Guillemot Corporation

What Guillemot Corporation does

Guillemot Corporation S.A. is a France-domiciled, Euronext Paris-listed designer and manufacturer of interactive entertainment hardware and accessories, founded in 1984 and controlled by the Guillemot family (who separately founded Ubisoft in 1986). The company operates through three wholly-owned sub-brands: Thrustmaster, which produces PC and console gaming peripherals including racing wheels, flight simulation sticks, and gamepads for both casual and experienced gamers; Hercules, focused on digital audio solutions and DJ controllers; and Djuced, which provides companion DJ software for connected devices. The product portfolio is fundamentally electromechanical — specialized ergonomic peripherals — and the company emphasizes eco-design and repairability, with four repair centers in France, the United States, China and Australia.

The company generates revenue almost exclusively through hardware sales, with €125.1 million in 2024 consolidated net sales (approximately $127M in 2025) and a 2025 net loss of $2.4M. Distribution is global, with owned presence in 11 countries (France, Germany, UK, Spain, Netherlands, US, Canada, Italy, Belgium, Romania, and China via Shanghai, Shenzhen and Hong Kong), products distributed in more than 150 countries, and a growing share (64% in 2025) of direct shipments from an Asian logistics platform to end customers. The customer base is structurally B2C/long-tail consumer, augmented by a recent push into esports (September 2025 Thrustmaster partnership with NRG Esports' Rocket League team). Pricing is not publicly disclosed and is set per product across retail and e-commerce channels. The company is currently navigating a major governance transition after Chairman and CEO Claude Guillemot died in a plane crash on June 19, 2026, with new governance effective June 23, 2026.

Name

Guillemot Corporation

Legal name

Guillemot Corporation S.A.

Website

https://guillemot.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Gaming Peripherals and Interactive Entertainment Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (3341)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Simulation & Specialty Peripherals (Cockpits, Rigs, Motion Platforms, Accessibility Controllers) (MPAFAGAI)

akta.pro secondary industry

Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC)

Keywords

• Gaming peripherals
• Racing wheels
• Flight simulation equipment
• DJ controllers
• Digital audio interfaces

Headquarters

HQ city

Chantepie

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Guillemot Corporation generates revenue through the design, manufacture, and sale of interactive entertainment hardware and accessories under the Hercules and Thrustmaster brands, including gaming controllers, flight simulation equipment, racing wheels, and DJ equipment. The company reported €125.1 million turnover in 2024.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Guillemot Corporation designs, manufactures, and sells interactive entertainment hardware and accessories under two flagship brands. Thrustmaster provides PC and console gaming peripherals including racing wheels, flight simulation sticks, and gamepads for both experienced and casual gamers. Hercules provides digital audio and DJ hardware (controllers, interfaces) and software for digital music production and DJing. Products are manufactured through an integrated Asian platform and distributed in more than 150 countries.

Product overview

Guillemot Corporation is a designer and manufacturer of interactive entertainment hardware and accessories, organized around three primary brands. Thrustmaster serves as the flagship gaming accessories brand for PC and consoles, offering racing wheels, flight simulation sticks, and gamepads. Hercules focuses on digital audio solutions and DJ equipment for both professional and amateur DJs. Djuced provides companion DJ software solutions. The company distributes products in more than 150 countries worldwide and operates four repair centers in France, the United States, China, and Australia to support product repairability and circular economy initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Hercules: Innovation and development of digital audio solutions for DJing and music products
• Thrustmaster
• Djuced

Products and services

• Thrustmaster Brand of PC and console gaming accessories including racing wheels, flight simulation sticks, and gamepads, sold for both experienced and casual gamers worldwide.
• Hercules Brand of digital audio solutions and DJ hardware controllers and interfaces for digital music production and DJing.
• Djuced Range of DJ software solutions for connected devices, providing digital DJing applications and tools that complement Hercules hardware.
• DJ Control Mix Ultra DJ controller under the Hercules brand built with recycled plastic construction and designed for repairability, including replaceable faders, a detachable battery, and accessible PCBs with detachable connectors.

Quantifiable outcome

• €125.1 million turnover in 2024
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NRG EsportscoreGTM or Marketing Partner · 3 September 2025NRG Esports announced a partnership with Thrustmaster, a game controller brand owned by Guillemot Corporation, to collaborate on content creation and mutual promotion. Thrustmaster became the official controller partner for NRG's Rocket League team, integrating its branding into team content and player jerseys, with initial activities planned around an exclusive bootcamp in France ahead of the Rocket League World Championship.

Scale indicators12 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Microsoft: Microsoft's Xbox hardware division produces first-party controllers (Xbox Wireless Controller, Elite Series) that compete with Thrustmaster's Xbox-licensed accessories. As the other major console platform holder, Microsoft is both a competitor and a licensing counterparty for Guillemot.
• Sony Interactive Entertainment: Sony designs and sells first-party PlayStation controllers (DualSense, DualShock) and licensed accessories that compete with Thrustmaster's licensed PlayStation products. As a platform holder, Sony sets the accessory specification and licensing terms that materially shape Thrustmaster's product roadmap.
• Logitech: Logitech's Logitech G division competes directly with Thrustmaster in PC and console gaming controllers, racing wheels and flight simulation peripherals. As a much larger incumbent, Logitech provides the relevant scale benchmark for Guillemot's specialty peripherals business.

Direct peers

• Corsair Gaming: Corsair's gaming peripherals division competes with Thrustmaster in controllers and sim-grade accessories for PC and console. Both companies serve enthusiast and esports-adjacent segments through retail and direct channels.
• Pioneer DJ: Pioneer DJ is the dominant brand in DJ controllers and equipment, competing directly with Hercules in the digital DJ hardware category. It is the most relevant benchmark for Hercules' product positioning and pricing within Guillemot's digital audio segment.
• Native Instruments: Native Instruments produces DJ controllers, audio interfaces and music production hardware that overlap with Hercules' digital audio and DJ product lines. Comparable product technology stack and target DJ/producer customer base.
• SteelSeries: SteelSeries targets the same PC and console gaming controller, sim and esports peripheral categories as Thrustmaster. Both brands are positioned around enthusiast and competitive gaming, with similar go-to-market through gaming channels and esports sponsorships.
• Turtle Beach: Turtle Beach is a console-focused gaming accessories competitor with overlapping licensed controller and headset offerings. Public listing on NASDAQ also makes Turtle Beach a financial benchmark for Guillemot's specialty console peripheral business.
• Razer: Razer is a direct competitor in PC and console gaming controllers, licensed console gamepads, and sim peripherals. Razer targets a similar enthusiast gamer and esports audience as Thrustmaster, making product roadmap and pricing directly comparable.

Emerging players

• Fanatec: Fanatec is the leading specialist in high-end sim racing wheels, bases and pedals, directly competing with Thrustmaster's flagship racing-wheel category. As a focused emerging player, Fanatec is the closest head-to-head competitor in Thrustmaster's most defensible product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guillemot-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guillemot Corporation