What Multiforce does

Multiforce is a privately owned Egyptian industrial distribution and technical services company, founded in 1994 and headquartered at 168 Nile Street, Agouza, Giza, Cairo. The company holds the sole authorized distributorship for Shell Aviation (AeroShell) and Shell Marine lubricant products in Egypt and serves aviation operators (airlines, airports, industrial aircraft operators), marine operators (shipping companies, port operators), the Egyptian military sector, and a range of industrial customers in petroleum, electricity, cement, mining, petrochemicals, steel, and textiles. Multiforce operates direct field sales and warehouse/distribution infrastructure in Giza, Alexandria (including the Al Amerya free zone), and Suez, with capability to supply all Egyptian ports.

The company's product portfolio spans Shell's AeroShell aviation lubricants (piston engine oils, turbine engine oils, greases, and hydraulic fluids), Shell marine lubricants (engine oils, hydraulic fluids, gear oils, turbine oils, refrigeration oils, greases, bearing/circulation oils, air compressor oils), and military petroleum products. Beyond distribution, Multiforce runs an EGAC-accredited Calibration and Testing Laboratory (MFCL) compliant with ISO 17025:2017, offering pressure gauge, hydrostatic, metrology, and electrical calibration. The Drilling Services division provides non-destructive testing, high-pressure testing up to 40,000 psi per API standards, bore-scope inspection, vibration analysis, wall-thickness inspection, load testing up to 200 tons, thermographic inspections, and hazardous area (CompEx) inspections. After-sales services include Rapid Lubricants Analysis (RLA) for predictive maintenance.

Multiforce generates revenue through product distribution on Shell's aviation, marine, military, and industrial portfolios and through professional service fees for calibration, drilling, inspection, and analysis work. Pricing is quote-based with no public disclosure. The company is privately held with no disclosed external funding; ownership and chairmanship sit with Ahmed Mohy El Din Salama El Kholy. It operates through two wholly owned subsidiaries — Multiforce For Petroleum Services and Multiforce Trading Free Zones — and holds ISO 9001, ISO 14001, and ISO 45001 certifications alongside multiple Shell distributor recognition awards.

Name

Multiforce

Legal name

Multiforce

Website

https://multiforceegypt.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Multiforce is a privately owned Egyptian distributor and technical services company that holds sole authorized rights to Shell Aviation (AeroShell) and Shell Marine lubricant products in Egypt, serving airlines, military operators, port operators, and industrial clients with complementary calibration, testing, and drilling services.

Ownership category

akta.pro rank

Product category

Industrial Lubricant Distribution and Technical Services

NAICS

Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413), Aerospace Product and Parts Manufacturing (33641), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Aircraft Parts & Auxiliary Equipment, Nec (3728), Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Component MRO (LRU/Rotables, Hydraulics, Pneumatics) (IMABALAD)

akta.pro secondary industries

NDT/Inspection & Testing Services (Aviation) (IMABALAJ), Avionics Test, Simulation & Calibration Equipment (IMABAFAN), Military Aerospace Fuel, Hydraulic & Environmental Control Systems (IMABAMAJ), Propulsion Integration, Commissioning & Testing (Factory/sea trials, alignment) (IMAJAHAM)

Keywords

• Aviation lubricant distribution
• Marine lubricant distribution
• Calibration testing services
• Industrial drilling services
• Non-destructive testing

Headquarters

HQ city

Gîza

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Shell Aviation Products Distribution: Multiforce serves as the sole authorized distributor of Shell Aviation products in Egypt, reselling and distributing aviation lubricants, greases, and fluids to airlines, airports, and aviation operators.
2. Shell Marine Products Distribution: Distribution of Shell Marine lubricants and products covering all types of marine and offshore lubricants to port operators, shipping companies, and marine operators in Egypt.
3. Drilling and Inspection Services: Provision of drilling services including steel fabrications, bore-scope inspection, vibration inspection, NDT, wall thickness inspection, load testing, and thermal imaging inspections for industrial facilities.
4. Calibration and Testing Lab Services: Accredited calibration and testing laboratory services for pressure gauges, electrical instruments, and metrology equipment, following ISO 17025 standards through EGAC accreditation.
5. High Pressure Testing Services: Pressure testing services up to 40,000 psi for hoses, pipes, separator units, downhole tools, Christmas trees, and flanges following API standards.
6. Military Sector Supplies: Supply of specialized products and services for military demands in Egypt.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Multiforce is the sole authorized distributor of Shell Aviation (AeroShell) and Shell Marine lubricant products in Egypt, supplying aviation, marine, and military sectors. In addition to product distribution, the company operates an EGAC-accredited ISO 17025:2017 Calibration & Testing Laboratory and provides drilling and inspection services including non-destructive testing (NDT), high-pressure testing up to 40,000 psi, bore-scope inspection, vibration surveys, thermal imaging, and hazardous area inspections.

