Cropster
Cropster is an Austria-based vertical SaaS company that provides a coffee productivity platform connecting green coffee procurement, roasting, quality control, inventory, and cafe operations for specialty roasteries, cafe chains, wholesalers, and origin facilities in 100+ countries.
- Company typePrivate
- Founded2011
- HeadquartersInnsbruck, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cropster does
Cropster is an Innsbruck, Austria-based vertical SaaS company that provides a coffee productivity platform connecting workflows from green coffee procurement through roasting, quality control, inventory management, order fulfillment, and cafe operations. Its core products are the Roasting Intelligence desktop application (which connects to 1,000+ roast machine brands via plug-and-play connectors) and a cloud platform with tiered subscription packages: a free Starter tier (10 roasts/month), Core from €95/month, Scale at €275/month, and Advanced at €999/month, with optional paid add-ons including Sample Management (€199/mo), Advanced Planning (€500/mo), Green Contracts & Costs, and Business Systems Connectivity API (€100/mo). The platform also extends to cafe espresso machine intelligence (Cropster Cafe, €39/machine/month) and origin processing (Cropster Origin, from €199/month), and supports API integration with ERP, e-commerce, and financial systems.
Cropster primarily serves specialty coffee roasteries of all sizes (from micro to commercial) and multi-location cafe/retail chains, with secondary segments in B2B coffee wholesalers, green coffee importers, and coffee farms/processing facilities. Its go-to-market combines a product-led growth motion (free tier, online sign-up, self-serve upgrade) with direct enterprise sales, a tiered reseller/affiliate partner program (20-35% commissions), and equipment manufacturer referral channels. The company reports 133M+ batches processed, presence in 100+ countries, and 15+ years of platform development, with three managing directors (Andreas Idl, Martin Wiesinger, Norbert Niederhauser) and 11-50 employees distributed globally. European PE firm Verdane acquired a majority stake in October 2024, and Cropster subsequently acquired South Korea-based Firescope in October 2025 to expand into Asia.
Cropster firmographics
Firmographics- Name
- Cropster
- Legal name
- Cropster GmbH
- Website
- https://cropster.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cropster is an Austria-based vertical SaaS company that provides a coffee productivity platform connecting green coffee procurement, roasting, quality control, inventory, and cafe operations for specialty roasteries, cafe chains, wholesalers, and origin facilities in 100+ countries.
- Ownership category
- akta.pro rank
Cropster industry classification
Industry- Product category
- Vertical SaaS for Coffee Industry
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Yield Optimization & Crop Performance Consulting (AFACABAC)
Keywords
Where Cropster is headquartered
LocationHeadquarters
- HQ city
- Innsbruck
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Cropster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Core Platforms: Tiered subscription packages (Starter, Core, Scale, Advanced) priced based on monthly roast volume and espresso machines connected. Additional volume-based charges apply above 250kg/month. Annual plans receive 10% discount. Pricing ranges from free (Starter, limited to 10 roasts/month) to €999/month for Advanced package
- Add-on Modules: Optional add-ons including Sample Management (€199/month), Green Contracts & Costs Management (€500/month), Business Systems Connectivity API (€100/month), Cropster Cafe per machine (€39/month), and Advanced Planning (€500/month)
- Cropster Origin: Processing facility management platform at €199/month starting price for managing coffee from cherry to customer delivery
- Partner Revenue - Reseller Program: Reseller partners earn tiered commissions (20-35%) based on deal volume, with tiered Bronze (0-5 deals, 20%), Silver (6-10 deals, 25%), Gold (11-17 deals, 30%), and Platinum (18+ deals, 35%) levels. Partners also receive hardware at reseller pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free tier for individuals and micro roasters |
| Subscription | Monthly | Core - For consistent roast quality and efficient green coffee inventory control |
| Subscription | Monthly | Scale - For growing operations demanding efficiency across planning, roasting & fulfillment |
| Subscription | Monthly | Advanced - For complex operations seeking ultimate productivity in roast & supply chain |
| Subscription | Monthly | Cropster Cafe - For managing retail locations with espresso machine insights |
| Subscription | Monthly | Cropster Origin - For processing facility management |
| Subscription | Monthly | Sample Management Add-on |
| Subscription | Monthly | Green Contracts & Costs Add-on |
| Subscription | Monthly | Advanced Planning Add-on |
| Subscription | Monthly | Business Systems Connectivity API Add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cropster product offering
Product offeringCore offering
Cropster provides a specialized coffee productivity SaaS platform that connects workflows from bean to cup across the coffee supply chain. Its offerings include Roasting Intelligence (a desktop application that connects to 1,000+ roasting machine brands for real-time temperature/curve data), tiered subscription packages (Starter, Core, Scale, Advanced) for production planning, roast profiling, quality control, and inventory management, as well as add-on modules (Cropster Cafe, Green Contracts & Costs, Advanced Planning, Sample Management, Business Systems Connectivity API) for cafes, wholesalers, and origin-side operations.
