Producer & Roaster Forum

What Producer & Roaster Forum does

Producer & Roaster Forum (PRF) is a coffee industry event platform that operates biennial, two-day forums inside coffee-producing countries. Founded in 2016 and headquartered in Crowborough, United Kingdom (Producer Roaster Forum Ltd., registered in England and Wales), the company has run 11 editions across six host countries — El Salvador, Brazil, Guatemala, Honduras, and Colombia, plus a Farm Summit format introduced in 2024 — with the upcoming PRF El Salvador 2026 scheduled for March 26-27, 2026 at the Hilton Hotel, San Salvador. The platform is owned and operated by PDG Media Group, the parent of the Perfect Daily Grind media brand.

The core product is the forum itself, combining an exhibition arena, lectures and panels (PRF Voices), coffee championships (Global Roasting Contest, Cold Brew Championship, Global Cupping Championship, Soil of Excellence), workshops and masterclasses, on-site brew bars, and structured Producer-Roaster Matchmaking sponsored by Algrano. A pre-event Sourcing Trip Experience (STE) places roasters with producers across El Salvador's coffee-growing regions; the Global Coffee Awards & PRF Annual Dinner extends the brand into a standalone recognition property culminating in a World's Best Roaster award; and PRF SEED adds a year-round grant and mentorship program for producing-country entrepreneurs. Supporting layers include a scholarship program for smallholder farmers and a volunteer program recruiting 150-180 international volunteers per event.

PRF monetizes through tiered ticket sales ($205 international, $128 local for El Salvador 2026; $2,015 SOLD-OUT STE), multi-tier sponsorship packages (Diamond, Gold, Bronze, Matchmaking, championship-specific), exhibition booth fees, and matchmaking services. Distribution is direct (sponsorship and STE sales handled by the PRF team) and via Eventbrite for tickets. The expected El Salvador 2026 audience is 4,200+ visitors, with an estimated US$15.7M in green coffee sales facilitated through matchmaking and competitions. Anchor commercial partners include MTPak Coffee (multi-year Diamond Sponsor, succeeding Mayorga Coffee), Belco, Toddy, Cropster, Algrano, Ally Coffee, Purity Coffee, Copan Trade, and the Salvadoran coffee governing body Consejo Salvadoreño del Café. Customer base spans smallholder coffee producers and exporters in Latin America, international roasters and green coffee traders (e.g., Woodcat Coffee Roasters, Davida, The Coffee Connoisseur Collective, Artisan Green Bean, Coffee Project China, Hammer & Chip), baristas and coffee professionals, and coffee industry suppliers and service providers.

Name

Producer & Roaster Forum

Legal name

Producer Roaster Forum Ltd.

Website

https://producerroasterforum.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Producer & Roaster Forum operates a biennial coffee industry event platform hosting forums, championships, and matchmaking inside coffee-producing countries. It connects Latin American producers with international roasters, traders, and suppliers across 11 editions and six host countries.

Ownership category

akta.pro rank

Product category

Coffee Industry Trade Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Food, Wine & Beverage Festivals/Expos (MPAGAFAE), Agriculture, Food & Nutrition Congresses (THAHAJAI)

Keywords

• Coffee industry events
• Coffee trade forums
• Green coffee matchmaking
• Coffee championships
• Specialty coffee sourcing

Headquarters

HQ city

Crowborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Tickets: PRF generates revenue through tiered ticket sales for its two-day forums. International tickets are priced at $205 USD and local tickets at $128 USD for El Salvador 2026. The Sourcing Trip Experience is priced at $2,015 USD and includes full forum access.
2. Sponsorships: Multi-tiered sponsorship packages including Diamond, Gold, Bronze, Matchmaking Sponsor, and championship-specific sponsors (Soil of Excellence, Cold Brew, Global Roasting Contest). Sponsors receive brand visibility, exhibition space, and speaking opportunities.
3. Exhibition Booths: Revenue from selling exhibition booth spaces to producers, exporters, cooperatives, roasters, and service providers. Early bird discounts are offered with sales closing before events.
4. Matchmaking Services: Facilitates business connections between roasters, green coffee buyers, and producers with dedicated matchmaking sponsorship from Algrano.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Producer & Roaster Forum (PRF) organizes biennial two-day coffee industry forums held in coffee-producing countries, primarily across Latin America. The core offering combines an exhibition arena, industry conferences, coffee championships, cupping sessions, workshops, and a structured matchmaking program that connects international roasters and green coffee buyers with producers at origin. The Sourcing Trip Experience (STE) extends the offering as a multi-day pre-event immersion where roasters stay with producers across coffee-growing regions.

Product overview

Producer & Roaster Forum (PRF) is a coffee industry event platform that organizes large-scale forums and championships connecting coffee producers, roasters, traders, and baristas. The portfolio consists of the main two-day PRF event featuring exhibitions, conferences, and championships; the pre-event Sourcing Trip Experience for direct producer-roaster connections; the Global Coffee Awards ceremony; and supporting programs including PRF SEED grants, scholarships, and volunteer opportunities. All components work together to facilitate green coffee sales, knowledge exchange, and long-term business relationships across the coffee value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• PRF El Salvador 2026 Main Forum Event Two-day forum held March 26-27, 2026 in San Salvador, El Salvador, bringing together coffee producers, roasters, traders, baristas, and industry suppliers for an exhibition arena, lectures, championships, cupping sessions, workshops, brew bars, matchmaking, and networking.
• Sourcing Trip Experience (STE) Multi-day immersive pre-event experience where roasters stay with coffee producers across El Salvador's coffee-growing regions to build long-term direct trade relationships; includes full access to the PRF main forum.
• Coffee Championships at PRF Competitive events including the Global Roasting Contest, Cold Brew Championship, Global Cupping Championship, and Soil of Excellence competition showcasing talent and innovation across the coffee value chain.
• Global Coffee Awards and PRF Annual Dinner Recognition ceremony celebrating outstanding roasters and producers from around the world, culminating in the announcement of the World's Best Roaster award, held alongside the PRF Annual Dinner.
• PRF SEED