Product overview

Multiforce is a privately owned Egyptian company and authorized distributor of Shell Aviation (AeroShell) and Shell Marine products in Egypt. The company's product portfolio centers on distributing Shell's aviation lubricants (piston engine oils, turbine engine oils, greases, and hydraulic fluids under the AeroShell brand), marine lubricants (covering engine oils, hydraulic fluids, gear oils, turbine oils, refrigeration oils, greases, bearing/ circulation oils, and air compressor oils), and related products. Beyond distribution, Multiforce offers value-added services including an ISO 17025 accredited Calibration & Testing Laboratory (offering pressure, metrology, and electrical calibration), Drilling Services (steel fabrications, bore-scope inspection, NDT, vibration analysis, high-pressure testing up to 40,000 psi, thermal imaging, and hazardous area inspections), and Rapid Lubricants Analysis (RLA) for predictive maintenance. The company operates warehouses in Alexandria, Suez, and Giza, and serves aviation, marine, and military sectors in Egypt.

Differentiator

Problem solved

Functional benefit

Products and services

• AeroShell Aviation Piston Engine Oils Mineral and semi-synthetic AeroShell piston engine oils (grades 65, 80, 100, 120, and W variants) for four-stroke cycle aircraft reciprocating piston engines, reducing friction, providing cooling, protecting from rust and corrosion, and keeping engines clean. Distributed for aviation operators in Egypt.
• AeroShell Turbine Engine Oils Synthetic AeroShell turbine engine oils (Ascender, 500, 555, 560, 750, 2, 3, 308, 390) ranging from mineral oil formulations to fully synthetic hindered (HTS) oils for modern aircraft turbine engines, delivering superior cost savings, thermal stability, and load carrying capacity. Distributed for aviation operators in Egypt.
• AeroShell Aviation Greases Mineral and synthetic AeroShell aviation greases (grades 14, 22, 33, 64, 6, 7) for aircraft, providing enhanced corrosion inhibition, load-carrying capacity, and reduced maintenance costs. Includes multi-purpose and specialized formulations for aviation operators in Egypt.
• AeroShell Aviation Fluids AeroShell hydraulic fluids (Fluid 4, 41, 71, 31, 51, 61, SSF, LGF) and other specialized fluids including lubricating oils, gearbox oils, calibrating fluids, de-icing fluids, avionic cooling fluids, and cleaning/preserving fluids for aviation applications in Egypt.
• Shell Marine Lubricants Shell marine lubricants covering medium speed engines (Argina S4/S3/S2, Gadinia S3), low speed engines (Alexia 25/40/50/70, Melina S 30), and high speed engines (Rimula R4 X 15W-40) for marine vessel propulsion and auxiliary systems across Egyptian ports.
• Shell Hydraulic Systems Lubricants Shell Tellus hydraulic fluids (S2 M series: 32, 46, 68; S2 V series: 15, 22, 32, 46, 68) for marine hydraulic systems, providing anti-wear protection and oxidation stability.
• Shell Gear System Lubricants Shell Omala gear oils (S2 GX series: 68 to 460; S4 GXV series: 220, 320; S4 WE series: 150, 220, 320) for marine gear systems, providing wear protection and thermal stability.
• Shell Marine Greases Shell Gadus greases (S2 A320 2, V100 3, V220 series 0/1/2/2AC) for marine bearing and general lubrication applications.
• Calibration & Testing Lab Services ISO 17025 accredited calibration and testing laboratory offering pressure gauge calibration, hydrostatic pressure testing (safety relief valves, BOP, gates, pipes, tanks, hoses, chock manifold, crossovers), metrology calibration (micrometers, calipers, dial gauges, rulers, depth gauges), and electrical calibration (multimeters, ammeters, voltmeters, ohmmeters, wattmeters, insulation testers). EGAC-accredited for aviation, marine, military, and industrial clients in Egypt.
• Drilling Services Comprehensive drilling services including steel fabrications, bore-scope inspections, vibration inspection programs, high pressure testing (up to 40,000 psi), non-destructive testing (NDT), wall thickness inspection, lifting gear surveys, load testing (up to 200 ton), thermal imaging inspections, and hazardous area (HA) electrical inspections with CompEx certified engineers. Designed for industrial facilities in Egypt.
• Rapid Lubricants Analysis (RLA) Shell Rapid Lubricants Analysis service providing quick oil and lubricant condition analysis for aviation, marine, and industrial applications, enabling predictive maintenance and condition monitoring. Includes raw video and still image documentation with detailed follow-up reports.

