competitor in overlapping style segments.
- Evil Twin Brewing: Danish-born gypsy-turned-craft brewery with broad style portfolio (IPAs, sours, stouts), DTC e-commerce, and frequent collaborations. Directly comparable on SKU breadth and craft credibility.
- Nørrebro Bryghus: Copenhagen craft brewery combining brewpub, restaurant, and broad beer portfolio. Comparable as a same-city operator combining on-premise experience with packaged craft beer distribution.
Regional players
- Fanø Bryghus: Danish craft brewery operating from Fanø with portfolio of ales, lagers, and seasonal beers plus on-site taproom. Comparable craft playbook though more regional in footprint than To Øl's Copenhagen base.
Broad incumbents
- BrewDog: Large international craft brewer with broad portfolio, owned retail bars, and DTC webshop. Comparable as a scale craft brand with similar go-to-market mechanics, though at much larger scale.
- Royal Unibrew: Major Nordic beverage group that acquired Mikkeller in 2023, signaling consolidation in Danish craft. Comparable as a larger acquirer and competitor with overlapping craft-adjacent portfolio.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
To Øl social profiles
Digital presenceTo Øl financial estimates
Financial estimateRevenue estimate
Valuation estimate
To Øl leadership team
Management profileNumber of profiles
To Øl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
To Øl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about To Øl
What does To Øl do?
To Øl produces and sells a wide range of craft beverages—47+ beers spanning IPAs, stouts, sours, pilsners, and alcohol-free options, plus ready-to-drink cocktails, organic cider, spirits, and craft sodas—brewed at its To Øl City facility in Western Zealand, Denmark. The products are sold primarily direct-to-consumer through the toolbeer.dk e-commerce storefront, with a dedicated B2B ordering portal for bars, restaurants, and retailers, and a physical retail location at To Øl City.
Is To Øl a public or private company?
To Øl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was To Øl founded?
To Øl was founded in 2010. It employs 51 to 100 people.
Where is To Øl based?
To Øl is headquartered in Copenhagen, Denmark, in the Europe region.
How does To Øl make money?
Three revenue lines are on record. Product Sales (Beer, Cocktails, Cider, Spirits) is the primary driver. The others are merchandise Sales and gift Cards.
Who are To Øl's main competitors?
Direct peers on record are Amager Bryghus, Mikkeller, BRUS, Dry & Bitter Brewing Company, Evil Twin Brewing and Nørrebro Bryghus. Fanø Bryghus is listed as a regional player. Broad incumbents are BrewDog and Royal Unibrew. Carlsberg Group is listed as an others.
Does To Øl have an API?
No public API is recorded for To Øl.
What industry is To Øl in?
To Øl's product category is Craft Beer. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of CRANAAAC, Craft Beer Retail & Bottle Shops (Off-Premise). Its NAICS code is 31212 and its SIC code is 2080.