Product overview
Cropster offers a coffee productivity platform connecting workflows from bean to cup. The platform is structured as a tiered subscription model (Starter, Core, Scale, Advanced at €0-999/month) plus add-on modules. Core offerings include Roasting Intelligence (desktop software), Cropster Cafe (espresso machine monitoring), and comprehensive inventory, quality control, and order fulfillment modules. Additional paid features include Sample Management (€199/mo), Advanced Planning (€500/mo), Green Contracts & Costs (add-on), and Business Systems Connectivity/API (€100/mo). The platform integrates with roast machines from 1000+ brands and supports API connections to ERP, e-commerce, and financial systems. In October 2025, Cropster acquired Firescope, a South Korea-based roasting software developer.
Differentiator
Problem solved
Functional benefit
Brands
- Roast Intelligence: AI-powered roasting intelligence software for consistent roast profiles and quality control
- Cropster Cafe
- Cropster Origin
- Cropster Commerce
- Cropster Core
- Cropster Scale
- Cropster Advanced
Products and services
- Cropster Core Entry-level subscription package providing consistent roast quality and efficient green coffee inventory control with predictive AI roast profiling and quality control. Starting at €95/month.
- Cropster Scale Mid-tier subscription for growing coffee operations offering advanced roast profiling, quality control goals and sensory analysis, smart green and roasted inventory management, order aggregation, automated production scheduling, sampling/cupping/grading, and traceability. €275/month.
- Cropster Advanced Enterprise-tier subscription for complex coffee operations offering coffee and non-coffee inventory management, advanced planning, green contracts and costs management, and full Business Systems Connectivity (API). €999/month.
- Cropster Starter Free tier subscription for individuals and micro roasters providing data-driven roasting with 10 free roasts per month and paid expansion options.
- Roasting Intelligence Desktop application (downloadable software) for connecting roast machines to Cropster, enabling real-time monitoring of temperature data, roast curves, and batch metrics across 1,000+ roasting machine brands including Giesen, Diedrich, Loring, Probat, and San Franciscan.
- Cropster Cafe Module for connecting espresso machines to identify optimization opportunities and cost savings, providing real-time espresso machine insights across retail locations. €39/month per machine connected.
- Green Contracts & Costs Add-on module providing centralized green coffee contract management and actual landed cost visibility for procurement optimization. €500/month.
- Advanced Planning Add-on module coordinating both non-coffee and coffee materials including raw materials, packaging, and consumables in one planning system with reorder points and lead time tracking. €500/month.
- Sample Management Add-on module for organizing and tracking coffee samples from roast to approval, including cupping, grading, and tasting workflows in one centralized location. €199/month.
- Business Systems Connectivity (API)
- Cropster Origin Processing facility management platform for managing coffee from cherry to customer delivery, providing traceability, quality control, and production planning for origin-side operations. Starting at €199/month.
- Firescope South Korea-based self-service roasting software solution acquired by Cropster in October 2025, continuing as a standalone product while gradually integrating into the Cropster platform to support the crop-to-cup vision.
Quantifiable outcome
- 98% of roast goals achieved monthly by Cropster users
- +7 more outcomes
Companies that use Cropster
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Cropster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature8 records
Cropster partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FirescopecoreCropster acquired Firescope, a South Korea-based roasting software developer. Firescope's self-service roasting solution will be integrated into Cropster's platform supporting the company's 'crop-to-cup' vision. Firescope will continue as standalone product while gradually integrating into Cropster ecosystem over the next year. Strategic acquisition to strengthen position in Asian market.