Quantifiable outcome

• 10 working day lead time based on inventory availability
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Shell AviationflagshipChannel Partner/ Reseller/ Distributor · 1 January 2010Multiforce is the sole authorized distributor of Shell Aviation products in Egypt, appointed directly by Shell Aviation (one of the Shell International Petroleum Co. Ltd affiliates). This strategic partnership grants Multiforce exclusive rights to distribute Shell's aviation lubricant portfolio in Egypt, including AeroShell products. The partnership also covers Shell Marine products distribution. The relationship began in 2010 when Shell Aviation made the strategic decision to expand into Egypt's leading airports, industrial aircraft, key airlines, marine, and military sectors.
• EPPMCO (Egyptian Petroleum Products Marketing Company)coreChannel Partner/ Reseller/ DistributorEPPMCO is the largest distributor of Shell Oil in Egypt. Multiforce operated under EPPMCO from 1994, establishing a long-standing relationship with Shell. In 2010, Multiforce transitioned to partner directly with Shell Aviation while maintaining its connection with EPPMCO.
• EGAC (Egyptian Accreditation Council)coreStrategic or Co-development PartnerEGAC provides official accreditation for Multiforce's Calibration and Testing Laboratory (MFCL), certifying that the lab operates in compliance with ISO 17025:2017 requirements. This accreditation validates Multiforce's calibration services as traceable to national and international standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• EPPMCO (Egyptian Petroleum Products Marketing Company): EPPMCO is the largest distributor of Shell Oil products in Egypt and the historical parent under which Multiforce operated from 1994 until 2010. Comparing across historical affiliation, EPPMCO provides a reference point for scaled Shell lubricants distribution in the same country.

Direct peers

• Trescal: Trescal is a global accredited calibration services provider with ISO 17025 labs across multiple geographies. It is comparable to Multiforce for the EGAC-accredited calibration lab business model covering pressure, electrical, and metrology calibration.
• SGS: SGS is a global testing, inspection, and certification company with significant oil and gas and industrial calibration services. It is comparable to Multiforce for the drilling inspection, NDT, and industrial calibration and testing lab services.
• World Fuel Services: World Fuel Services is a global aviation, marine, and land fuel and lubricants distributor with a comprehensive portfolio including Shell and other major brands. It is comparable to Multiforce as an analogous integrated aviation and marine petroleum distributor with technical services.
• National Energy Services Reunited (NESR): NESR is a MENA-focused oilfield services provider offering drilling, inspection, and NDT services across the region. It is comparable to Multiforce for the drilling services, NDT, high-pressure testing, and inspection services to industrial and petroleum customers.
• Avfuel: Avfuel is a major global aviation fuel and lubricants distributor serving business aviation, commercial, and military operators. It is comparable to Multiforce for the aviation lubricants distribution model, branded supplier partnerships, and value-added services to operators.

Broad incumbents

• Misr Petroleum: Misr Petroleum is an Egyptian state-owned petroleum products marketer that distributes fuels, lubricants, and related products across Egypt. It is comparable to Multiforce as a domestic Egyptian lubricant and petroleum distributor serving industrial, aviation, and military customers.
• ENOC (Emirates National Oil Company): ENOC is a major UAE-based integrated oil and gas company with lubricants, marine bunkering, and aviation fuel operations across the Middle East. It is comparable to Multiforce for the marine and aviation lubricants distribution and bunkering services model.
• ADNOC Distribution: ADNOC Distribution is the UAE's largest fuel and lubricants retailer with growing lubricants and aviation services across the MENA region. It is comparable to Multiforce for the regional lubricants and aviation/marine petroleum distribution model.

Regional players

• TotalEnergies Marketing Egypt: TotalEnergies Marketing Egypt is the local affiliate of TotalEnergies distributing lubricants, fuels, and industrial fluids in Egypt. It is comparable to Multiforce for competing on Shell-distributed lubricants across the same Egyptian industrial and aviation customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Multiforceegypt
• LinkedInlinkedin.com/company/multiforce-egypt

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiforce