Hawke's Bay Rugby Union

Provincial Rugby Union Sports Organizationhbmagpies.co.nz

Company typePrivate
Founded1884
HeadquartersNapier, New Zealand
Headcount11–50
GTM typeB2C
OfferingServices

Hawke's Bay Rugby Union firmographics

Firmographics

Name: Hawke's Bay Rugby Union
Legal name: Hawke's Bay Rugby Union
Website: https://hbmagpies.co.nz
Company type: Private
Founded year: 1884
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Hawke's Bay Rugby Union industry classification

Industry

Product category: Provincial Rugby Union Sports Organization
NAICS: Sports Teams and Clubs (711211)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Rugby (Union & League) Leagues (MPAKAAAG)

Keywords

Provincial rugby union
Community rugby programs
Rugby team management
Sports merchandise retail
Rugby event organization

Where Hawke's Bay Rugby Union is headquartered

Location

Headquarters

HQ city: Napier
HQ country: New Zealand
HQ region: Oceania

Offices1 record

Markets served

Hawke's Bay Rugby Union business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

Hawke's Bay Rugby Union product offering

Product offering

Core offering

Hawke's Bay Rugby Union governs and operates provincial rugby for the Hawke's Bay region of New Zealand, running the men's Hawke's Bay Magpies team, the women's Hawke's Bay Tui team, and grassroots Community Rugby programs. It also sells official team merchandise through an online shop and manages sponsorships and match events for the regional rugby community.

Product overview

Hawke's Bay Rugby Union operates as a provincial rugby organization managing a portfolio of sports teams and community programs. The core offerings include the Hawke's Bay Magpies (men's team), Hawke's Bay Tui (women's team), Community Rugby programs for grassroots engagement, and a Shop for official merchandise. The organization is supported by its website powered by Sporty.co.nz.

Differentiator

Problem solved

Functional benefit

Brands

Hawke's Bay Tui: Rugby team brand under the union

Products and services

Hawke's Bay Magpies The flagship men's rugby team representing Hawke's Bay in New Zealand provincial rugby union competitions, including home matches at McLean Park and travel to away fixtures across New Zealand.
Hawke's Bay Tui The women's rugby team representing Hawke's Bay in provincial rugby union competitions in New Zealand.
Community Rugby Grassroots rugby programs and community engagement initiatives run by the union for local Hawke's Bay community members, supporting youth and amateur rugby development.
Shop Official merchandise store selling Hawke's Bay Rugby Union branded apparel and merchandise to fans and supporters, operated through the Teamshop.co.nz e-commerce platform.

Companies that use Hawke's Bay Rugby Union

Customer profile

Segments1 record

Ideal customer profiles2 records

Hawke's Bay Rugby Union technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hawke's Bay Rugby Union partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Sporty.co.nzcoreTechnology or IntegrationSporty.co.nz provides the website platform and infrastructure (CMS) powering hbmagpies.co.nz. The site is hosted and managed through Sporty's platform technology. Contact: (06) 835 7617 | [email protected]

Recent moves3 records

Hawke's Bay Rugby Union competitors and assessment

Company assessment

Broad incumbents

New Zealand Rugby: National governing body for rugby union in New Zealand. Not a direct competitor but the umbrella organization that distributes central funding to provincial unions including HBRU and sets competition structure for the NPC.

Direct peers

Manawatu Rugby Football Union: Palmerston North-based NZ provincial rugby union, NPC competitor. Similar smaller-scale provincial union structure, making it the closest match for HBRU's size and resource constraints.
Canterbury Rugby Football Union: Another New Zealand provincial rugby union competing in the NPC alongside HBRU. Operates men's and women's teams, community programs, and merchandise channels with a similar governance and revenue model out of Christchurch.
Wellington Rugby Football Union: Wellington-based NZ provincial rugby union competing in the NPC. Similar scale, team structure, and revenue model to HBRU, with comparable sponsorship and merchandise operations.
Taranaki Rugby Football Union: Mid-sized NZ provincial rugby union competing in the NPC. Operates with similar team structure, community programs, and provincial governance framework as HBRU, making it a close benchmark for scale and revenue.
Waikato Rugby: Hamilton-based NZ provincial rugby union, NPC competitor with men's and women's teams and community rugby programs. Same business model, competition structure, and national funding relationships as HBRU.
Bay of Plenty Rugby: Tauranga-based NZ provincial rugby union, NPC participant with matched men's and women's teams plus community programs. One of the most directly comparable peers to HBRU in scale and regional scope.
Auckland Rugby Football Union: Largest historical NZ provincial rugby union, also NPC participant. Directly comparable as a regional rugby union governing body fielding representative teams and community programs in a defined geographic region.
Counties Manukau Rugby Football Union: Pukekohe-based NZ provincial rugby union and NPC participant. Operates with the same provincial union governance model, men's and women's teams, and community rugby programs as HBRU.
Otago Rugby Football Union: Dunedin-based NZ provincial rugby union and NPC participant. Comparable regional governance model, men's and women's teams, and community rugby operations directly mirroring HBRU's structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Hawke's Bay Rugby Union financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hawke's Bay Rugby Union leadership team

Management profile

Number of profiles

Hawke's Bay Rugby Union funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hawke's Bay Rugby Union M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawke's Bay Rugby Union

What does Hawke's Bay Rugby Union do?

Is Hawke's Bay Rugby Union a public or private company?

Hawke's Bay Rugby Union is a private company. It is classified as unknown and is currently operating.

When was Hawke's Bay Rugby Union founded?

Hawke's Bay Rugby Union was founded in 1884. It employs 11 to 50 people.

Where is Hawke's Bay Rugby Union based?

Hawke's Bay Rugby Union is headquartered in Napier, New Zealand, in the Oceania region.

Who are Hawke's Bay Rugby Union's main competitors?

New Zealand Rugby is listed as a broad incumbent. Direct peers are Manawatu Rugby Football Union, Canterbury Rugby Football Union, Wellington Rugby Football Union, Taranaki Rugby Football Union, Waikato Rugby, Bay of Plenty Rugby, Auckland Rugby Football Union, Counties Manukau Rugby Football Union and Otago Rugby Football Union.

Does Hawke's Bay Rugby Union have an API?

No public API is recorded for Hawke's Bay Rugby Union.

What industry is Hawke's Bay Rugby Union in?

Hawke's Bay Rugby Union's product category is Provincial Rugby Union Sports Organization. Its primary akta.pro industry code is MPAKAAAG, Rugby (Union & League) Leagues. Its NAICS code is 711211 and its SIC code is 7997.