- Roast Machine Manufacturers (Giesen, Diedrich, Loring, Probat, San Franciscan, etc.)corePartnership with roasting machine manufacturers for integration and compatibility testing. Cropster supports 1,000+ machine brands including plug-and-play connectors for many new machines. Manufacturers include Giesen, Diedrich, Loring, Probat, San Franciscan, and hundreds of others from century-old equipment to latest models.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Cropster competitors and assessment
Company assessmentDirect peers
- Artisan (Roastlogger): Open-source roast logging and profiling tool widely used by small-batch and specialty coffee roasters. Direct competitor to Cropster's Roasting Intelligence and Roast AI for the entry-level and hobbyist roaster segment.
- RoastLog: Subscription SaaS for coffee roasters offering roast logging, production tracking, and business management tools. Closely comparable in target customer and core functionality to Cropster Core/Scale.
Emerging players
- Aillio: Maker of the Bullet R1 sample roaster with companion IoT/software (CereOne). Competes in the connected-roaster niche and overlaps with Cropster's small-batch and sample-roast workflows.
- Ikawa: Manufacturer of sample roasters used by green coffee buyers and quality-control teams. Comparable to Cropster's Sample Management module and the origin/QC side of Cropster's workflow.
Others
- Probat: Major industrial coffee roasting machine manufacturer and Cropster integration partner. While primarily a hardware vendor, Probat offers adjacent process-control software and is the most strategically aligned ecosystem player.
- Diedrich Manufacturing: U.S.-based roaster manufacturer whose machines integrate directly with Cropster. Serves an overlapping specialty roaster customer base and competes indirectly via the bundled software value proposition.
Broad incumbents
- Toast: Leading restaurant POS and management platform in the U.S. Comparable to Cropster Cafe in the multi-location cafe/retail segment, though Toast is a horizontal restaurant incumbent rather than coffee-specialized.
- Lightspeed Restaurant: POS and operations platform serving cafes and restaurants globally. Overlaps with Cropster Cafe's cafe management capabilities but as part of a broader commerce/retail suite.
- Square for Restaurants: Block-owned POS and operations platform for cafes and quick-service restaurants. Comparable in target segment (multi-location cafes) but as a horizontal payments/operations incumbent.
- Restaurant365: Cloud ERP and operations platform for the restaurant industry. Compares to Cropster's inventory, planning, and API/ERP-connectivity capabilities from a horizontal back-of-house perspective.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cropster social profiles
Digital presenceCropster compliance and trust
Trust signalCompliance1 record
Cropster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cropster leadership team
Management profileNumber of profiles
Profiles3 records
Cropster subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cropster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cropster M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cropster
What does Cropster do?
Cropster provides a specialized coffee productivity SaaS platform that connects workflows from bean to cup across the coffee supply chain. Its offerings include Roasting Intelligence (a desktop application that connects to 1,000+ roasting machine brands for real-time temperature/curve data), tiered subscription packages (Starter, Core, Scale, Advanced) for production planning, roast profiling, quality control, and inventory management, as well as add-on modules (Cropster Cafe, Green Contracts & Costs, Advanced Planning, Sample Management, Business Systems Connectivity API) for cafes, wholesalers, and origin-side operations.
Is Cropster a public or private company?
Cropster is a private company. It is classified as private equity controlled and is currently operating.
When was Cropster founded?
Cropster was founded in 2011. It employs 11 to 50 people.
Where is Cropster based?
Cropster is headquartered in Innsbruck, Austria, in the Europe region.
How does Cropster make money?
Four revenue lines are on record. SaaS Subscription - Core Platforms are the primary driver. The others are add-on Modules, cropster Origin and partner Revenue - Reseller Program.
Who are Cropster's main competitors?
Direct peers on record are Artisan (Roastlogger) and RoastLog. Emerging players are Aillio and Ikawa. Others are Probat and Diedrich Manufacturing. Broad incumbents are Toast, Lightspeed Restaurant, Square for Restaurants and Restaurant365.
Does Cropster have an API?
Yes. Cropster's API enables real-time data synchronization between Cropster and external systems including ERP, e-commerce, and financial tools. The API supports syncing green inventory (contracts, data receiving, and withdrawal), roasted inventory (automatic inventory level updates when roasting), commerce orders (sales orders reflected directly in production schedules), and coffee quality data (cupping/profile data linked to reporting). Available as an add-on for Core and Scale packages, and included in the Advanced package. Developer documentation is at www.cropster.com/solutions/api.
What industry is Cropster in?
Cropster's product category is Vertical SaaS for Coffee Industry. Its primary akta.pro industry code is AFACABAC, Yield Optimization & Crop Performance Consulting. Its NAICS code is 11511 and its SIC code is 700.