Jannis Swerman & Co.

What Jannis Swerman & Co. does

Jannis Swerman & Company is a boutique public relations agency headquartered at 14431 Ventura Boulevard in Sherman Oaks, California, founded in 2005 by Jannis Swerman, a former maitre d' at the original Spago in Hollywood who spent her early career alongside Wolfgang Puck in the 1980s. The firm specializes in personalized hospitality PR for restaurants, chefs, wineries, and, more recently, hotels, operating with a small team (11-50 employees) and serving SMB clients across Southern California and Santa Barbara County.

The service portfolio is broad for a boutique agency, comprising 13 offerings: Media Relations, Comprehensive Social Media Management, Digital Press Kits, Creative Services & Graphic Design, Website Consultation and Development, Marketing Strategies, Special Events, Media Training, Media Tours, Recipe Development, Launch Campaigns, Cookbook Tours, and Business Consultation. There is no proprietary technology platform; the offering is a unified, human-delivered service rather than a productized architecture. The firm maintains an active Instagram channel (@jannisswerman) and relies primarily on industry referrals as its acquisition channel.

Revenue is generated through professional services engagements — quote-based pricing customized to each client's budget across project-based and multi-year retainer arrangements. No public pricing tiers, revenue figures, or funding are disclosed. The firm is privately held and founder-owned, with no institutional investors, parent company, or subsidiary structure reported, and contributes pro bono services to charitable causes including the L.A. Loves Alex's Lemonade fundraiser (since 2010) and the Burger Brigade effort to save Irv's Burgers.

Name

Jannis Swerman & Co.

Legal name

Jannis Swerman & Company

Website

https://jannisswerman.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Jannis Swerman & Company is a boutique public relations firm headquartered in Sherman Oaks, California, founded in 2005, that delivers personalized hospitality PR, social media management, marketing strategy, and event services to SMB restaurants, chefs, wineries, and hotels primarily in Southern California and Santa Barbara County.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Business Consultation Services: Project-based and retainer fee arrangements for public relations, social media management, marketing strategy, and business consultation services for restaurants, chefs, and wineries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Jannis Swerman & Company is a boutique hospitality public relations agency that provides personalized PR services for restaurants, chefs, wineries, and hotels. Its service portfolio includes media relations, comprehensive social media management, digital press kits, creative and graphic design, website consultation, marketing strategy, special events, media training, media tours, recipe development, launch campaigns, cookbook tours, and business consultation, delivered through individualized boutique engagements adapted to client budgets for short- and long-term projects.

Product overview

Jannis Swerman & Company is a boutique public relations agency specializing in personalized hospitality PR services for restaurants, chefs, and wineries. Founded in 2005, the company operates as a single unified service offering rather than a platform-plus-modules architecture. The portfolio consists of integrated PR and marketing services including Media Relations, Comprehensive Social Media Management, Digital Press Kits, Creative Services & Graphic Design, Website Consultation and Development, Marketing Strategies, Special Events, Media Training, Media Tours, Recipe Development, Launch Campaigns, and Cookbook Tours. These services are delivered through an individualized, boutique approach working within client budgets for both short and long-term projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Relationship management with media outlets, journalists, and press contacts to secure coverage for hospitality industry clients such as restaurants, chefs, and wineries.
• Comprehensive Social Media Management Full-service social media strategy, content creation, posting, and engagement management across platforms for restaurants, chefs, and wineries.
• Digital Press Kits Creation and maintenance of digital press kits that provide media with essential information and assets for hospitality clients.
• Creative Services & Graphic Design Custom graphic design and creative services supporting client branding and marketing materials for hospitality businesses.
• Website Consultation and Development Consulting and development support for client website projects, including design guidance and technical implementation.
• Marketing Strategies Strategic marketing planning and campaign development tailored for hospitality clients.
• Special Events Planning and execution support for client events including fundraisers, festivals, cookbook launches, and hospitality industry functions.
• Media Training Training services to prepare chefs, restaurateurs, and hospitality professionals for media appearances and interviews.
• Media Tours Organized media tour programs to showcase hospitality venues and experiences to press.
• Recipe Development Culinary recipe development services for clients, particularly supporting cookbook projects and food media.
• Launch Campaigns Comprehensive campaign management for new restaurant openings, product launches, and business announcements.
• Cookbook Tours Promotion and event management for cookbook authors, including tour appearances and media outreach.
• Business Consultation Individualized business consultation services for hospitality clients, working within client budgets for short- and long-term projects.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• J Public Relations: National lifestyle and hospitality public relations agency serving restaurants, hotels, and luxury brands. Comparable in targeting hospitality and culinary clients with full-service PR programs.
• Pitch PR Solutions: Boutique PR and communications firm with hospitality and lifestyle clients. Comparable in size, service mix (media relations, events, social), and target client profile.
• Lou Hammond Group: Long-standing hospitality-focused PR agency (founded 1984) serving hotels, restaurants, destinations, and lifestyle brands. Directly comparable in vertical focus, boutique model, and long-tenure hospitality relationships.
• The Pollack PR Marketing Group: Lifestyle, food, and hospitality public relations agency serving restaurants, hotels, and consumer brands. Comparable in vertical mix and boutique-to-mid-market positioning.
• Think PR Group: Boutique public relations firm specializing in hospitality, restaurant, and food & beverage clients. Most comparable direct competitor to JS&Co. in niche hospitality PR with similar client profile and service scope.
• BG Communications: Restaurant and hospitality PR boutique serving chef-driven and culinary clients. Direct competitor in the restaurant/chef PR niche with a similar boutique positioning.
• Crimson Hospitality PR: Boutique PR firm focused specifically on hotels, resorts, and hospitality brands. Closely comparable vertical specialization and boutique service delivery model.

Broad incumbents

• Weber Shandwick: Global public relations agency with consumer and lifestyle capabilities serving hospitality and food clients. Represents the broad-incumbent alternative for larger hospitality accounts.
• Edelman: Global communications firm with a dedicated food and beverage practice serving major hospitality, restaurant, and beverage brands. Broad incumbent alternative for clients seeking scale over boutique service.

Emerging players

• Tellerride PR: Hospitality and lifestyle PR boutique serving emerging and established food, beverage, and travel brands. Comparable in vertical focus though typically oriented toward newer/dtc-style hospitality clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jannisswerman
• Xx.com/jannisswerman
• Facebookfacebook.com/jannis.swerman

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jannis Swerman & Co.