Hey Baby

What Hey Baby does

Hey Baby (legal entity AMOR A PRIMER BOCADO S.R.L., operating as 'Hey Baby! eat good') is an Argentine direct-to-consumer company that produces and sells frozen, ready-to-eat baby and toddler food made from 100% organic and agroecological ingredients sourced from local producers. The company, founded around 2020 by INN-certified health coaches Cande and Nati, operates two product lines — Hey Baby! for infants starting complementary feeding at 6+ months (55 SKUs) and Hey Kids! for children 2+ years (11 SKUs) — covering meal pots, legume patties (Burguis), vegetable bites, ravioli, sticks, sauces, multigrain sourdough breads, porridges, mini-cakes, muffins, pancakes, brownies, and sugar-free birthday cakes and fillings. All products are free of preservatives, additives, artificial colorants, sugar, salt, and dairy, and are delivered frozen to maintain nutritional quality.

The company sells exclusively through its own e-commerce storefront (built on MiTiendanube) and one physical pick-up point at Borges 2020, Palermo Soho, Buenos Aires. Distribution is handled via a refrigerated cold-chain home-delivery network segmented across six Greater Buenos Aires zones (CABA, Zona Norte I/II, Zona Sur I/II, Zona Oeste), with zoned routing days and WhatsApp-based order coordination. Revenue is generated through one-time individual product purchases and 10 curated Hey Box! subscription SKUs (First, Weekly, Vegan, Pots, Baby/Kids Kinder, Birthday, Celebrate) priced between approximately 167,255 and 256,205 ARS, with a 10% cash-payment discount and free shipping thresholds by zone.

Hey Baby is a privately held, bootstrapped company with no disclosed external funding, no parent company, no subsidiaries, and a headcount band of 11–50 employees. Its marketing is anchored on an educational content library around the 'first 1000 days' nutrition concept, complemented by WhatsApp customer support, a newsletter, and social/WhatsApp/Pinterest channels. The company serves health-conscious parents in a single metro area, with no retail, wholesale, or third-party distribution partnerships.

Name

Hey Baby

Legal name

AMOR A PRIMER BOCADO S.R.L

Website

https://heybabyeatgood.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hey Baby is a Buenos Aires-based direct-to-consumer company selling frozen, organic, ready-to-eat baby food (6+ months) and toddler snacks (2+ years) via home delivery and a Palermo Soho pick-up point across Greater Buenos Aires.

Ownership category

akta.pro rank

Product category

Baby and Toddler Food

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG)

akta.pro secondary industries

Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF), Organic & Clean-Label Baby Nutrition (CRADAEAK), DTC Baby & Kids Food Delivery (AFAIANAL)

Keywords

• Organic baby food
• Frozen baby meals
• Complementary feeding food
• Healthy toddler snacks
• Agroecological ingredients

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase of frozen baby food products including meal pots, snacks, burgers, bites, ravioli, sticks, sauces, breads, cakes, and birthday boxes. Products are sold individually or as curated boxes (subscription-style weekly boxes available).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hey Baby is a direct-to-consumer e-commerce brand that produces and sells frozen, ready-to-eat organic and agroecological baby food (for ages 6 months+) and toddler snacks (for ages 2 years+). Products include meal pots, burgers (burguis), bites, sticks, ravioli, sauces, breads, porridges, birthday cakes, and curated subscription boxes (Hey Box!), all free from preservatives, additives, sugar, salt, and dairy. Orders are placed online and fulfilled via refrigerated home delivery in Greater Buenos Aires or pickup at the Palermo Soho location.

Product overview

Hey Baby! eat good is an Argentine e-commerce company specializing in healthy, organic, and agroecological frozen baby food products for complementary feeding. The company operates through two main product lines: Hey Baby! (for babies 6 months+) and Hey Kids! (for children 2+ years), with four core categories: Healthy Snacks (Pancakes, Maddies, Cookies, Cakes, Muffins, Sweet Pots, Fillings), Healthy Food (Meal Pots, Burguis, Bites, Chickens, Empanadas, Ravioli, Sticks, Sauces, Breads), Birthday (cakes, fillings, gift cards), and Hey Box! subscription boxes. All products are made with 100% real, organic/agroecological ingredients, contain no preservatives, additives, sugar, salt, or dairy, and are delivered frozen. The company is led by founders Cande and Nati, certified health coaches (INN).

Differentiator

Problem solved

Functional benefit

Brands

• Hey Baby! +6 Meses: Baby food line for infants starting complementary feeding from 6 months, featuring meals, snacks, and products without preservatives, additives, sugar, salt, or dairy
• Hey Kids! +2 Años

Products and services

• Hey Baby! Healthy Food Line (+6 meses)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Serenity Kids: US DTC brand focused on nutrient-dense, clean-label baby and toddler meals (pouches, bowls). Overlaps with Hey Baby! on the no-added-sugar, vegetable-forward, organic-leaning baby meal proposition.
• Tiny Organics: US organic baby and toddler meal company with a subscription-led model. Comparable on target age range (6 months–3 years), organic ingredient focus, and DTC-first distribution.
• Once Upon a Farm: US organic baby/kids food brand (pouches, meals, snacks) sold DTC and via retail. Comparable on organic/clean-label positioning and parent-of-toddler target customer.
• Little Spoon: US DTC baby food company delivering fresh, organic meals and pouches via subscription. Direct overlap on organic positioning, parent-target customer, and subscription-led GTM.
• Yummy Spoonfuls: US-based DTC brand selling frozen, organic, clean-label baby food meals. Closest comparable on product format (frozen ready-to-heat), positioning (no preservatives/additives) and GTM (DTC + subscription).
• Nurture Life: US DTC subscription service delivering fresh, organic baby, toddler and kid meals. Comparable on subscription model, age-segmented menus, and refrigerated direct delivery.

Regional players

• Baby Gourmet: Canada-based organic baby food brand with similar clean-label positioning. Comparable in product philosophy but operates in a different geography (North America).

Emerging players

• Else Nutrition: Plant-based, clean-label toddler/kids nutrition brand. Comparable on clean-label, plant-forward positioning aimed at parents seeking alternatives to mainstream baby/toddler food.

Broad incumbents

• Danone Nutricia Argentina: Major incumbent in Argentine baby/toddler nutrition (Nutricia portfolio). Relevant broad competitor influencing category perception, pediatrician endorsement and shelf availability for parents in Buenos Aires.
• Nestlé Argentina (NAN / Gerber): Dominant incumbent in the Argentine infant nutrition market (infant formula NAN, baby food Gerber). Sets pricing reference, retail shelf access and competitive baseline for a niche organic DTC entrant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.heybabyeatgood.com%2Fproductos%2Fburguis-mix-12-unidades%2F&media=
• Facebookfacebook.com/somosheybaby
• LinkedInlinkedin.com/company/hey-baby-eat-good

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Baby