Tiny Organics
Tiny Organics is a direct-to-consumer subscription service delivering USDA-certified organic, vegetable-first frozen meals for babies 6+ months and toddlers, formulated with neonatal nutritionists and supported by Tufts University research partnerships, serving U.S. parents via its Shopify storefront.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tiny Organics does
Tiny Organics is a direct-to-consumer childhood nutrition company that delivers organic, vegetable-first, plant-based frozen meals for babies (6+ months) and toddlers. The company sells over 100 meal varieties across its catalog, including savory bowls (e.g., Baby Burrito Bowl, Coconut Curry, Valencian Paella), oatmeals (Apple Pie, Blueberry Banana, Pineapple Coconut), and seasonal dishes, with formulations developed by an in-house team of neonatal nutritionists and supported by a scientific advisor from Tufts University's Friedman School of Nutrition Science and Policy. Meals are USDA-certified organic, plant-based, peanut-free, non-GMO, and free of added sugar and salt; the company is also California AB 899 compliant with third-party heavy-metals testing. Texture and portioning are designed for baby-led weaning compatibility.
The business operates a subscription-first DTC model via a Shopify storefront, with Recurly managing recurring billing. Customers can build custom boxes of 12-36 meals delivered weekly, bi-weekly, or monthly at subscription pricing starting around $3.66/meal, or purchase one-time bundles such as the Best Sellers Bundle ($83.99 for 12 meals), Oatmeal Variety Bundle, and Monthly Freezer Bundle ($174.99 for 30 meals). Pricing for one-time a la carte purchases is $5.99 per meal. Digital gift cards ($75, $100, $150) provide a non-subscription entry point. Distribution is currently limited to the continental United States (excluding Hawaii and Alaska) via temperature-controlled frozen shipping, with planned expansion into Amazon and physical retail channels. Customer acquisition is led by Instagram, a content blog targeting parent search queries, referral/affiliate programs, podcast sponsorships (Advertising Week's "Raising Wealth"), and earned media features in parenting publications.
Founded in 2019 and launched in January 2020 by co-founders Sofia Laurell (CEO) and Carolyn O'Hare (COO), Tiny Organics is a privately held, New York-incorporated C-corp headquartered at 386 Park Ave S, Manhattan. The company has raised approximately $13.5 million in equity across a $2.5M seed (September 2019, Elizabeth Street Ventures), a $2M round (October 2020, Flybridge), an $11M Series A (June 2021, Springdale Ventures lead), and a 2023 Reg CF securities offering via OpenDeal Portal LLC. Reported gross revenue reached $5.5 million in fiscal year 2022, a 500% increase from launch.
Tiny Organics firmographics
Firmographics- Name
- Tiny Organics
- Legal name
- Tiny Organics Inc.
- Website
- https://tinyorganics.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tiny Organics is a direct-to-consumer subscription service delivering USDA-certified organic, vegetable-first frozen meals for babies 6+ months and toddlers, formulated with neonatal nutritionists and supported by Tufts University research partnerships, serving U.S. parents via its Shopify storefront.
- Ownership category
- akta.pro rank
Tiny Organics industry classification
Industry- Product category
- Baby and Toddler Food
- NAICS
- Frozen Specialty Food Manufacturing (311412)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Organic & Clean-Label Baby Nutrition (CRADAEAK)
- akta.pro secondary industries
- Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG), Kids’ & baby/toddler prepared meals manufacturing (AFAKAHAL), DTC Baby & Kids Food Delivery (AFAIANAL)
Keywords
Where Tiny Organics is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tiny Organics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Meal Plans: Recurring subscription model where customers build custom boxes of 12-36 meals delivered weekly, bi-weekly, or monthly. Minimum 12 meals per order. Customers can skip, pause, or cancel anytime.
- One-Time Bundle Purchases: Pre-packaged bundles available for single purchase including Best Sellers Bundle (12 meals), Oatmeal Variety Bundle (12 meals), and Monthly Freezer Bundle (30 meals). No subscription required.
- Gift Cards: Digital gift cards available in $75, $100, and $150 denominations. Redeemable on new subscriptions or one-time orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-meal pricing for individual orders |
| Subscription | Monthly | Subscription pricing with 12-meal minimum |
| Unit Pricing | One time | Best Sellers Bundle - 12 meals (6 varieties x 2 each) |
| Unit Pricing | One time | Oatmeal Variety Bundle - 12 meals (4 varieties x 3 each) |
| Unit Pricing | One time | Monthly Freezer Bundle - 30 meals (6 varieties x 5 each) |
| Other | One time | Digital Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Tiny Organics product offering
Product offeringCore offering
Tiny Organics is a direct-to-consumer meal subscription company producing USDA-certified organic, plant-based, vegetable-first frozen meals for babies (6+ months) and toddlers. Customers build custom boxes of 12–36 meals delivered frozen on a recurring schedule, with one-time bundles and digital gift cards also available. The company offers 100+ flavor varieties formulated by neonatal nutritionists and compatible with baby-led weaning.
