Visto

What Visto does

Visto is a web-based eLearning and credentialing platform purpose-built for the U.S. multifamily/rental housing industry. Operated by Grace Hill, LLC (a privately held Georgia LLC headquartered in Greenville, South Carolina) under a partnership with the National Apartment Association Education Institute (NAAEI) and the National Apartment Association (NAA), Visto delivers industry-standard credentials (CAM, CALP, CAPS, CAMT, IRO) and continuing-education courses to leasing consultants, community managers, maintenance technicians, independent rental owners, and property management leaders. The platform is built on Shopify commerce infrastructure integrated with a credential management system that handles candidacy tracking, exam scheduling through the PACE proctoring system, voucher-based bulk distribution, and progress/badging functionalities.

The business model is a multi-stream e-commerce operation with three-pronged go-to-market: (1) direct-to-consumer self-serve course and credential sales at $20-$1,740 per item, (2) bulk/team purchases using a voucher-code system with graduated volume discounts up to 30%, and (3) channel distribution through the NAA membership ecosystem, where members receive an additional 20-25% discount. Pricing is uniformly one-time/perpetual license, with Affirm pay-over-time available at checkout. The product surface spans core credentials, individual courses covering leasing, maintenance (HVAC, plumbing, electrical), compliance (Fair Housing, OSHA, Risk Management), professional skills (DEI, leadership, time management, emotional intelligence), and recorded-session bundles from the annual Apartmentalize industry conference. Visto reports serving over a million cumulative users through its parent Grace Hill's training platforms. The company has no disclosed funding rounds, operates without external investment signals, and runs alongside Grace Hill's wholly-owned survey subsidiary Kingsley Associates.

Name

Visto

Legal name

Grace Hill, LLC

Website

https://store.gowithvisto.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Visto is an eLearning and credentialing platform for the U.S. multifamily rental housing industry, operating under parent Grace Hill, LLC with NAAEI and NAA partnerships. It delivers industry-standard credentials, continuing education, and compliance training to leasing, management, and maintenance professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Course Sales: One-time purchase of individual courses ranging from $20-$150. Course access provided for 8 months from purchase date. No refunds on started courses.
2. Credential Programs: Full credential bundles including multiple modules and exam fees. CAM $1,155, CALP $562.50, CAPS $1,740. 6-month candidacy period with extension options.
3. Bulk/Team Purchases: Volume discounts for team purchases: 10-19 units (10% off), 20-34 (15%), 35-49 (20%), 50+ (30%). Voucher codes distributed to team members.
4. NAA Member Discounts: 20% discount on NAA courses, 25% discount on NAA credentials. Auto-applied during checkout for active NAA members.
5. Payment Plans: Affirm pay-over-time option allowing installment payments for course and credential purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Visto is a web-based eLearning platform that delivers industry-recognized credentials, continuing education courses, and recorded session bundles for the U.S. multifamily/rental housing industry. Its product mix spans five credentials (CALP, CAM, CAMT, CAPS, IRO), standalone compliance and professional skills courses (Fair Housing, Risk Management, DEI, Leadership, Basic HVAC/Plumbing/Electrical), and recorded sessions from the NAA Apartmentalize conference. Customers can buy individually, in bulk for teams via voucher codes with volume discounts, or through NAA membership pricing.

Product overview

Visto is a property management training platform powered by Grace Hill and NAAEI (National Apartment Association Education Institute) that provides online credentials, continuing education courses, and professional training for the multifamily housing industry. The platform offers a comprehensive portfolio including credentials (CALP for leasing professionals, CAM for community managers, CAMT for maintenance technicians, CAPS for portfolio supervisors, and IRO for independent rental owners), standalone courses (Fair Housing, Risk Management, DEI, Leadership, Technical Skills), and recorded session bundles from the Apartmentalize conference. Courses are delivered entirely online with options for individual purchase, bulk/corporate licensing, and NAA member discounts. The platform also provides CECs (Continuing Education Credits) for credential maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• CALP (Certified Apartment Leasing Professional) The Certified Apartment Leasing Professional credential is a comprehensive program teaching leasing professionals professionalism, teamwork, relevant laws, effective sales processes, virtual leasing, and market analysis over 6 hours across 7 course modules. Priced at $562.50 per candidate with a 6-month candidacy period.
• CAM (Certified Apartment Manager) The Certified Apartment Manager credential is the most recognized credential in on-site property management, covering marketing plans, resident retention, contractors and vendors, accounting principles, employment regulations, and property performance over 14 hours across 7 modules. Priced at $1,155 per candidate.
• CAMT (Certified Apartment Maintenance Technician) The Certified Apartment Maintenance Technician certificate is a hybrid program requiring hands-on training through local NAA affiliates plus online coursework covering HVAC, plumbing, electrical, appliance maintenance, and soft skills over 80 hours.
• CAPS (Certified Apartment Portfolio Supervisor) The Certified Apartment Portfolio Supervisor credential is designed for professionals managing multiple apartment communities, covering leadership development, financial acumen, operational expertise, and strategic planning over 10 hours across 5 modules. Priced at $1,740 per candidate.
• IRO (Independent Rental Owner) Professional Program Comprehensive training program for independent rental property owners covering financial, maintenance, and marketing knowledge needed to run successful rental properties over 18.5 hours.
• Risk Management Series Four-part risk management course series covering Risk Assessment, Protecting People, Protecting Property, and OSHA Compliance for rental housing industry professionals.
• Advanced Supplier Education Series Series of advanced courses for supplier professionals covering Personal Branding, Handling Difficult Situations, The Bidding Process, and Advocacy to help position products and services in the rental housing industry.
• Leasing 101 Series Multi-episode series following leasing professionals through initial inquiry to closing stages, teaching communication best practices and safety procedures during property tours.
• Making an Impact: Professional Fair Housing Program Comprehensive fair housing training bundle covering federal, state, and local protected classes, disparate impact, assistance animals, VAWA, and criminal background checks over 6 hours 35 minutes.
• Making an Impact: Professional DEI Program Diversity, Equity, and Inclusion training bundle covering gender inclusivity, unconscious bias, microaggressions, inclusive leadership, and psychological safety over 4 hours.
• The Best of Apartmentalize Recorded sessions from the annual Apartmentalize conference featuring AI-driven solutions, rental marketing strategies, and leadership topics for the rental housing industry. The 2025 edition includes 8 sessions earning 8 CECs.
• Supplier Success Course Course designed to equip suppliers with skills and knowledge for property management partnerships, covering economic conditions impact, client communication, and positioning products and services based on apartment community goals over 3 hours.

