KOCOSLAB

What KOCOSLAB does

KOCOSLAB (코코스랩) is a privately held South Korean company operating in the K-beauty sector as a "Total One-Stop Solution" provider. It bundles product planning, development, design, marketing, distribution, photography, and model casting services under a single in-house capability stack, serving both external B2B brand clients seeking end-to-end beauty launches and end B2C consumers through its own proprietary brand portfolio. The company self-positions as Korea's first "beauty entertainment" enterprise.

Its commercial offering is anchored by a portfolio of eight proprietary sub-brands spanning cosmetics (May Island), dental aesthetics (Dr. Haiian), pet shampoo (Coco Blue), aesthetic home care (Age Lab), protective equipment (We Are the World), daily goods (Gonggam Code), diet and health shapewear (Dr. S-Line), and skincare (Rodinia). Each brand is targeted at a distinct consumer use case, from skin concerns and whitening to pet wellness, COVID-era protective gear, and body shape management. The underlying technology is described as scientific and professional cosmetic formulation drawing on globally sourced natural ingredients, with an explicit R&D focus on minimizing unnecessary ingredients and maximizing efficacy (most evident in the Rodinia sub-brand).

KOCOSLAB monetizes through three reinforcing streams: (1) retail product sales of its proprietary brands via its own online mall, Korean open marketplaces, social commerce, and offline retail; (2) professional B2B services including new product planning, design, marketing support, distribution consulting, photography, and model casting for external beauty, health, diet, and fashion clients; and (3) international export of cosmetic and health products through overseas distribution channels. Its headquarters is at Paju-si, Gyeonggi-do, with an additional business registration and export inquiry address in Goyang-si (Ilsan), Republic of Korea. The company is privately held, with no disclosed funding rounds, ownership structure, headcount, or financial figures in the available data.

Name

KOCOSLAB

Legal name

KOCOSLAB

Website

https://kocoslab.com

Company type

Private

Operating status

Operating

Short description

KOCOSLAB is a South Korean K-beauty one-stop solution company that plans, develops, designs, markets, and distributes beauty and wellness products for B2B brand clients and B2C consumers through eight proprietary sub-brands spanning cosmetics, dental care, pet care, and health.

Ownership category

akta.pro rank

Product category

Beauty & Personal Care Products

akta.pro primary industry

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

Keywords

• K-beauty products
• Cosmetic brand portfolio
• Beauty product development
• Beauty distribution services
• Skincare brand management

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Product Sales (Cosmetic & Health Brands): Revenue generated from selling proprietary beauty, health, diet, and wellness brands including May Island, Dr. Haiian, Coco Blue, Age Lab, and others through online and offline retail channels
2. B2B Services & Consulting: Total solution services for external clients including new product planning, design, marketing support, distribution consulting, photography, and model casting services
3. Export/Distribution: International export of cosmetic and health products through overseas distribution channels

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

KOCOSLAB is a total one-stop solution company in the K-beauty industry that develops, designs, markets, and distributes a portfolio of eight proprietary beauty, health, and wellness brands spanning cosmetics, dental beauty, pet shampoo, aesthetic home care, protective equipment, daily goods, diet/health, and skincare. In parallel, the company provides end-to-end B2B services — new product planning and development, product/web/advertising design, online/offline/viral marketing, multi-channel distribution consulting, product photography, promotional video production, and model casting — for external clients in the beauty, health, diet, and fashion sectors.

Product overview

KOCOSLAB is a total one-stop solution company in the K-beauty industry, offering comprehensive services from product planning, development, design, marketing, to distribution. The company's product portfolio consists of eight distinct sub-brands spanning cosmetics, dental beauty, pet care, aesthetic home care, protective equipment, daily goods, diet/health, and skincare categories. Each brand targets specific consumer needs, from May Island's natural cosmetic solutions to Dr. Haiian's dental aesthetics, Coco Blue's pet shampoo, Age Lab's home aesthetics, WAW's protective equipment, Gonggam Code's daily goods, Dr. S-Line's diet and health products, and Rodinia's efficacy-focused skincare.

