MBD Open Marketing

What MBD Open Marketing does

MBD Open Marketing is a French marketing agency founded in 2011 and headquartered in Villeneuve-Loubet on the Côte d'Azur. The firm provides marketing consulting and operational marketing services to businesses, structured around a proprietary collaborative "Open Marketing" methodology. The company's offering is organized into four core service areas — Études Marketing (market research), Stratégie & Innovation (strategy and innovation consulting), Marketing Digital & Opérationnel (digital and operational marketing execution), and Création de Site Internet (website creation and SEO/Google Ads) — and three specialized sub-brands: OPEN IMPACT+ (sustainable development engineering combined with strategic and operational marketing for CSR strategy), OPEN TALENT (employer brand strategy and proprietary marketing training programs), and OPEN FRANCHISE (three-tier franchise marketing covering BtoB franchisor recruitment, national network animation, and local franchisee support).

The agency's underlying technology is not specified in available materials, and there is no evidence of proprietary software, AI/ML tooling, APIs, or platform products; the business is fundamentally people- and expertise-driven. Revenue is generated through professional services engagements — specific prestations, outsourced marketing ("marketing externalisé"), and the Open Marketing collaborative methodology — sold on a custom project basis with pricing not publicly disclosed. The firm operates a single-country direct-sales distribution model targeting enterprise and SMB clients primarily in France, with a territorial anchoring on the Côte d'Azur reinforced by leadership participation in regional business networks (UPE06, Réseau Entreprendre Côte d'Azur, CJD Nice Côte d'Azur) and partnerships with Gouache Avocats and Progressium in the franchise vertical. Customer segmentation is hybrid across franchise networks, HR/employer brand buyers, CSR-focused companies, and general B2B/B2C local businesses, with no named customer logos disclosed.

Name

MBD Open Marketing

Legal name

MBD Open Marketing

Website

https://mbdconsulting.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MBD Open Marketing is a French marketing agency based on the Côte d'Azur that provides consulting, digital marketing, and outsourced marketing services to businesses. It operates three specialized sub-brands focused on CSR strategy, employer branding, and franchise network marketing for primarily domestic B2B clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Villeneuve-loubet

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting Services: Marketing externalisé and specialized marketing services provided to clients. The agency offers strategic consulting, operational marketing, and specialized services across multiple domains including franchise marketing, employer brand, and responsible marketing.

Distribution channels1 record

Marketing channels6 records

Core offering

MBD Open Marketing is a responsible marketing agency that delivers strategic and operational marketing services to businesses, organized around four core service pillars: market studies, strategy and innovation, digital and operational marketing, and website creation. The agency extends this core with three specialized sub-brands—OPEN IMPACT+ (sustainable development and CSR/RSE strategy), OPEN TALENT (employer brand and marketing training), and OPEN FRANCHISE (multi-level franchise network marketing)—and sells its services through specific project assignments, outsourced marketing, and a collaborative "Open Marketing" engagement model.

Product overview

MBD Open Marketing operates as a responsible marketing agency organized around a collaborative Open Marketing approach. The company offers a portfolio of core marketing services (market research, strategy & innovation, digital & operational marketing, and web development) supplemented by three specialized sub-brands: OPEN IMPACT+ (sustainable development and CSR strategy), OPEN TALENT (employer branding and marketing training), and OPEN FRANCHISE (franchise network marketing at BtoB, national, and local levels). The agency positions itself as providing both specific professional services, outsourced marketing, and the Open Marketing methodology to its clients.

Differentiator

Problem solved

Functional benefit

Brands

• OPEN IMPACT +: Alliance of sustainable development engineering and strategic & operational marketing expertise for RSE strategy.
• OPEN TALENT
• OPEN FRANCHISE

Products and services

• Études Marketing
• Stratégie & Innovation
• Marketing Digital & Opérationnel
• Création de Site Internet
• OPEN IMPACT +
• OPEN TALENT
• OPEN FRANCHISE

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Gouache AvocatscoreStrategic or Co-development Partner · 1 March 2023Partnership between MBD Open Franchise and Gouache Avocats, a law firm specialized in franchise systems. The partnership provides comprehensive support for franchise networks, combining legal expertise with franchise marketing strategy.
• ProgressiumcoreStrategic or Co-development Partner · 15 February 2023Partnership between MBD Open Franchise and Progressium to provide comprehensive support for franchise networks in their development. The collaboration aims to accelerate the development of future franchise networks and brands.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas: Major global advertising and communications group headquartered in France, providing creative, media, and digital marketing services. Comparable as a French incumbent offering overlapping full-stack marketing services that compete for the same brand marketing budgets.
• Dentsu France: French operations of the global Dentsu advertising network, offering media, creative, and digital marketing services. Comparable as an international incumbent present in France providing overlapping marketing services.
• Publicis Groupe: Largest French-headquartered advertising and marketing services holding company, offering strategy, digital, media, and production services globally. Comparable because it competes for the same French client marketing budgets but at vastly larger scale and broader scope than MBD.
• BETC Paris: Award-winning French creative advertising agency, part of Havas. Comparable as a full-service French creative agency competing for brand marketing engagements and providing strategy-through-execution services.
• TBWA\France: French arm of the TBWA\Worldwide creative network, offering advertising, brand strategy, and digital services. Comparable because it competes for French brand marketing mandates with broader scale and a global creative network.

Direct peers

• Effilab: French digital marketing agency offering SEO, SEA, social ads, and analytics services. Comparable as a similarly sized French digital agency providing overlapping paid media and SEO services to business clients.
• Junto: French digital marketing agency offering SEO, SEA, social media, and content services to B2B clients. Comparable as a similarly positioned French boutique agency providing overlapping digital marketing services to business clients.
• Eskimoz: French digital marketing agency specializing in SEO, SEA/Google Ads, and content marketing for B2B and B2C clients. Comparable as a similarly sized French digital marketing agency offering overlapping services (SEO, Google Ads management, content strategy) on a project/retainer basis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MBDOpenMkt
• LinkedInlinkedin.com/company/mbd-consulting-marketing-&-business-development
• Instagraminstagram.com/mbdopenmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBD Open Marketing