Quantifiable outcome

• US$15.7 million in green coffee sales per event
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• MTPak CoffeeflagshipGTM or Marketing Partner · 4 December 2025MTPak Coffee has secured a multi-year deal as the Diamond Sponsor for PRF events, succeeding Mayorga Coffee. As the flagship sponsor, MTPak Coffee receives primary brand visibility across all event materials, exhibition space, and speaking opportunities.
• BelcoflagshipStrategic or Co-development PartnerBelco, a French green coffee importer, is the official sponsor of the Soil of Excellence championship across multiple PRF events. The partnership includes multi-year sponsorship of the Soil of Excellence competition, which evaluates soil health and coffee quality using Pfeiffer chromatography.
• ToddyflagshipStrategic or Co-development PartnerToddy, a women-owned cold brew company headquartered in Colorado, USA, is the official sponsor of the Cold Brew Championship and hosts the Cold Brew Bar at PRF events. Multi-year partnership includes PRF: Farm Summit 2024, PRF Honduras 2025, and PRF El Salvador 2026.
• CropstercoreGTM or Marketing PartnerCropster sponsors the Global Coffee Roasting Contest at PRF events, providing vouchers as competition prizes and brand visibility to roasting professionals worldwide.
• AlgranocoreStrategic or Co-development PartnerAlgrano is the Matchmaking Sponsor for PRF, facilitating the Producer-Roaster Matchmaking Program that connects green coffee buyers with producers at the event.
• Purity CoffeeminorGTM or Marketing PartnerPurity Coffee, a health-focused coffee company, sponsors PRF events as a Bronze Sponsor and contributes speakers on coffee science and functional benefits.
• Copan TradecoreGTM or Marketing PartnerCopan Trade, a family-owned green coffee importer based in Texas with 35+ years of experience, is the Official Volunteer Sponsor, supporting the volunteer program that recruits 150-180 volunteers per event.
• Café de El Salvador (Consejo Salvadoreño del Café)flagshipStrategic or Co-development PartnerThe official Salvadoran coffee governing body partners with PRF to host National Barista Championship and National Brewers Championship, with winners advancing to World Coffee Championships.
• Ally CoffeecoreStrategic or Co-development PartnerAlly Coffee, a specialty green coffee importer operating globally, is a Bronze Sponsor and four-event partner. The company connects Central American producers with roasters in Germany, Dubai, Costa Rica, Colombia, US, Sweden, Switzerland, and expanded into Oceania & Asia.
• One Bigg Island in SpaceminorGTM or Marketing PartnerGold Sponsor of PRF events providing brand visibility and exhibition presence.
• Instituto Salvadoreno del Cafe (ISC)minorGTM or Marketing PartnerGold Sponsor and government coffee body supporting PRF El Salvador events.
• PDG Media GroupflagshipOthersPRF is owned and operated by PDG Media Group, the parent company that operates the Perfect Daily Grind media brand and coordinates PRF events globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coffee Fest: US-based trade show for the coffee industry featuring barista competitions, educational programming, and an exhibition floor. Comparable to PRF as a multi-day B2B coffee event combining competitions, education, and vendor exhibition.
• Melbourne International Coffee Expo (MICE): Australia's largest coffee trade exhibition featuring roaster showcases, barista competitions, and industry education. Comparable to PRF as a regional B2B coffee event combining trade show and championships.
• Café Show Seoul: Asia's largest coffee exhibition with extensive trade fair, conference, and competition programming. Comparable to PRF in scale and B2B orientation, serving as the major regional coffee industry gathering point.
• Specialty Coffee Association (SCA): The leading global coffee industry association, producer of SCA Expo (the largest specialty coffee trade event). Directly comparable to PRF as the dominant organizer of B2B coffee industry events featuring exhibitions, conferences, and championships.
• World of Coffee: European coffee trade event organized by SCA featuring championships (World Barista Championship), lectures, cuppings, and an exhibition floor. Closely mirrors PRF's event structure across conference, competition, and exhibition components.

Broad incumbents

• HostMilano: Major biennial international exhibition for the hospitality and foodservice industry held in Milan, covering coffee equipment, foodservice, and bakery. Overlaps with PRF in coffee equipment and specialty beverage exhibitors but addresses a much broader category.
• SIGEP: Italian exhibition for pastry, gelato, coffee, and bakery industries held annually in Rimini. Comparable to PRF on the coffee vertical but expands into adjacent artisan food categories with a different geographic audience.

Regional players

• GulfHost: Dubai-based hospitality and foodservice exhibition covering coffee, foodservice equipment, and bakery for the Middle East and Africa. Comparable to PRF in coffee industry content but serves a distinct geographic market with different producer-roaster dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProducerAndRoasterForum
• Xx.com/ProducerRoaster
• LinkedInlinkedin.com/company/producer-roaster-forum

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Producer & Roaster Forum