Product overview
Tiny Organics is a direct-to-consumer meal subscription company specializing in organic, vegetable-first, plant-based meals for babies (6+ months) and toddlers. The core offering is a subscription-based meal delivery service providing frozen, ready-to-eat meals. The product portfolio spans individual meal varieties (including Zucchini Pesto Pasta, Coconut Curry, Apple Pie Oatmeal, Broccoli Veggie Medley, Baby Burrito Bowl, and 8+ additional flavors), bundled subscription packages (Best Sellers Bundle, Oatmeal Variety Bundle, Monthly Freezer Bundle), and gift cards. The company offers over 100 flavors and emphasizes science-backed nutrition developed with neonatal nutritionists, positioning meals as compatible with baby-led weaning. All products are USDA-certified organic, plant-based, peanut-free, non-GMO, and free from added sugar or salt.
Differentiator
Problem solved
Functional benefit
Products and services
- Tiny Organics Meal Subscription Subscription-based meal delivery service providing organic, vegetable-first, plant-based meals for babies (6+ months) and toddlers, delivered frozen with recurring orders of 12-36 meals per delivery.
- Best Sellers Bundle Curated one-time bundle of 12 meals (2 each of 6 best-selling varieties) for parents seeking a no-subscription starter pack.
- Oatmeal Variety Bundle One-time bundle of 12 oatmeal cups (3 each of four flavors) for parents wanting a variety of breakfast options for babies and toddlers.
- Monthly Freezer Bundle Bulk one-time bundle of 30 meals (5 each of 6 varieties) for families wanting to stock their freezer with a month of organic baby/toddler meals.
- Tiny Organics Gift Card Digital gift card available in $75, $100, or $150 denominations, redeemable toward subscriptions or one-time orders.
- Zucchini Pesto Pasta (The Wizard of Orzo) Organic plant-based meal featuring zucchini, peas, chickpea orzo pasta, spinach, leeks, basil, and olive oil designed as a textured finger food for babies 6+ months and toddlers.
- Valencian Paella Plant-based Spanish-inspired meal featuring bell pepper, tomato, peas, onion, white rice, and spices including saffron, paprika, and thyme.
- Chickpea Yam Bowl (I Think Therefore I Yam) Organic meal combining yams, chickpeas, garlic, and cilantro, marketed for brain and gut development in babies and toddlers.
- Pineapple Coconut Oatmeal (Tropic Like It's Hot) Tropical oatmeal featuring pineapple, coconut milk, rolled oats, kiwi, chia seeds, and basil, providing vitamin C, fiber, and potassium.
- Herbed Sweet Potato Squash (Fill Me Up Butternut) Seasonal root vegetable dish featuring butternut squash, sweet potato, parsnip, celery root, rutabaga, rosemary, and sage, providing antioxidant support.
- Strawberry Banana Oatmeal Breakfast oatmeal featuring banana, strawberry, rhubarb, dates, and mint, with oats providing fiber for digestive health.
- Coconut Curry Plant-based curry featuring butternut squash, carrot, peas, and red lentils, seasoned with 10 different spices including turmeric, coriander, cumin, cardamom, and cinnamon.
- Apple Pie Oatmeal Gluten-free oatmeal featuring apple, rolled oats, ginger, cinnamon, lemon peel, and nutmeg, made without added sugar.
- Broccoli Veggie Medley Plant-based lunch featuring broccoli, sweet potato, and red bell pepper with extra virgin olive oil.
- Banana Butternut Bowl New Orleans-inspired dish featuring bananas, butternut squash, and sweet potato, compatible with baby-led weaning.
- Baby Burrito Bowl Protein-rich meal featuring pinto beans, corn, tomato, scallions, and avocado, with pinto beans providing iron, protein, and fiber.
- Blueberry Banana Oatmeal Gluten-free oatmeal featuring blueberries, banana, oats, and dates, naturally sweetened with no added sugar.
- Potato Hash Plant-based breakfast featuring potato, spinach, bell pepper, and onion with black pepper seasoning.
Companies that use Tiny Organics
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Tiny Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Tiny Organics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Count on MotherscoreNon-partisan research collective dedicated to amplifying voices of mothers and advocating for children's health, safety, and well-being. Joint advocacy partnership.
- Fore GenomicsminorJoint marketing partnership offering combined nutritional guidance and genetic screening services. Collaborative giveaways and content marketing targeting new parents.
- Advertising WeekminorPodcast partnership creating 'Raising Wealth: Money Moves for Parents' - a podcast about financial literacy for parents featuring interviews with female founders and business leaders.
- Jenny Best (Baby-Led Weaning Expert)minorLong-time partner and advocate for baby-led weaning approach. Cited in company materials on feeding safety and benefits of self-feeding.
- Michelle Obama's Partnership for a Healthier America (Veggies Early and Often)flagshipProud partner of Michelle Obama's Veggies Early and Often initiative. Company mission aligned with early childhood nutrition advocacy and improving eating habits from infancy.
- Friedman School of Nutrition Science and Policy at Tufts UniversitycoreMember of the Food and Nutrition Innovation Council at Tufts. Dariush Mozaffarian, MD, DrPH serves as scientific advisor. Research collaboration on programmatic approach to childhood nutrition development.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tiny Organics competitors and assessment
Company assessmentDirect peers
- Once Upon a Farm: Direct competitor in DTC organic baby and toddler food; offers cold-pressed pouches, frozen meals, and smoothies through a similar subscription-led model. Closely comparable on product category, target demographic, and clean-label positioning.
- Yumi: DTC subscription baby food company focused on organic, nutritionist-designed meals for babies and toddlers. Highly comparable business model (subscription, nutritionist-led formulation, premium pricing) and customer segment.
- Little Spoon: Subscription-based fresh baby food delivery company with organic meals, baby-led weaning focus, and toddler offerings. Competes directly for the same parent customer with overlapping product formats.
- Serenity Kids: Direct competitor producing organic baby and toddler meals (pouches, bowls) emphasizing vegetable and protein content with no added sugar. Comparable premium clean-label positioning and target demographic.
- Cerebelly: DTC organic baby food brand founded by a neuroscientist, emphasizing brain-development nutrition in pouches and bowls. Closely comparable on scientific-formulation positioning and premium subscription model.
- Amara Organic Foods: DTC organic baby food brand offering shelf-stable purees and baby cereals with no added sugar, focused on convenience and clean ingredients. Comparable premium organic positioning and target parent demographic.
Broad incumbents
- Gerber (Nestlé): Largest mass-market baby food brand in the US, owned by Nestlé. Massive scale, full retail distribution, and broad product portfolio make Gerber the dominant incumbent against which DTC premium brands compete for shelf space and parent mindshare.
- Beech-Nut Nutrition: Established baby food manufacturer offering jarred purees, pouches, cereals, and snacks through full retail distribution. A legacy incumbent that competes in the same age range with broader distribution but less differentiated premium positioning.
- Earth's Best (Hain Celestial): Organic baby food brand owned by Hain Celestial Group, offering jarred purees, pouches, cereals, and toddler meals at retail. Closest mass-market analogue to Tiny Organics' organic positioning, though less focused on veggie-first frozen meals.
- Happy Family Organics: Organic baby and toddler food brand (acquired by Danone) selling pouches, bowls, cereals, and snacks across grocery and mass channels. Comparable organic and clean-label positioning with established retail footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tiny Organics social profiles
Digital presenceTiny Organics compliance and trust
Trust signalCompliance2 records
Tiny Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiny Organics leadership team
Management profileNumber of profiles
Profiles3 records
Tiny Organics funding detail
Funding detailFunding overview
Funding rounds5 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiny Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiny Organics
What does Tiny Organics do?
Tiny Organics is a direct-to-consumer meal subscription company producing USDA-certified organic, plant-based, vegetable-first frozen meals for babies (6+ months) and toddlers. Customers build custom boxes of 12–36 meals delivered frozen on a recurring schedule, with one-time bundles and digital gift cards also available. The company offers 100+ flavor varieties formulated by neonatal nutritionists and compatible with baby-led weaning.
Is Tiny Organics a public or private company?
Tiny Organics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tiny Organics founded?
Tiny Organics was founded in 2020. It employs 11 to 50 people.
Where is Tiny Organics based?
Tiny Organics is headquartered in New York, United States, in the North America region.
How does Tiny Organics make money?
Three revenue lines are on record. Subscription Meal Plans are the primary driver. The others are one-Time Bundle Purchases and gift Cards.
Who are Tiny Organics's main competitors?
Direct peers on record are Once Upon a Farm, Yumi, Little Spoon, Serenity Kids, Cerebelly and Amara Organic Foods. Broad incumbents are Gerber (Nestlé), Beech-Nut Nutrition, Earth's Best (Hain Celestial) and Happy Family Organics.
Does Tiny Organics have an API?
No public API is recorded for Tiny Organics.
What industry is Tiny Organics in?
Tiny Organics's product category is Baby and Toddler Food. Its primary akta.pro industry code is CRADAEAK, Organic & Clean-Label Baby Nutrition, with a secondary code of CRADAEAG, Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen). Its NAICS code is 311412 and its SIC code is 2030.