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Grace HillcoreStrategic or Co-development PartnerGrace Hill, LLC is the parent company and primary content provider for Visto. Founded as a multifamily training company, Grace Hill provides the eLearning platform, course content, and operational infrastructure. Over a decade of experience with over a million users.
• NAAEI (National Apartment Association Education Institute)coreStrategic or Co-development PartnerNAAEI provides industry-standard credentialing programs (CAM, CALP, CAPS, CAMT) exclusively through the Visto platform. NAAEI develops curriculum and manages credentialing standards while Visto delivers online coursework.
• NAA (National Apartment Association)coreGTM or Marketing PartnerNAA is the trade association providing member discounts (20-25%) on Visto courses and credentials. NAA promotes Visto as the preferred training platform for its 200+ affiliated local associations and individual members.
• NAA AffiliatescoreChannel Partner/ Reseller/ Distributor200+ local NAA-affiliated apartment associations distribute Visto training, proctor exams, and provide hands-on components for certifications like CAMT that cannot be completed entirely online.
• Kingsley AssociatesminorOthersKingsley Associates is a Grace Hill subsidiary providing tenant experience surveys and employee engagement assessment products. Referenced in privacy policy as related party for data processing.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kaplan Real Estate Education: Established provider of real estate licensing and continuing education. Comparable to Visto in delivering online self-paced professional courses and credentials, though primarily focused on real estate sales licensing rather than multifamily operations.
• NAR Education (National Association of Realtors): Trade association providing real estate designations (GRI, ABR, SRS) and continuing education. Comparable to Visto in industry-association-backed credentialing, though NAR focuses on residential sales rather than multifamily property management.
• Coursera for Business: Enterprise learning platform partnering with universities and companies to deliver credentials online. Comparable to Visto as a competing destination for self-paced professional credentials, particularly for property management firms considering generic versus industry-specific training options.
• Skillsoft: Enterprise learning platform offering thousands of courses and credential programs across industries. Comparable to Visto as a broader online learning and certification competitor that enterprise property management firms may select for integrated workforce development.

Emerging players

• Lorman Education Services: Professional continuing education provider serving multiple industries including real estate and property management. Comparable to Visto in its compliance/CE training catalog and self-serve course-purchase model.
• MindEdge: Online professional development provider with courses in project management, HR, and finance. Comparable to Visto as a smaller, niche-focused eLearning platform selling individual courses and credential-aligned content via direct-to-consumer pricing.

Direct peers

• The CE Shop: Online real estate continuing education and pre-licensing platform delivering state-approved courses. Comparable to Visto in delivering state-approved compliance training (DPOR/TDHCA equivalent) and credential-aligned coursework via a self-serve e-commerce model.
• IREM (Institute of Real Estate Management): Industry credentialing body for real estate property managers offering ARM, CPM, and AMO designations. Comparable to Visto as a competing credentialing authority in the property management space, though IREM focuses on higher-tier credentials.
• 360training (Mbition): Online compliance and professional credentialing platform serving licensed professionals across real estate, safety, and financial services. Closely comparable to Visto in its course-license, exam-prep, and bundled-credential business model targeting industry certifications.
• Vector Solutions: Enterprise training and workforce compliance platform with a strong property management/public sector vertical. Comparable to Visto in delivering online compliance courses, certification tracking, and bulk enterprise licensing for property management organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GoWithVisto
• Instagraminstagram.com/gowithvisto
• LinkedInlinkedin.com/company/gowithvisto

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visto