What Mediheal does

Mediheal is a Korean dermacosmetic brand operating under parent company L&P COSMETIC, with a documented founding date of 2016 (some firmographic sources list 2008, reflecting ambiguity in source data). The company manufactures and sells clinical-grade skincare products with global distribution across more than 44 countries and cumulative unit sales exceeding 3.3 billion sheet masks. Its core technology platform centers on Polynucleotide (PDRN) science, with a differentiated Vegan PDRN derived from rose targeting skin regeneration, lifting effects, and enhanced absorption. The portfolio spans the PDRN Collection (Lifting Pad, Lifting Serum, Rose PDRN Essential Sheet Mask), the Madecassoside Blemish line (Pads and Repair Serum), Retinol Collagen Eye Patches, Toner Pads, hydrocolloid blemish patches, Essential Masks, and the Milk Brightening Series. The company has no disclosed AI/ML capabilities and operates as a formulation-driven consumer goods business.

The revenue model is direct-to-consumer and channel-driven product sales. In South Korea, Mediheal holds the #1 best-selling skincare brand position at Olive Young for two consecutive years (2024-2025) and was the first brand to achieve this distinction twice since the retailer's 1999 founding. Its US go-to-market combines a flagship retail partnership with Ulta Beauty (1,400+ stores nationwide, PDRN Collection launched February 2026) and an Amazon marketplace presence (Retinol Collagen Eye Patch ranked #1 in Beauty & Personal Care Movers & Shakers during 2025 Black Friday/Cyber Monday). Marketing is driven by influencer campaigns — notably through House of Marketers, managing over $5M in influencer spend across 13 K-beauty brands — alongside retail activations and pop-ups such as the March 2026 sustainability-themed activation at @cosme TOKYO in Shibuya, Tokyo. The customer base is consumer end-market, segmenting as skincare-conscious individuals seeking clinical-grade efficacy in skin regeneration, anti-aging, hydration, and blemish treatment. The company employs 101-250 staff and is privately held, with no disclosed venture or private equity backing beyond an early 2015 funding round led by Legend Capital.

Name

Mediheal

Legal name

Mediheal

Website

https://mediheal.com.hk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediheal is a Korean dermacosmetic brand under L&P COSMETIC that develops and sells clinical-grade skincare products — including its PDRN Collection, Madecassoside Blemish line, and sheet masks — distributed across 44+ countries to skincare-conscious consumers via Ulta Beauty, Olive Young, Amazon, and regional pop-ups.

Ownership category

akta.pro rank

Product category

Derma-Cosmetic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Derma cosmetic skincare
• K-beauty products
• Sheet masks
• PDRN skincare
• Anti-aging serums

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Skincare Product Sales: Direct revenue from selling derma-cosmetic skincare products including sheet masks, serums, toners, and treatment patches through retail and e-commerce channels. Revenue generated from both in-person retail partnerships and direct-to-consumer online sales.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Mediheal is a Korean derma-cosmetic brand that designs, manufactures, and sells clinical-grade skincare products including sheet masks, treatment pads, serums, and eye patches. The portfolio spans the PDRN Collection (vegan polynucleotide-based regeneration and lifting), the Madecassoside Blemish line for acne care, brightening series, and eye treatments. Products are distributed through global retail chains (Olive Young, Ulta Beauty), e-commerce (Amazon), and pop-ups across 44+ countries.

Product overview

Mediheal is a Korean derma-cosmetic brand under L&P COSMETIC offering a diverse portfolio of high-performance skincare products, primarily known for its sheet masks (having sold over 3.3 billion units globally) and advanced treatment solutions. The brand operates across multiple product lines including the PDRN Collection (featuring Vegan PDRN formulations for skin regeneration and lifting), the Madecassoside Blemish line (for acne treatment), the Milk Brightening Series, and essential mask products. Mediheal has achieved market dominance as the #1 best-selling skincare brand at Olive Young in South Korea for two consecutive years (2024-2025) and is expanding its U.S. presence through major retail partnerships with Ulta Beauty.

Differentiator

Problem solved

Functional benefit

Products and services

• PDRN Lifting Pad High-performance skincare pad formulated with Vegan PDRN from Rose, targeting skin regeneration and lifting benefits for skincare consumers.
• PDRN Lifting Serum High-performance serum in the PDRN Collection formulated with Vegan PDRN from Rose for deeper skin absorption and anti-aging benefits.
• Rose PDRN Essential Sheet Mask Sheet mask from the PDRN Collection, formulated with Vegan PDRN derived from Rose for skin regeneration and deep hydration.
• Madecassoside Blemish Pad Blemish treatment pad ranked No. 1 in its category at Olive Young Awards for two consecutive years (2024-2025), featuring madecassoside ingredient for acne care.
• Madecassoside Blemish Repair Serum Blemish repair serum that posted an 820% sales increase within one year of launch and won honors at the Olive Young Awards.
• Retinol Collagen Eye Patch Eye treatment patch that ranked No. 1 on Amazon's 'Movers & Shakers in Beauty & Personal Care' category during the 2025 Black Friday/Cyber Monday period.
• Toner Pad Exfoliating and hydrating toner pad from Mediheal's core product line, featured in the sustainability pop-up store event at @cosme TOKYO.
• Essential Mask Sheet mask product from Mediheal's core product line, featured at the @cosme TOKYO sustainability pop-up store event.
• Milk Brightening Series Brightening skincare series from Mediheal, featured at the @cosme TOKYO sustainability pop-up store event.

