hered

What hered does

Hered (Shandong) Intelligent Technology Co., Ltd. is a privately-held Chinese manufacturer of Mobile Elevating Work Platforms (MEWPs) headquartered in Liaocheng, Shandong province. The company designs, manufactures, and sells aerial work equipment spanning five core product families: scissor lifts (electric, hydraulic, rough terrain), crawler scissor lifts (auto-leveling and standard variants), articulating boom lifts, telescopic boom lifts (electric, lightweight series, and diesel), and special models including vertical mast lifts, order pickers, and trailer-mounted boom lifts, with working heights ranging from 5.6 meters to 58 meters and platform capacities from 135 kg to 750 kg. Underlying technologies include electric drive systems, hydraulic lifting mechanisms, rubber crawler tracks for difficult terrain, AC motor drives, lithium battery power solutions, and proprietary structures such as a sleeve-type drag chain telescopic boom and an Anti-Collision Bar safety system; all products carry ANSI, CE, and ISO certifications for international sale.

HERED operates a capital-intensive manufacturing model centered on its Liaocheng facility, which has a total planned investment of RMB 395 million across two phases — Phase 1 (RMB 155 million, 76,000 sqm, completed) provides annual capacity of more than 20,000 units, and Phase 2 (RMB 240 million, 100,000 additional sqm, planned) would lift that capacity further, with the company targeting RMB 500 million in projected annual sales and RMB 60 million in projected profit at full build-out. Revenue is generated through hardware sales, primarily via a global dealer/distributor network that the company actively recruits through a 'Dealer Wanted' program, supplemented by industry exhibition participation (e.g., Vertikaldays 2025 in the UK), a 15+ language website, VR factory tours, and 7x24h after-sales distributor support. End customers span construction and industrial maintenance, warehousing and logistics, cleanroom/precision environments, and indoor/outdoor access applications requiring elevated work platforms.

Name

hered

Legal name

Hered (Shandong) Intelligent Technology Co., Ltd.

Website

https://hered-lift.com

Company type

Private

Operating status

Operating

Short description

Hered (Shandong) Intelligent Technology Co., Ltd. is a Chinese manufacturer of mobile elevating work platforms — including scissor lifts, boom lifts, and specialty aerial equipment — headquartered in Liaocheng, Shandong, selling globally through dealer networks to construction, warehouse, and industrial customers.

Ownership category

akta.pro rank

Product category

Mobile Elevating Work Platforms (Aerial Work Equipment)

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

akta.pro secondary industry

Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG)

Keywords

• Aerial work platforms
• Mobile elevating work platforms
• Scissor lift manufacturing
• Boom lift equipment
• Material handling lifts

Headquarters

HQ city

Liaocheng

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. MEWP Equipment Sales: HERED generates revenue primarily through the sale of mobile elevating work platforms including scissor lifts, boom lifts, and specialty models. The company manufactures and sells directly to distributors and end customers globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HERED designs, manufactures, and sells mobile elevating work platforms (MEWPs) including scissor lifts, crawler scissor lifts, articulating boom lifts, telescopic boom lifts, and specialty models such as vertical mast lifts, order pickers, and trailer-mounted boom lifts. These aerial work platforms serve construction, warehousing, logistics, maintenance, and industrial applications globally through a dealer network, with working heights ranging from 5.6m to 58m and both electric (zero-emission) and diesel-powered options. The company holds ANSI, CE, and ISO certifications and provides 7x24h after-sales support to distributors.

Product overview

HERED is a manufacturer of Mobile Elevating Work Platforms (MEWPs) offering a comprehensive portfolio of aerial work equipment. The product lineup centers on five main categories: Scissor Lifts (available in electric, hydraulic, and rough terrain variants), Crawler Scissor Lifts (with auto-leveling and standard models), Articulating Boom Lifts (electric-powered articulating arm lifts), Telescopic Boom Lifts (including new lightweight series and diesel variants), and Special Models (vertical mast lifts, order pickers, and trailer-mounted boom lifts). These products serve various applications including construction, warehousing, maintenance, and industrial operations, ranging from compact indoor models to heavy-duty outdoor equipment with working heights up to 58 meters.

Differentiator

Problem solved

Functional benefit

Products and services

• Scissor Lift

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Niftylift: UK-based MEWP specialist focused on tracked and compact boom lifts. Competes with HERED in the articulating boom and specialty MEWP segments, with a reputation for niche product innovation similar to HERED's crawler and lightweight offerings.

Direct peers

• Skyjack (Linamar): Canadian MEWP manufacturer (part of Linamar) producing scissor lifts, boom lifts, and telehandlers. Directly competes with HERED in the global rental-fleet channel and represents a comparable mid-tier MEWP brand.
• Dingli: Leading Chinese MEWP manufacturer and one of HERED's primary domestic competitors. Directly competes in scissor lifts, boom lifts, and telescopic booms, with established export channels in North America and Europe.
• JLG Industries: Global MEWP market leader (owned by Oshkosh), manufacturing scissor lifts, boom lifts, and telehandlers. Directly competes with HERED across HERED's full product range and is the dominant Western incumbent HERED must displace in export markets.
• Snorkel: MEWP specialist producing scissor lifts, boom lifts, and material lifts. Direct competitor to HERED with overlapping product categories and similar export-focused distribution strategy.
• Manitou: French manufacturer of aerial work platforms alongside telehandlers and material handling equipment. Directly overlaps with HERED's boom lift and scissor lift offerings and competes for the same construction and industrial customers.
• Genie (Terex): A Terex brand producing scissor lifts, articulating booms, and telescopic booms. Directly overlaps with HERED's core MEWP categories and competes head-to-head in global dealer channels and rental fleet accounts.
• Haulotte: French MEWP manufacturer offering scissor lifts, articulating booms, and telescopic booms. Direct competitor to HERED in both diesel and electric MEWP segments, with strong European market presence that mirrors HERED's export ambitions.

Regional players

• Aichi (Toyota Industries): Japanese MEWP and truck-mounted lift manufacturer. Provides a regional comparison point for HERED in the Asia-Pacific market with comparable working-height ranges and electric/diesel product mix.

Broad incumbents

• Zoomlion: Major Chinese construction machinery conglomerate with a significant aerial work platform division. Competes with HERED in MEWPs as part of a much broader heavy equipment portfolio spanning cranes, concrete machinery, and more.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hered