Naef Gestion Internationale

What Naef Gestion Internationale does

Naef Gestion Internationale SA is a privately-held Geneva-based multi-family office and real estate services firm founded in 1986 by Jean Naef and Lise Meylan. The company serves high-net-worth individuals, families, and SMEs in Switzerland with international reach into Europe and the United States, delivering three core service pillars: real estate (Immobilier) covering property valuation, residential and commercial brokerage, and investment project management; management and administrative services (Gestion & Administratif) spanning accounting, fiduciary, secretarial, HR, and tax work; and graphic design (Graphisme) including 3D visualization and virtual tours that support property marketing. Complementary offerings include dedicated family office representation, domiciliation, and intergenerational wealth transfer mandates, as well as SME business transfer intermediation. The firm is currently led by Marie-Aude Meylan, granddaughter of the founder, following a generational succession completed in 2018.

The business model is built on bespoke, quote-based engagements with multi-year contracting: revenue is generated from real estate brokerage commissions on transactions, professional services fees for administrative and accounting work, project-based graphic design fees, and recurring managed services for family office mandates. The go-to-market is sales-led and referral-driven, relying on direct outreach, a network of professional partners (lawyers, notaries, architects, engineers, fiduciaries), membership in CGI, and ARIF regulatory standing (recognized by FINMA) to access high-net-worth prospects. No public pricing tiers or standard fee schedules are disclosed.

Technology is a modest supporting layer rather than a core differentiator: 3D rendering and virtual tour capabilities are used to market residential and commercial listings, and properties are listed on the immobilier.ch platform for visibility. The firm operates from a single headquarters at Place des Philosophes 18, Geneva, with a headcount of 1-10 employees, three named executives (President, Head of Real Estate, Head of Graphic Design/3D), and no external institutional investors or parent company — ownership remains concentrated within the founding Meylan family.

Name

Naef Gestion Internationale

Legal name

Naef Gestion Internationale SA

Website

https://naef-international.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Naef Gestion Internationale SA is a Geneva-based multi-family office founded in 1986, serving high-net-worth individuals, families, and SMEs with real estate brokerage, administrative and fiduciary services, and family office wealth preservation mandates across Switzerland, Europe, and the USA.

Ownership category

akta.pro rank

Product category

Multi-Family Office / Real Estate Wealth Management

NAICS

Professional, Scientific, and Technical Services (54), All Other Professional, Scientific, and Technical Services (54199)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Family Office Advisory (Single/Multi-Family) (FSAEAAAI)

Keywords

• Real estate brokerage
• Multi-family office
• Wealth management services
• Administrative services
• SME business transfer

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Real Estate Brokerage: Commission-based brokerage services for residential and investment real estate transactions, including property search, valuation, and transaction facilitation
2. Management and Administrative Services: Comprehensive administrative services including accounting, bookkeeping, secretarial services, HR management, and tax declarations for private individuals and SMEs
3. Graphic Design Services: Graphic design and visual communication services including branding, logos, brochures, 3D illustrations, and project visualization for real estate marketing
4. Family Office Services: Representation mandates, domiciliation services, and private secretarial management for wealth management and succession planning

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Naef Gestion Internationale is a Swiss multi-family office founded in 1986 that provides real estate wealth management, brokerage, administrative and family office services. Its offerings include real estate brokerage, property management and administrative services, multi-family office services for high-net-worth individuals and families, business transfer support for SMEs and small companies, and ancillary graphic design services for marketing materials.

Product overview

Naef Gestion Internationale SA operates as a multi-family office offering an integrated suite of services for high-net-worth individuals and families. The core portfolio comprises three main service pillars: (1) Immobilier for real estate investment, valuation, and residential/commercial brokerage; (2) Gestion & Administratif for accounting, fiduciary, secretarial, and fiscal services; and (3) Graphisme for 3D visualization and marketing materials supporting property sales. Additional offerings include dedicated Family Office services for wealth preservation and generational transfer, and PME Services for business succession transactions. The company positions itself as a single-point-of-contact provider, combining internal expertise with a network of external partners (lawyers, notaries, architects, property managers, fiduciaries) to deliver customized solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Brokerage services for buying, selling, and transacting real estate, targeted at high-net-worth individuals, families, and SMEs with property interests.
• Administrative and Management Services Ongoing property and asset administration and management services for clients holding real estate and related interests, including handling of operational and administrative matters.
• Family Office Services Multi-family office services for high-net-worth individuals, families, and 'hoiries' (inheritance communities), consolidating real estate, wealth, and succession oversight through a single trusted advisor.
• SME Business Transfer Services Support services for small and medium-sized enterprises undergoing business transfers or sales, including related real estate and administrative considerations.
• Graphic Design Services Graphic design services used to produce marketing materials, including 3D visualizations for property listings and other client-facing collateral.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• CGI (Confédération Générale de l'Immobilier)coreStrategic or Co-development PartnerNGI is a member of CGI, a major real estate industry confederation in Switzerland. Membership provides industry credibility, adherence to professional codes of conduct, and networking within the real estate sector.
• ARIF (Autorégulation des Gérants de Fortune)coreStrategic or Co-development PartnerARIF is a self-regulatory organization recognized by FINMA (Swiss Financial Market Supervisory Authority) for monitoring financial intermediaries. NGI is subject to ARIF's code of conduct, demonstrating regulatory compliance and professional standards in wealth management.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Naef & Cie (Naef Immobilier): Swiss real estate brokerage founded by the same Naef family heritage, active across French-speaking Switzerland. The historical namesake and most direct domestic peer for NGI's brokerage and real estate wealth management business.
• Engel & Völkers: International luxury residential and commercial real estate brokerage with strong Swiss and European presence. Directly comparable to NGI's residential brokerage and valuation arm, and similarly targets HNW buyers and sellers.
• Hyposwiss Private Bank: Geneva-based private bank offering multi-family office and wealth structuring services to HNW families. Directly comparable to NGI's family office, representation mandates, and succession planning offering.
• Sotheby's International Realty: Luxury real estate brokerage network serving HNW and UHNW clients globally, with affiliates across Switzerland and Europe. Directly comparable for high-end residential brokerage and investment property marketing.
• Knight Frank: Global real estate consultancy and brokerage active across Switzerland, Europe, and the US. Comparable to NGI's international property search, valuation, and HNW-focused investment advisory.
• SPG Intercity Geneva (Swiss Property Group): Geneva-based real estate agency serving the Lake Geneva region with brokerage and advisory services. Closest geographic direct peer for NGI's core Swiss residential and investment property activity.

Emerging players

• Wüest Partner: Swiss real estate consulting and research firm providing valuation, market analytics, and advisory services. Comparable to NGI's property valuation and investment research arm but with a more data/analytics specialization.

Broad incumbents

• Lombard Odier: Geneva-based private bank offering wealth management, family office, and investment advisory to HNW/UHNW clients globally. Broader incumbent with comparable multi-generational wealth planning positioning.
• Mirabaud & Cie: Geneva-headquartered private bank with wealth management, asset management, and corporate finance. A broader incumbent serving HNW clients with overlapping family office and advisory capabilities.
• Pictet Group: One of Switzerland's largest private banks and asset managers based in Geneva, serving HNW families with wealth management and family office services. A much larger incumbent in the same Geneva wealth ecosystem as NGI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/naef-gestion-internationale-s-a-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naef Gestion Internationale