Quantifiable outcome

• 820% sales increase within one year for Madecassoside Blemish Repair serum
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• @cosme TOKYOminorChannel Partner/ Reseller/ Distributor · 4 March 2026Mediheal held a seven-day pop-up store themed 'Sustainability' at @cosme TOKYO in Shibuya, Tokyo from March 4 to March 10, 2026. The event featured popular products including Toner Pad, Essential Mask, and Milk Brightening Series alongside new product previews including Toner Pad Mini Pouch and Wrapping Serum Mask.
• Ulta BeautyflagshipChannel Partner/ Reseller/ Distributor · 11 February 2026Mediheal expanded its US retail presence with nationwide launch of PDRN Collection across 1,400+ Ulta Beauty stores on February 11, 2026. The high-performance line includes PDRN Lifting Pad, PDRN Lifting Serum, and Rose PDRN Essential Sheet Mask formulated with Vegan PDRN derived from Rose for deeper skin absorption.
• Olive YoungcoreChannel Partner/ Reseller/ DistributorMediheal has been named the No. 1 brand in total sales at South Korea's Olive Young for the second consecutive year (2024-2025), becoming the first brand to achieve this distinction twice since the retailer's founding in 1999. Multiple products have won awards at the Olive Young Awards.
• House of MarketerscoreGTM or Marketing PartnerHouse of Marketers, a UK-based beauty influencer marketing agency, worked with Mediheal as one of 13 K-beauty brands across Western markets over 12 months, managing over $5 million in influencer spend and generating an estimated 200 million video views and 1.6 million engagements. The agency claims the education-led creator partnerships drove commercial outcomes including repeated retail sell-outs and documented sales uplifts of up to 5x from single creator activations.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• COSRX: Korean skincare brand built around active-ingredient formulas (snail mucin, acne treatments) with strong Amazon and Olive Young presence. Comparable to Mediheal in K-beauty skincare, Olive Young channel dominance, and US e-commerce-led expansion.
• Beauty of Joseon: Fast-growing Korean derma-skincare brand with traditional/heritage positioning and strong Amazon and Sephora US traction. Comparable to Mediheal in K-beauty derma-cosmetics, ingredient-led storytelling, and US consumer-direct channel mix.
• Torriden: Korean skincare brand with hyaluronic acid and ingredient-led positioning, achieving strong US Sephora and Amazon penetration. Comparable to Mediheal in K-beauty clinical skincare positioning and US specialty/online retail strategy.
• Dr. Jart+: Korean derma-cosmetic brand owned by Estée Lauder with clinical-grade positioning and broad US distribution including Sephora and Ulta. Highly comparable to Mediheal in derma-cosmetic category, K-beauty origin, and US specialty retail strategy.
• Anua: Korean skincare brand centered on heartleaf and clinical-grade formulations with rapid Amazon-driven US growth. Comparable to Mediheal in ingredient-forward K-beauty positioning, Amazon channel dependence, and target skincare-conscious consumer.

Broad incumbents

• Laneige: Flagship K-beauty skincare brand under Amorepacific with global Sephora and department store distribution. Comparable to Mediheal as a Korean skincare brand pursuing global scale, though Laneige is a broader incumbent with mass and premium positioning.
• The Ordinary: Clinical-grade, ingredient-led skincare brand under DECIEM/Estée Lauder with major US specialty retail and Sephora presence. Comparable to Mediheal in ingredient-forward, clinical-grade positioning and competitive overlap within Ulta.
• Innisfree: Large Korean skincare brand under Amorepacific with extensive Asia and global footprint including US Sephora. Comparable to Mediheal in K-beauty skincare category and global expansion strategy, though with much broader product portfolio and incumbent scale.
• Sulwhasoo: Premium Korean skincare brand under Amorepacific using traditional herbal ingredients and positioned in department stores and duty-free. Comparable to Mediheal in Korean heritage ingredient storytelling, though at much higher price points and luxury positioning.
• La Roche-Posay: Global dermocosmetic leader under L'Oréal with extensive US Ulta and dermatologist-channel presence. Comparable to Mediheal as a clinical/derma-cosmetics competitor in the same Ulta shelf context and target consumer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediheal