Destination
Destination Bio is a French organic and fair trade coffee, tea, infusion, and cocoa e-commerce and wholesale company, founded 1999, with an artisanal roastery near Bordeaux, serving French consumers DTC and via major organic retail chains.
- Company typePrivate
- Founded1999
- HeadquartersBordeaux, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Destination does
Destination Bio is a privately held French specialty e-commerce and wholesale company, founded in 1999, that sources, roasts, and sells organic and fair trade coffee, tea, infusions, cocoa, sugars, and beverages. Its core operational asset is an artisanal roastery near Bordeaux that uses slow, low-temperature, origin-by-origin roasting combined with custom freshness packaging, supplemented by a 73+ SKU coffee catalog and complementary tea, infusion, cocoa, sugar and accessory lines. The company operates a dual go-to-market: a direct-to-consumer e-commerce storefront at destination-bio.com (free shipping over €59, bundle mechanics such as 8kg+1-free coffee packs and 9+1 capsule boxes) and B2B wholesale distribution into the dominant French organic retail chains including Biocoop, Naturalia, La Vie Claire, Botanic, Satoriz, Bio c' Bon, and So Bio, plus independents. Sourcing is global (Asia, Africa, Latin America) with minimum 3-year fair trade producer contracts, and roughly half of ground/whole bean coffees and 100% of Nespresso-compatible capsules carry Fair For Life or Max Havelaar/Fairtrade certification. The business serves health-conscious French consumers and specialty coffee/tea enthusiasts seeking verified organic and ethical sourcing, with no AI/ML capability and no disclosed funding rounds; its operations are bootstrapped and confined to the French market, with a related entity (Ecotone) referenced but not formally disclosed as parent or affiliate.
Destination firmographics
Firmographics- Name
- Destination
- Legal name
- Destination Bio
- Website
- https://destination-bio.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Destination Bio is a French organic and fair trade coffee, tea, infusion, and cocoa e-commerce and wholesale company, founded 1999, with an artisanal roastery near Bordeaux, serving French consumers DTC and via major organic retail chains.
- Ownership category
- akta.pro rank
Destination industry classification
Industry- Product category
- Specialty Coffee and Tea
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)
Keywords
Where Destination is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Destination business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of organic and fair trade coffee, tea, and cocoa products through their own e-commerce platform with free shipping threshold.
- Wholesale to Retail Partners: B2B wholesale distribution of products to organic and natural food retailers across France including Biocoop, Bio c' Bon, Botanic and other specialty stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual products |
| Unit Pricing | Pay-as-you-go | Bulk coffee packs (8kg + 1 free) |
| Unit Pricing | Pay-as-you-go | Capsule subscription bundles (9 + 1 free) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Destination product offering
Product offeringCore offering
Destination Bio sources organic and fair trade coffee, tea, infusions, cocoa, and sugars from farms in Asia, Africa, and Latin America, then roasts the coffee at an artisanal facility near Bordeaux, France using slow, low-temperature, origin-by-origin methods. The company sells these products directly to consumers through its own e-commerce platform (destination-bio.com) and wholesale to organic and natural food retailers across France, with offerings spanning 73+ coffee SKUs, bagged and loose-leaf teas, herbal infusions, cocoa, sugars, juices, and accessories.
Product overview
Destination Bio is an e-commerce platform specializing in organic and fair trade beverages and groceries, founded in 1999. The product portfolio centers on organic coffee (whole beans, ground, specialty single-origin, dosettes, capsules, and instant/chicory), organic teas and infusions (bagged and bulk), and organic grocery staples (cocoa, sugars, juices, syrups). Coffee is the dominant category offering 73+ products across grains, ground, dosettes/capsules, and soluble formats sourced from origins in Latin America, Africa, and Asia, with a significant portion carrying Fairtrade/Max Havelaar or Fair For Life certification. The company operates its own artisanal roastery near Bordeaux, France, where beans are slow-roasted origin by origin. A complementary tea and infusion range, grocery section, tea/coffee accessories, and bundle promotions round out the offering. The company also maintains an editorial blog and participates in the Ruban Rose (breast cancer awareness) charitable campaign.
Differentiator
Problem solved
Functional benefit
Products and services
- Café Grains (Whole Bean Coffee) Organic whole coffee beans in single origins (Colombia, Ethiopia, Guatemala, Mexico, Peru) and blends, packaged from 250g to 3kg with bulk options, sold to French consumers via the Destination Bio e-commerce site.
- Café Moulu (Ground Coffee) Organic ground coffee in single origins and signature blends (Expresso, Stretto, Doux, Intense, Selection), packaged from 250g to 1kg, artisanally roasted near Bordeaux and sold to French consumers.
- Cafés de Spécialité en Grains (Specialty Coffee Beans) Single-origin specialty coffee beans with distinct terroir profiles from Colombia, Ethiopia, and Guatemala, carrying the Fair For Life certification, packaged in 180g packs for French specialty consumers.
- Dosettes & Capsules (Coffee Pods and Capsules) Organic coffee in portioned formats including Senseo-compatible soft pods and home-compostable Nespresso-compatible capsules, with single origins (Ethiopia Moka, Peru, Guatemala), blends (Expresso, Lungo), and Grand Crus, available in 9+1 free multi-pack boxes.
- Café Soluble & Chicorée (Instant Coffee and Chicory) Instant organic coffee and chicory alternatives including Cappuccino, Breakfast, Decaffeinated, flavored chicory (Nature, Caramel, Vanilla), and instant barley drinks, sold to French consumers.
- Thé en Sachets (Bagged Organic Tea) Organic and fair trade tea in pre-bagged sachets including Green Tea (Lemon, Earl Grey, Citrus, Mint, Citrus Ginger) and Black Tea (Breakfast, Earl Grey), available in packs of 20 or 50 infusettes for French consumers.
- Thé en Vrac (Loose Leaf Tea) Loose-leaf organic and fair trade teas including Green, Black, Blue (Oolong Qilan from Fujian), and Assam varieties sourced globally and sold to French consumers.
- Infusions Bio (Organic Herbal Infusions) Organic herbal infusions including Rooibos (Nature and Vanilla) from South Africa and Yerba Maté from South America, available in bulk and infusette formats.
- Cacao Bio (Organic Cocoa) Organic fair trade cocoa products including unsweetened Lean Cocoa Powder (Pur cacao maigre) in 250g format, for French consumers seeking organic baking and beverage cocoa.
- Sucre et Alternatives (Organic Sugar and Sweetener Alternatives) Organic sugars and sweetener alternatives sourced globally including Blond Cane Sugar (1kg, 5kg, 20kg), Complete/Muscovado Sugar from the Philippines, Coconut Flower Sugar from Indonesia, and Fairtrade Max Havelaar Agave Syrup.
- Boissons (Organic Juices and Syrups) Organic fruit juices and syrups sold through the Destination Bio e-commerce platform as part of the grocery assortment.
- Accessoires Café (Coffee Accessories) Standalone coffee accessories including paper coffee filters sold via the destination-bio.com e-commerce platform.
- Accessoires Thé (Tea Accessories) Tea accessories including biodegradable unbleached paper tea filters (x40) and stainless steel mesh tea infusers (4 x 16 cm) sold through the destination-bio.com platform.
Quantifiable outcome
- Free shipping on orders over €59
- +3 more outcomes
Companies that use Destination
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
Destination technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Destination partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Ruban RoseminorBreast cancer awareness charitable partnership. Since 2025 marks their third year supporting Ruban Rose. Company donates €0.50 per tea box or bag sold to customers in France during October 2025 (October 1-31).
- Fair For LifecoreFair trade certification program. Half of Destination Bio's ground and whole bean coffees are Fair For Life certified, ensuring fair prices and good working conditions for producers.
- Max Havelaar FrancecoreFair trade certification body. All of Destination Bio's Nespresso-compatible capsules are labeled Max Havelaar, meeting Fairtrade/Max Havelaar standards.
- Fairtrade InternationalcoreFair trade certification. Multiple teas and coffees meet Fairtrade/Max Havelaar standards with mass balance used to meet purchased volumes.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Destination competitors and assessment
Company assessmentDirect peers
- Belco: Belco is a French importer and distributor of organic and fair-trade specialty coffees to roasters and retailers. It is comparable in origin sourcing philosophy and French B2B organic coffee market presence.
- Alter Eco: Alter Eco is a French-founded organic and fair-trade brand spanning coffee, tea, and chocolate sold through organic retail. It overlaps with Destination Bio's organic fair-trade multi-category positioning across coffee, tea, and cocoa.
- Cafés Lugat: Cafés Lugat is a French online specialty coffee retailer offering single-origin, organic, and fair-trade beans. It directly competes with Destination Bio's e-commerce motion, similar target customer of French coffee enthusiasts, and overlapping SKU range.
- Brûlerie Caron: Brûlerie Caron is a French artisanal coffee roaster selling organic and specialty coffees online and through retail. It competes with Destination Bio on artisanal French roasting, organic certification, and DTC e-commerce.
- Terres de Café: Terres de Café is a French specialty coffee roaster focused on single-origin, traceable, high-end coffees, sold online and through partner retailers. It overlaps directly with Destination Bio's specialty single-origin and artisanal roasting positioning.
- Lobodis: Lobodis is a French coffee roaster specializing in organic and fair-trade coffee sold through supermarkets and specialty retail. It competes directly with Destination Bio in the French organic coffee category with similar certification positioning and multi-origin sourcing.
Broad incumbents
- Carte Noire (Lavazza Group): Carte Noire is a major French coffee brand (now owned by Lavazza) with broad organic and mainstream coffee lines distributed through mass retail. It is a broader incumbent competing on shelf presence and price against Destination Bio's organic specialty positioning.
- Kicking Horse Coffee: Kicking Horse Coffee is a Canadian organic and fair-trade specialty coffee roaster with broader North American and international distribution. It is a broader incumbent in the organic specialty coffee category with comparable product positioning to Destination Bio's specialty offerings.
Others
- La Vie Claire (Brand): La Vie Claire is both a retail customer and a French organic retailer with its own private-label organic coffee line. It is an ecosystem participant serving as both distribution channel and indirect competitor to Destination Bio's branded organic coffee.
- Max Havelaar France: Max Havelaar France is the French fair-trade certification body whose label Destination Bio uses on its capsules and products. It is a certification partner and ecosystem enabler rather than a direct competitor, but the label itself competes for consumer attention with other fair-trade marks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Destination social profiles
Digital presenceDestination financial estimates
Financial estimateRevenue estimate
Valuation estimate
Destination leadership team
Management profileNumber of profiles
Destination funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Destination M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Destination
What does Destination do?
Destination Bio sources organic and fair trade coffee, tea, infusions, cocoa, and sugars from farms in Asia, Africa, and Latin America, then roasts the coffee at an artisanal facility near Bordeaux, France using slow, low-temperature, origin-by-origin methods. The company sells these products directly to consumers through its own e-commerce platform (destination-bio.com) and wholesale to organic and natural food retailers across France, with offerings spanning 73+ coffee SKUs, bagged and loose-leaf teas, herbal infusions, cocoa, sugars, juices, and accessories.
Is Destination a public or private company?
Destination is a private company. It is classified as unknown and is currently operating.
When was Destination founded?
Destination was founded in 1999. It employs 51 to 100 people.
Where is Destination based?
Destination is headquartered in Bordeaux, France, in the Europe region.
How does Destination make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are wholesale to Retail Partners.
Who are Destination's main competitors?
Direct peers on record are Belco, Alter Eco, Cafés Lugat, Brûlerie Caron, Terres de Café and Lobodis. Broad incumbents are Carte Noire (Lavazza Group) and Kicking Horse Coffee. Others are La Vie Claire (Brand) and Max Havelaar France.
Does Destination have an API?
No public API is recorded for Destination.
What industry is Destination in?
Destination's product category is Specialty Coffee and Tea. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 31192 and its SIC code is 2080.