Differentiator

Problem solved

Functional benefit

Brands

• May Island (메이아일랜드): Scientific and professional cosmetic brand optimized for skin concerns with natural ingredients from around the world.
• Dr. Haiyan (닥터하이얀)
• Coco Blue (코코블루)
• Age Lab (에이지랩)
• We Are the World (위아더월드)
• Gonggam Code (공감코드)
• Dr. S Line (닥터에스라인)
• Rodinia (로디니아)

Products and services

• May Island (메이아일랜드) A scientific and professional cosmetic brand optimized for skin concerns, utilizing unique and rare natural ingredients from around the world to deliver healthy beauty. Targeted at consumers seeking natural-ingredient skincare solutions.
• Dr. Haiian (닥터하이얀) A dental and beauty brand created by dental and beauty experts that addresses tooth-related concerns through seven days of twice-daily use to deliver a white, beautiful smile. Targeted at consumers concerned with dental aesthetics.
• Coco Blue (코코블루) A premium shampoo brand for pets and their owners, designed for safe use by both dogs and humans. Targeted at pet owners seeking pet-safe grooming products.
• Age Lab (에이지랩) An aesthetic home care brand filled with good and healthy ingredients that help restore optimal skin condition. Targeted at consumers seeking at-home aesthetic skincare.
• We Are the World / WAW (위아더월드) A protective equipment brand symbolizing heart rate, created to deliver a message of hope that consumers can overcome the COVID-19 crisis together. Targeted at consumers seeking protective equipment and daily-use masks.
• Gonggam Code (공감코드) A daily goods brand born from sharing consumer thoughts about 'good' and 'safe' products. Targeted at consumers seeking trustworthy daily household goods.
• Dr. S-Line (닥터에스라인) A diet and health specialist brand for modern people's healthy living and body, with products that transform body shape upon wearing. Targeted at consumers pursuing diet and body-shaping solutions.
• Rodinia (로디니아) A skincare brand that minimizes unnecessary ingredients and focuses on optimal efficacy through research and development. Targeted at consumers seeking efficacy-focused, minimalist skincare formulations.
• Total One-Stop Solution B2B Services End-to-end B2B services for external clients in cosmetics, health, diet, and fashion — including new product planning and development, product/web/advertising design, online/offline/viral marketing, multi-channel distribution consulting (online mall, open market, social commerce, offline retail, export), product photography, promotional video production, and celebrity/model casting. Targeted at external brand companies needing integrated go-to-market support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carver Korea (AHC): Korean skincare brand with strong presence in duty-free and export channels. Comparable as a science-positioned Korean skincare house with multi-channel and export-driven distribution.
• Mediheal: Korean beauty brand best known for sheet masks and skincare, with strong domestic and export distribution. Comparable to KOCOSLAB's skincare-focused sub-brands (May Island, Rodinia) and its export-led GTM.
• Banila Co: Korean beauty brand with a clean, modern aesthetic focused on cleansing and base makeup. Comparable as a K-beauty brand with similar D2C, marketplace, and retail distribution play.
• Missha: Korean multi-category cosmetics brand offering skincare, color cosmetics, and personal care through online and offline channels. Comparable as a K-beauty brand operator selling through open markets and social commerce in Korea.
• Tony Moly: Korean cosmetics brand with playful packaging and a wide product range spanning skincare, color cosmetics, and personal care. Comparable as a multi-category Korean beauty brand with both D2C and offline retail distribution.
• Etude House: K-beauty color cosmetics and skincare brand with broad Korean and Asian retail presence. Comparable multi-channel K-beauty brand operator selling via own mall, marketplaces, and offline retail.
• Innisfree: AmorePacific-owned K-beauty skincare brand focused on natural ingredients with global retail and online distribution. Comparable to KOCOSLAB's natural-ingredient skincare sub-brands such as May Island and Rodinia.
• COSRX: Independent Korean skincare brand focused on science-led formulations and global e-commerce distribution. Closely comparable to KOCOSLAB's May Island and Rodinia sub-brands in K-beauty skincare positioning and digital-first GTM.

Broad incumbents

• LG Household & Health Care: Major Korean household and personal care conglomerate with brands such as The Face Shop and Su:m37°. Comparable as a K-beauty multi-brand operator with portfolio depth across skincare and personal care.
• AmorePacific: Korea's largest beauty conglomerate with a broad portfolio of skincare, cosmetics, and wellness brands. Comparable to KOCOSLAB as a multi-brand K-beauty house, but operates at much greater scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOCOSLAB